224 réponses à ce sujet

[corebit]

For us Female Shepards, I can safely say most don't really care that we are not represented on the box or posters.

As long as Bioware continues with the excellent voice over by Jennifer Hale and provides us with solid Love Interests, I'll be happy as a krogan with fish

[Perlicka]

corebit wrote...
 don't really care that we are not represented on the box or posters.

Agree, I do not care what or who is on the box/posters as far as i can choose gender.
I don't play games, where I "have to be" male (except planescape torment).

[marshalleck]

LiquidGrape wrote...

InvaderErl wrote...

I think that guesstimate is off. While recent statistics show that more girls are indeed gaming, the majority of them are playing casual games.

Consider statistics that showed that 82% (!) of players play as MaleShep.

http://www.destructo...ng-188362.phtml

I just can't imagine that number being like that with a supposed almost even split.

In that right its not surprising and honestly totally logical that the focus on marketing is on MaleShep (especially since they're PAYING for that face) though I still think they could do to play as FemShep during gameplay and such.

Well, you can't possibly trust those numbers. They have no context.
They do by no means specify whether the subjects play exclusively as male Shepard, or most often as male Shepard, or if they simply ever played a male Shepard. And vice versa.
The same 80% who've played as MaleShep could just as well have played as FemShep for all we know.

There is also this BSN poll with over 3000 votes to take into account, which shows a clear preference for FemShep overall.

Furthermore, Jesse Houston of BioWare admitted to FemShep being the alleged "fan favourite", yet apparently this doesn't warrant the slightest piece of marketing exposition.
Which is odd.

As late as August last year, EEDAR (Electronic Entertainment Design and Research, world's largest research institution in the field of video games) published a few reliably contextual statistics on the subject of gender disparity in 7th generation video games, and how the sex of the game's protagonist is apparently a non-factor when it comes to critical acclaim, and by extension, financial revenue.

Give it a looksie! I think it's interesting.

When it all comes down to it, the only reason Sheploo and MaleHawke are the allegedly "marketable" versions is because marketing makes them so. It's a self-affirming circular notion.
It's probably a misconception of what is required to meet that desired sales quota, mixed with an ounce of cowardice.
Not pointing fingers here, it's prevalent in all media. I just wish it wasn't so.

Well if you paid a male model to be the face of the game's marketing, you'd be bitter too if the female voice actor completely stole the show and became the preferred choice. I suppose Bioware just wants to feel like they're getting their money's worth, so they continue to ignore FemShep. 

[Brendanoz]

AdmiralCheez wrote...

Clonedzero wrote...

ive seen studies (not relating to this) but other marketing studies, and they are crazy with what they test and see what works. i'd be surprised if they didnt toy with ideas for marketing it more towards women. the only issue with that is you lose the focus of the larger male market thats probably the reason.

EA kind of has pretty bad marketing, man.  They kind of... assume their audience is stupid teenage boys.

I'll let Extra Credits say it for me.

from all your posts i ever see, aka posting mostly in women-game related topics you come off as a really strong MLF.
seriously how is that crew cut going? there is no Bioware conspiricy only catering to the men all the time, you only see what you want to see and its kinda sad how far you take it over a game

[lawp79]

I am female and personally the lack of fem-shep marketing really doesnt bother me. I play as both male and female shep and tbh I prefer the voice acting for man-shep, I find Hale's voice slightly irritating even though her acting at times is better.

I know that the gaming market is predominantly male and I think most video game marketing reflects that and it really doesnt bother me at all, that said however I wish (as other posters have said) it wasnt all so teenage boyish.

As for more "female friendly" marketing I always think of those stupid pink toolkits shops sell "Oh look that toolkit is pink, it must mean its easier to use, just for us stupid girls". Honestly ...........

[SilentNukee]

Silly guys, females are making their way up the chain because we just absolutely love RPGs.

[lawp79]

SilentNukee wrote...

Silly guys, females are making their way up the chain because we just absolutely love RPGs.

This too.

[SilentNukee]

lawp79 wrote...

I am female and personally the lack of fem-shep marketing really doesnt bother me. I play as both male and female shep and tbh I prefer the voice acting for man-shep, I find Hale's voice slightly irritating even though her acting at times is better.

I know that the gaming market is predominantly male and I think most video game marketing reflects that and it really doesnt bother me at all, that said however I wish (as other posters have said) it wasnt all so teenage boyish.

As for more "female friendly" marketing I always think of those stupid pink toolkits shops sell "Oh look that toolkit is pink, it must mean its easier to use, just for us stupid girls". Honestly ...........

Same here, but what I don't like is how the media (*coughcough* Fox News) and such things just blatantly say that ME is directed toward a male audience. ...I hate when people say that, about ME and all games in general. If I wouldn't know any better I'm sure a lot more females adore the romances more than the males, and ME puts very important enphasis on its romance. I just also wish it did the whole DA thing, so we could end up with anyone we want.  (Same-sex or not.) ...But yeah, having an extremely good story and being able to basically "live out the way you want", is extremely appealing to females. (I guess to males too) BioWare games are especially amazing for that. Female population in gaming is going to keep growing, especially if they keep the key elements like they have to keep us hooked.

[Jebel Krong]

marshalleck wrote...

Well if you paid a male model to be the face of the game's marketing, you'd be bitter too if the female voice actor completely stole the show and became the preferred choice. I suppose Bioware just wants to feel like they're getting their money's worth, so they continue to ignore FemShep. 

 i LOL'd. oh, wait.... you were serious?!   <_<  c.80% play as male, default - it was in the stats BW released themselves:

Modifié par Jebel Krong, 04 mai 2011 - 09:54 .

[Ghost Warrior]

Well they had to choose one Shep to be their cover boy/girl (in this case boy). One that everyone will recognize,and it could be confusing to people who don't know much about ME: "Wait,who the hell is this chick? I thought that protagonist was some bold guy?"

Modifié par Ghost Warrior, 04 mai 2011 - 09:52 .

[CroGamer002]

corebit wrote...

For us Female Shepards, I can safely say most don't really care that we are not represented on the box or posters.

As long as Bioware continues with the excellent voice over by Jennifer Hale and provides us with solid Love Interests, I'll be happy as a krogan with fish

THIS!

[lawp79]

SilentNukee wrote...

lawp79 wrote...

I am female and personally the lack of fem-shep marketing really doesnt bother me. I play as both male and female shep and tbh I prefer the voice acting for man-shep, I find Hale's voice slightly irritating even though her acting at times is better.

I know that the gaming market is predominantly male and I think most video game marketing reflects that and it really doesnt bother me at all, that said however I wish (as other posters have said) it wasnt all so teenage boyish.

As for more "female friendly" marketing I always think of those stupid pink toolkits shops sell "Oh look that toolkit is pink, it must mean its easier to use, just for us stupid girls". Honestly ...........

Same here, but what I don't like is how the media (*coughcough* Fox News) and such things just blatantly say that ME is directed toward a male audience. ...I hate when people say that, about ME and all games in general. If I wouldn't know any better I'm sure a lot more females adore the romances more than the males, and ME puts very important enphasis on its romance. I just also wish it did the whole DA thing, so we could end up with anyone we want.  (Same-sex or not.) ...But yeah, having an extremely good story and being able to basically "live out the way you want", is extremely appealing to females. (I guess to males too) BioWare games are especially amazing for that. Female population in gaming is going to keep growing, especially if they keep the key elements like they have to keep us hooked.

Interesting, as I live in the UK I do not have Fox news (luckily from what I have heard). I agree on all your other points also.

[Darkstar87uk]

There are more male gamers and I mean gamers not someone who plays Sims or Wii fit. The fact bioware went to the lengths of giving us a fully voiced female option and romances is good enough.

[SilentNukee]

lawp79 wrote...

SilentNukee wrote...

lawp79 wrote...

I am female and personally the lack of fem-shep marketing really doesnt bother me. I play as both male and female shep and tbh I prefer the voice acting for man-shep, I find Hale's voice slightly irritating even though her acting at times is better.

I know that the gaming market is predominantly male and I think most video game marketing reflects that and it really doesnt bother me at all, that said however I wish (as other posters have said) it wasnt all so teenage boyish.

As for more "female friendly" marketing I always think of those stupid pink toolkits shops sell "Oh look that toolkit is pink, it must mean its easier to use, just for us stupid girls". Honestly ...........

Same here, but what I don't like is how the media (*coughcough* Fox News) and such things just blatantly say that ME is directed toward a male audience. ...I hate when people say that, about ME and all games in general. If I wouldn't know any better I'm sure a lot more females adore the romances more than the males, and ME puts very important enphasis on its romance. I just also wish it did the whole DA thing, so we could end up with anyone we want.  (Same-sex or not.) ...But yeah, having an extremely good story and being able to basically "live out the way you want", is extremely appealing to females. (I guess to males too) BioWare games are especially amazing for that. Female population in gaming is going to keep growing, especially if they keep the key elements like they have to keep us hooked.

Interesting, as I live in the UK I do not have Fox news (luckily from what I have heard). I agree on all your other points also.

It's horrible. I'm Canadian currently living in NZ. (Yay for BioWare being Canadian! ) but I heard of this from my American friends. The guy that actually played the game, got shot down. I think this is a minor reason to why they shy away from homosexual relationships. It certaintly didn't help, anyway.

[SilentNukee]

Darkstar87uk wrote...

There are more male gamers and I mean gamers not someone who plays Sims or Wii fit. The fact bioware went to the lengths of giving us a fully voiced female option and romances is good enough.

Sigh...Ignorance.

[lawp79]

SilentNukee wrote...

lawp79 wrote...

SilentNukee wrote...

lawp79 wrote...

I am female and personally the lack of fem-shep marketing really doesnt bother me. I play as both male and female shep and tbh I prefer the voice acting for man-shep, I find Hale's voice slightly irritating even though her acting at times is better.

I know that the gaming market is predominantly male and I think most video game marketing reflects that and it really doesnt bother me at all, that said however I wish (as other posters have said) it wasnt all so teenage boyish.

As for more "female friendly" marketing I always think of those stupid pink toolkits shops sell "Oh look that toolkit is pink, it must mean its easier to use, just for us stupid girls". Honestly ...........

Same here, but what I don't like is how the media (*coughcough* Fox News) and such things just blatantly say that ME is directed toward a male audience. ...I hate when people say that, about ME and all games in general. If I wouldn't know any better I'm sure a lot more females adore the romances more than the males, and ME puts very important enphasis on its romance. I just also wish it did the whole DA thing, so we could end up with anyone we want.  (Same-sex or not.) ...But yeah, having an extremely good story and being able to basically "live out the way you want", is extremely appealing to females. (I guess to males too) BioWare games are especially amazing for that. Female population in gaming is going to keep growing, especially if they keep the key elements like they have to keep us hooked.

Interesting, as I live in the UK I do not have Fox news (luckily from what I have heard). I agree on all your other points also.

It's horrible. I'm Canadian currently living in NZ. (Yay for BioWare being Canadian! ) but I heard of this from my American friends. The guy that actually played the game, got shot down. I think this is a minor reason to why they shy away from homosexual relationships. It certaintly didn't help, anyway.

Good grief! Is this like the Sarah Palin of news channels?! Right wing, full of talk but essentially stupid? (I maybe British but I cant stand that woman). that "se"xbox" thing made me laugh, and full digital nuditiy wtf?! Do these people not have the internet........

[SilentNukee]

lawp79 wrote...

SilentNukee wrote...

lawp79 wrote...

SilentNukee wrote...

lawp79 wrote...

I am female and personally the lack of fem-shep marketing really doesnt bother me. I play as both male and female shep and tbh I prefer the voice acting for man-shep, I find Hale's voice slightly irritating even though her acting at times is better.

I know that the gaming market is predominantly male and I think most video game marketing reflects that and it really doesnt bother me at all, that said however I wish (as other posters have said) it wasnt all so teenage boyish.

As for more "female friendly" marketing I always think of those stupid pink toolkits shops sell "Oh look that toolkit is pink, it must mean its easier to use, just for us stupid girls". Honestly ...........

Same here, but what I don't like is how the media (*coughcough* Fox News) and such things just blatantly say that ME is directed toward a male audience. ...I hate when people say that, about ME and all games in general. If I wouldn't know any better I'm sure a lot more females adore the romances more than the males, and ME puts very important enphasis on its romance. I just also wish it did the whole DA thing, so we could end up with anyone we want.  (Same-sex or not.) ...But yeah, having an extremely good story and being able to basically "live out the way you want", is extremely appealing to females. (I guess to males too) BioWare games are especially amazing for that. Female population in gaming is going to keep growing, especially if they keep the key elements like they have to keep us hooked.

Interesting, as I live in the UK I do not have Fox news (luckily from what I have heard). I agree on all your other points also.

It's horrible. I'm Canadian currently living in NZ. (Yay for BioWare being Canadian! ) but I heard of this from my American friends. The guy that actually played the game, got shot down. I think this is a minor reason to why they shy away from homosexual relationships. It certaintly didn't help, anyway.

Good grief! Is this like the Sarah Palin of news channels?! Right wing, full of talk but essentially stupid? (I maybe British but I cant stand that woman). that "se"xbox" thing made me laugh, and full digital nuditiy wtf?! Do these people not have the internet........

And the ability to engage in graphic sex, and decide what they do during the sex scene...Blahblahblah...She has no idea. lol That girl Cooper apologized at the end because she actually looked at someone play ME for a few hours, and realized the game was nothing like what she made it out to be. But yeah, they made it sound like its for "men" and "boys"...It irratated me. <_<

[lawp79]

SilentNukee wrote...

lawp79 wrote...

SilentNukee wrote...

lawp79 wrote...

SilentNukee wrote...

lawp79 wrote...

I am female and personally the lack of fem-shep marketing really doesnt bother me. I play as both male and female shep and tbh I prefer the voice acting for man-shep, I find Hale's voice slightly irritating even though her acting at times is better.

I know that the gaming market is predominantly male and I think most video game marketing reflects that and it really doesnt bother me at all, that said however I wish (as other posters have said) it wasnt all so teenage boyish.

As for more "female friendly" marketing I always think of those stupid pink toolkits shops sell "Oh look that toolkit is pink, it must mean its easier to use, just for us stupid girls". Honestly ...........

Same here, but what I don't like is how the media (*coughcough* Fox News) and such things just blatantly say that ME is directed toward a male audience. ...I hate when people say that, about ME and all games in general. If I wouldn't know any better I'm sure a lot more females adore the romances more than the males, and ME puts very important enphasis on its romance. I just also wish it did the whole DA thing, so we could end up with anyone we want.  (Same-sex or not.) ...But yeah, having an extremely good story and being able to basically "live out the way you want", is extremely appealing to females. (I guess to males too) BioWare games are especially amazing for that. Female population in gaming is going to keep growing, especially if they keep the key elements like they have to keep us hooked.

Interesting, as I live in the UK I do not have Fox news (luckily from what I have heard). I agree on all your other points also.

It's horrible. I'm Canadian currently living in NZ. (Yay for BioWare being Canadian! ) but I heard of this from my American friends. The guy that actually played the game, got shot down. I think this is a minor reason to why they shy away from homosexual relationships. It certaintly didn't help, anyway.

Good grief! Is this like the Sarah Palin of news channels?! Right wing, full of talk but essentially stupid? (I maybe British but I cant stand that woman). that "se"xbox" thing made me laugh, and full digital nuditiy wtf?! Do these people not have the internet........

And the ability to engage in graphic sex, and decide what they do during the sex scene...Blahblahblah...She has no idea. lol That girl Cooper apologized at the end because she actually looked at someone play ME for a few hours, and realized the game was nothing like what she made it out to be. But yeah, they made it sound like its for "men" and "boys"...It irratated me. <_<

Lol I know its hardy "hot coffee", see im female and I play grand theft too......when will this madness stop!

[SilentNukee]

Hehe, hardcore female gamers represent!

[Sphynx118]

SilentNukee wrote...

Darkstar87uk wrote...

There are more male gamers and I mean gamers not someone who plays Sims or Wii fit. The fact bioware went to the lengths of giving us a fully voiced female option and romances is good enough.

Sigh...Ignorance.

Ignorance? Its the truth lol. All those statistics that say there are about 40% female gamers also include "games" like online poker, flash games and online board games like chess. You do know this right?

I wouldnt call a poll who asked females if they play poker online and then calling them "gamers" seriously.
The real number is much lower than around 40%

Sigh...Ignorance

[SilentNukee]

Sphynx118 wrote...

SilentNukee wrote...

Darkstar87uk wrote...

There are more male gamers and I mean gamers not someone who plays Sims or Wii fit. The fact bioware went to the lengths of giving us a fully voiced female option and romances is good enough.

Sigh...Ignorance.

Ignorance? Its the truth lol. All those statistics that say there are about 40% female gamers also include "games" like online poker, flash games and online board games like chess. You do know this right?

I wouldnt call a poll who asked females if they play poker online and then calling them "gamers" seriously.
The real number is much lower than around 40%

Sigh...Ignorance

Because men don't play Poker online and things like the either? Because women don't play GTA/COD etc because we're female? No.
I'm sure a lot more girls would find video games ("hardcore" games) more appealing if only the media didn't make it so it's so directed towards males. When I moved to NZ I smiled when I got my job at EB Games as most of its employees are female. (2 of the 3 "bosses" are as well.) And no, we don't play sissy games like Wii sports and what not. (Well, except for the occasional one...But 1 of the guys doesn't even play games at all.) Sure there's more males but I'm so sure it's because of the media.......The media likes to plant a lot of **** in our brains.

[Maderek]

>See man on cover art.
>Notice you can also play as a woman
>Get mad, call EA ignorant.

[Sphynx118]

SilentNukee wrote...

Sphynx118 wrote...

SilentNukee wrote...

Darkstar87uk wrote...

There are more male gamers and I mean gamers not someone who plays Sims or Wii fit. The fact bioware went to the lengths of giving us a fully voiced female option and romances is good enough.

Sigh...Ignorance.

Ignorance? Its the truth lol. All those statistics that say there are about 40% female gamers also include "games" like online poker, flash games and online board games like chess. You do know this right?

I wouldnt call a poll who asked females if they play poker online and then calling them "gamers" seriously.
The real number is much lower than around 40%

Sigh...Ignorance

Because men don't play Poker online and things like the either? Because women don't play GTA/COD etc because we're female? No.
I'm sure a lot more girls would find video games ("hardcore" games) more appealing if only the media didn't make it so it's so directed towards males. When I moved to NZ I smiled when I got my job at EB Games as most of its employees are female. (2 of the 3 "bosses" are as well.) And no, we don't play sissy games like Wii sports and what not. (Well, except for the occasional one...But 1 of the guys doesn't even play games at all.) Sure there's more males but I'm so sure it's because of the media.......The media likes to plant a lot of **** in our brains.

Sure they do. All im saying is that the number of "real" male gamers far outnumber the "real" female gamers.

( real female gamer as in not playing just chess online or playing a game for the attention ****ing and crying out " IMMA GURRRL GAMER AND I LUV THIS VIDEOGAMES BE NICE TO MEH" every second.)

Real female gamers are great tho. Even if theres not alot of you out there=]

[soft black stars]

I mostly just play RPGs, but my guess is that BioWare is more interested in attracting shooter-fans than RPG-fans with their Mass Effect marketing. RPGs like KotOR and KotOR 2 have the villain and some squad members on the front cover and the back features various player characters, both male and female, Jedi and Sith, to illustrate the ability to make choices. Likewise the Fallout series' covers always depict somebody nameless in power armor... whom I've never considered to be the player character. As others have said, it's a pity that the role-playing aspects aren't brought to the fore. Then again, Mass Effect doesn't have very strong RPG features in the first place.

If the ability to make choices during character creation was more evident, the figures might be different. I'm just guessing, but many casual players probably won't to bother thinking whether they want to be Adepts or Engineers and just pick the first choice (Male / Soldier / Default face). Also, when I first installed Mass Effect, I just chose default male Shep, because I wanted to make sure that my old and horrible computer could even run the game. Only after that I started over with a carefully constructed custom character. Maybe some others did that too.

Maybe once the trilogy is complete, BioWare can release a pack with all three games and have two versions where one has the iconic default Shep and the other a femShep. That way newcomers wouldn't get confused about a change in marketing. Would be interesting to see if that would attract people who previously haven't took notice of the series at all. I know if I saw a video game cover with a sensibly dressed kickass woman, among a sea of standard stoic soldier guys and chainmail-bikini babes, I'd definitely take a closer look.

[RyuGuitarFreak]

Every AAA game is centered more to the male gamer.

Period.