398 réponses à ce sujet

[Persephone]

Dragoonlordz wrote...

Propaganda sure is great... Correction EA sure is good at it.

Any successful developing studio is.

[Boiny Bunny]

It is 2 million copies sold in (which means shipped) - NOT sold to consumers.

Please read the article carefully before making such threads! 

[Persephone]

Boiny Bunny wrote...

It is 2 million copies sold in (which means shipped) - NOT sold to consumers.

Please read the article carefully before making such threads! 

Over two million copies shipped in less than a month. That's a pretty darn excellent Sales figure. (I wish our clients were half as successful)

[Dragoonlordz]

Persephone wrote...

Dragoonlordz wrote...

Propaganda sure is great... Correction EA sure is good at it.

Any successful developing studio is.

-DA2 released (+400-600k preorders) > total 1 million hit in 2 weeks (two weeks from release makes it the 22nd March I think).

-We then gain promotional 2 for 1 deal DA2 plus ME2 to celebrate the million mark hit.

-From 22nd March to 31st March (end of fiscal year of which the report is based on) they are claiming they sold another million which is 9 days.
 
Sorry not buying the story EA... I could be wrong but to most people that sounds very dubious to say the least. That is why I said EA are good at propaganda and marketing, regardless of how true what they say is. I think the others are right this isn't units sold it's units shipped and somewhere stores has over 500k-1mil laying about trying to be sold off because logically I cannot see them seeling another million in 9 days after removing the fact there are no more preorders to boost that number unlike the first 2 weeks. 

Don't get me wrong I hope Bioware do make 2 million copies sold and I am sure they will.. In time but sorry I don't see 9 days as reality to shift 'another' million copies for reason I stated above.

Modifié par Dragoonlordz, 05 mai 2011 - 12:45 .

[marshalleck]

Persephone wrote...

Boiny Bunny wrote...

It is 2 million copies sold in (which means shipped) - NOT sold to consumers.

Please read the article carefully before making such threads! 

Over two million copies shipped in less than a month. That's a pretty darn excellent Sales figure. (I wish our clients were half as successful)

Copies shipped are not copies sold. Copies shipped are copies still sitting on shelves and in big shipping boxes in warehouses. 

EA got all those copies off their own hands, but now it's up to retailers to actually sell them. And to do that we're seeing them slash prices by up to 60% recently. You can be sure all the retailers being screwed by EA here with DA2 now are going to be much more conservative when it comes to stocking up on DA3. 

Modifié par marshalleck, 05 mai 2011 - 12:42 .

[Persephone]

marshalleck wrote...

Persephone wrote...

Boiny Bunny wrote...

It is 2 million copies sold in (which means shipped) - NOT sold to consumers.

Please read the article carefully before making such threads! 

Over two million copies shipped in less than a month. That's a pretty darn excellent Sales figure. (I wish our clients were half as successful)

Copies shipped are not copies sold. Copies shipped are copies still sitting on shelves and in big shipping boxes in warehouses. 

Retailers don't buy thousands of copies if the sales do not justify such huge numbers. At least no retailers I am aware of. 

[marshalleck]

Retailers also don't buy huge quantities of product to then mark down 60%. When you're marking down that significantly, it's because you're overstocked (anticipated higher sales due to the positive response to earlier title?) and you're trying to liquidate and get a clogged up inventory moving. See the problem is all that shelf/backroom space dedicated to a product that's not selling is hurting the bottom line by taking away shelf/backroom space from titles that will. I don't know what segment of retail your experience was in, but I'm not surprised your clients are struggling.

Modifié par marshalleck, 05 mai 2011 - 12:48 .

[Brockololly]

Persephone wrote...
Retailers don't buy thousands of copies if the sales do not justify such huge numbers. At least no retailers I am aware of. 

But if EA had some nice looking preorder numbers pre-release to wave in the faces of retailers, that would act as a means to get retailers to buy thousands of copies. Only to be stuck with them once word of mouth spreads after the game has released.

[Persephone]

marshalleck wrote...

Retailers also don't buy huge quantities of product to then mark down 60%. When you're marking down that significantly, it's because you're overstocked and you're trying to liquidate. I don't know what segment of retail your experience was in, but I'm not surprised your clients are struggling.

Hold your horses and assumptions, ok?

Sales happen all the time. They are limited and don't last forever. (Here DAII still goes for the full price, without ME2 bundled in)

I said that I wished our clients were doing half as well, from which you deducted that they are struggling. They are not. But gosh, I sure would like to see such numbers in our reports.

[Dragoonlordz]

EA are a powerhouse of a publisher, they have the means to pressure most stores to take more copies than the store actually wants in order for the store to stay on good enough terms to keep receiving EA's products and probably at a large discount.

[Cutlass Jack]

You guys are so adorable when you try to discredit an earning report. Sold is sold.

[Persephone]

Brockololly wrote...

Persephone wrote...
Retailers don't buy thousands of copies if the sales do not justify such huge numbers. At least no retailers I am aware of. 

But if EA had some nice looking preorder numbers pre-release to wave in the faces of retailers, that would act as a means to get retailers to buy thousands of copies. Only to be stuck with them once word of mouth spreads after the game has released.

If, maybe, probably etc.

Would you say the same about the other games mentioned in that article or are you pouncing on DAII exclusively because you WANT to make it look like a failure as much as EA is marketing it as a success?

[Persephone]

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

But Bioware WILL be pressured into buying back at least a million copies sitting in warehouses where they are collecting dust, no?

Right, no, they won't.

[marshalleck]

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

Keep drinking that kool-aid. This is hardly the first time an "earnings report" has substituted one word or phrase for another to spin things in a more positive light. 

[devSin]

Persephone wrote...

Retailers don't buy thousands of copies if the sales do not justify such huge numbers. At least no retailers I am aware of.

Retailers don't pay retail price. They get wholesale prices, so they usually have plenty of room to profit.

Publishers can be on the hook for buying back unsold stock (in order to move product, especially one that doesn't even exist yet, you need retailers to carry it, and what better way to get them to buy than to offer them the chance to return it if it doesn't sell).

Modifié par devSin, 05 mai 2011 - 12:52 .

[marshalleck]

Persephone wrote...

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

But Bioware WILL be pressured into buying back at least a million copies sitting in warehouses where they are collecting dust, no?

Right, no, they won't.

No, because Bioware aren't the publisher. Herp derp?

[Persephone]

marshalleck wrote...

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

Keep drinking that kool-aid. This is hardly the first time an "earnings report" has substituted one word or phrase for another to spin things in a more positive light. 

So that's true for ALL of the games mentioned in it, right? Not just DAII because you WANT to discredit DAII so badly?:innocent:

[Persephone]

marshalleck wrote...

Persephone wrote...

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

But Bioware WILL be pressured into buying back at least a million copies sitting in warehouses where they are collecting dust, no?

Right, no, they won't.

No, because Bioware aren't the publisher. Herp derp?

Splitting hairs now?

[mesmerizedish]

marshalleck wrote...

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

Keep drinking that kool-aid. This is hardly the first time an "earnings report" has substituted one word or phrase for another to spin things in a more positive light.

In fairness, as far as how much money EA makes, copies shipped is copies sold, because EA sells to retailers.

[Cutlass Jack]

Persephone wrote...

But Bioware WILL be pressured into buying back at least a million copies sitting in warehouses where they are collecting dust, no?

They Will! I hear Steam is really, well, steamed about all the digital copies gathering digital dust in their digital warehouse.

[marshalleck]

Persephone wrote...

marshalleck wrote...

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

Keep drinking that kool-aid. This is hardly the first time an "earnings report" has substituted one word or phrase for another to spin things in a more positive light. 

So that's true for ALL of the games mentioned in it, right? Not just DAII because you WANT to discredit DAII so badly?:innocent:

It could be, yeah. I haven't looked at actual sales figures (or at least the internet's best estimate) because I don't care about Crysis or Dead Space or whatever else was in there. But yeah, why couldn't they have shipped 2 million of each?

Modifié par marshalleck, 05 mai 2011 - 12:54 .

[Persephone]

ishmaeltheforsaken wrote...

marshalleck wrote...

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

Keep drinking that kool-aid. This is hardly the first time an "earnings report" has substituted one word or phrase for another to spin things in a more positive light.

In fairness, as far as how much money EA makes, copies shipped is copies sold, because EA sells to retailers.

Correct.

[marshalleck]

ishmaeltheforsaken wrote...

marshalleck wrote...

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

Keep drinking that kool-aid. This is hardly the first time an "earnings report" has substituted one word or phrase for another to spin things in a more positive light.

In fairness, as far as how much money EA makes, copies shipped is copies sold, because EA sells to retailers.

In fairness, nobody should really care about that unless they're an investor. As gamers we're usually more interested in how the game is selling to actual gamers, not retailers at wholesale. 

Modifié par marshalleck, 05 mai 2011 - 12:55 .

[Persephone]

Cutlass Jack wrote...

Persephone wrote...

But Bioware WILL be pressured into buying back at least a million copies sitting in warehouses where they are collecting dust, no?

They Will! I hear Steam is really, well, steamed about all the digital copies gathering digital dust in their digital warehouse.

And I heard of retailers rioting, burning unsold DAII units in the streets!! :lol:

[Dragoonlordz]

Cutlass Jack wrote...

You guys are so adorable when you try to discredit an earning report. Sold is sold.

The number simply do not add up and companies do tweak their reports switch words to show a more positive light, the original report appears more to be a shareholder report or in house type by looks of it and not one that was/is sent for financial scrutiny of an ombersman or external financial institution. Therefore EA can get away with fiddling with word play tbh.