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Polite suggestions to BioWare in regard to marketing and spoilers.


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#1
Indoctrination

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Before I begin, I realize that you marketing guys probably don't like suggestions. With that said, please hear me out anyway, because what I'm asking for isn't unreasonable.

With Mass Effect 2, to avoid spoilers you pretty much had to unplug your modem for 6 months because BioWare constantly put out spoilers for the game and within an hour those spoilers were all over every major gaming website that operates in English. Because that is the case BioWare needs to be extra careful with what spoilers it chooses to release. Anything that involves the resolution of a mystery or a plot twist should be kept silent, please.

Sticking to the case of ME2 for a minute, you guys completely ruined the Dr. Okeer and Archangel recruitment missions. "Shepard, go and recruit this Krogan scientist for your team." Wait, no, I know that's a load of bull because BioWare already told me about every single character and that the Krogan party member is Grunt. The surprise of the mission was ruined months before I bought the game. "Shepard, the mysterious Archangel is taking out badguys on Omega. Get to him, find out what he is about, and recruit him for the mission." No mystery here! BioWare couldn't control themselves and just had to post a video clip showing that Archangel was Garrus. So much for mystery and surprise! Is spoiling the mysteries of the game really necessary for the marketing campaign? Can't you leave these kinds of mysteries left unsolved for the player? Please?

I believe the Dragon Age: Origins marketing campaign was the worst offender from recent times. Literally every main quest aside from the Landsmeet and the final battle was spoiled from start to finish. Did we need to see the Lady of the Forest? No. Did we need to see the end of the Sacred Ashes quest + all of the consequences for your decision there? No. Yet all of this and much more was spoiled for us by the marketing crew. I don't think it's too much to ask that we, the BioWare fanbase, be able to follow BioWare games without having them ruined for us. In these cases the marketing team basically punished us for having an interest in the company's products. The people who got the best experience in those games are the ones who ignored them until release. Is that fair? I don't think it is.

Speaking of fairness, the recent Dragon Age II marketing campaign was extremely disciplined when it came to spoilers. I was very surprised and pleased that so much was left out of the marketing for me to discover myself, in the game.  I hope the fine individuals who will be responsible for marketing Mass Effect 3 keep this in mind, and please contain the powerful urge to ruin most of the game's mysteries for us before the game even releases. It's not practical for us to unplug our modems until March of next year to avoid having the game spoiled from top to bottom so it's up to you guys at marketing to handle spoiler containment for us. Thank you BioWare, for your high quality products and customer service.

Modifié par Indoctrination, 12 juin 2011 - 05:44 .


#2
Indoctrination

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Pretty please. <3

#3
Paxos

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Well said.

#4
camirish1

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Agree 100%! Will probably get a bunch of "just don't come to the forums then" but that is not acceptable!

#5
Malanek

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I agree. I don't consider powers and gameplay mechanics to be spoilers though. Go to town on those.

#6
Indoctrination

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Malanek999 wrote...

I agree. I don't consider powers and gameplay mechanics to be spoilers though. Go to town on those.


Right. Powers and the like are just gameplay features. When I'm talk about spoilers, I'm talking about plot/story related events. BioWare has had a really nasty habit of spoiling the ends of missions in their marketing campaign. Like I said though, to be fair, the DA2 marketing campaign was really well disciplined when it came to spoilers.

#7
mikejcroc

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^
This

#8
mornegroth

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Watching ME2 Launch trailer was a bittersweet moment for me, I had to stop before it reached the 1st minute. It was either that or risking having the game experience ruined for me.
I'm actually watching the rest of it now, 1 year and 5 months later... No arm done.

#9
Casper DM

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I agree, don't mind seeing game mechanics related to combat and how Shepard has greater interaction with the environment but story/plot related reveals tend to take away from the game.

Problem is we play the game for its story which makes it something appealing to market to, so I do feel for the marketing department at BW.

#10
Foolsfolly

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Agreed.

In a game a choice it's best to not have any idea what's coming next. If the marketing tells too much (even hinting at stuff gets reposted all over the net) that tips off players and ruins the first playthrough experience.

Soon, very very soon, I'm going to have to leave this section of the forums out of fear of spoilers. I know it. I avoided all major spoilers for both ME games so far, so things like Archangel's reveal were epic for me.

I intend to do the same this time around.

....unless I get weak....but I think I can control myself....I think...

#11
SKiLLYWiLLY2

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Agreed. I don't really want to learn about the story/plot until I play the game myself. And in my opinion, enough of the story and plot has already been revealed. We know what's happening in the galaxy and we know more or less what we will be doing. We really don't need to know any more.

I'm more interested in gameplay mechanics and how they've changed.

#12
shadowreflexion

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Indoctrination wrote...


Very well written and I applaud you for that. I think the issue stems from the fans too. I mean the simple question of who's coming back and what do they look like, how have they grown, etc etc? It's reaching a boiling point. The only thing that can be suggested is exactly what you mentioned about not watching the trailers when they do get released. You're a better person than myself because it seems like they call me whenever I'm online. So I started watching more fan trailers.

I don't want the story spoiled either. And it can be done in smaller doses. They just have to find a way to focus on other aspects of the game and run with it. But the voices of the people demanding more will never be sated even after they have the finished product in their hands. Just try to be a little more particular about what you watch when they're released and I'm pretty sure you can control the amount that you're exposed to.

Good luck! And again very nicely written and thought out post.

#13
Commander Shep4rd

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They spoiled ALOT, first the Spider Reaper battle,the Atlas Mech,Mordin,
Now even the WHOLE earth level everyone was so hyped i think they should stop there.-

#14
Bluko

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I kinda understand where you are coming from, but I mean come on. Just about everything from the game can be considered a spoiler on some level. How do you know it's not a spoiler to see certain weapons in-game? Could be...

Was it really that horrible to know Archangel was Garrus? I mean you literally pretty much learn he's a Turian Sniper before you encounter him. And that's for what all of 40 minutes before you meet him? Gee who could he possibly be? Gavorn is Archangel! Oh wait.

I was much happier to know Garrus was back in ME2 rather then "Archangel".

As for Okeer/Grunt. Again it's pretty obvious as soon as you meet Okeer you're going to end up with Grunt. They probably didn't even have the mission totally finalized when they started working on the CGI Grunt Ads. Also I was sort of glad to know Grunt was suppose to be on my squad, otherwise I may very well have left him in the tank cause the game makes it seem like he's going to kill you as soon you open his tank. (I still made a manual save beforehand...)

These are minor spoilers at best. Is it a spoiler to know in Lord of the Rings that Gandalf comes back even though the books have been out for decades? Ruined forever right? Aren't you guys are being a tad insatiable here? You want a piece of pie, but don't want to know the flavor? You're going to severely limit what gets shown for the rest of us, which is extremely bad if Bioware wants any new folks to pick up the game because it looks "cool". They need to show off levels and no matter how much Bioware censors it will be spoilerific because you're learning where enemies even are.

Look if you absolutely must not be spoiled
1) Do not come BSN for sure (seriously this place is bad for spoilers)
2) Do not read anything about ME3
3) Do not look at anything from ME3
4) Wear a blind til March 6th?

Avoiding big spoilers such as Darth Vader is Luke's Father or the Collectors are Protheans in case of ME2, I understand. Those big spoilers are the things they need to avoid at all costs. But is it really too much of a spoiler to know who's on your squad, even though many fans wish to know who's coming back? Would you rather find out a ME2 squadmate isn't returning as a squadmember before or after you play? See if you know beforehand you'll come here and rant, then over time finally accept it (or not). But then when you do play ME3 you won't be cursing Bioware for not including _ squadmate with you the entire time. And then hopefully you won't go on some tirade to bring down Bioware for not catering to all your specific whims. And some of us like to know what we're actually paying.

Also does it ever occur to anyone that even just the teaser trailer for ME3 totally spoils ME1 for anyone who hasn't played it yet? Tough luck for those people right? Minor spoilers are inevitable. You just gotta live with it.

#15
SkittlesKat96

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 Yeah I wouldn't mind if they toned it down a little bit. I suppose they have marketing reasons and time reasons (people would find the wait even harder) but still...

Even DA 2 though was a little bit spoiled though...remember the Arishok trailer? So it's sad that we gotta consider that marketing campaign as being lenient.

#16
Lunatic LK47

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Bluko wrote...

Was it really that horrible to know Archangel was Garrus? I mean you literally pretty much learn he's a Turian Sniper before you encounter him. And that's for what all of 40 minutes before you meet him? Gee who could he possibly be? Gavorn is Archangel! Oh wait.

I was much happier to know Garrus was back in ME2 rather then "Archangel".


Bolded for emphasis. I was more or less dreading ME2 because of Casey's "You get only new characters, and some ME1 characters." Things really didn't help much that only Tali was revealed when I felt that it should have been Garrus from the get-go. I was two steps away from not buying ME2 just until  I saw Jarrett Lee's (or was it Adrien Cho) recent playthrough of Garrus's recruitment mission on YouTube.

Modifié par Lunatic LK47, 15 juin 2011 - 05:07 .


#17
WizenSlinky0

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I'm more interested in HOW things play out rather than the actual final outcome. I never care about spoilers. It's still just as exciting to me to see how that plays out and comes to be even without the "surprise" factor of it.

So couldn't care less, personally. They could spoil the entire game and I'd still play it with just as much enthusiasm. Living it and hearing about it are two very different things.

Modifié par WizenSlinky0, 15 juin 2011 - 05:15 .


#18
SennenScale

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Avoid spoilers is the reason I didn't watch any E3 footage/the demos in one go. I may look at a few sections here and there to see one particular thing, but I feel like if I get things piecemeal, nothing major will be spoiled and I won't be able to put two-and-two together on anything substantial. I don't mind smaller bits of spoilers, but let's not spoil the whole plot, pretty please?

#19
Massadonious1

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Well, pretty much everything can be avoided by not coming here (or at least, not clicking on threads with obvious titles) or clicking/reading related articles at various video game sources. There is really no need to exaggerate and say you honestly couldn't use the internet at all.

While it would probably be prudent to scale it down a bit, it should be there for people that wish to know. I don't think they should be denied because you lack the willpower.

Modifié par Massadonious1, 15 juin 2011 - 05:30 .


#20
Bogsnot1

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Bluko wrote...

I kinda understand where you are coming from, but I mean come on. Just about everything from the game can be considered a spoiler on some level. How do you know it's not a spoiler to see certain weapons in-game? Could be...

This.
One fans news item, is another fans spoiler. Bioware and EA cant read minds, so they dont know what YOU would consider to be a spoiler. If you dont want any spoilers, avoid the ME3 forums, and any gaming site that takls about it. Or do you want the folowing scenario to play out?

Gamesite: So, Casey, what can you tell us about ME3?
Casey: Absolutely nothing. A rabid bunch of fans whinge and whine too much about spoilers if we say anything about what the game contains, or what will happen.
Gamesite: Well then, can you show us anything about the game?
Casey: Absolutely not. You might inadvertantly leak it, and those rabid fans wil be all over us complaining about spoilers.
Gamesite: Thank you so very f**king much for wasting our time.
Casey: You're welcome.

#21
Haristo

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"Enough is enough! I have had it with these motherf*cking Spoilers on this motherf*cking Internet !".

OP is 9001% right.

#22
CaptainSpandex

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I completely agree.

This is EA we're talking about, though. The same Marketing Division that thought the best way to sell Dragon Age: Origins would be to edit together clips of the game's love scenes with Marilyn Manson playing over top. I wouldn't hold your breath.

#23
Chuvvy

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Well, they're off to a great start. They've already spoiled the opening.

Signed.

#24
turian councilor Knockout

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"Why must everything we write be polite", marketing this and marketing that, just finish and release the damn game.

#25
HeavenStar

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Agree!