I would be surprised if no one has posted this article yet, but it is rather interesting:
Today's video gamer: it might not be who you think (CNN)
"According to ESA's statistics, the average video-game player last year was 37 years old (like Sharp [a female gamer profiled at the beginning of the story]). That's up from 30 in 2004. Forty-two percent of players were women."
OK, granted, this article conflates "hard core" games like Mass Effect and "casual" games like Angry Birds, but the idea is that the market is much broader than most people realize. I was particularly surprised by the average age of gamers, but I guess I shouldn't be -- I'm 38 and my generation was the first to grow up with console video games. I remember Pong, and the Atari 2600, and Intellivision, and all that good stuff.
Now, neither my husband nor I plays enough to consider video games to be a "hobby," but we do own an xBox and a lot of games. Of all the games we own, I play exactly two franchises: Fallout and Mass Effect. What do they have in common? Hmmm, you can customize your character, make choices, and play as a female protagonist who totally kicks ass. I have logged WAY more hours playing these two franchises than my husband has. When it comes to Mass Effect, I am the one who keeps track of game news and gives enough of a crap to spend time reading an online social forum devoted to the game. I watched all the E3 demos and videos. I'm the one who buys all the DLCs. I was planning to pre-order the CE before I heard about the cover.
Bioware should want more fans like me. There are a lot of us out there, a vast uncharted market. It would be silly to ignore half of the human population when marketing any product, especially when it is so damn simple and the product is so attractive to that half of the population. I bought Fallout 3 for my husband, and only discovered after the fact that I could play as a woman. I made sure to buy New Vegas when it came out. My husband bought Mass Effect 2 as an afterthought at Costco, and I only discovered after the fact that I could play as a woman -- after which my husband could barely get the controller out of my hands, and I went out and bought the first Mass Effect so I could play from the beginning. If I don't have ME3 the very day it comes out or soon thereafter I'll be very unhappy.
Why not make this game feature -- the ability to play as my own gender -- more widely known? When I go to the store and look for new games to buy, it is usually impossible to tell from the package whether you can play as a female character, even if you read the description of the game and don't just look at pictures.
Lest you think I'm a one-trick pony, I did just start my first ManShep playthrough to experience a different version of the game. I think Mark Meer's renegade delivery is way funnier, and want to see how Ashley reacts in ME3 when she finds out that I moved on to Jack in the second game.
Modifié par Sora Shepard, 18 juin 2011 - 04:39 .