78 réponses à ce sujet

[CannonO]

Cainne Chapel wrote...

CannonLars wrote...

Had-to-say wrote...

CannonLars wrote...

Seems like a petty topic looking at it now lol. But are you into the change in marketing?

Not petty. You like what you like. I think the 4 million people that buy the game are great but they are trying to get more of the market share. They got us now they have to get the other guy. It was a trailer for that guy that doesn't know he likes RPGs.

Personally, I wouldn't compromise the franchise image and fundamentals for the sake of broad appeal and greater commercial success. I know EA strives for that, but I prefer striving to make the great vision and attracting as many people as you can who would appreciate what it really is.

Dropping the sleek rpg appearance to grab a bite of the bigger shooter market wouldn't work for my tastes if I had any say in a project like this. Maybe that purer aspiration isn't on EA/BioWare radar, but it did slightly lower the franchise value when I saw the mentality of getting more shooter and action fans and trailers and then saw that it made its way a little too deep into the game.

Brilliant series of course, but spread beyond itself for the sake of sales in my eyes.

Far be it for an At Profit company to make a game that appeals to Millions of fans eh?

Still dont get how one trailer compromises franchise image or fundamentals as the game has always been a Hybrid RPG/TPS but *shrugs* Maybe i dont read into Marketing that much anymore, seeing as how I was a business Major and most of that stuff blows by me without me even really caring.

Fact of the matter is, any company in business, with employees, will try to deliver the product that will appeal to the most people in its market.  Fortunately for Bioware, the ME franchise is a veritable gold mine, so I doubt they'll muck it up for the 3rd entry.  Not after all the accolades they garnered for the second one.

But I do beg the question.... whats wrong with better shooter/action elements in a game thats primarly revolved around...combat?

Well to answer you end question, ME1 was considered pretty weak in combat by many compared to its potential, especially critically. It required pauses of action, had framerate issues, and was fleshed out awkwardly in several ways. The story is what the center is, which is why I think shooter and rpg fans have stuck with it. without the heavy story branch focus, many RPGers would leave. That said, I don't think Mass Effect revolves around combat, it revolves around the story that is tying this trilogy together.

Now I am a bit more particular and concerned with many elements of things than many, so while some might say that blue shots from guns in ME1 was minor, I miss it almost every time I play ME2. If the littlest things like that matter to me in an image, than you might be able to catch how deeply the marketing to the world will matter. It is just a franchise I have in my heart and I don't want anything but perfection for it, so for it to get a trailer that looks like it was developed by the same marketing studio who does Call of Duty, it is very sad. I know it can be great anyways, but there is just one more thing added to the list of things that don't quite fit the images it deserves.

EDIT: And as my earlier post indicates, I get the motives of the trailer's target audience, I just don't have to agree that it is very Mass Effect. A song like that should never make it into the game, I personally would never let it near the game's trailer either.

To quote a favorite movie of mine, "The little things... there's nothing bigger, is there?" - Vanilla Sky

Modifié par CannonLars, 21 juin 2011 - 02:12 .

[Guns]

I literally play Bioware games 0% for the combat. It's all about the story.

[Iakus]

Same here

[Cainne Chapel]

Well of course there's story, BW games always have story, but just as important there's always a plethora of combat!
Especially as a TPS, Combat is a majority of the gameplay, as evidenced by the skill trees as they ALL revolve around combat. Thus gameplay wise its whats important.

That said, thats why I felt they took the route they did with ME2 precisely because Combat was lacking, they HAD to mack it quicker, responsive.... Fun.

and if its the same Marketing studio that does Call of Duty...well this far from release can ya blame em? WHile most people have differing opinions on COD, you cant fault numbers in an industry where numbers matter and as a franchise CoD is a behemoth, with all trials and tribulations that come with it....

It's the Bieber of the video game world (and Lord do I hate Bieber....).

In the long run though, one or 10 for that matter, amped up gameplay vids showcasing the action of a game with a lot of action in it, mind you, aren't going to hurt it.

Afterall for a large portion of the game we are going to be engaged in that action.

Edit Update:
Now dont take my post to mean that Story isn't important, I just automatically assume with BW fans, that story is important.  But from a gameplay perspective the game is basically broken down into Story and Shooting.  and we know BW has story down pat, so i see no problem with them emphasizing the pew-pewing and explosions...since there are going to be a lot of those if reapers are involved

Modifié par Cainne Chapel, 21 juin 2011 - 02:19 .

[CannonO]

Guns wrote...

I literally play Bioware games 0% for the combat. It's all about the story.

I think that is what they are known for, no? They are some of the greatest and most successful storytellers in the industry and beyond.

I will remember the stories of their games far longer than the fights.

[CannonO]

Cainne Chapel wrote...

/snip

Afterall for a large portion of the game we are going to be engaged in that action.

Just FYI, I don't think it was the same studio who markets CoD, that was just mentioned to relate the style.

[Cainne Chapel]

Oh I know Lars, I was just saying, I know how Marketing works and it makes sense is all.

Take the most succesful campaign in town and copy the hell out of it!

Unfortunately Developers rarely have any say in the Marketing. and those vultures always go after the big piece of the pie

[KainrycKarr]

Awful, but unsurprising.

[Il Divo]

While the early trailers are very 'action-heavy', I don't see how Bioware could go about it any other way. The Reapers have been built up for two games. Proverbially-speaking, this is where **** hits the fan. Slow and contemplative (imo) worked for Mass Effect 1. I'm not sure how well the style could work for Mass Effect 3's Reaper-invasion.

[ShadowSplicer]

Il Divo wrote...

While the early trailers are very 'action-heavy', I don't see how Bioware could go about it any other way. The Reapers have been built up for two games. Proverbially-speaking, this is where **** hits the fan. Slow and contemplative (imo) worked for Mass Effect 1. I'm not sure how well the style could work for Mass Effect 3's Reaper-invasion.

"As the Harbinger of death, I'd like to take this moment to discuss the ethical and moral properties of our full scale galactic eradication process. Countless times over the millenia has this process reoccurred, and I can personally vouge for each and every one being entirely successful. I think you'll find that this extinction to meet or possibly even exceed your standards, that said, time draws short, and I must now take my killing of you all. Good wishes everyone, hope you enjoy your demise as much as I will!"
......<_<
You raise a fair point.

[Sith Reaper]

I would wait for the cinematic and launch trailers to come - these have shown off story sequences very well.

[Il Divo]

ShadowSplicer wrote...

"As the Harbinger of death, I'd like to take this moment to discuss the ethical and moral properties of our full scale galactic eradication process. Countless times over the millenia has this process reoccurred, and I can personally vouge for each and every one being entirely successful. I think you'll find that this extinction to meet or possibly even exceed your standards, that said, time draws short, and I must now take my killing of you all. Good wishes everyone, hope you enjoy your demise as much as I will!"
......<_<
You raise a fair point.

Sounds kinda like something that Half-Life's Dr. Breen would say.

[Massadonious1]

Anything that comes out of E3 has always been about glitz.

[Gatt9]

Massadonious1 wrote...

Anything that comes out of E3 has always been about glitz.

Only for the last few years.

Go back more than 5 years,  you'll find that E3 was once about games.  Then again,  go back more than 5 years,  and you'll find gaming was once about games.

Now they're about bandwagons,  and how fast you can hop on them.  GTA,  Gears of War,  Music Games,  Halo/COD,  they're just mimicing whatever sold well in the last 18-24 months,  even when it makes no sense.

It's cyclical.  The SNES/Genesis era did this with Mario and Final Fantasy,  90's computer games did this with Doom and Warcraft,  and here we are today.  Same thing.

It always heralds the end of an era for one platform of gaming,  and the rise of the other.  Over the next 24 months console gaming will die out,  and computer gaming will return.

Because seriously,  you can only sell the same game so many times...

[In Exile]

CannonLars wrote...
My questions to you all are: How do you feel about the mainstream, action movie style of the new ME3 marketing? Do you miss the serenity and scifi themes that the game is about in the marketing? Do you prefer this because it will appeal to those who aren't as familiar with scifi and RPGs? Do you think the music and fast pace in the trailer fits the games?

I see you didn't follow the ME marketing. The "Holywood blockbuster experience" was an outright selling point of ME. Not, we're trying to make it look like that, but seriously buy this game because it is like that.

So, I feel that the action movie style marketing of ME3 is a nice throwback to ME1.

[AlanC9]

Why should we care about the marketing in the first place? Should I be worried that it will attract the wrong sort of gamers to play ME3?

[FlyingWalrus]

I'm not a fan of how EA markets every one of their games with any action-based gameplay the same way: a montage of explosions, shankings, all to an instrumental version of some flavor of the month butt-rock.

But ME3 I sort of expect it. It's the climax of a galactic war on whose frontlines you will fighting. If they switched the music out with an orchestral score, I probably would have been more satisfied with it than I was.

As for console gaming, ahahaha it's gonna die and be replaced by computer gaming ahahahaha. It's as likely to die now as it was in 1996. Console gaming has never been stronger or more proliferated in the American (or world) culture. Consoles are practically PCs anyhow, except less expensive and with less maintenance required of the user. If only for ease of use they will continue to exist well into the future.

As for copycat games, I think that is actually a non-issue now. Guitar Hero went under for doing that exact thing, oversaturating the market, and Call of Duty is certain to be next if only because the FPS crowd will gravitate towards the superior-in-every-way Battlefield 3. Right now, the biggest oversaturation is not in music games or GTA-style sandbox games or adventure games—it is in FPS and MMOs.

[In Exile]

I will say one thing: having just gone through the pain of trying to find a custom builder cheap, navigating hardware options, thinking of configurations, reading about internal water cooling for graphics cards, etc. I don't see any way that a PC will ever be a more favourable casual option than a console.

[upsettingshorts]

This thread and others like it often remind me of this sketch from The Onion.

Modifié par Upsettingshorts, 21 juin 2011 - 04:19 .

[leggywillow]

Upsettingshorts wrote...

This thread and others like it often remind me of this sketch from The Onions.

If I wanted to see young, attractive people doing cool and exciting things, I'd go watch sports.

[Am1vf]

I would like a trailer you could show to someone who doesn´t know of Bioware or does not even play videogames without feeling like you need to add "well, the game isn't really just about killing things".

For example, look at the Deus Ex Human Revolution firs trailers with the references to Icarus and Rembrandt, Mass Effect has a lot to show that could appeal to a lot of people and even inspire respect from non-gamers, but you have to actually get to play the game before you can notice that because they don´t use it in marketing.

And then you see complains in the BSN like "in this game there is too much talking".

[Splinter Cell 108]

kcp12 wrote...

Marketing is for the general public not rpg/ME fans. Wait for the trailers that will be made for fans.

I don't agree with the trailers. ME2's trailers looked like something that a bunch of posers would like. In my opinion most things about marketing are probably going to be actiony. 

[Maderek]

CannonLars wrote...

 Excuse the title.

My questions to you all are: How do you feel about the mainstream, action movie style of the new ME3 marketing? Do you miss the serenity and scifi themes that the game is about in the marketing? Do you prefer this because it will appeal to those who aren't as familiar with scifi and RPGs? Do you think the music and fast pace in the trailer fits the games?

I would say that I really miss the traditional foghorn sound that the previous games used when they finished off the trailers with the logo. I think marketing it as a bit more scifi and less as the rock and roll music action title would be nice, but the trailers are capturing the intensity and pace that the game will likely have.

What do you think of the guitar rifts instead of spacey synth?

Wasn't it the same with ME2? Considering ME2 was basically a hollywood action sequel, and that was sucessful, ME3 will be all "BAM BAM BAM HUUUGE REAPERS, BIG GUNS, BOOM BOOM BOOM YAYAYAYAYAYAYA"

I do miss the retro-Sci-Fiy atmosphere and style of ME1.

[AlanC9]

Maderek wrote...
Wasn't it the same with ME2? Considering ME2 was basically a hollywood action sequel, and that was sucessful, ME3 will be all "BAM BAM BAM HUUUGE REAPERS, BIG GUNS, BOOM BOOM BOOM YAYAYAYAYAYAYA"

I do miss the retro-Sci-Fiy atmosphere and style of ME1.

I keep seeing stuff like this and I never understand it. It's not like we weren't blowing stuff up all the freakin' time in ME1.

[CannonO]

In Exile wrote...

CannonLars wrote...
My questions to you all are: How do you feel about the mainstream, action movie style of the new ME3 marketing? Do you miss the serenity and scifi themes that the game is about in the marketing? Do you prefer this because it will appeal to those who aren't as familiar with scifi and RPGs? Do you think the music and fast pace in the trailer fits the games?

I see you didn't follow the ME marketing. The "Holywood blockbuster experience" was an outright selling point of ME. Not, we're trying to make it look like that, but seriously buy this game because it is like that. 

So, I feel that the action movie style marketing of ME3 is a nice throwback to ME1. 

ME3 marketing is almost nothing like ME1. ME1 was rather calm and boasted story and epic new scifi vision beautifully. It is hard to miss that the first game was marketed to a story interested crowd of rpg and scifi fans while ME3 has ditched scifi music and has dumped a big invasion/action marketing draw. It is not for the same audience. And I have followed ME1 since it was announced.

Am1_vf wrote...

I would like a trailer you could show to someone who doesn´t know of Bioware or does not even play videogames without feeling like you need to add "well, the game isn't really just about killing things".

For example, look at the Deus Ex Human Revolution firs trailers with the references to Icarus and Rembrandt, Mass Effect has a lot to show that could appeal to a lot of people and even inspire respect from non-gamers, but you have to actually get to play the game before you can notice that because they don´t use it in marketing.

And then you see complains in the BSN like "in this game there is too much talking".

Deus Ex Human Revolution has had a few great trailers, the best being the Cinematic trailer. It shows how story and mature themes can market excellently. I absolutely appreciate its trailers more than the overall presentation of ME3 so far.

ME 1 had great depiction of mature theme and story and to this day I have the Distress Call TV Spot saved on my Xbox Hard Drive.