78 réponses à ce sujet

[AlanC9]

CannonLars wrote...

In Exile wrote...

CannonLars wrote...
My questions to you all are: How do you feel about the mainstream, action movie style of the new ME3 marketing? Do you miss the serenity and scifi themes that the game is about in the marketing? Do you prefer this because it will appeal to those who aren't as familiar with scifi and RPGs? Do you think the music and fast pace in the trailer fits the games?

I see you didn't follow the ME marketing. The "Holywood blockbuster experience" was an outright selling point of ME. Not, we're trying to make it look like that, but seriously buy this game because it is like that. 

So, I feel that the action movie style marketing of ME3 is a nice throwback to ME1. 

ME3 marketing is almost nothing like ME1. ME1 was rather calm and boasted story and epic new scifi vision beautifully. It is hard to miss that the first game was marketed to a story interested crowd of rpg and scifi fans while ME3 has ditched scifi music and has dumped a big invasion/action marketing draw. It is not for the same audience. And I have followed ME1 since it was announced.

So you're saying that it's still being advertised like a movie, just a different kind of movie?

Edit: Just spent a few minutes looking at the ME1 videos on Bio's site,.... and I don't see your point. Could you maybe pick one or two that I should look at and explain what I'm missing?

Modifié par AlanC9, 21 juin 2011 - 06:17 .

[CaolIla]

the whole marketing scheme reminds me of DA2 and that's not a connection I want to make. If they start going insane in that regard like they did with DA2 just before it was released, I'll get a really bad feeling again... I hope this time the bad feeling will be unjustified.

[Am1vf]

The trailers for Mass Effect were quite action heavy (except the Distress Call trailer) and I'm sure those didn't look more like an action movie because the combat in Mass Effect didn't really look good (were fun to play but not to watch).

What I'm trying to say is I understand the trailers are going to have a lot of fighting and stuff blowing up, but at least they could give us some hint about the game being more than that.

One of the Mass Effect trailers was:
"We face extintion.
A rogue soldier leads an unstoppable force
throughout the galaxy.
And only you stand in his way."
All with geth shooting and Shepard punching Saren on the face. Not so different from the Mass Effect 3 trailers.

But  there was text saying:
"What are you willing to sacrifice".
and
"Anihilation is one decision away".

It is not much but it is at least a small hint that the game may be more than just shooting and punching, and for some of us that are looking for things like that it means a lot.

Maybe if they just showed the kid in the vent from the E3 gameplay or something like that.

[LGTX]

@Am1_vf, "The war for Earth has begun. Decide how it ends"

[CannonO]

It just seems like from the expressions on Shepard's face to the color schemes and with the music, it isn't on the same track.

[Am1vf]

LGTX wrote...

@Am1_vf, "The war for Earth has begun. Decide how it ends"

Well, yes, but that sounds less like "making though decisions" and more like "choose an ending", more like Fable 3 kind of choice "do you want a homeless shelter or a brothel? em... brothel. Boom! Brothel magically appears".

Anyway this is of course just advertising, there was once a game that promised though decissions and "sacrifying your own humanity to save humanity"... Space Siege .

[LGTX]

Looks about the same to me. But it's your opinion, and I can respect that. Still, I'm pretty sure the fanbase-focused marketing is yet to come.

[Daiyus]

I think there's room for both. When I'm in a heavy firefight and the "adrenaline" is flowing then rock music fits well. When I'm drifting around space then not so much. That's where more synthesised "sci-fi" music should be used.

I don't think any kind of music should be ruled out, a classical concerto may fit well for some parts.

[FlyingWalrus]

CaolIla wrote...

the whole marketing scheme reminds me of DA2 and that's not a connection I want to make. If they start going insane in that regard like they did with DA2 just before it was released, I'll get a really bad feeling again... I hope this time the bad feeling will be unjustified.

Did you see Dragon Age: Origins' marketing? The reveal trailer was set to Marilyn Manson, for ****'s sake.

Just one more reminder that marketing is just that: BS that's usually irrelevant to the actual product.

[Fhaileas]

ME3 seems to be going full retard.

[CaolIla]

Fhaileas wrote...

ME3 seems to be going full retard.

And you don't go full retard. Take a look at rainman or forest gump, they didn't go full retard!

Modifié par CaolIla, 21 juin 2011 - 09:57 .

[CroGamer002]

It's E3 trailer.

It must be something huge like that to be noticed.



Real trailer will come next year.

[Il Divo]

CannonLars wrote...

Deus Ex Human Revolution has had a few great trailers, the best being the Cinematic trailer. It shows how story and mature themes can market excellently. I absolutely appreciate its trailers more than the overall presentation of ME3 so far.

Did you...not notice all the action/explosions in the Deus Ex trailer? Stuff is getting blown up every which way.

Modifié par Il Divo, 21 juin 2011 - 12:16 .

[Il Divo]

Fhaileas wrote...

ME3 seems to be going full retard.

Bitter?

Modifié par Il Divo, 21 juin 2011 - 12:22 .

[Il Divo]

AlanC9 wrote...

So you're saying that it's still being advertised like a movie, just a different kind of movie?

Edit: Just spent a few minutes looking at the ME1 videos on Bio's site,.... and I don't see your point. Could you maybe pick one or two that I should look at and explain what I'm missing?

Even comparing the launch trailers, I don't notice a large difference, aside from Mass Effect's being far shorter.

Mass Effect: 

Mass Effect 2:

[Kai Hohiro]

 Ugh people E3 trailer != Launch trailer

All of MEs E3 trailers were inferior to the final launch trailer.

Even ME2 had guitar riffs in it's E3 trailer (eventhough I really dig the song in this case actually)

[CannonO]

I just went back and watched all the ME1 trailers I could find and I don't understand what people are talking about saying that there isn't much difference between ME3 and ME1 trailers...

The ME1 trailers give a predominant theme of science fiction designs and saga with the locales being heavily showcased and battles being more cinematic.

ME3 looks more like an invasion on Earth and a puncch-out action fest that the mainstream action/shooter fans would go for. I am not saying there can't be any of the explosions and action, and I am aware they are showing off the invasion, but it does show the game (at least based on what the series is) for what it is. The music is a big part, but the images are just off too.

If I didn't already know Mass Effect before the ME3 trailer, I wouldn't be too interested. It looks more shallow to me.

Modifié par CannonLars, 21 juin 2011 - 01:46 .

[Il Divo]

CannonLars wrote...

I just went back and watched all the ME1 trailers I could find and I don't understand what people are talking about saying that there isn't much difference between ME3 and ME1 trailers...

The ME1 trailers give a predominant theme of science fiction designs and saga with the locales being heavily showcased and battles being more cinematic.

Again, instead of saying this, a link would be much more helpful.

I also thought battles were far more cinematic in ME2, as presented by trailers.

ME3 looks more like an invasion on Earth and a puncch-out action fest that the mainstream action/shooter fans would go for. I am not saying there can't be any of the explosions and action, and I am aware they are showing off the invasion, but it does show the game (at least based on what the series is) for what it is. The music is a big part, but the images are just off too.

I'm glad it shows the game for what it is; a game where Commander Shepard is trying to stop galactic genocide against a race of 37 million year old sentient machines. We are not exploring new locales, having long conversations about humanity's role in the galaxy, we are trying to survive. This has been built up for two games now.

Please explain how you show something 'slow and contemplative' in a game primarily about avoiding extinction.

Modifié par Il Divo, 21 juin 2011 - 04:23 .

[TexasToast712]

Iam loving all the action. Makes me think of ME2 which revolved around the action. ME1 was meh. Action sells kiddies, no amount of whining is gonna change Bioware's direction on it.

[sp0ck 06]

I didn't particularly care for all the heavy metal nonsense but I understand it from a marketing perspective and it doesn't concern me too much

[XyleJKH]

Yawn.... Anything better to discuss?

[In Exile]

CannonLars wrote...
ME3 marketing is almost nothing like ME1. ME1 was rather calm and boasted story and epic new scifi vision beautifully.

You're confusing released content with marketing. The first demos of ME1 we saw involved placeholder dialogue and interactions in Flux, with Shepard getting to actually have interrupts in conversation. That was test data. The first serious gameplay footage we had was at X06, and there you could still control party members and the UI was radically different from what we saw in the released version.

Our first actual marketing of ME1 came from the viral campaign, that showed the Geth invasion of Eden Prime. E3 had the very dramatic trailer:

The ME1 launch trailer is here:

I'm seeing lots of action, faux latin music, drama... it's all Holywood blockbuster.

It is hard to miss that the first game was marketed to a story interested crowd of rpg and scifi fans while ME3 has ditched scifi music and has dumped a big invasion/action marketing draw. It is not for the same audience. And I have followed ME1 since it was announced.

Bioware never marketed the game to RPG fans and focused on illustrating the combat. ME1 hyped the dialogue wheel itself... that feature is standard for 2 games now.

[CannonO]

In Exile wrote...

CannonLars wrote...
ME3 marketing is almost nothing like ME1. ME1 was rather calm and boasted story and epic new scifi vision beautifully.

You're confusing released content with marketing. The first demos of ME1 we saw involved placeholder dialogue and interactions in Flux, with Shepard getting to actually have interrupts in conversation. That was test data. The first serious gameplay footage we had was at X06, and there you could still control party members and the UI was radically different from what we saw in the released version.

Our first actual marketing of ME1 came from the viral campaign, that showed the Geth invasion of Eden Prime. E3 had the very dramatic trailer:

The ME1 launch trailer is here:

I'm seeing lots of action, faux latin music, drama... it's all Holywood blockbuster.

It is hard to miss that the first game was marketed to a story interested crowd of rpg and scifi fans while ME3 has ditched scifi music and has dumped a big invasion/action marketing draw. It is not for the same audience. And I have followed ME1 since it was announced.

Bioware never marketed the game to RPG fans and focused on illustrating the combat. ME1 hyped the dialogue wheel itself... that feature is standard for 2 games now.

I apologize for not putting links, but I was trying to say that I meant for pretty much all of it.

I don't think I am that off. The series got listed as RPG on many websites based on BioWare's promotion and explanation.

Released demo footage is part of the marketing in my opinion, but I am mostly focused on trailers. No doubt that the series is Hollwood movie big, but the movies being advertised are very split compared to their similar products.

Mass Effect 1 looks scifi saga vs. ME3 looking like Resistance invasion action scenario. It isn't as big of a deal in appearance to me as you might think I am making it.

But it is different and it has been acknowledged.