21 réponses à ce sujet

[Eddo36]

Like in all the covers? Not that I'm against it, since I use default Shepard in my names and thus I am actually for it. But just wondering they didn't have to do it that way.

Modifié par Eddo36, 22 juin 2011 - 09:45 .

[Bogsnot1]

They paid good money to use Vanderloo's face, so theyre gonna make sure they milk it for everything they can?

[Eddo36]

Oh good point.I haven't thought about him getting paid.

[mithikx]

IDK but I think if they show a different face for every box, every commercial people will get confused as well as it being cost prohibitive. Though using femshep every now and then couldn't hurt, just to change things up.

[Paul Sedgmore]

It's easier to market a game with an iconic character, plus having a specific character model for advertising creates brand recognition.

[Leonia]

Iconic image is iconic.

[CroGamer002]

Marketing.

[Jebel Krong]

default shepard was created precisely to be the showcase shepard for the game - to promote the brand and be the iconic representation of it - hence being in the videos, magazine previews, on the cover etc.

'course that's not good enough for some people who want to then dilute that by insisting BW promote another shepard to appease them, at the cost of the established brand identity, but that's another story.

[Captain Crash]

Well they wanted a recognisable protagonist such as Marcus Pheonix or master chief and the likes so they set up an image that would be recognisable in marketing.  Looks like they will be setting up a female version too fairly shortly to cater to the crowd which want to to a female protagonist too.

Jebel Krong wrote...

'course that's not good enough for some people who want to then dilute that by insisting BW promote another shepard to appease them, at the cost of the established brand identity, but that's another story.

Ignore Jebel,  hes just bitter because hes spent the best part of a year telling femshep fans they will never get any promotional material.  Such as the below threads.  Now its been confirmed she will be I think hes embarressed that he was wrong. He making a point to show his disgust in any thread which talks about it of late

http://social.biowar...ndex/1491217/18
http://social.biowar...index/4756308/7
http://social.biowar...index/4777622/2
http://social.biowar...index/7656606/8


Oh and as I said to you before Jebel.  If Bioware thought it would hurt the brand image they wouldnt do it.  

[habitat 67]

Sounds kind of insane...

[Jebel Krong]

Captain Crash wrote...

Oh and as I said to you before Jebel.  If Bioware thought it would hurt the brand image they wouldnt do it.  

it's the last act of the trilogy, if BW want to chase that 20% minority, who can argue with that?

your (and others like you) self-righteousness is what i find intolerable, because if the shoe was on the other foot and they had chosen random female a to be default shepard, there would never have been any fuss: everyone would have just accepted it.

as it stands, i don't understand why they don't just go and market lots of custom shepards - play up that angle, as obviously the "shepard" brand ain't worth a damn any more - mass effect is obviously big enough to stand on it's own. 2 "default" shepards is completely illogical.

[SkittlesKat96]

 Its iconic and useful and face it, Sheploo (as people call it) looks really good (something about the facial features, the others one I just don't like, Sheploo is based off a real person)...

Personally I found looking at blonde Shepard's really weird

[snfonseka]

Brand recognition via default Shepard.

[johnbonhamatron]

snfonseka wrote...

Brand recognition via default Shepard.

I hate you, now, for using the exact same wording I was going to use, and beating me to it, thus removing my one chance to make myself look like I know what I'm takling about.

[Captain Crash]

Jebel Krong wrote...

Captain Crash wrote...

Oh and as I said to you before Jebel.  If Bioware thought it would hurt the brand image they wouldnt do it.  

it's the last act of the trilogy, if BW want to chase that 20% minority, who can argue with that?

Well clearly you are, because your making a point to state that its hurting the brand image on every appropriate topic you see even though you have little to support it and your opinion.  In fact I would counter and say with the 15+ media articles all supporting femshep getting promotional material it is in fact aiding the brand image.   Plus it seems we cant win.  If Bioware never listened you would clearly be happy and carry on. Now they have listened suddenly were "self-righteous" because were happy about it.


Anyway, Im not going to discuss it further and distract from the OP topic.   Its Bioware who have decided the directions for marketing and im glad it wasnt as set in stone as well all thought it was.

Modifié par Captain Crash, 22 juin 2011 - 10:56 .

[Jebel Krong]

Captain Crash wrote...

Jebel Krong wrote...

Captain Crash wrote...

Oh and as I said to you before Jebel.  If Bioware thought it would hurt the brand image they wouldnt do it.  

it's the last act of the trilogy, if BW want to chase that 20% minority, who can argue with that?

Well clearly you are, because your making a point to state that its hurting the brand image on every appropriate topic you see even though you have little to support it and your opinion.  In fact I would counter and say with the 15+ media articles all supporting femshep getting promotional material it is in fact aiding the brand image.   Plus it seems we cant win.  If Bioware never listened you would clearly be happy and carry on. Now they have listened suddenly were "self-righteous" because were happy about it.


Anyway, Im not going to discuss it further and distract from the OP topic.   Its Bioware who have decided the directions for marketing and im glad it wasnt as set in stone as well all thought it was.

you mean the 15+ articles that all copied each other for column inches, the same 15 that do it for every little tidbit of info that comes out for every major game? yeah, whatever.

proven advertising methods that have worked for the last however many years are hardly my opinion as you quaintly put it, but again - whatever.

Modifié par Jebel Krong, 22 juin 2011 - 11:00 .

[tobynator89]

It's better than the original standard shep they designed

http://gamer.blorge....ass-effect1.jpg

[neubourn]

Brand recognition. People would get confused if a different face was used each time, even ME regular fans might think its a new character or something.

[AquamanOS]

Seeing as there's tons of possible combinations they couldn't possibly make promotional material for all of them. Especially since all Male Shep's custom or not are all the same character more or less.

Female Shep getting promotion makes a little more sense since she has her own VA and different romantic subplots, and gives the same a slightly different flavor.

[robtheguru]

I'd rather neither Shepard be shown! Blatantly should have made use of the Reapers awesome voices to advertise rather than the Shepards.

[atheelogos]

Well they paid money to use Vanderloo's face and Marketing needs something to get behind.

[TaHol100]

tobynator89 wrote...

It's better than the original standard shep they designed

http://gamer.blorge....ass-effect1.jpg

After seeing this, I went down on my knees and thanked BioWareGod for Sheploo. And God for Mark Vanderloo.