Adanu wrote...
Wow.... this is the PR boss for Bioware?
Not AFAIK; that should be Mr. Priestly as he is the one managing the contact between the developers and their public (that is, us)... Mr. Silverman is the Marketing boss, and if any of you ever saw a member of the "vendor caste" at work in an establishment, Mr. Silverman is just doing his job...
Selling a product is not child's play...
Back in the day, Henry Ford could afford to say "I allow my customers to decide the colour of their car... So long as said colour is BLACK!", which translated means "You want a car, I am the only producer so you STFU and buy it from me the way I make it. You don't like my cars, well, I'm the only producer, so just forget about having a car..."
Even worse, the early marketing campaigns for cars were "... And it REALLY works!"...
Times have changed: there are a lot of tough competitors, the users can thus afford to be choosy...
Today no one buys a car because it works, that's a given, you buy it because it has confy seats, air conditioning, it's seamless to drive on rough terrain, it's nice to look at, you name it... All things that have nothing to do with the actual job the car has to do...
Same with the games, today any two bit programmer has the ability of creating a simple system that tracks variables to reflect decisions and tracks character stats (thus basically creating some basic RPG), what a games is sold for now is EXTREME choice reflection (everything you do impacts the world somewhat), graphics, exciting gameplay, etc... Aside from the first, most of these are things that can be seen in every game, so you have to find something that convinces the public yours is the best game, the one game they'll want to throw their money away for...
The best way to do so is catering to what you know attracts, making good use of the good points of your game (putting emphasis on them rather then what could be a defect)...
The famed "Awesome Button" everyone mocks Mr. Silverman for is a perfect example of marketing strategy, you try and convice there's some amazing feature no one else has, something unique, so the gamers would be interested in looking out what it is, by buying the game...
And to those who think Bioware is forgetting its veterans in favour of new players: consider that for every 1 "veteran" there's 1000 "dumb" newcomers with a lot of money to spend, if they really were on a money grabbing rush then they would have stopped putting up with us all a LONG time ago... The very point of this Social Network was listening to what the "veterans" think and their opinions...
The fact they search for new markets is just natural survival instinct for any establishment: if you sell children toys in an isolated village you have monopoly, but if the children grow up and leave, so no new children are born in the village, you'll eventually run out of business... The same way if BioWare only caters to veterans they'll run out of players sooner or later (I doubt any of us is immortal, and I don't see myself playing games as an old grey man), since anyone has to be the "dumb" newcomer before becoming a veteran, it's obvious Bioware is just creating a future market for its games...
To the point, don't feel too down for what Mr. Silverman says, his job is to create a maket, to create hype in new players, it's not like what he says is all we'll see in the game...
And before attacking the way one does his/her job, it would be a sign of respect actually understanding what said job requres and how it works, otherwise it's obvious the ones that complain look like uninformed whiners, even if it's not so...
Just my two cents...