It's written in such a way that managed to break the mold of "Little Girls Show" and take a setting like that into a High-Quality franchise. Yes, there's femininity(mostly in that damned theme song), but is very minimal compared to its predecessors.Why do you watch My Little Pony?
Visually, it's all done in flash and has a very fluid, clear-cut look to it. So all the Newgrounds/AlbinoBlackSheep/etc. fans were unsurprisingly drawn to it.
It has a strong focus on character. Not just that they're more modern in writing than previous gens, but the focus on very serious moral dilemmas and meaningful lessons sets it apart from similar shows like Adventure Time or Regular Show(though they occasionally dabble there).
Humor. A lot of referential humor that Animaniacs fans would feel right at home with. Many popular kid-directed shows do this, but the volume MLP is able to do it is borderline astounding. Anywhere from current video games to early 20th century films, you name it.

Fandom. 2500 Page Fan Novels, Free Video Games, Thousands of art pieces, comics, animated GIFs, Well produced Fan Videos Online. The level of dedication here isn't seen too often.
Also, all the episodes are free off of either DailyMotion or YouTube.





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