Legbiter wrote...
What are they going to say to potential new customers?
"Yeah, you're a total newb and a day late and a dollar short to start with ME 3, but we've made it so it's still kind of viable"
Marketing must always commit many necessary evils. Saying that ME 3 will be a good experience for the newcomer is pretty mild. Might even qualify as only semi-evil.
Marketing in general does try to sell their game, and saying that ME3 is a good time to come in is a great way to sell the game. But when Bioware's absolutely EXTREME PR get a hold of a concept like this, they beat it to the absolute ****ter.
I don't know how many questions i've heard that start with "So, Casey/David, is it safe to say the majority of previous companions are returning?" to be answered with "This game is the best entry point to the series".
Answering questions with unrelated hyperbole, time and time again, is bloody amateurish. The only video game company i have seen this done to such an extreme, is Bioware.
Plus, look at what CDPR said when they were asked if the first Witcher needed to be played before TW2. I don't know the exact quote, but it basically states that you will get a better understanding of whats going on, culminating to a fuller experience, but it's not absolutely necessary.
I don't know about you, but when i see a PR dude slinging around how awesome everything is because of it's pure awesomeness, i get a bit turned off their product.