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Deus Ex Human Revolution has in game advertising


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#1
Nameless one7

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Their are  going to billboards that have in game advertising in Deus Ex.  I hope this isn't a trend for new games and I feel bad that I bought it now knowing that I'm supporting in game advertising for products.

www.pcgamer.com/2011/08/22/deus-ex-human-revolution-has-in-game-advertising/

Modifié par Nameless one7, 22 août 2011 - 09:51 .


#2
Cutlass Jack

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Its not a new trend. They did this in Anarchy Online and a few other spots.

Personally I don't mind as long as the products are 'iconic' and could feasably exist in the timeframe. For example an ad for Coke won't even register for me. But an add to watch a TV show thats on tonight will probably annoy me greatly.

#3
Nameless one7

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I didn't know of any other games that did this.

#4
Chromie

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I have no problem because the game itself is not $50-$60 on PC so maybe the ads did something also it's not ruining the atmosphere and fits in with the mega corporations.

Now this I would definitely have a problem with.

#5
Tommy6860

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That's nothing new. The first time I experienced this was in Rainbow Six Vegas, and that game came out in late 2006. I saw many ads in the game that changed, mostly they were new movie ads. The one ad that was a constant, was for various Axe brand personal hygiene products. There was even an easter egg, where if you shot it, a street length scrolling sign would be be shown advertising Axe.

#6
KenKenpachi

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No surprise movies have been doing it for years.

#7
marshalleck

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Seems like an odd decision to me, but I'll wait and see what overall effect it has on the game

#8
Seagloom

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This trend goes back a looong way...

Posted Image

I doubt any game will top Darkened Skye in this, anyway. That game's entire magic system was based around Skittles. Taste the rainbow!

Posted Image

Modifié par Seagloom, 22 août 2011 - 10:17 .


#9
Deathwurm

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KenKenpachi wrote...

No surprise movies have been doing it for years.


Agreed...

For all the reasons I hate the movie "Moonraker," it's obvious in-film advertising was what I hated the most. Shots that should have been 5 seconds were extended to 30 seconds just so the Ads could be read and absorbed by the audience.

I can't think of an example off the top of my head, but I'm pretty sure this has been a growing trend in Games for a while now...I'm sure that there will be some companies that will do this so much it'll end up looking like the fake ads in ME2...

"Hi. I'm Commander Shepard and The Gap is my favorite shop in the Citadel" Posted Image

#10
Dragoonlordz

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I have no problem with this, I never read billboards in real life I doubt I will change my ways in game.

Hard to beleive it is out in 8 hours time, kind of snuck up on me. Though I'm broke right now so will have to wait.

#11
KenKenpachi

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Well given the returns, and how much the economis in the countries that buy games heavily are based on consumerism, can't say its a surprise some of them are going that way. Just surprised there are so few really. Just think CoD three might have you taking cover behind a Coke Machine.

#12
Tommy6860

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KenKenpachi wrote...

No surprise movies have been doing it for years.


Yes, and I have seen ads for much longer back in time than what I referenced. The ads I saw in games where I was online, mostly console in epxerience, actually change. If it affected the gameplay, like causing lag or the like, I would be annoyed, but I ever experienced that.

#13
Tommy6860

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Seagloom wrote...

This trend goes back a looong way...

Posted Image

I doubt any game will top Darkened Skye in this, anyway. That game's entire magic system was based around Skittles. Taste the rainbow!

Posted Image



Ahh, the memories! I forgot all about those.
:happy:

#14
AngryFrozenWater

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Far Cry 2 and Battlefield 2142 are examples of games with in-game ads. I understand ads in racing games. But if ads are there then I want to have an advantage, like a reduced price. If there is none then it is strange to pay for ads. Especially when in adware it is common to pay to get rid of them.

#15
CoS Sarah Jinstar

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Eh for me personally it doesn't bother me. If it keeps the costs of games from raising even higher than they already ridiculously are it doesn't bother me as long as the ads are appropriate for the particular setting of the game world.

Lots of sports games and racing games have been doing this for years and it doesn't detract at all for me personally. If I'm roaming around Detroit in Deus Ex and see build boards for real life products, in a way it adds to the immersion for me personally. (speaking of which I just got back from paying off my preorder, tomorrow morning can't come soon enough, I'm pumped for this game)

Modifié par CoS Sarah Jinstar, 22 août 2011 - 10:41 .


#16
LTD

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It all depends on the genre and environment. As Blade Runner witnessed, bleak dark scifi set to our close future and Coca Cola ads go together rather well. Platemail boots by Nike on Dragon Age III, not so great. There is a good number of games where I actually miss (well made, tasteful) in- game ads. Grand Theft Auto series comes to mind. I'd love to have authentic cars or  fast food chains.
Most sportsgames are missing something, atmosphere-wise, if they lack stuff like ring advertisements or such.

Modifié par LTD, 22 août 2011 - 10:44 .


#17
marshalleck

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CoS Sarah Jinstar wrote...

Eh for me personally it doesn't bother me. If it keeps the costs of games from raising even higher than they already ridiculously are it doesn't bother me as long as the ads are appropriate for the particular setting of the game world. 


That's the only scenario that makes sense to me. I wonder if this is a way to offset the cost of development. It makes sense in something like a F2P game, especially considering it's a persistent world and the players will be running around the billboards constantly while they're in town or whatever. But a single player game doesn't make as much sense to me. Can't say I'm really bothered by it though, since a cyberpunk world just doesn't feel right without corporate slogans blasting away incessantly. 

Modifié par marshalleck, 22 août 2011 - 10:42 .


#18
CoS Sarah Jinstar

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marshalleck wrote...

CoS Sarah Jinstar wrote...

Eh for me personally it doesn't bother me. If it keeps the costs of games from raising even higher than they already ridiculously are it doesn't bother me as long as the ads are appropriate for the particular setting of the game world. 


That's the only scenario that makes sense to me. I wonder if this is a way to offset the cost of development. It makes sense in something like a F2P game, especially considering it's a persistent world and the players will be running around the billboards constantly while they're in town or whatever. But a single player game doesn't make as much sense to me. Can't say I'm really bothered by it though, since a cyberpunk world just doesn't feel right without corporate slogans blasting away constantly. 


Oh I totally agree, for me it really does add to the immersion if they're proper to the setting and placed appropiately. Just my 2 cents I guess.

#19
AngryFrozenWater

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Far Cry 2 had the following mechanism: It checked my regional settings and presented me ads for my region. In my situation the Dutch Ministry of Defense advertized to recruit soldiers. That may look appropriate for a shooter. However, the game was in English and was staged in Africa and the ad was in Dutch. It was rather distracting. The ads were updated through the internet. So, not only doesn't it give me an advantage and is distracting, it also eats bandwidth.

#20
Nameless one7

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AngryFrozenWater wrote...

Far Cry 2 had the following mechanism: It checked my regional settings and presented me ads for my region. In my situation the Dutch Ministry of Defense advertized to recruit soldiers. That may look appropriate for a shooter. However, the game was in English and was staged in Africa and the ad was in Dutch. It was rather distracting. The ads were updated through the internet. So, not only doesn't it give me an advantage and is distracting, it also eats bandwidth.


Wow, that would keep me from playing far cry 2.

#21
KenKenpachi

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Nameless one7 wrote...

AngryFrozenWater wrote...

Far Cry 2 had the following mechanism: It checked my regional settings and presented me ads for my region. In my situation the Dutch Ministry of Defense advertized to recruit soldiers. That may look appropriate for a shooter. However, the game was in English and was staged in Africa and the ad was in Dutch. It was rather distracting. The ads were updated through the internet. So, not only doesn't it give me an advantage and is distracting, it also eats bandwidth.


Wow, that would keep me from playing far cry 2.



See thats stupid game killing advertising. But say in a lobby they had a coke or pepsi machine, or in place of "Burger Town." it was a Burger King. Or in a window display it had products. Like game systems or shoes.

I got no problem with that, but the above, or lets say you compleat a mission and its "In your face" advertisement. Such as," you did a great job out there! Now take a break and have a Nice Pepsi, as its a great Drink to have after a hard day!"

Thats just stupid, and I'ld find advertisments for a fantasy or future setting might be hard to pull off.


Bascially Lets stick this **** on the side of your car, (or in this case a sign down a hall) and we're good. Vs The 6th Element where you slam into a MIcky D's truck and get burgers and fries dumped all over you and then see workers for said food chain later in the same movie. Or oh yes the Transformers where you see some sort of product being pushed when your not seeing boobs.

Modifié par KenKenpachi, 22 août 2011 - 11:28 .


#22
marshalleck

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 Basically, this is fine. In fact, without it the setting would be completely off.

#23
slimgrin

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I think its pretty tacky, but eh, it's been done to death in movies for a long time.

Modifié par slimgrin, 22 août 2011 - 11:54 .


#24
Volus Warlord

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Guess I'm not buying it. Ah.. I prolly wasn't going to buy it anyway.

#25
AtreiyaN7

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I remember the Coca-Cola advertisements in Bladerunner. I'm not overly bothered by it.