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Better Marketing Please?


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180 réponses à ce sujet

#1
Zakatak757

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I am sleep deprived, so I will decidedly keep this short.
Is it me, or is marketing for Mass Effect getting lamer and lamer?

Here is the Mass Effect TV commercial. If I wasn't poor at the time, it would have been sold instantly. You don't have to comprimise emotional impact for action, as seen here.


This one is pretty damn good, I enjoyed it. A little too spoilery, but it would have sold me.


And the big epic is here and the trailer is... lame? Call me crazy, but if I saw this without hearing about ME before, I wouldn't care. Gears of War with holograms. Shep's quote was... kinda bad.
http://www.youtube.com/watch?v=vTo_9xyl1LA

I expect few people to agree with me. I understand we have a few months to go, so I haven't lost faith or anything. I just find it odd that heavy metal music is being mixed with a story about the death of all life as we know it.

Modifié par Zakatak757, 08 octobre 2011 - 05:35 .


#2
Gladegunner

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Yeah, they kinda have been sloppy, but then again, they are aiming for post-Christmas sales, so competing with the likes of Modern Warfare 3, Battlefield 3 and Skyrim would be wasted money.

#3
Guest_EternalAmbiguity_*

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They've already indoctrinated us, they don't want to make it too strong. The stronger the indoctrination, the less useful we are to them...

#4
Warden130

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EternalAmbiguity wrote...

They've already indoctrinated us, they don't want to make it too strong. The stronger the indoctrination, the less useful we are to them...

Could not of been put any better.

#5
Gladegunner

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Or yes, the illogical answer works.

#6
Zakatak757

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EternalAmbiguity wrote...

They've already indoctrinated us, they don't want to make it too strong. The stronger the indoctrination, the less useful we are to them...


Well played, sir. Well played.

#7
MACharlie1

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Keep something in mind: the two you posted are LAUNCH trailers. They are released just before the game to REALLY hype it up. The last one is showing off gameplay and actiony stuff to draw fans in. ME2's was the same way.

I'm sure ME3's launch trailer will not disapoint.

Correction: The ME1 trailer is pretty much it's "blur trailer" equivalent. And I honestly wasn't a fan of ME2s 

Modifié par MACharlie1, 08 octobre 2011 - 05:46 .


#8
Genshie

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You know why ME3 trailer/promotion hasn't really been all that is because people complained about how they promoted ME2. The promotions for ME2 showed alot of the story to the point where people were screaming "SPOILERS" and that they showed a little too much. This is why you are mainly seeing combat trailers showing off various new features rather than the epic story kind of trailers.


Edit: I believe the rock music was mainly chosen to show off how badass Shepard is with his fancy new toys and abilities. I can understand though your issue since GoW3 used songs that reflected the story of everything coming to end with "Ashes to Ashes" and "Dust to Dust".

Modifié par Genshie, 08 octobre 2011 - 07:27 .


#9
mango smoothie

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I think people keep forgetting that the E3 trailer for ME2 had a rock song.

www.youtube.com/watch

#10
Dexi

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Lol, your arguments are flawed and your opinion is biased.

And, nobody cares what you think...

#11
Caleston

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Like said earlier, the trailers for ME and ME2 were published closer to the release date. I think they were released just as the games came out.

And like earlier post, even ME2 had a combat, hard rock trailer at E3. I'm sure we'll see at least one more big trailer for the game as we get closer to the Arrival.

#12
Kakita Tatsumaru

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Marketing is good when the game have to be known, and ME is already known.
If you were aware of the costs you would just cry knowing money spend on marketing is money not spend on devellopment (especially when the final game looks like DA2...).

#13
Fiery Phoenix

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BioWare's marketing has never been particularly great to begin with. And I honestly don't expect that to change any time soon. Not like it bothers me anyway, so long as the final product is good enough.

#14
CptBomBom00

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Yeah Me 3 should have better marketing trailer.

What about this music?

#15
NukaN7

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Well as far as I know the marketing movements were pushed back due to the pushed release date on March. Remember, originally we were supposed to have this game already, I'm pretty sure the marketing dep. had it all planned for march 2011-sept.2011 and than had to push it and plan it on a longer period than previously planned, so I believe that we've got it all ahead of us.

...oh and I loved ME2 marketing.

#16
Candidate 88766

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Firstly, they don't want to spoil the story by putting lots of plot points in the trailers (like the ME2 trailer did).

Secondly, ME3 is still a long way off so they have very little usable footage to put in trailers - all they have is footage from the gameplay demos which were designed to show off improvements made to combat, so they are very much action-based.

Thirdly, the two trailers you linked were released alongside the launch of the game. When ME3's marketing really kicks in - which will be close to its release - then we can argue about whether the marketing should be better. The marketing for ME3 hasn't really begun - we've had one launch trailer with actual gameplay, and ME2's first launch trailer with gameplay suffered from the same issues.

#17
Phaelducan

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Meh, nothing impresses the BSN haters. They don't spend the money for people on this site, it's for the other people out there wondering which games they want to buy in the first few months after the Xmas rush.

#18
Guest_The PLC_*

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CptBomBom00 wrote...

Yeah Me 3 should have better marketing trailer.

What about this music?

no... just no.

#19
gammameggon

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Marketing for this game has been bad, and I expect the game to take on what it smells like sofar. Until I see what the story looks like, I'm remaining extremely skeptical. The story is the reason I play the game...after DA2 I'm not buying the whole "trust us, its epic...just wait til you are playing it" thing. That ain't happening anymore for me. This game looks like a genuine third person shooter and there have been several legitimate things that cause concern....it still being in development or not. One of them being the constant shooting.

The trailers have done nothing to psych me up or reassure me the series truly hasn't tanked. Writing in Arrival wasn't too good....there are some big holes. Plus we know its another recruit fest to save earth.

In the squad leader trailer someone yells "fire in the hole!" when throwing a grenade, too. Very, very lame. Of course, don't forget the omni-blade, Atlas and rail-gun sequence.

I cancelled my preorder last week and now might wait til ME3 drops in price. I have Skyrim, anyways, then Dark Souls, Deus Ex: Human Revolution, and of course Kingdoms of Amalur: Reckoning. And that's not even including Assassin's Creed: Revelations.

Plenty to keep me busy until the TPS with a story I want to finish drops low in price. Never thought I would be in this spot with Mass Effect, but BioWare wants the CoD crowd and it shows. Smells like a duck, looks like a duck (from what I've seen). I know what that means....

#20
Gorosaur

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 Bioware typically has good PR, but terrible marketing. Look at the Sex and Violence trailer for DA:O. The only marketing team I would give any credit to at all is the one that's working on TOR. Those trailers are a thing of beauty.

#21
Someone With Mass

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Fiery Phoenix wrote...

BioWare's marketing has never been particularly great to begin with. And I honestly don't expect that to change any time soon. Not like it bothers me anyway, so long as the final product is good enough.


This. I can look up things about the game myself.

#22
Zakatak757

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Hopefully the launch trailer/commercial will be as good as that first link I posted (without spoiling the entire story).

But please, no more "WE FIGHT OR WE DIE". That quote made me facedesk. Reminded me of "You're just machines, and machines can be broken."

#23
robarcool

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I thought a better marketer will be more apt. David Silverman has been telling that past decisions don't matter and ME3 is a good entry point for newcomers to the series. I have a hard time digesting that.

#24
Annihilator27

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EternalAmbiguity wrote...

They've already indoctrinated us, they don't want to make it too strong. The stronger the indoctrination, the less useful we are to them...


Cant you see? The only way to survive is if we join them.Its the only way.More trailers strenghtens our resolve!!!

#25
Durka531

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Well concerning the marketing, when are we getting the femshep trailer they promised ?