180 réponses à ce sujet

[United_Strafes]

Well we're in the CoD generation of video games what do you expect from the marketing?

Anyone who is a fan will insta buy anyway, to reel in the CoD scrubs they need to approach marketing from that standpoint. Although I think they'll be dissapointed when they find out the game is longer than 3 hours.

2. things need to happen though:

1. The Femshep trailer needs to be great.
2. They need at least 1 insta-buy badass trailer like the Mass Effect 2 launch trailer.

Modifié par United_Strafes, 09 octobre 2011 - 05:44 .

[Cainne Chapel]

What? You mean bioware wants to market a VIDEO GAME to the MASSES in order to make more MONEY!?

How dare they as a business do... what they're PAID to do!

[Yakko77]

The music in the ME2 trailer sold me more than anything.... and then it wasn't in the game. LOL!!!

[Iakus]

Cainne Chapel wrote...

What? You mean bioware wants to market a VIDEO GAME to the MASSES in order to make more MONEY!?

How dare they as a business do... what they're PAID to do!

I dunno who ME3's being marketed towards, but it's not to me.  Most of the stuff I've seen and read about ME3 through "official channels" would have me pass right by without a second glance if I didn't already know what it was.

Most of the info that actually gets me interested in spending money on the game comes from the dev tweets posted here.

[Nayt Navare]

Chris Priestly wrote...

Better marketing? How about "smarter poster"?

Not to pick, but comparing the TV commercial for ME1 (right before launch) and the launch trailer for ME2 (again, right before launch) both with finished assets to a trailer made, what maybe 10 months before game launch is hard;y fair to the "marketing" of ME3.

Yes, if that was the only trailer or TV commercial or whatever between annoucne and launch on March 6, THEN you would have some grounds to complain about how the video wasn't great. So how about you save the "marketing is bad" criticism of trailers until you have actually seen what will be available? Then, should you not like what marketign comes up with, then you can dish out out lumpos and we'll take 'em as delivered.

 If I may-

My current issue with Bioware marketing, and again, this is my personal issue, is that, well, there isn't any.  Now, while that may be hyperbole, okay, it is, but for us fans, who have supported (or not, in some cases) ME at the very least PAID MONEY for a product we like, so is it too much to ask for new or different info?  Since the game was announced last year, we've had, I believe, 2 moments of new info.  "The Initial articles" commenting on story a bit, but mostly announcing Kai Leng and James Vega, reporter assumations and guesses, and the return of Liara nd the Virmire Survivor.  Secondly, we had E3/SDCC with combat.  So far, though, we've really only seen the opening a bit, and then the Krogan Princess.

Don't get me wrong, I like all that, but I feel as if we all deserve a bit more.  I understand you don't want to comment on the multiplayer rumor, for whatever reason, and THAT ISSUE isn't the point, but the fact that there is no comment I am going to attribute to "poor marketing" when you could say "Hey, we can't/won't comment for a reason we also can't/won't comment, BUT here's some stuff to tide you over." (insert new pics here, or a new character profile, WHATEVER).  It's a "Dinner isn't ready, so here's a cookie so you don't go hungry" type of thing.

I guess the issue, for me, ultimately, is that what we are getting, while cool, doesn't make up for what we aren't.  Dodgey comments (do we REALLY have to wait until ME3 is released to see why Liara is back to ME1 face?  How is the reason for a graphical change a spoiler???  Can we not just get a "We liked the first one better" or "It didnt test well."?), lack of new info on a (in most of our opinion, is seems) decent time frame, and poor trailers.  The content is impressive, no doubt, but we all know the majority of BSN posters want RPG element news, not combat trailers A,B,C,D, etc.  The only thing RPGish we've seen is that we can customize our guns.  Cool, yeah, but, come on, when people complain there's too much a focus on combat, and the first "RPG feature" you show is A GUN?

I know Bioware is smart, and I know they're talented.  I have faith in ME3, and I really do expect the game to be worth the wait, but in the meantime, you have an entire fanbase (or at least most of one) that feels neglected, in terms of OUR CORE WANTS.  Character reveals (more than just bad pictures and a name drop), RPG elements, etc, are the bread and butter of us BSN fans.  While you will NEVER satisfy everyone in terms of marketing (let's face it, BSN; we are so spoiled, curdled milk wouldn't touch us... and YES, I know that it isn't the same kind of spoiled, but whatever), and I know there will always be people asking for more, but I honestly don't recall more people annoyed at lack of info before on here.

So yeah, I would find the "trailer quality" issue to be, perhaps poorly chosen, the fact that we've been given less story/character/universe info than previous games is fundamentally still true.

Respectfully, 
A Loyal BW fan.

[alex90c]

Nah. While I kinda hate it, I kinda prefer Bioware not revealing much to us about the game.

[ScepticMatt]

While I kinda hate it, I kinda prefer Bioware not revealing much to us about the game.

Also this.

[Gravity Bun]

I remember seeing a Mass Effect 2 TV spot and it was so cheesy and derpy it nearly put me off the game entirely. It was only through replaying the first game that I got interested enough to purchase it.

Marketing will always be insincere because it has one purpose, which is to sell goods for monetary gain.
We're all aware of what Mass Effect 3 is, and we're all looking forward to it so it shouldn't really matter to us what the marketing is like.

[Zkyire]

Chris Priestly wrote...
Oh yeah, and any more insults towards other gamers and people are going to be banned. Last warning.

*point*

Chris Priestly wrote...

Better marketing? How about "smarter poster"?

And..

Chris Priestly wrote...
Yes, if that was the only trailer or TV commercial or whatever between annoucne and launch on March 6, THEN you would have some grounds to complain about how the video wasn't great. So how about you save the "marketing is bad" criticism of trailers until you have actually seen what will be available? Then, should you not like what marketign comes up with, then you can dish out out lumpos and we'll take 'em as delivered.

*point*

Zakatak757 wrote...
I understand we have a few months to go, so I haven't lost faith or anything.

Modifié par IEatWhatIPoo, 09 octobre 2011 - 11:13 .

[LGTX]

SE JN wrote...

Chris Priestly wrote...

Better marketing? How about "smarter poster"?

Not to pick, but comparing the TV commercial for ME1 (right before launch) and the launch trailer for ME2 (again, right before launch) both with finished assets to a trailer made, what maybe 10 months before game launch is hard;y fair to the "marketing" of ME3.

Yes, if that was the only trailer or TV commercial or whatever between annoucne and launch on March 6, THEN you would have some grounds to complain about how the video wasn't great. So how about you save the "marketing is bad" criticism of trailers until you have actually seen what will be available? Then, should you not like what marketign comes up with, then you can dish out out lumpos and we'll take 'em as delivered.

 If I may-

My current issue with Bioware marketing, and again, this is my personal issue, is that, well, there isn't any.  Now, while that may be hyperbole, okay, it is, but for us fans, who have supported (or not, in some cases) ME at the very least PAID MONEY for a product we like, so is it too much to ask for new or different info?  Since the game was announced last year, we've had, I believe, 2 moments of new info.  "The Initial articles" commenting on story a bit, but mostly announcing Kai Leng and James Vega, reporter assumations and guesses, and the return of Liara nd the Virmire Survivor.  Secondly, we had E3/SDCC with combat.  So far, though, we've really only seen the opening a bit, and then the Krogan Princess.

Don't get me wrong, I like all that, but I feel as if we all deserve a bit more.  I understand you don't want to comment on the multiplayer rumor, for whatever reason, and THAT ISSUE isn't the point, but the fact that there is no comment I am going to attribute to "poor marketing" when you could say "Hey, we can't/won't comment for a reason we also can't/won't comment, BUT here's some stuff to tide you over." (insert new pics here, or a new character profile, WHATEVER).  It's a "Dinner isn't ready, so here's a cookie so you don't go hungry" type of thing.

I guess the issue, for me, ultimately, is that what we are getting, while cool, doesn't make up for what we aren't.  Dodgey comments (do we REALLY have to wait until ME3 is released to see why Liara is back to ME1 face?  How is the reason for a graphical change a spoiler???  Can we not just get a "We liked the first one better" or "It didnt test well."?), lack of new info on a (in most of our opinion, is seems) decent time frame, and poor trailers.  The content is impressive, no doubt, but we all know the majority of BSN posters want RPG element news, not combat trailers A,B,C,D, etc.  The only thing RPGish we've seen is that we can customize our guns.  Cool, yeah, but, come on, when people complain there's too much a focus on combat, and the first "RPG feature" you show is A GUN?

I know Bioware is smart, and I know they're talented.  I have faith in ME3, and I really do expect the game to be worth the wait, but in the meantime, you have an entire fanbase (or at least most of one) that feels neglected, in terms of OUR CORE WANTS.  Character reveals (more than just bad pictures and a name drop), RPG elements, etc, are the bread and butter of us BSN fans.  While you will NEVER satisfy everyone in terms of marketing (let's face it, BSN; we are so spoiled, curdled milk wouldn't touch us... and YES, I know that it isn't the same kind of spoiled, but whatever), and I know there will always be people asking for more, but I honestly don't recall more people annoyed at lack of info before on here.

So yeah, I would find the "trailer quality" issue to be, perhaps poorly chosen, the fact that we've been given less story/character/universe info than previous games is fundamentally still true.

Respectfully, 
A Loyal BW fan.

Why are you still doing this, "entire fanbase"? Why are you claiming to want character reveals in marketing when a tiny dose of similar stuff was deemed as too spoilerish and unacceptable two years ago, before ME2 came out? Why are you confusing the developer in your wants, which shifts every year? Because to me, they are struggling to keep up with the morphing desires of PR these days. And still, the CORE WANTS aren't satisfied.

Sorry, but I just can't agree with that.

[Nayt Navare]

LGTX wrote...

SNIP

Why are you still doing this, "entire fanbase"? Why are you claiming to want character reveals in marketing when a tiny dose of similar stuff was deemed as too spoilerish and unacceptable two years ago, before ME2 came out? Why are you confusing the developer in your wants, which shifts every year? Because to me, they are struggling to keep up with the morphing desires of PR these days. And still, the CORE WANTS aren't satisfied.

Sorry, but I just can't agree with that.

Please note the "or at least some" immediately following!

And I said some, and I could have said near-majority, as the amount of ans I see asking for more info is huge; if you disaggree, fine.  I presume you're a rationale adult who can make up their own mind, and I support your use of logi and ethos, whether I agree or not.  In this case, I would point out that groups such as Bioware should be capable of determining what is too spoilerish.  If we could go back and say to young, pre-ME2 BSN and say "Tali will be in ME2 as a squadmate", do you think they would be upset?  No, becuase saying a character from a previous game will be in a sequel, to most people, wouldn't be a spoiler.  Again, MOST, in my opinion.

Now, same set up, pre-ME2, nd you said "Shepard dies in the first scene"?  THAT'S what ticked people off the most from ME2 from my experience, and while the merits of that are debatable (and not my intended arguement), but it's much more akin to a spoiler that could have been avoided.  I personally think it was fine, but I grant people their right to be disatisfied, with whatever.

Now, while I find it fine you disagree with me (hey look, discussion!!!  hurray), I must disagree with WHY you seem to disagree.  Bioware KNOWS what a lot of us RPG fans want in marketing.  Look at SWTOR- companion bios, class videos, planet descriptions, lore posts, concept art, developer blogs- Yes, I know SWTOR is a different beast very close to launch, but I would argue it's had as much content as ME3 has had released now over a year ago.  Furthermore, the info and marketing for Dragon Age was very well received, MArylin Manson and guitar trailers not withstanding; people loved the Redcliffe and other city videos, and the early concept art that was released often got people excited.  My issue is that these things seem to be falling by the wayside for this particular release.

While I commend you flr your desire to avoid spoilers (you are more patient than I), this is just going to be a case where I feel we will just be arguing semantics after a while, so I bid you good day, BSN poster! 

[Prince Zeel]

Savber100 wrote...

Prince Zeel wrote...
WELCOME to the 2011, friend.
Bioware is not the same company. it's all about getting the stupid casual player morons to buy. So do not be surprised.

Good God... and you're representing the smart, hardcore gamers?

The gaming industry is f*cked. 

If gaming paid attention to my views, we'd be neckdeep in well thought out meaningful games. Instead they pay attention to the casual market. That's why Me3 is not so much an RPG anymore, but a overhyped shooter. TO APPEASE the morons who like to play gears of fcking war.

Modifié par Prince Zeel, 09 octobre 2011 - 12:10 .

[In Exile]

I don't see any difference between ME3's market and ME1/ME2's marketing other than the lack of spoilers, which is IMO a very good thing.

[Lumikki]

I don't much care, as ME serie doesn't need marketing for me, I allready know ME serie.

As for new players, Bioware does what they want...

Modifié par Lumikki, 09 octobre 2011 - 02:36 .

[alex90c]

Prince Zeel wrote...

Savber100 wrote...

Prince Zeel wrote...
WELCOME to the 2011, friend.
Bioware is not the same company. it's all about getting the stupid casual player morons to buy. So do not be surprised.

Good God... and you're representing the smart, hardcore gamers?

The gaming industry is f*cked. 

If gaming paid attention to my views, we'd be neckdeep in well thought out meaningful games. Instead they pay attention to the casual market. That's why Me3 is not so much an RPG anymore, but a overhyped shooter. TO APPEASE the morons who like to play gears of fcking war.

This is you after having learnt to conduct yourself?

jesus christ.

I wouldn't care for your aggressiveness if you were actually right about anything, but you're just NOT.

[HK01]

Meh, I agree that the marketing is not very good and the trailers make it seem like a mindless action game, but it was the same back when they marketed DA:O and look how that then turned out - a fantastic, deep RPG. So even if I think that they try to appeal to the wrong audience, I'm not particularly worried.

[xxSgt_Reed_24xx]

Wow, they did get increasingly worse! I really enjoyed the first video posted... and the last one was like... an action movie trailer by Michael Bay.

It smells like EA to me...

Modifié par xxSgt_Reed_24xx, 09 octobre 2011 - 03:57 .

[littlezack]

alex90c wrote...

Prince Zeel wrote...

Savber100 wrote...

Prince Zeel wrote...
WELCOME to the 2011, friend.
Bioware is not the same company. it's all about getting the stupid casual player morons to buy. So do not be surprised.

Good God... and you're representing the smart, hardcore gamers?

The gaming industry is f*cked. 

If gaming paid attention to my views, we'd be neckdeep in well thought out meaningful games. Instead they pay attention to the casual market. That's why Me3 is not so much an RPG anymore, but a overhyped shooter. TO APPEASE the morons who like to play gears of fcking war.

This is you after having learnt to conduct yourself?

jesus christ.

I wouldn't care for your aggressiveness if you were actually right about anything, but you're just NOT.

Don't let Zeel fool you. He doesn't actually have views on anything, at least not ME related.

[Murova]

Chris Priestly wrote...

Oh yeah, and any more insults towards other gamers and people are going to be banned. Last warning.

insults are against the rules huh?

Chris Priestly wrote...

Better marketing? How about "smarter poster"?

[Annihilator27]

[/quote]

Don't let Zeel fool you. He doesn't actually have views on anything, at least not ME related.

[/quote]


That and hes been banned before because hes a

Modifié par annihilator27, 09 octobre 2011 - 05:58 .

[Murova]

The 2nd trailer gave me the goosebumps. i'd say that the 3rd is second best and the one the topic starter called the best was actually the worst.

[CroGamer002]

I really like how people love to ignore ME3 Debut Teaser Trailer and Live Action Trailer when complaining that ME3 marketing sucks.

Modifié par Mesina2, 09 octobre 2011 - 06:26 .

[Tyrannosaurus Rex]

Mesina2 wrote...

I really like how people love to ignore ME3 Debut Teaser Trailer and Live Action Trailer when complaining that ME3 marketing sucks.

Those where pretty good. I really loved the invasion trailer.

It is just that "Fall of Earth" and "Squad leader" really sucks.

[CroGamer002]

Lizardviking wrote...

Those where pretty good. I really loved the invasion trailer.

It is just that "Fall of Earth" and "Squad leader" really sucks.

And why is that?

Do to showing only gameplay in gameplay trailers?

[Tyrannosaurus Rex]

Mesina2 wrote...

Lizardviking wrote...

Those where pretty good. I really loved the invasion trailer.

It is just that "Fall of Earth" and "Squad leader" really sucks.

And why is that?

Do to showing only gameplay in gameplay trailers?

No.

The tone of "Fall of Earth" just felt completely wrong. Made ME3 seem like a cheesy B action game/movie when it should be more than that,  Compare "Fall of Earth" to ME2's "Gameplay #1" (on page 4 under videos) where they showed off gameplay. But unlike "FOE" it uses its music appropiately and creates a nice slightly dark tone.

As for squad leader. It just felt akward and somewhat amerturish. Mostly because of the dialog, animations and editing.

Modifié par Lizardviking, 09 octobre 2011 - 06:39 .