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Better Marketing Please?


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#151
Tyrannosaurus Rex

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Aceattack wrote...
Honestly, a dev of any trilogy is going to have to mature with the game it self ME1 was the opening act where the ground work for the universe was set. ME2 Was the emotional bridge the explains how dire the situation is. And ultimately ME3 is the conclusion at least as far as we know. Bioware's marketing plan has matured and gotten better with each game I would just wait and see what they have in store with the exception of passing off the KoToR series and Neverwinter Nights to Obsidian Bioware has never really disappointed in making a good game.


Going to disagree with that.

#152
Il Divo

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I find it hilarious that he thinks Cod/Halo are "easy", especially in comparison to ME.

#153
slimgrin

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 I've always thought the previews for Mass Effect were good. It's just the Dragon Age ones that suck.

#154
Xeranx

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Aceattack wrote...

Honestly, a dev of any trilogy is going to have to mature with the game it self ME1 was the opening act where the ground work for the universe was set. ME2 Was the emotional bridge the explains how dire the situation is. And ultimately ME3 is the conclusion at least as far as we know. Bioware's marketing plan has matured and gotten better with each game I would just wait and see what they have in store with the exception of passing off the KoToR series and Neverwinter Nights to Obsidian Bioware has never really disappointed in making a good game.


I can't agree with your statement entirely.  

I agree that a developer has to mature with a game trilogy or any game in particular.  Unfortunately I wasn't left witnessing much maturity in ME2.  Nor did I find it to bring any emotion to bear beyond frustration.  

When there are rampant examples of oversexualized characters in your story and it's supposed to be coming after its predecessor that didn't do much of it (oversexualizing), the idea of the developer maturing with the game doesn't come together.  Any voice direction or paraphrasing that leads one to think it's juvenile doesn't help either.  Miranda, Jacob, Thane, Samara, Jack, Morinth, and Kelly are all victims of oversexualization, juvenile voice direction, and juvenile dialogue paraphrasing respectively.  The fact that the producer of the game says that they're going for something more PG-13 doesn't help either.

That all led to my frustration as there's no way I couldn't be if I'm finding myself trying to reconcile what I'm being told with what I'm feeling towards situations, characters, and/or events in the game.  Though I don't like to do this I found myself looking back at KOTOR and equating what I was feeling in ME2 with how I disliked the dark side method of storytelling in that game.  In KOTOR I couldn't try darkside because it felt completely childish to me.  As such I had maybe two runs through the game at most.  Now I can replay ME2 several times because it's part two in a trilogy.  However, the most important reason I can replay ME2 is that I can do my best to avoid almost all of the bits that seem to make me feel like I haven't moved beyond grade school.

Modifié par Xeranx, 10 octobre 2011 - 07:59 .


#155
Ghost-621

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People, just do the smart thing. If you're a fan of the Mass Effect story, just accept that it's dead. Don't buy it new.

#156
k177sh0t

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No more of those "button awesome" marketing

That was very misleading

#157
Morty Smith

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k177sh0t wrote...

No more of those "button awesome" marketing

That was very misleading


Yes, Fernando Hellno nailed it, buried it and held the funeral with one sentence.

#158
Blastback

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slimgrin wrote...

 I've always thought the previews for Mass Effect were good. It's just the Dragon Age ones that suck.


Yes, by all that is holy, please don't market this like you did the Dragon Age games.

Although I thought Awakening's marketing was pretty good.  But the core games have had terrible marketing.  I don't mean to insult the people who worked on them, but it just didn't work.

#159
staindgrey

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You also have to look at the timing of each of these.

The original ME needed a huge push because it was an original, unproven IP on a new and unproven gaming console.

ME2's commercial that you posted came very shortly before the launch, and extended after. The major marketing campaign was actually separated into multiple CGI advertisements interviewing Shepard and different crewmates; THAT was the major marketing campaign.

ME3's hasn't really started yet, at least for the mass market. Since it won't be coming out this Christmas, there's no need to confuse consumers. You'd essentially be pissing out money to fight with advertisements for the Christmas blockbusters, even though the game is coming out in March. That would be silly. All they're doing now is whetting the appetites of us forumgoers, thus they're pretty much appealing to people who already know about the game.

Wait until late January; that's when we'll see the meat of ME3's ad campaign. And you can bet your ass EA is going to invest VERY heavily in it.

#160
Ghost-621

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ME3: Fight for the Lost PLOT.

Join up!

You have a voice.

Modifié par Ghost-621, 10 octobre 2011 - 08:30 .


#161
Zakatak757

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Chris Priestly wrote...

Better marketing? How about "smarter poster"?

Not to pick, but comparing the TV commercial for ME1 (right before launch) and the launch trailer for ME2 (again, right before launch) both with finished assets to a trailer made, what maybe 10 months before game launch is hard;y fair to the "marketing" of ME3.

Yes, if that was the only trailer or TV commercial or whatever between annoucne and launch on March 6, THEN you would have some grounds to complain about how the video wasn't great. So how about you save the "marketing is bad" criticism of trailers until you have actually seen what will be available? Then, should you not like what marketign comes up with, then you can dish out out lumpos and we'll take 'em as delivered.



:devil:


First off, don't insult my intelligence and then follow it with a post condeming those whom are insulting others.

Second, I am not familiar with Bioware's business model. But if I was in charge, I wouldn't try to impress the casual shooter market when Modern Warfare 3 and Battlefield 3 are right around the corner. They will likely not give a damn. It would be better to release something beautiful to start with to leave a lasting smile on your fans, and then something all about ACTION! once MW3/BF3 are a few months old and those players start looking elsewhere.

Thirdly, what the hell happened? Im gone 1 day and were up 5 pages?

#162
Blastback

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Zakatak757 wrote...

Chris Priestly wrote...

Better marketing? How about "smarter poster"?

Not to pick, but comparing the TV commercial for ME1 (right before launch) and the launch trailer for ME2 (again, right before launch) both with finished assets to a trailer made, what maybe 10 months before game launch is hard;y fair to the "marketing" of ME3.

Yes, if that was the only trailer or TV commercial or whatever between annoucne and launch on March 6, THEN you would have some grounds to complain about how the video wasn't great. So how about you save the "marketing is bad" criticism of trailers until you have actually seen what will be available? Then, should you not like what marketign comes up with, then you can dish out out lumpos and we'll take 'em as delivered.



:devil:


First off, don't insult my intelligence and then follow it with a post condeming those whom are insulting others.

Second, I am not familiar with Bioware's business model. But if I was in charge, I wouldn't try to impress the casual shooter market when Modern Warfare 3 and Battlefield 3 are right around the corner. They will likely not give a damn. It would be better to release something beautiful to start with to leave a lasting smile on your fans, and then something all about ACTION! once MW3/BF3 are a few months old and those players start looking elsewhere.

Thirdly, what the hell happened? Im gone 1 day and were up 5 pages?


We are a zipity little community.

#163
In Exile

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Il Divo wrote...

I find it hilarious that he thinks Cod/Halo are "easy", especially in comparison to ME.


People that don't play shooters tend to think shooters are easy. It's like someone telling you basketball is easy.

#164
Thompson family

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Ghost-621 wrote...


Shepard has cybernetics and prosthetics all over his body, he is by no means a "normal" human anymore. The reason I believe he is able to use the Widow is because of the bone weave/lattice shunting/etc.

Vega wasn't a lazarus project. He doesn't have cyborg bones.


OK. Shep's turning into a Mary Sue, but it's OK because s/he's got cybernetics and, apparently, is the only one who can get them even though they are upgrades s/he buys or finds. I feel all better.

As EDI would say, that was a joke.

#165
staindgrey

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In Exile wrote...

Il Divo wrote...

I find it hilarious that he thinks Cod/Halo are "easy", especially in comparison to ME.


People that don't play shooters tend to think shooters are easy. It's like someone telling you basketball is easy.


Wait... isn't that backwards? People who play a lot of shooter find all shooters easy. Same way that people who play a lot of fighters find fighters easy. Etc.

#166
toolfan9284

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Hadn't seen the first ME trailer, clicked the link w/o reading too much of what you posted and thought it was for ME3...really fit nicely in my mind. Agreed the heavy metal feels out of place, takes away from the emotional impact. Agree with staindgrey, the marketing push will begin early next year will be interesting to see how the new co-op component changes BW's marketing strategy.

#167
NightAntilli

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"we fight or we die, that's the plan" I seriously facepalmed when I heard this.

#168
RamirezWolfen

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David Silverman should give ME3 DA2 style marketing.

#169
Slayer299

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@RamirezWolfen - I'm hoping you're being sarcastic, because being inundated with more "button awesome" style marketing would kill ME3 on that side.

#170
Guest_Catch This Fade_*

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Nothing bad about ME3's trailer to me.

#171
CannonO

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jreezy wrote...

Nothing bad about ME3's trailer to me.


I am saddened that it is full of guitar and action edits instead of the mesmerizing synth music and space scenes for ME1 that focused very little on combat and instead on characters and locations. It is putting tons of time on combat now and shooting, and much less time on showing off the universe and people you meet.

Plus, they still haven't used the Fog horn sunrise at the end of their trailers which they used to do for the very first trailers in ME1 and ME2.

Modifié par CannonLars, 11 octobre 2011 - 03:55 .


#172
fdgvdddvdfdfbdfb

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First of all I really wonder why you care so much when marketing is simply designed to help them make money. Second of all I personally rank them the other way round. The first wouldn't have piqued my interest, the second would get me quite interested, the third sold it for me. and this is someone who thinks in the actual game me1 was superior in so many ways.

The draw distance of the city under attack is breathtaking. The second one is mostly helped by the two steps music. The first isn't even in-game footage and it still looks terrible, not to mention it isn't indicative of the actual game and tries to bring across a rather cheesy "message". It's far worse when it's completely misleading. The dragon age trailer was absolutely bloody spectacular but the game was nothing like it despite being actual cutscene footage. Instead of the large viseral battles depicted it was an old fashioned stand-there-and-autoattack game. While I still enjoyed the game greatly it was the characters and it had nothing to do with what was advertised or got me interested lol. I don't see what you get out of better advertising whatsoever.

#173
fdgvdddvdfdfbdfb

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NightAntilli wrote...

"we fight or we die, that's the plan" I seriously facepalmed when I heard this.

Shepard has always spouted such cringe inducing lines from the very first game. It's part of the reason why I find it hard to find him/her likeable.

#174
Guest_Catch This Fade_*

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CannonLars wrote...

jreezy wrote...

Nothing bad about ME3's trailer to me.


I am saddened that it is full of guitar and action edits instead of the mesmerizing synth music and space scenes for ME1 that focused very little on combat and instead on characters and locations. It is putting tons of time on combat now and shooting, and much less time on showing off the universe and people you meet.

Plus, they still haven't used the Fog horn sunrise at the end of their trailers which they used to do for the very first trailers in ME1 and ME2.

I don't think the trailers you are talking about were the first ones. As far as combat is concerned both Mass Effects had trailers focused on combat so nothing new there.

#175
Guest_Raga_*

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ME marketing is considerably better than DA marketing, but given heavy metal trailers and bloodsplats as a major character feature...that's not saying much.

Though to be fair, ME has had some extremely good trailers scattered amongst the "meh."

Modifié par Ragabul the Ontarah, 11 octobre 2011 - 07:07 .