Gatt9 wrote...
I see where you're going with this, but I think there's an issue with the general premise.
The general premise that the 12 year old, or even teenager, is at all relevant or should be marketed to isn't correct. The average gamer is 37 years old, boys age 17 or younger account for just 13% of the total number of gamers.
http://www.g4tv.com/...-gamers-female/
So basically, if you design for the 12 year olds, you cut yourself out of 87% of the total market.
Which is probably why the gaming market is tanking. September was NFL 2011's first full month of release, Gears of War 3 released, and Dead Island was going strong, and it still finished down from 2010 which was itself a negative year. Given, it was down only 1%.
Developers really need to start avoiding aiming everything at the teenage boy market and realize that the market's alot bigger.
First, I'm not sure this Serious Business post belongs in an inane thread like this.
Second, if you're right about the average age of gamers, then why are developers continuing to market to the minority? *Looks at David Silverman* Oh wait, I think I just answered my own question.