What they should use to market is the whole choice/consequence aspect of the series, assuming it's done right, coupled with the fact that now is still an excellent time to get started with Mass Effect because the first two games have
just been priced down to - let's say -
10 bucks each, or will in time for Christmas be available in a
special budget bundle.
Now, how I would market the choice/consequence system would be with one big and several smaller decisions from the previous two games.
The choice to market should be ME2 endgame one, if it actually had the effect we expected it to. Now, for a minute assume that Arrival hadn't been made, and imagine Hudson/Walter/Silverman/Flynn/whatever talking about your past choices on a stage at some sort of convention, finally ready to show the first gameplay footage of ME2.
They show how the game normally starts, with Shepard being tried on Earth (or Arcturus) for having worked with Cerberus. Shepard, handcuffed and escorted by Anderson and two guards (one or both possibly being future squaddies), walks down the final corridor before arriving in the courtroom. They arrive, past choices are reflected, courtroom drama happens, Shepard can choose to go all
"I NEVER BROKE THE LAW, I AM THE LAW.", the usual stuff. Halfway through the trial, the Reapers actually hit and Shepard is pardoned. Cue some actual combat gameplay that happens afterward. Mission ends as it normally would, with Shepard getting on the new repainted Alliance SR-2, screen goes to black.
Crowd is impressed, starts to clap.
"However", Mr Hudson goes,
"that's not the only possible way the game can start." Crowd goes all
"Oooh!" , and Casey goes on to say
"As most of you probably know, it was possible to end Mass Effect 2 in two vastly different ways, the following is what happens when you if you chose to give the base to Cerberus..."The crowd is treated to a radically different introduction scene, one in which Shepard and the rest of the Lazarus Cell are in charge of the former Collector Base (and the research bases built around it). Eventually some other bad stuff happens, such as an experiment getting out of control after which the team learns that the Reapers have just hit Earth, or maybe the Reapers actually arriving in an (possibly even successful) attempt to take back their precious
Star Forge Reaper womb. in any case, Shepard and co are sent back into the great star ocean to gather either allies or precious resources to once again save the day, after which the majority of the plot unfolds like it otherwise would.
BAM!That's how you market this kind of thing: show people the influences their choices have, how they change the game and the story. Of course, none of the other choices from the previous two games would have ramifications this big (allowing the player to access one level but keep him from another), but that's marketing for ya.
Most newcomers would be impressed by what they've just seen and would, because they've also just been told the previous two entries in the series are dirt cheap now, either impulse purchase those (because for that price, why not?) or do some research on the series and still buy it,
becuase they'd realise that some content is restricted to those who played the other two games. And others will come to the conclusion that it's not exactly their cup of tea, as no one product is for everyone. And some of those you could still haul in the with the planned multiplayer reveal X months after the current presentation.
Modifié par Kaiser Shepard, 02 novembre 2011 - 12:19 .