684 réponses à ce sujet

[TobyHasEyes]

maxpowers2525 wrote...

 Do agree with this, I am not  upset or anything by this marketing, I just think it was a dumb thing to say and that they really know how to make more work for themselves

[Rune-Chan]

MerinTB wrote...

AntiChri5 wrote...

I don't have any either, Merin, but i can understand BioWares need to market to those who do.

Advertising to people who played the last game is pretty pointless, they would make up their mind on whether or not they want the new game by judging the last one. By encouraging people to jump in whenever, Bio makes much more cash.

Here's the thing, though...

who wants to stay with a series that constantly is only concerned about trying to bring in new people?

Why stay with it?

The marketing has to be to not only sell to NEW people, but to also not LOSE sales overall.  Now, I seriously doubt even the worst of advertising is going to, by its lonesome, turn off customers of a product they like.  But it doesn't help keep them.

Think of it this way - there's a club.  Joining the club you get a present.  Once a member of the club, however, you find all the club's focus is on getting new people.  The club doesn't do anything for retention but only for enlistment.  They successfully bring in new people who get the present, but after that the members leave as the only presents are for new members.

Think of how weak the military would be if it only focused on enlistment and not retention.  What use is an army of privates with nary a corporal, let alone a sergeant, around?

If you ridicule your base to try and bring in those who weren't already part of your group, your group will mostly only ever be "just joined" people.

Another example from back in the day - Colomia House and their cassette / CD deals.  How many people stayed ordering music from them after the initial introductory deal?  Not many at all.

It's fine to try and expand your base, but you have to make those in the base want to stay.  And telling them that the reasons they joined your group are not good (like, say, all the bashing DA:O got in the marketing for DA2) is not a good way to make those who were with you then want to stick around.

In the end, buying the games will come down to if the games are good, yes.

But if you constantly court the indifferent "middle" while taking your base for granted, your base might feel neglected and just not turn out.

From personal experience - there's a difference between me renting a game or picking up a game after it's been out for awhile so it's cheaper (good game, just trying to save money), vs. me loving a company and it's product and wanting to support it (me pre-ordering CE's and getting DLC packs that aren't that great but wanting to show the company that I like what they are doing)

There is a way to bring in new people while supporting those you already have... it's called word of mouth.  You treat your base well, while keeping your games accessible and offering easy ways in for new members, your BASE will recruit for you.  I brought in, personally, 8 people to BioWare games over the last 4 years or so that the advertising was NOT reaching because of my enthusiasm for the games and the company.  You CANNOT get that with slick ads using Marilyn Manson music and "awesome button" catch phrases.  And you cannot get that if you take your base for granted.

There's your differences.  If that doesn't explain it, I can't do any better.

Well said, and I could not agree more.

Epic learnt this lesson soon after the release of Gears of War 3. They included Team Deathmatch to cater to the "general shooter crowd" (those who like respawn game-modes) while at the same time shortening the lengths of their traditional, non-respawn game-modes (Execution and Warzone). As these two game-modes were what the current fans likes (those who played Gears 1 and 2) this naturally annoyed them greatly as they were seen to simply be catering to the "new crowd" while ignoring what the current fans already liked.

The fans of the series complained in force at the changes made to their game-modes, Epic tried to argue, realised that they were pissing people off and driving them away, and then changed them how they always were, much to the delight of their fans.

[string3r]

Dragon Effect 3 confirmed.

[Fault Girl]

As many have already said, I understand that Bioware need to pull in  new players. But why at the expense of saying how buying ME1/2 was pointless. I understand that ME3 needs to be standalone in a sense, but it's part of a trilogy?

It's like saying if you watched Star Wars: A New Hope & Star Wars: The Empire Strikes Back and was eagerly awaiting The Return of the Jedi, George lucas saying, "oh you dont need to watch the older films, why bother? The Return of the Jedi is the best one out of the three we put all our effort in this one, this is the REAL star wars film, why did you spend your money on the other two."

I understand it's marketing but it's all at the moment been ME3 is the best (well it should be but still), it's standalone, best place to jump in (why? it shouldn't be)
No reasoning as to why people who have Shepards from ME1 should bother having one at all.

They need to be also be supporting the ME1/2 players by saying how we will love the game. We aren't all going to buy it from pure loyalty. Well I am, just hope it's an awesome game.

Modifié par ZombieGeisha, 02 novembre 2011 - 07:44 .

[YouthCultureForever]

I think you all need to catch a people's elbow right in the eye.

[nelly21]

YouthCultureForever wrote...

I think you all need to catch a people's elbow right in the eye.

Are you calling us all jabronis?

I think alot of people here are offended wayyyyyyyyyyyyyyyy too easily. Bioware is just marketing to people on the fence. They want them to know that even if they have never played a Mass Effect game before, they will still love ME 3.

Seriously guys, the victim mentality needs to stop.

[Captain Crash]

I still stand by my first comment in the thread that it was a empty article.  No idea how its managed 21 pages, even with the quote that was taken out of context.

[YouthCultureForever]

Captain Crash wrote...

I still stand by my first comment in the thread that it was a empty article.  No idea how its managed 21 pages, even with the quote that was taken out of context.

It's comic relief for the folks at Bioware. It's got to be the only reason it hasn't been locked.

*Dev swivels around in chair*

"Hey, check out what EAMassEffect3MPHater337 said!"
 
*Group laugh*

"Hilarious! Where do they come up with this stuff?!"

*Goes back to perfecting ME3*

Modifié par YouthCultureForever, 02 novembre 2011 - 08:32 .

[Thompson family]

Thanks for the kind words, Candidate 88766

[ODST 5723]

See, the funny thing about the Superbowl analogy is that what happened to get you to the big game does matter. It's just less important than winning once you're there. That you won out the season means nothing if you played flat in the post-season and eeked out some victories. That you put up record numbers through the air in the playoffs may have an impact on how the opposing defense is going to play you.

Someone getting injured in Week 3 and being out for the season will have an impact on the Superbowl.

Running a stretch play on a totally unrelated defense will likely have minimal, if any, impact on the opponent's defensive gameplan.

Using a particular blitz formation against a similar offense may have a significant impact on the offensive gameplan.

I think the analogy is fine.

The issue here is that no one really knows the outcome or what decisions were important. To this point it's utter speculation. As such, whether or not I left Helena Blake go in ME1 may have little to no impact on ME3. Whether I saved the Rachni Queen or killed her may have a much more tangible outcome.

The people who want to be convinced that the anlogy is no good and that they're marketing/pandering/catering to new fans at the expense of existing fans will invariably twist the logic to support the position they're already convinced of.

I find it to be a solid concept and know that marketing needs to draw in new fans since there is churn in the system. They must find a way to grow revenue, One way to do that is through retaining core consumers, the other is by creating a larger crtiical mass at the expense of the fringe loyalists. I think they're going for an in-between route here and frankly, they won't please everyone. But I do know that the vocal minority will almost always whine harder, louder and longer than those who are satisfied by what they're hearing.

[Candidate 88766]

Thompson family wrote...

Thanks for the kind words, Candidate 88766

No problem.

Modifié par Candidate 88766, 02 novembre 2011 - 09:08 .

[Ghost-621]

Cliffy B's little "ME3 is awesome! It's awesome shooter! Shooting is good!" video didn't help my outlook at all.

Screw you, EA. Kindly stop ruining games.

[Jade Elf]

IEatWhatIPoo wrote...

Jade Elf wrote...

Ah, another day at BSN...

Methinks it's worth pointing out a quote or two from the original Eurogamer article:

"As such, Flynn promised fans a "proper ending", one packed with surprises."

"[...]exactly what we're trying to do with the game we kicked off almost ten
years ago. They're working really hard to make it a real proper
conclusion, something that's fitting to what they've worked on for so
long, and what the fans are telling us they're dying to see.
"

Now that doesn't sound like a developer who is solely trying to cater to people new to the series, does it? Ok, so the footbal/superbowl analogy might not be the best, but I get the point.

This is the BSN! This is no place for reason and logic!

*Checks thread* Yup, still true.

As per the above - really people, IGNore the article and check out the original on Eurogamer.

[Candidate 88766]

Ghost-621 wrote...

Cliffy B's little "ME3 is awesome! It's awesome shooter! Shooting is good!" video didn't help my outlook at all.

Screw you, EA. Kindly stop ruining games.

So someone saying they enjoy the game means its being ruined? You do realise that that makes absolutely no sense right?

The shooting part has always been a big part of ME - the fundamental underlying gameplay of ME1 and ME2 is that of a third-person shooter. You have varying amounts of RPG stuff that compliment the shooter combat by improving your performance/equipment, and providing powers to use as well, and you also have character interactions and dialogue choies, but the actual gameplay is that of a TPS when you boil it down - and that fundamental gameplay should be as good as possible. Yet someone saying that the combat is finally good somehow makes the game bad? Ridiculous.

[stonbw1]

I just don't see the EA ruining the games IF BW still puts out an amazing story! Add MP, add shooter, add kinect, all of which I don't generally enjoy or can use. If the story is great, that will be the lasting memory. If BW puts out a stinker, well, these forums will never hear the end of it.

[xSTONEYx187x]

Captain Crash wrote...

I still stand by my first comment in the thread that it was a empty article.  No idea how its managed 21 pages, even with the quote that was taken out of context.

"What we're trying to do with Mass Effect 3 is that it's a new beginning for the series."
David Silverman
I hope that was taking out of context also. I really do. 



http://www.computera...ut-selling-out/

Modifié par xSTONEYx187x, 02 novembre 2011 - 10:22 .

[AdmiralCheez]

Ghost-621 wrote...

Cliffy B's little "ME3 is awesome! It's awesome shooter! Shooting is good!" video didn't help my outlook at all.

Screw you, EA. Kindly stop ruining games.

I am deeply moved by this post.

Seriously, the game has GUNS IN IT.

GUNS.

WHAT DO WE USE GUNS FOR?

LIVELY GARDEN DECOR?

*facedesk*

[DiebytheSword]

AdmiralCheez wrote...

Ghost-621 wrote...

Cliffy B's little "ME3 is awesome! It's awesome shooter! Shooting is good!" video didn't help my outlook at all.

Screw you, EA. Kindly stop ruining games.

I am deeply moved by this post.

Seriously, the game has GUNS IN IT.

GUNS.

WHAT DO WE USE GUNS FOR?

LIVELY GARDEN DECOR?

*facedesk*

Seriously, So this.

Obviously we use our guns for deep personal interactions and moving moments where we harvest deep insight from our favorite characters.

Its not Horticulture Effect, where we give our loved ones flowers, or Chocolate Effect where we win the hearts and minds of the galaxy through sweet confection, its Mass Effect, where we alter mass and shoot things at near light speeds.  Some of those things are bullets, and some of those things are space ships, and some of those things are aimed at other people.

[whywhywhywhy]

jreezy wrote...

Sgt Stryker wrote...

maxpowers2525 wrote...

Which moron made this? I can distinctly remember having aliens under my command in ME1, but never playing as one. 

Yeah that comic is WAAAAAAAAAAAAY OFF

I can't tell if your being sarcastic but I thought it was funny.  Not too funny the dialog could be better.

[whywhywhywhy]

jreezy wrote...

With all the EA marketing screw ups lately I now wonder if BioWare would have been better off just being bought by Microsoft? I know the marketing at least would have been a lot better.

Given how microsoft handled the bungie purchase.......I can't believe I'm writing this....micro....microsoft.........

Bioware would have been better off being purchased by Microsoft. 
Sounds so dirty when said aloud.

[Annihilator27]

nelly21 wrote...

YouthCultureForever wrote...

I think you all need to catch a people's elbow right in the eye.

Are you calling us all jabronis?

I think alot of people here are offended wayyyyyyyyyyyyyyyy too easily. Bioware is just marketing to people on the fence. They want them to know that even if they have never played a Mass Effect game before, they will still love ME 3.

Seriously guys, the victim mentality needs to stop.

I think the BSN wants the people champ(ME) to Rock-No to Shepard Bottom you through a table. This latest article and then Cliffy B today is amusing,