You have to understand that it is a goal of marketing to leave an impression in people's heads. What is a good way to create brand familiarity? Have a spokesperson (man or woman) that is used consistantly across the franchise. You can see Shepard and know instantly that it is Mass Effect.
If they used a custom shepard and you saw a poster on the wall and didn't see the name of the game or the N7 logo, would you have any real clue about what it was? The use of 'Sheploo' (Whos idea was it to use the word, Sheploo?) lets people know what is going on.
It's not about excluding women or custom characters, it's about maintaining something familiar.
Another example - You are walking in the mall and pass the Gaming store, you see a lifesize cutout of Shepard - You know right away it's Mass Effect. Let's say you loved ME1 or 2 but you haven't followed the franchise since, that one image will tell you that there is something new related to Mass Effect. You see the same face on commercials, web ads, posters and other media. Then when you are searching for a game down the road, you see the same face on a box and you recognize it right away. Getting someone to look at your product is the hardest part.
Modifié par Ashley_SR2, 05 janvier 2012 - 12:44 .