ODST 5723 wrote...
android654 wrote...
ODST 5723 wrote...
android654 wrote...
Yeah, this is pretty f**ked up.
Also, action figures? I get the dlc thing, everyone does it now, but how many people actually collect action figures?
To those of you who actually do collect these things, It'd be hilarious if the code to dl the dlc is on the inside of the packaging, so you'll have to open it in order to get the codes.
Action figures account for between sales of $1.3-1.5 billion dollars annually
Thats... thats a lot of toys. I'm not seeing the logic behind combinning the two, they should just but the dlc up on the respective market places.
It's a reward for people who buy merchandise based on their IP which drives them back to the game. The guarantee that Big Fish paid for the IP and the DLC likely more than covered the cost of the item packs.
For others, it's a hook to get them on the game more or to keep them in the game longer.
For others, it may get them to buy some figures.
It's linked marketing that points back towards the flagship product. That's a smart piece of marketing and the cost to Bioware is minimal.
Actually, it's moronic marketing. People buy video games based largely on value, which is why those $100+ collectors editions sit on the shelves for months on end, if not years. People aren't going to spend $100+ for a video game, people aren't going to finish the game and then go out and collect all the little chotkes, and the more finished content that is held back for sale as DLC reduces the perceived value of a game.
You can already see this now. How many people post that they'll wait for the Gold edition of a game with all the DLC bundled in for $60? How many of them actually do? Because by the time that happens, the game is old.
Marketing only works so long as there's perceived value. A video game has already been demonstrated to have a value of less than $100, by virtue of those ultra-expensive collector's editions sitting on shelves. What the customers are actually reading from all of this is "If you want the whole game, pay us a heckuva lot more than $60".
It's this kind of mentality that made certain ME3 will be my last game. The bull that EA pulled with Dead Space 2 and DLC insured I'm done buying EA games.
I'm not paying $100+ to get the whole game.