My worries exactly, nexworks.
nexworks wrote...
So it's not only weak franchise control, it's dishonest too? Hopefully at least the marketing representative that uses Casey's twitter actually read it, and they just happened to have no taste.
Listen, I'm sure you're right about ME3, and that it's going to be consistent to the previous lore. I have no doubt that the game is going to be of much higher quality than the book. Dietz doesn't really have a great career track record, and has always been a B-List writer. (My opinion, but I can't find anything he's written that didn't sound like it was slapped together by a D average high school student in a rush to finish because he has a party to go to).
However, it doesn't bode well for the future of the Mass Effect franchise as a whole. The fact that they clearly do not have any actual real writers or editors in their corporate franchise department, and apparently thought they could rely on a book publisher with no stake in the franchise to act as their final editor, shows a blatant disrespect for the material, and a complete misunderstanding of the strengths of their property and their community's attachment to it.
I'm hopeful that this debacle causes them to hire some more writers and editors, and put them on a cross-media franchise team to maintain the consistency and integrity of the franchise. Unfortunately, most intellectual properties that reach a certain level of success put less and less effort into maintaining continuity. Integrity is replaced with cash grabs. Continuity is hard, so once most properties reach a certain size, they just stop trying very hard.
This book is just one symptom of the problem, but it is the canary in the coal mine. If they truly mean what they say, that they take this very seriously, then hopefully they'll hire a few lorekeepers to edit and protect their franchise so that, regardless of the new media they want to translate the material to, it still maintains the integrity and consistency of the property.