Stanley Woo wrote...
You got me. I think it's pretty snazzy, but not something I'm intrested in getting. 
So you have NO IDEA why they decided to throw in DLC with that thing? Kind of a strange place for DLC. Also, DLC from a book?
Look, if the money you folks got from Barnes&Noble, Apple, GameStop, Kinect, and whomever else honestly helped make the game better and feed the children of the lowly programming peons, I'm cool. And yes, I totally think everyone should conduct their businesses according to my personal ethical code, because I am obviously super-smart and more important than everyone else here. /self-satirical sarcasm
Sure, but I look at it the same way as looking for a job. Why do you need a resume when your work ethic and dedication and loyalty will stand on its own? Why wear nice clothes to the interview when they have nothing to do with how well you work?
But that's not a fair comparison, is it? What do you put on your resume? What you're good at and what you've done well in the past, right? You don't write on there "hire me AND my best friend here, and you'll get a cool paperweight." That makes you look desperate. Or stupid. Or maybe you were just joking and the human resourcces guy didn't find it all that funny.
All this Happy Meal flash and sparkle is distracting from the real product. You don't put shiny stickers over your list of contacts, know what I mean?
Advertising is all about making something look or feel more desirable to the casual and average viewer. Fans of Mass Effect can only get more excited about the game, and those who don't know about it will see all these reminders about the game and may become as big a fan as you and your friends. But that initial desire to buy has to come from somewhere, right? Marketing has to contend with a market of millions of potential customers, not just existing fans, those who would probably like Mass Effect anyway, and people who browse game news sites all the time. they've got to reach as many people as they can. that's kinda their job.
Here's the thing though: Spamming people's Facebook walls and waving extra-special preorder content in their faces WON'T get casual players interested. In fact, that's the very kind of thing I know would turn me off a game.
Seeing Adam Jensen do a backflip over some dudes in a cool sci-fi setting? Hearing hints about a deep plot involving the very nature of what it means to be human? Dude, this Deux Ex: HR thing sounds pretty sweet! Oops, what's that? Pre-order now from GameStop and get all this extra stuff? Ugh, whatever. Killed my interest, right there.
Obviously, I can't speak for every possible new player out there, but I DO know I'm a "casual gamer" myself. Mass Effect grabbed me and pulled me in harder than any other series, ever. Because it was interesting. Because it was different. Because it was good.
Tell the "new audience" out there about what makes Mass Effect what it is. If they're interested, they'll buy it. Love it. Tell their friends. Sell the
game, and they'll pick up all the goofy merchandise on their own. Don't shove all the extras in their faces.
After all, this hoodie I'm wearing? No advertising required, and I didn't get DLC out of it, either.
True. But if that's the case, it's not going to be because people said so, as much as we welcome and appreciate the feedback. It's going to be proven by numbers gathered by a bunch of people whose job it is to analyze those things and report back to us.
Mm, analysts. Love those guys. We should talk about histograms some time.