I played the SP demo through 6 times (once for each class), on xbox.
I liked the changes to the classes in terms of the new abilities. It introduced things that make the more specialised classes even more viable in a multitude of situations, which is something I felt was a needed change over ME2. (I never would consider playing engineer in ME2, even though I loved it in ME1. I had a great time playing it in this demo.)
I would have liked the opportunity to see weapon modding in action, especially since I was teased so much by the inclusion of finding weapon mods during the level. It was a shame there was no room to fit that in somehow. But no matter.
I loved the music during the scene with the kid, the final scene with him. I don't especially like the premise of that scene, it's a little too obvious that it's just there as emotional manipulation of the player, and it seems to have taken the place of what could have been a really impressive and moving and "emotionally engaging" opening to the game, a short cut to tug at the old heart strings, if you will. That said, the music was superb. I hope the rest of the score lives up to that.
You can tell from above I wasn't very impressed with the narrative of the opening. Everything felt so ... busy, I guess. There wasn't a good enough balance between light and dark. By that I mean that for impact to be felt, there have to be elements of quiet reflection to balance the moments of chaos. The final scene with the boy was, I suppose, meant to be something like that, but it said nothing of Shepard, it was external to the character we are meant to be associating ourselves with. And it was at a moment of flux, with Shepard standing in the blustery open door of the Normandy, chaos all around, Shepard was almost incidental to it. ME1 did it well, with the moment Shepard, Anderson and Nihlus saw the transmission from Eden Prime - the feeling was shown through the silence, the camera passing from face to face as they stood there, silently, watching, the way Nihlus' faceflapthings moved, the tension was palpable. The reveal of the Reapers on the screen at the beginning didn't have the same effect. Likewise, in ME2 the reveal of the Collectors by Veetor didn't either. There is something that got lost in between ME1 and 2 in terms of the way BioWare script these pieces, the timing is lost, and therefore the impact isn't the same.
And talking of Shepard being the character we're supposed to associate ourselves with, there were something like 6 opportunities to choose dialogue in the demo (I chose "RPG Mode"). In ME1, Shepard rarely said anything that you, as player, didn't instruct him/her to say. In LotSB I noticed there were more instances of Shep "speaking before being told to," and I remember being a little worried at the time. In the demo, almost all sense of Shepard being "my" character was lost. It didn't matter that I could change how s/he looked, I had almost no control over "who" they were. They acted how BioWare scripted them to act. Of course, even when I make a dialogue choice they're still acting how BW want them to, but at least there are a couple of different ways BW have scripted them to be. What's more, when I did get to pick what Shepard would say, on some occasions, s/he said exactly the same thing regardless of which option I picked. For example, when on the Normandy, when Anderson decides to stay behind, you have two options, and both result in exactly the same line from Shepard. I came away feeling like I was playing something more akin to an Uncharted game, with a pre-designed character who I was merely half-inhabiting for the duration of the game. Shepard is no longer mine.
As for the options to make Shepard look how I wanted - ugh. What a shame that they CC seems to have taken a step back. The hairstyles ... I can't put my finger on what they've done, but it's like they've screwed up the scaling in relation to the size of faces, along with adding odd bumps and attempts at portraying "volume" along the way. This mostly is in regard to femshep, although I played both genders during my 6 runs. Hairlines are too low, or hair is helmet-like, or covers too much of the face, and, well, yeah, just seems like it's suffering from a scaling problem. Even the most popular go-to hairstyle for femsheps, the shoulder-length bob, has gotten the addition of a very strange bump at the bottom at the back, and sits off the face at the front, with a gap between the part that sweeps across the face and the brow. Hair - yeah, it just looks off.
I've never had any problem making what I consider to be a good-looking femshep in 1 and 2, but I found it damned near impossible in 3, especially because of the hairstyles, but not only because of them. Proportion hasn't been the Mass Effect designers' strong point throughout the series, especially with their love of all things chinless (not to mention chicken arms, giraffe necks, etc.). But it seems even worse in 3.
Then we come to the "claymation effect." Everyone looks like their faces are made from modelling clay, and that they've been kicked around a bit along the way. Yeah, in real life skin has flaws, but in ME3 the very structure of people's faces is full of odd bumps and strange textures. Couple it with the affection the designers seem to have for massive distances between cheekbones and mouths, for lack of chins and jawlines, and along with the out-of-proportion hairs, everyone just looked wrong.
Something that adds to this wrongness is the facial animations. The animations in general, really. I do appreciate greatly the attempt to make Shepard and others feel and look more dynamic when in conversation, in terms of moving their bodies as they talk, moving their head from side to side, and so on. I think that works well, and it's been something BW has been improving on with each ME installment. However, the lip-syncing was some of the worst I've seen in a long time. When a person speaks, their lips don't just lifelessly open and close at random. They create different shapes depending on the sound they are trying to make. The rest of the face moves as well, cheeks move, eyes narrow and widen and chins come forward or go back. The whole face is alive with muscles that move when we speak, not just to show emotion, but because of the very mechanics of forming words. That didn't happen here. And when the lips did lifelessly open and close, they were rarely in sync with the words coming out of them. Everyone looked dead behind their eyes. It was horrible.
Body animations are terrible as well. Watching Shep and Anderson running along ledges was laughable. No one holds their limbs like that in reality. Femshep's animations seem copied and pasted across from manshep's again, just like in ME2, often holding her arms out like she's carrying two pails of water. It's all just such a shame.
I got no sense of wonder from the opening scenes of the game. I never felt the sense of "oh sh... wtf?" that I did when the initial transmission from Eden Prime came over the comm system in ME1. Seeing the Normandy for the first time in the demo didn't match up to seeing it for the first time with Joker in ME2. It fell flat. And there was nothing to tie it to previous games. There was no trial, there was just this person I was supposed to know, Vega, and something that was supposed to have happened, but I wasn't quite sure what. When I was given my dog tags back, it felt like it was *supposed* to be an emotional moment, but seeing as though I'd never experienced having them taken away it didn't have the impact it should have done. I felt nothing. The pacing was all wrong, there was too little information given, for new and old players alike, and added to the fact that I was barely able to control what *my* Shepard said or did, I found myself wondering how exactly I was meant to care.
Most of it was disappointment, a lot of people will class it as "hate" or "whining." I don't really care. Mass Effect means something to me just as it means something to everyone else. For me, it's the way I make it personal, the way it draws me in, the great storytelling and pacing and timing and balance between "light and dark" from ME1 that I loved, that brought me into the series and made me want to see it through. I'm thankful for the changes to classes, weapon mods, and so on. I enjoyed playing certain classes some more than I expected, but something, it seems, may have been lost along the way, and that, for me, is the link between me and Shepard, and the sense of awe that ME1 managed to capture really well in its ability to let moments of silence tell more about the story than a screen cluttered with chaos and shiny boom bang 'splosions. Part of me is still looking forward to playing it, because I want to see it to the end. But I don't have high expectations. I'll take it for what it is.