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No, seriously, why is Earth such a marketing point?


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#26
devSin

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Marketing is always going to be as broad and human as possible.

You can't market your fantasy universe. You can market your actual home planet.

They could go with the galaxy or humanity or whatever, but I guess they decided that the game starts on Earth and probably ends on Earth so it might as well just be Take Earth Back.

Modifié par devSin, 16 février 2012 - 02:50 .


#27
Cainne Chapel

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Maybe because for Humans (real life mind you) Earth strikes a chord because well.... *motions around* we all live there!

Except for me... I live in my own world of Chapelthonia. You should come visit... free beer

#28
Alithinos

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Because shooter audience have to feel patriotic to have fun from from a game.
If it isn't their very personal living space they are fighting for,they believe it isn't important enough to fight for anything else.
Galaxy ? 13year old COD boy doesn't care for galaxies and alien cultoures and stuff.
Just tell them "your house is gonna catch fire" and there you have them.

Modifié par Alithinos, 16 février 2012 - 02:50 .


#29
teh_619

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G3rman wrote...

teh_619 wrote...

Then why didn't they allow us to play on earth for a while on previous games?

We might be humans but we know crap about how earth's fairing in the ME world.


Because they wanted to save actual Earth debut for an important moment, the invasion of Earth is as good as any to start with.


You realise that doesn't make sense right? How are we gonna get emotionally atached to earth if we've never been in it, in-game.

The real reason here is, Bioware is lazy.

I doubt they had plans for an Earth attack at the start of the trilogy.

#30
teh_619

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Alithinos wrote...

Because shooter audience have to feel patriotic to have fun from from a game.
If it isn't their very personal living space they are fighting for,they believe it isn't important enough to fight for anything else.
Galaxy ? 13year old COD boy doesn't care for galaxies and alien coltoures and stuff.
Just tell them "your house is gonna catch fire" and there you have them.


ROFL are you serious?

I mean I know you are. It's sad when you think about it. You're right.

#31
Jestina

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Same thing they did with DA2. They want to net in more casual players and could care less about the ones that have been here the whole time.

#32
MythicLegands

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Because no creativity, that's why.

#33
Dean_the_Young

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Abirn wrote...

Dean_the_Young wrote...

Abirn wrote...

G3rman wrote...

We are humans, we play as a human and are most familiar with Earth as our home.

I don't see why its so hard for some people to understand. It might strike such a vibrant chord in you, but for many it does.


I understand that, but the reason its upsetting is that the first 2 games were about combating this threat to all organic life.  Not just humans.  If they had set it up to be a human only threat from the beginning this wouldn't be an issue.  

Which two games did you play again? Because ME1 was about chasing a guy who hated Humans and was attacking Human colonies, and ME2 was about chasing guys who were yandere for Humans and were kidnapping Human colonies.


The Reapers have always been 'not just Humans', but Humans have always been the focus of concern. Neither of those elements is changed in ME3.




ME1 was trying to hunt down and stop the guy looking to bring back godlike machines wiping out ALL sentient life in the galaxy.  

Not until Virmire, it wasn't.

For the first part of the game, the threat and focus was on Humanity, particularly in terms of who was going to get hurt. The universal threat of the Reapers was a development later in the story.

#34
Alithinos

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teh_619 wrote...

Alithinos wrote...

Because shooter audience have to feel patriotic to have fun from from a game.
If it isn't their very personal living space they are fighting for,they believe it isn't important enough to fight for anything else.
Galaxy ? 13year old COD boy doesn't care for galaxies and alien coltoures and stuff.
Just tell them "your house is gonna catch fire" and there you have them.


ROFL are you serious?

I mean I know you are. It's sad when you think about it. You're right.

Yup I am,but the focus on Earth isn't what I didn't like of the audience broadening concept.
What made me sad was the adoptation of a grey/brown pallete for everything.I really think and hope that grey/brown color palette isn't a selling point,and I hope ENB will come out with some solution for restoring the more vibrant and colorful palette past games had.

#35
Tsiolkovsky

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But it doesn't make sense for my character. I chose Colonist as my character background, and War Hero for my military service. I view my character as looking out for everyone. Her allegiances lie with the universe at large, not with territorial desires. I would rather see Earth burn and save the galaxy.

#36
NubXL

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They're trying to sell the game to Earth-bound humans, not Asari.

#37
DJBare

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Tsiolkovsky wrote...

But it doesn't make sense for my character. I chose Colonist as my character background, and War Hero for my military service. I view my character as looking out for everyone. Her allegiances lie with the universe at large, not with territorial desires. I would rather see Earth burn and save the galaxy.

I thought this also, but it still makes sense because Shepard is "human"; at the risk of repeating myself, earth is humanities home world.

#38
Dean_the_Young

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Tsiolkovsky wrote...

But it doesn't make sense for my character. I chose Colonist as my character background, and War Hero for my military service. I view my character as looking out for everyone. Her allegiances lie with the universe at large, not with territorial desires. I would rather see Earth burn and save the galaxy.

Then your character isn't Shepard. Shepard has certain set priorities.

Shepard is variable in many things at the player's whims, but not others. Shepard is always willing to work with Cerberus to stop the colony abductions. Shepard always believes the threat of the Reapers. Shepard always refuses to quit and hijacks the Normandy, rather than waiting things out.

Your Shepard does care about the Alliance, and Earth.

#39
Legion64

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Well we've never been on Earth in the last games. And it's the human homeworld.

#40
Savber100

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What do you think will work better in a human-centric world? :P

"GO SAVE EARTH! DEFEND YOUR HOMEWORLD!

or

"GO SAVE A BUNCH OF RANDOM RACES YOU KNOW HARDLY ABOUT FROM BIRDY ALEINS TO THE LIGHT-BULB ROBOTS"

Yeah.. it's really basic Marketing 101. :P

#41
Guest_lightsnow13_*

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I think the only thing that bothered me was when the female krogan asks why shepard is so intent on saving her and he replies "You're earths last hope."

It makes shepard seem very selfish. "Sorry aliens! But earth is far more important than your planets right now!"

#42
CerberusSoldier

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Alithinos wrote...

Because shooter audience have to feel patriotic to have fun from from a game.
If it isn't their very personal living space they are fighting for,they believe it isn't important enough to fight for anything else.
Galaxy ? 13year old COD boy doesn't care for galaxies and alien cultoures and stuff.
Just tell them "your house is gonna catch fire" and there you have them.

   




You know slagging on the shooter games is stupid because guess what Mass Effect has and always be a action rpg shooter game . game franchises like The Gears of War games and Call of Duty combined sell a sh*t ton more than the 2 Mass Effect games will ever sale . All sci fi games and movies as well tv shows focus on Earth . get use to the fact ME 3 is a shooter

#43
CerberusSoldier

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lightsnow13 wrote...

I think the only thing that bothered me was when the female krogan asks why shepard is so intent on saving her and he replies "You're earths last hope."

It makes shepard seem very selfish. "Sorry aliens! But earth is far more important than your planets right now!"

  


Earth is the focus of Mass Effect 3 even Shepard makes that clear in the demo . he or she has no intrest in even speaking with the council its clear Earth is what Shepard wants to save

#44
Alithinos

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CerberusSoldier wrote...

Alithinos wrote...

Because shooter audience have to feel patriotic to have fun from from a game.
If it isn't their very personal living space they are fighting for,they believe it isn't important enough to fight for anything else.
Galaxy ? 13year old COD boy doesn't care for galaxies and alien cultoures and stuff.
Just tell them "your house is gonna catch fire" and there you have them.

   




You know slagging on the shooter games is stupid because guess what Mass Effect has and always be a action rpg shooter game . game franchises like The Gears of War games and Call of Duty combined sell a sh*t ton more than the 2 Mass Effect games will ever sale . All sci fi games and movies as well tv shows focus on Earth . get use to the fact ME 3 is a shooter

I don't hate shooters,I just don't find the reason Mass Effect to copy every single stereotype cliche feature the shooter genre has.
And you right now might tell me that ME3 is a shooter,and be correct on that,but when I started playing the series with ME1 I was told it was a unique RPG with great emphasis in cinematic story telling and fresh mechanics,not a gears of wars/Call of Duty/Crysis/Battlefield/Whatever clone.
Its main selling points where decisions,and exploration,the motto of the whole marketing campaign of ME1 was "Explore whole galaxies with unique races" not "You can get these guns to blow the brains of others".
And I don't care about COD,it's so generic and shamey you get bored in minutes of playing it.

Modifié par Alithinos, 16 février 2012 - 04:01 .


#45
LeviathanZero

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Guys, there's another way of looking at this.
Within game Shep comes from Earth. Shep gets noticed by the reapers. Shep kills off a reaper.
Harbinger then goes "Huh, this Shep character is pretty tough, if Humanity has that kind of power they'll make a great Reaper. We hadn't decided which race to cull first, lets go Humans"
Shep beats Harbinger and destroys the proto-reaper
Reapers: "Well.. crap. That failed. Well, since we're invading anyway, lets head towards Earth over first, just in case there's more Sheps out there. And of course knock over any planets on the way"
Shep & co: "Crap, Reapers have arrived and they're hitting Earth, lets get dangerous!"

It does make some kind of sense that the Reapers are going for Earth, and therefore Marketing are going to ham up the "Save X" angle for all its worth.

Modifié par LeviathanZero, 16 février 2012 - 03:59 .


#46
Unfallen_Satan

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For those who know and love ME, no marketing is necessary. We know it's an epic galactic struggle. That scale is much too grand to be easily accepted by people who are not familiar with ME 1 and 2. The first reaction when I hear one person is going to save the world is a sarcastic "good luck." The first reaction when I hear one person is going to save all organic life in the galaxy is to immediately report him to the mental health authorities.

#47
Chuvvy

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neubourn wrote...

Because its home.


This, it's just marketing. How are you guys so thick? Why would people car about Palaven a planet they've never heard of, populated, by a species they've never heard of?

#48
dont_look_down

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The reason in the game, I think, we are focused so much on Earth is because that seems to be where the bulk of the Reaper fleet is. It seems to me, though, that not much of the game is spent on Earth, just the beginning and the ending, but is spend all around the galaxy, saving and bringing together the other races as the threat slowly spreads around the Galaxy. The reason you have to take back Earth is because it is the way to defeat the Reapers

#49
G3rman

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teh_619 wrote...
You realise that doesn't make sense right? How are we gonna get emotionally atached to earth if we've never been in it, in-game.

The real reason here is, Bioware is lazy.

I doubt they had plans for an Earth attack at the start of the trilogy.


What the hell.  You live on Earth right now, anything that's different about it is summed up in its codex entry, any value or significance it should have to you should come from real life.  They want the player to feel the emotion, not Shepard.

Maybe you don't appreciate the Earth right now and that's why it just doesn't translate to you.

#50
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Shotokanguy wrote...

An entire galaxy's fight for survival is a much more impressive premise than a fight for Earth.


Well it is still a fight for the whole galaxy. It all depends upon the context though.

I think the problem is that humanity took too central of a role in the series and has been made out to be super special. We're the ones the Reapers want.

Bioware shouldn't have done that.

That said, targeting Earth does make strategic sense for the Reapers if they can't get to the Citadel.

Humanity is one of the strongest races in the galaxy but having most of its population on the home world also makes them the most vulnerable. So knocking out Earth early knocks out a major galactic power. With Earth in their grasp they could also aquire at least portions of the human military as an "ally".