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Who are you marketing this game to Bioware?


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#1
egervari

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I am honestly taken aback at the crappy marketing job you guys have been doing. Just who is your target audience exactly? Is it the long-term fan that has been buying your games since the original Baldur's Gate, or is the fps gamers who just heard of Bioware when you made Mass Effect 1, and then wined to you because it wasn't like Halo? Who is it?

You had a promotion just recently, where you are giving away Battlefield 3 with the purchase of Mass Effect 3. Now, I am not complaining about receiving a free game if I should buy it on Origin this way... BUT, why on earth would you package Battlefield 3?! This is not the kind of game you would give long-term fans, as the people who have probably stuck with you all these years are likely not huge fans of FPS's... but rather, are fans of RPGs.

I wouldn't post this if Dragon Age 2 wasn't such a disaster. I had a lot to say about that train wreck:

http://www.gamefaqs....s/review-145859

But after playing the demo, I am not comforted that you remember us Bioware. You seem to take your studies of people quitting Dragon Age: Origins too far, and make games for the people who should have never bought them in the first place, and thus watering down/destroying your original IPs and making worse games for the players that have been with you the entire time... just so you can appease the less sophisticated, younger, and less patient audience. Well, the long-term fans hated Dragon Age 2, and you didn't really bring on any new fans with Dragon Age 2 either. So what's going on? Why not just make really good games for a large audience then mediocre games that don't serve any audience, new or old, as big as that target group might be?

If you want to make shooters and dumbed-down games - fine. Go ahead, make a new IP, and cater to those folks. Make it clear that you're NOT making a game for us, but for a new target audience.

But one thing you shouldn't do is fundamentally change what your franchises are all about just to cater to a new audience, because you're just going to ****** your core, existing audience off. First, Mass Effect was an RPG (a lite one at that) with some hybrid shooting elements... but now it plays like a brain-dead shooter. Heck, in the demo, you don't need to use powers or anything. It's not required as you can just run and gun everything, even with the biotic classes.

Even further, the dialog in the demo reminds me of the kind of crap that gets put into movies like Transformers. Why has it degenerated into such garbage?

So who is your target market? The people that grew up with your rich, deep RPGs, or the xbox fps gamers who don't give a rat's ass about story, character development and character progression? Who is it Bioware?

I am highly skeptical about Mass Effect 3. This is the last straw for me. I realize that maybe this new target market of yours is a lot larger than the market that made you what you are today... but it's a pretty awful thing to turn your back on us.

Sincerely,
A long-term, but unhappy customer

Modifié par egervari, 17 février 2012 - 03:28 .


#2
izmirtheastarach

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I'm going to go out on a limb and say that the target audience is gamers.

#3
Il Divo

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OP, do us all a favor: shut up.

#4
Carnage752

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OMG BIOWAREZ NO MURKETZ TO MYZ SPEZIFC DEWANDZ NO RPGZ ANYMO COD COWD NOAW PRE CANCEL ORDERED!!!!

Yup, as if I havn't seen this thread before. TWENTY GODDAMN TIMES! NO ONE GIVES A **** BRO!

#5
VolusvsReaper

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Wow where do I begin facepalming this huge ass wall of text should I do it where you don't realize the publisher of both games is or where you are going on about the dialog in the demo something that has been reverberated over and over to the point the dead horse can no longer be beaten any more? Why do you assume Xbox people are the only people who play FPS lmfao....

#6
DRUNK_CANADIAN

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Because FPS market is much more profitable?

Case and point, COD.

#7
ediskrad327

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blah blah blah old news

#8
izmirtheastarach

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Probably they are targeting people who are not only fans of RPGs. People like me. Like I said, I call them "GAMERS".

Modifié par izmirtheastarach, 17 février 2012 - 03:29 .


#9
adam1923

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You already are interested in the game, yes?

Marketing isn't for you. It's just the nature of the beast.

#10
Draconis6666

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Mass effect was never intended to be a deep full blown RPG from the beginning so this argument is pointless. You use not needing powers as proof that ME 3 is somehow worse than ME 1 when in ME 1 you litterally didnt have to do anything except run to the left and keep shooting because you could easily never overheat your gun with a little work and if you moved to the side almost nothing ever hit you. Regardless of your actual intention (probably just trolling) all this comes across as to me is another "I want every game to be the exact same and never innovate just make Baldurs Gate 45 times with a different story" post.

#11
Saints_

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Whole heartedly agree.

#12
Sashimi_taco

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I just want shirtless Kaidan and sexy Garrus. Also gay Vega. Give me that and a great story and I will be happy.

#13
VolusvsReaper

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izmirtheastarach wrote...

Probably they are targeting people who are not only fans of RPGs. People like me. Like I said, I call them "GAMERS".



Shh don't explain concepts of marketing to someone who has no idea how to do it. I would truley like to see how poorly the OP's marketing campaign would do if BW allowed them to market ME3.

#14
egervari

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DRUNK_CANADIAN wrote...

Because FPS market is much more profitable?

Case and point, COD.


Fine, make a new IP for them then.

#15
WaffleCrab

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Question should be which parts of the eart are they marketing it to. the ME3+bf3 deal is US only and a huge ****slap to players in europe and asia. I have even heard people saying(mostly friends) saying that ME3 will be the last game they are buying that has anything to do with EA because of that BS stunt they pulled.

#16
egervari

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adam1923 wrote...

You already are interested in the game, yes?

Marketing isn't for you. It's just the nature of the beast.


Not all gamers are the same. While there is some overlap, I would bet a lot of money that RPG gamers generally don't care for sports games, racing games, etc. - and even fps's to a lesser degree. There is more overlap with adventure games, or rts's like warcraft/starcraft than there is with FPS.

Modifié par egervari, 17 février 2012 - 03:33 .


#17
VolusvsReaper

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WaffleCrab wrote...

Question should be which parts of the eart are they marketing it to. the ME3+bf3 deal is US only and a huge ****slap to players in europe and asia. I have even heard people saying(mostly friends) saying that ME3 will be the last game they are buying that has anything to do with EA because of that BS stunt they pulled.


Do your friend's realize that EA publish's like 80% of the entire console gaming industry?

#18
izmirtheastarach

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VolusvsReaper wrote...

Shh don't explain concepts of marketing to someone who has no idea how to do it. I would truley like to see how poorly the OP's marketing campaign would do if BW allowed them to market ME3.


No, no. I know how it goes. You market the game only to people who have played every one of your other games, and hate anything that isn't an old-school, inventory juggling micro-management heavy RPG. And then you hope that those 173 people are enough for you to build a business on.

#19
Draconis6666

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Not true there are plenty of games published instead by Activision who are even worse!

#20
orpheuslupus

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I've always wondered why a number of people who are already interested in and following the game series/movie/whatever are so concerned with marketing, which is specifically designed to bring in people who do not know about/are interested in the product.

More importantly, they really /can't/ advertise certain aspects, like much of the story. They felt that ME2's marketing spoiled too much of it. I suspect this is why the marketing seems "shooter heavy"; what else can they show, exactly?

#21
VolusvsReaper

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izmirtheastarach wrote...

VolusvsReaper wrote...

Shh don't explain concepts of marketing to someone who has no idea how to do it. I would truley like to see how poorly the OP's marketing campaign would do if BW allowed them to market ME3.


No, no. I know how it goes. You market the game only to people who have played every one of your other games, and hate anything that isn't an old-school, inventory juggling micro-management heavy RPG. And then you hope that those 173 people are enough for you to build a business on.


If I could fit the entirety of what you said into my signature I would haha

#22
Guest_Catch This Fade_*

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Il Divo wrote...

OP, do us all a favor: shut up.

QFT

#23
adam1923

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egervari wrote...

adam1923 wrote...

You already are interested in the game, yes?

Marketing isn't for you. It's just the nature of the beast.


Not all gamers are the same. While there is some overlap, I would bet a lot of money that RPG gamers generally don't care for sports games, racing games, etc. - and even fps's.


That assumption you make about RPG gamers is certainly correct by my view.

Look at it like this. A company creates a product to sell to a target audience. Turns out, the audience you created the first product for is much smaller than the audience you can change your product to fit. Thus, you will have the interest and loyalty of the first audience and the new audience can be caught by marketing your product in a light they will find pleasing. Sadly, the world revolves around money. Making money, lots of it. It just makes sense Bioware/EA would want to expand their consumer base. 

#24
Carnage752

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Why do you care about the marketing? The final product is what matters. But of course, BSN wouldnt be BSN without the usual anal nitpicking. Garrus has a smaller pole up his ass compared to BSN.

#25
egervari

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izmirtheastarach wrote...

VolusvsReaper wrote...

Shh don't explain concepts of marketing to someone who has no idea how to do it. I would truley like to see how poorly the OP's marketing campaign would do if BW allowed them to market ME3.


No, no. I know how it goes. You market the game only to people who have played every one of your other games, and hate anything that isn't an old-school, inventory juggling micro-management heavy RPG. And then you hope that those 173 people are enough for you to build a business on.


There is more than 173 people. And inventory juggling has nothing to do with it specifically - customization is the more general theme, and progression. How that happens is up to the game design.

The developers did the same thing with Dragon Age 2... and then they tried to give "assurances" at the last minute that it was a sequel that the gamers who loved Origins would also fall in love with. I've seen that song and dance before, and frankly, I won't trust bioware on their word ever again. Dragon Age 2 was such a failure that it's hard to take anything Bioware's game designers say at their word. Long-term fans have every reason to be skeptical of ME3.