Warning: wall of text incoming.
The furore surrounding Mass Effect 3's "From Ashes" DLC is beginning to spiral out of control. To my eye, it's very similar to what happened when Notch threw a wobbly at the YOGScast crew; people got themselves riled up into a nigh-murderous rage based on inaccurate information. Of course, the situation isn't
exactly the same, but the parallels are there to be drawn. As much as I enjoy TotalBiscuit's work, I personally believe his rant is over the top. Much like Notch's Twitter comments in the heat of the moment, TB's video smacks of someone who is still approaching the issue of the DLC from an emotional vantage point. Let's try to see things a bit more objectively.
First of all, I highly recommend watching TB's video, which can be found
here - it contains a lot of good points regarding what (generally speaking) constitutes "acceptable" business practice when it comes to DLC and Collector's Edition items, including the hotly discussed topics of "Day 1 DLC" and "Online Passes". I agree with a lot of what TB says. I'm even broadly with him in terms of what he's protesting about on a general scale, but some of his self-confessed "rant" is mis-informed at best.
TB seems set on the idea that the DLC was made before the game was complete. He suggests that the content was deliberately cut from the final game; that the contents should have been part of the disc that everyone got. However, multiple sources from within BioWare have expressed their denial of this. Both the BioWare Social Network forum and Reddit have seen responses from employees and representatives of BioWare who assure us that - while certain elements such as voice acting and concept may have been done before the game was completed, for logistical reasons - Mass Effect 3 was feature-complete and sent away for certification before the vast bulk of work on this DLC was even started. While some might argue that this sort of thing precludes the very notion of being "complete", since those at BioWare were clearly thinking about this content before the game was finished, I don't consider that to be a valid standpoint. It's unreasonable to expect developers to simply abandon great ideas if they can't fit it in to the standard game, or conversely, somehow prevent themselves for coming up with great ideas for DLC while developing the game proper.
Even dismissing that side of TB's argument, there is still the secondary question: even if the game
was feature-complete when this was developed, can you really justify something this important as being DLC? For those reading this, it's likely no longer a spoiler (but warning, just in case) that the From Ashes content brings - among other things - a recruitable Prothean squad member. I'm not going to go into details regarding who the Protheans are, because if you've played the first two games, you know. You also know just how important they are to the Mass Effect lore; not quite as central as The Reapers, perhaps, but close enough to be vital. The two aspects of this argument are therefore:
a) Should something as important as a living, breathing Prothean be excluded from the main game in the first place?

Should non-free DLC (especially Day 1 DLC) even include such offerings?
Short answer? In my opinion, the answer is no to both. I can see where the anger comes from. People who haven't bought the CE or DDE (the former of which is near enough sold out) feel like they'll be missing out on a key part of the ME3 experience if they don't buy it. This isn't another Zaeed or Kasumi. This isn't even included free, ME2-style, as part of a "Cerberus Network" equivalent. While the impact on the storyline of the Prothean squad member is still unknown, the fact remains that just about everyone who has a vested interest in the Mass Effect story is going to want this content. In my opinion, EA and BioWare should have realised just how important this would be and made the
correct decision, instead of the most profitable one.
So let's summarise what's been said so far. The game was completed, then work began on this DLC. It's very important and should probably have been included as part of the main game, or at least offered to all those who bought a new copy (a la the Cerberus Network). The crux of the matter is that people are being asked to pay for it instead. Seeing as though I'm from the UK as well, I'm going to do this next bit in Pounds Sterling. The regular, boxed copy of Mass Effect 3 costs approximately £40, plus or minus a few quid depending on your preferred retailer. The Collector's Edition (if you can still get it) retails at £70, despite pre-orders for the Xbox 360 version currently going for over £200 on eBay. Firing up Origin, I can see that Digital Deluxe Edition is selling for £55. From what I can gather, both the CE and DDE contain the aforementioned Day 1 DLC.
For argument's sake, then, let's say that the physical items you get in the CE (i.e. the art book, fabric patch, etc.) are being valued at £15, since they are the only benefit over getting the DDE. I choose this figure because it's the difference in prices between the CE and DDE. This means that those of us that pre-ordered CE and DDE - who have known for some time that there would be a bonus squad member included as part of the deal - are paying £15 more than those who purchase the standard edition. Again, this figure is the difference between the DDE (or the CE minus the physical items) and the standard edition.
Now, From Ashes was priced at 800 Microsoft Points before it got pulled from the Marketplace, putting its price tag at around £7 (£6.80 to be exact). To put it simply, those who purchase the standard edition are actually getting a really good deal in comparison to those who bought the CE or DDE, especially if they only wanted it for this specific aspect. Standard copies can get the DLC for £7, standalone, whereas before it was only available as a DDE or CE exclusive. Of course, there was every chance that it would be released separately after launch, but those who pre-ordered the DDE or CE were doing so to secure the earliest possible access to it, among other things. They all had to pay between £15 and £30 for the privelege.
Think about this for a little bit. BioWare are releasing what was - to all appearances - exclusive content, hitherto only available in limited quantities or via a digital, PC-only distribution platform... to everyone. On all platforms. For cheaper. On launch day. Surely this speaks to BioWare's credit in some regard? Far from trying to anger their customers, I believe they're trying their hardest to keep us happy.
To summarise, I believe that DLC this important should not be exclusive in any fashion. In that regard, BioWare made the right choice. I believe that it should have been part of the standard game, but for whatever reason, it was decided that it would be DLC; I can't comment on whether this was a good or bad decision, because I have no idea what might have been cut to make time to include it. I believe that making it cost anything to buy was a poor decision, but making it cost less than the DDE or CE to obtain was sensible (especially since they both include more than just From Ashes).
Look at it this way: EA have effectively increased the price of the game from £40 to £47 for those who care about the story. Is that something to get angry about? I suppose so. TB's video is definitely representative of the feelings of a very vocal minority, who may themselves be representative of the silent majority. But conversely, EA have reduced the cost of the
non-cosmetic aspect of the DDE and CE (which we have all been loosely aware of for
months) from £55 to £47. Is that something to be happy about? Are people even capable of taking this "glass half-full" viewpoint? I'm not sure. As someone who was already getting the CE way before this happened, it's certainly my take on things.
Lastly, the question of whether or not this game should be boycotted, as TB seemed to be indirectly calling for (at the risk of being a "bad person", I think he said). Personally, I don't believe this is worth the effort. The opinion is sufficiently divided between supporters of the move and detractors that I doubt EA or BioWare will budge on the issue. As I explained above, there are different ways of looking at this: some might need to pay more, some might even cancel their CE or DDE and happily pay less. A lot of people aren't even going to care, which in the grand scheme of things, is what EA have known from the outset. Given that, don't you think they could have done a lot worse?
Let's not let one Prothean ruin an entire series, guys. Let's take Earth back, with or without the DLC.