I agree with his analysis of consumer behavior. But he makes too emphasis on a rational choice act.
Sure he has a degree in economics, but I, and I think many if not most as well, don't calculate how much money I spent on each hour of fun. That's plain rational choice, but as you can see with this topic an emotional component is as important for gamers who love their games.
And that's IMO the whole point. Companies (not just EA) want to sell something through emotion as most people don't just calculate the cost/utility of their acts. As you know, sex sells. Why do we got romance options in ME? Take a guess.
And of course those companies just care about money. It is maybe an immoral thing for some of us, but not for every one. And certainly not liberal capitalists (no pun intended, so no commi response please), they want a revenue for their investments and every possibility to increase this revenue is welcomed. They are not "evil", but IMO this behavior is problematic indeed.
But what could the consumer do? He can spend his money or not. You can't discuss about morals, EA does not care. But if the sell drops, of ME3 or the DLC they will have to react. But still only to increase future revenues. It's capitalism, stupid
Modifié par kongenial, 24 février 2012 - 07:17 .