Nevara wrote...
Cybermortis wrote...
OK, got the sales figures for week 3 of release. The following figures are for the X-Box 360 .
Mass Effect Mass Effect 2 Mass Effect 3
Week 1 371,676 874,373 1,631,609
Week 2 264,335 (-29%) 242,740 (-72%) 338,672 (-79%)
Week 3 146,615 (-46%) 137,882 (-43%) 165,734 (-51%)
(Figures from http://www.vgchartz..../mass-effect-3/ )
Ouch. That's a heck of a drop.
Well, lets compare the % drop to other titles from the same source;
Fallout 3 Fallout NV DA:O DA2 DA;O Awakening Call of Duty MW 3
Week 2 -65% -64.5% -47% -67% -68% -85%
Week 3 -46% -45% -52% -52% -56% -21%
Based on the figures a large drop in sales in the second week appears quite normal - especially for high profile titles as a lot of the first week totals will be pre-orders.
What is really interesting is the 5th, 6th and 7th week figures (which we, of course, don't have for ME3 yet). Good games show an increase in sales around this time - Mass Effect had a spike of some 20% in its 5th week, DA:O likewise showed a spike from week 6, and week 7 saw a 27% increase. Even CODMW3 saw a rise in sales in the same period.
I note this, because people have wondered why Bioware might pick PAX to give a statement about a new ending (they have NOT confirmed that they intend to...but realistically I don't think they have any choice in the matter). A (positive) statement or reveal at PAX would be in time to help the word of mouth sales that should start to kick in around week 5 or 6 - and of course remind the three people who managed to miss that the game existed that they can go and buy it. I don't think they really have the option of holding off any longer than PAX, because a week or two later potential customers will have moved onto other games and other developers...as, of course, will most of their existing customer base....
More pressure on BW methinks. If they manage to win their existing customers over at PAX then there is a good chance of a surge in sales. If they don't sales will continue to fall as the word of mouth is bad, and their reputation will have been destroyed.
Modifié par Cybermortis, 31 mars 2012 - 02:26 .
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