Major Swift wrote...
one day someones going to go too far and ****** off EVERY single gamer out there and its not going to be a good time for them, question is who will it be? (my bets on EA)
Yep, but if you put a frog in boiling water he will jump out, but if you slowly heat water with a frog in it he will burn to death...
Its whats going on, they have a massive casual audience, there are small vocal groups for other games, but on the whole people will fork out and won't care, thats all EA needs, most people don't follow gaming or geek sites, so unless it briefly makes mainstream news, they wont even know theres a controversy.
What sadistic bastard came up with that saying anyway... probably an ancestor of an EA executive...