Just throwing it out there - EA isn't going to "learn" anything from this. This will in no way alter their business model. Having exclusive deals means having to deal with only one partner and more often than not (especially with "hot" titles) means a significant minimum guarantee (MG) payment upon delivery. If anything, EA will just do better due diligence on their partners in the future. The reason this may have caught EA a little off-guard is that they probably had a very good working relationship with GAME and thus gave them a lot of leeway before finally jerking the chain and pulling the plug.
Now I am in no way a fan of EA, in fact, quite the opposite, but don't forget - they're in it for the money, the cash, the moolah. Exclusive deals with minimum guarantee lump sum payments are always something they'd prefer than having to deal with multiple retailers, approving their advertising costs, auditing them afterwards, etc, etc.
Ninja edit: Also, have none of you been ever mislead in life? I'm willing to bet my left nut that even despite GAME's perceived liquidity problems, they were assuring all of their partners that they will get the funding/credit/kidneys necessary to pay them their dues. Come on. No company is ever 100% transparent or honest and everyone wants to survive. If that means lying, they lie.
Modifié par push2play, 01 mars 2012 - 12:20 .