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Hmm i thought EA has really good marketing research?


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#1
Fasty1

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SInce Ea wants to make the most money and the majority of people want a happy ending i thought EA would have stop bioware from going through with the endings. Wouldnt words of mouth from people who played the game about the endings prevent future buys?

#2
HiroVoid

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They also predicted DA2 would sell a lot more than DAO.

#3
Heathen Pride

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They done goofed.

#4
royard

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Fasty1 wrote...

SInce Ea wants to make the most money and the majority of people want a happy ending i thought EA would have stop bioware from going through with the endings. Wouldnt words of mouth from people who played the game about the endings prevent future buys?


Well, Fallout 3 had a stupid ending (it's stupid, not just tragic), and they fixed that with PAID DLC.  Maybe EA is going the same route? 

#5
RunAwayItzJack

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Q: How much is Shepard's life worth to you?

A: 800 Microsoft Points.

#6
DXLelouch15

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buying a 20dollar PSN card just incase when i pickup my CE this coming week

#7
Dasher1010

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RunAwayItzJack wrote...

Q: How much is Shepard's life worth to you?

A: 800 Microsoft Points.


Win quote is win

#8
ManualReplica

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EA marketing is run by monkeys on jet.

#9
Legendaryred

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Just wait until the review scores start hitting ME3. If the leaks are true I'm giving it a dam 5/10 just for fking up the endings.

#10
mariatea

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RunAwayItzJack wrote...

Q: How much is Shepard's life worth to you?

A: over 9000 Microsoft Points.


Fix'd

#11
ncknck

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Fasty1 wrote...

SInce Ea wants to make the most money and the majority of people want a happy ending i thought EA would have stop bioware from going through with the endings. Wouldnt words of mouth from people who played the game about the endings prevent future buys?

On what data exactly are you basing the bolded part on?

Modifié par ncknck, 01 mars 2012 - 07:42 .


#12
BellPeppers&Beef023

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ncknck wrote...

Fasty1 wrote...

SInce Ea wants to make the most money and the majority of people want a happy ending i thought EA would have stop bioware from going through with the endings. Wouldnt words of mouth from people who played the game about the endings prevent future buys?

On what data exactly are you basing the bolded part on?


i think it is not unreasonable to assume that the general populace prefer happy endings to downer endings in any medium, be it movies, TV shows, or games etc.

In fact, i'm really confused as to who they are really trying to market ME3 and its craptastic ending  to right now.

#13
ncknck

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Bioware/EA has hard data on what everybody did in me1/me2 and choices made. For example only 18% played a femshep. Also i disagree that the general populace wants happy endings. Maybe the one watching "Independence Day" but we have here sci-fi fans. Thats very very far from "general populace". As for me I sure dont want sunshine and lollipops ending.

#14
fivefingaslap18

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mariatea wrote...

RunAwayItzJack wrote...

Q: How much is Shepard's life worth to you?

A: over 9000 Microsoft Points.


Fix'd


I wish there was a way to like posts.

#15
Kileyan

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ncknck wrote...

Fasty1 wrote...

SInce Ea wants to make the most money and the majority of people want a happy ending i thought EA would have stop bioware from going through with the endings. Wouldnt words of mouth from people who played the game about the endings prevent future buys?

On what data exactly are you basing the bolded part on?


Are you seriously going to nitpick that point?

edited: nevermind you are one of the sunshine and lollipops crowd

Every ending that doesn't end in pure misery isn't rainbows and unicorns.

Everyone that wants their Shep alive with their love interest isn't expecting to kill the Reapers with a sneeze and a bit of snot. There really is a middle ground.

Modifié par Kileyan, 01 mars 2012 - 08:10 .


#16
Guest_Catch This Fade_*

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RunAwayItzJack wrote...

Q: How much is Shepard's life worth to you?

A: 800 Microsoft Points.

And people will actually jump at the chance.:pinched:

#17
MelfinaofOutlawStar

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ncknck wrote...

Bioware/EA has hard data on what everybody did in me1/me2 and choices made. For example only 18% played a femshep.


Ah yes, metrics. The bane of any creative medium. X number of people did this so the conclusion we can draw from this number is Y.

Yeah, it doesn't always work.

#18
dw99027

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The very notion that the average BSN poster knows more about marketing than the marketeers of a behemoth company is at least comical. Not to mention that the AVERAGE ME series fan does not know of BSN nor would he want to. The vocal minority here is just that, nothing more.

#19
Catriana

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ncknck wrote...

Bioware/EA has hard data on what everybody did in me1/me2 and choices made. For example only 18% played a femshep. Also i disagree that the general populace wants happy endings. Maybe the one watching "Independence Day" but we have here sci-fi fans. Thats very very far from "general populace". As for me I sure dont want sunshine and lollipops ending.


Considering that as of 2008 40 percent of gamers were female (the numbers have since gone up since then) I am hard pressed to believe that 18% for FemShep. FemShep wouldn't have become such a big deal if only 18% of fans were wanting her to have a more iconic appearance(not that I approved of how Bioware went about it, but all the same, folks wanted to see her).

And it's great you don't want a 'sunshine and lolipops' ending, whatever that is even supposed to mean(that seems to be the standard counter for anyone desiring an ending where Shep ends with up with his crew) but you're one person out of how many thousands? Not everyone wants the same ending as you. Some of us would like to have an ending where Shep, at the very least, gets to stay with the Normandy crew. Considering how character development and even gaining loyalty was important in the past two games, having Shep be Forever Alone is pretty much a slap to the face for those who became invested in the friendships and personal relationships they developed with the characters. People play games for different reasons, and some people played because they enjoyed the character aspect of the game. Heck, in ME2, we were forced to interact with these people, to gain their loyalty or essentially crap up the suicide mission. By having Shep be alone, it's pretty much a matter of "Why did I even bother getting invested in these characters in the first place? What was the point?"

Bioware recently made a statement in an article saying "It's not the destination, but the journey." and I'm sorry, but that's a load of bull. It's great for studying philosophy, but we're social creatures. Some of us put time and effort into liking these characters they developed, we'd like to see the fruit of our labors.

I'll love the game regardless. It looks amazeballs and it's very obvious the time and effort they've put into it, but there is absolutely no reason why they couldn't have given the players one ending where Shep can remain with his crew. If I have to get it in a DLC whatever (I shouldn't, I've paid enough for this game), but having that choice would have been nice.

And now I'm going to go play DA:O, because at least in that game, although it's not a happily ever after, it's still better than being Forever Alone.

#20
Prom001

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I wonder what everbody else at bioware & EA said about the endings.
It also makes it somewhat difficult to come up with something for ME4.

#21
tasca1180

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I work in marketing and it doesn't work the way you think it does. Marketing is not a creative field where lots of smart people sit around thinking of catchy slogans. Marketing is 98% statistics. Marketing doesn't care how the game ends. That's the writers' job. Marketing doesn't care about game features. That's what programmers are for.

Marketing takes the final product and markets (ha!) it to the target group, which is determined through statistics. Hence you mostly get Sheploo and Ashley trailers, with a few variations thrown in for the second and third largest target groups.

Marketing also doesn't care whether there will be DLC or possibilities for sequels. Marketing is just a tool to sell as much stuff as possible. It doesn't take decisions, it just executes them.

That said - what the hell were the writers thinking???

#22
dw99027

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tasca, I agree with you 98%... It's just that sometimes the very people who handle marketing are the ones whose voice is heard the most when deciding product direction...

#23
tasca1180

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dw99027 wrote...

tasca, I agree with you 98%... It's just that sometimes the very people who handle marketing are the ones whose voice is heard the most when deciding product direction...


I know. People get the impression that marketing can influence the direction the game is going, because all those vocal marketing guys always say "we came up with...." and "we decided to...".

All they can do is tell the developers if there's an apparent trend in the fan base. (Like people burning down the BSN because of the endings.) Marketing doesn't decide if there'll be a happy ending DLC, for example. But it can tell developers that people would probably buy one.

We also need to keep in mind that this board is not a good representation of the whole buyer group. On boards like this one, you don't find casual players, only the crazy ones. ;) Example: We all had the game pre-ordered long before the commercials started appearing. Those commercials are for the majority of buyers, not the BSN crowd.

#24
Elite Midget

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HiroVoid wrote...

They also predicted DA2 would sell a lot more than DAO.

'

Not  gonna lie, this made me chuckle.

#25
granyte

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C&C, Westwood, EA all of this had happened befor an will hapen again