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The cost of mass marketing


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#1
OdanUrr

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Dwelling a bit more on the scene with the kid/Guardian at the end, and considering some of the great ideas tossed around by the fans in order to make that scene better (Saren, the squadmate who died at Virmire), I was wondering why the writers' didn't dawn on this or, if they did, why they decided to scrap it. My conclusion is that they don't want to "alienate" newcomers to the Mass Effect universe by re-introducing characters or making references to the previous games too much.

So, my question is, have any of you found other instances where you feel Bioware decided not to go with the better choice in order not to alienate newcomers? (thus the spoilers) And will Mass Effect 3 suffer for trying to be the "natural entry point" for players who've never played the first two titles?

Thanks.

#2
Kusy

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Yes. It suffers. It suffers since Mass Effect 2 from an illogical assumption that if every game in a trilogy is as good entrance point as any other, more people will try it. It's a failure on a really basic level.

Modifié par Mr.Kusy, 04 mars 2012 - 01:57 .


#3
Kusy

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Read a book about Conan. Any book with Conan in it is a good starting point if you like that type of fantasy, problem is, those books were not called a trilogy, tetralogy or whateverlogy for a reason. It's a collection of tales from life of one character.

When you call something a trilogy it means you are continuing a story from point a to point b, and Mass Effect. Mass Effect is doing so, but it could be so much better at it if it wouldn't try to get more people who were not interested in it from the beginning inside.

It was a gamble EA decided not to make - it's safer to make every installment appealing to newcomers than make an actual trilogy that would take you playing the previous parts for granted. It's a natural choice for an artist trying to tell a story, not so natural for a salesman trying to sell his wares.

And sorry for the double post.

Modifié par Mr.Kusy, 04 mars 2012 - 02:07 .


#4
OdanUrr

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Mr.Kusy wrote...

And sorry for the double post.


Hey, at least you took the time to read and post. And I agree that if you're doing a trilogy, you most definitely will be missing on things if you didn't play/read/watch previous instalments. I was just wondering if there were other points in ME3 where this is clearly reflected.

#5
I-Allister

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Well i started from Me2 when i played it i felt lost like i had no connection with the characters i was just being told things i have accomplished but i never saw that convinced me to go out and buy me1 and actually understand whats going on, which by the way got me hooked to the series. If its about marketing they did a good job convincing me to buy both games.

#6
Cirreus

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Well the cost of Mass Marketing is the blackout on this game ... credibility. If reviewers prior to release said "Hey it's a great game, but if you've played ME1 & 2 ... everyone basicly dies & you can only choose which flavor of the rainbow it happens in" there wouldn't anywhere near as many pre-orders & launch day sales. Bungie handle this very well for fans & new franchise customers with Halo Reach. Bungie said "hey fans that read Fall of Reach ... wink wink ... " and new customers "hey, remember the movie 300 ? you gotta hold the line until you die & save humanity by making sure Master Chief & Cortana escape safely". No marketing spin on the expectations.

So the true cost of marketing with EA/Bioware is a lost customer & a vocal voice to be skeptical about purchases. It's always easier to keep a customer than get new ones. I'll be making sure anyone I talk to thinks twice about being a new or existing customer.

Modifié par Cirreus, 04 mars 2012 - 03:06 .


#7
Obro

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Well since a BioWare developer stated that "mass effect 3 is the perfect spot to start your story" we can safely conclude that it suffers.

#8
OdanUrr

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Obro wrote...

Well since a BioWare developer stated that "mass effect 3 is the perfect spot to start your story" we can safely conclude that it suffers.


It's the problem of trying to be everything for everyone I guess. Has anybody found any other specific instance whether ME3 would have benefited from these little tweaks?