THE LORD HERESY wrote...
@ Michael Gamble and Chris Priestly,
I thank you for taking the time to make and respond to the thread providing information, but in the eyes of many consumers, you've dropped the ball and can't be trusted. I understand this thread is damage control, but this type of information should have been released before the game went gold.
You're a for profit company and know you answer to the publisher and want as many revenue streams as possible from your I.P., I get it. However, in the eyes of many of your customers, you haven't been forthcoming and have sold out for the almighty dollar. Again, I get it, you're a for profit company, you want to monetize everything associated with the product, you want to sell as many copies as possible, make money to send your kids to school, buy fast cars, good food, etc. I understand it and I see no harm in business. However, at what point do you, as a company, look at your company culture and say "You know what? Maybe we shouldn't do this?" At what point do you as a company consider the consumer and their wallets? At what point do you ponder how the little things have a much larger impact than you might be able to admit?
No matter how much people pay for your games, if they are paying for them they are saying “I think I need/want your product, so I’m going to support you.” They are attempting to build a relationship and establish a level of trust, but it seems to me, and many others, that developers no longer trust consumers, simply want the money, and couldn’t care less about the fact that we are paying for betas, broken games, broken promises and lackluster efforts.
In closing, do right by your customers. Talk to them, speak with them, reach out to them and do this before SHTF. If not, you’ll simply spend cycles performing damage control and guess what? If you aren’t careful, another company with a better business model will come in, work hand in hand with the consumer, involve them heavily in the project and make more money than you would expect (and they’ll probably do it with a smaller team and budget.)
Think about what you’re doing because you’re on a dangerous path here…
Well spoken. For my own experiences and intereactions with some companies, they forget the key igredient to their success as a company, your consumers. So to read stuff like, 'They don't know what it's like to do X, so they should shut it when it comes to criticizing us for doing our jobs,' its a blow to the relationship. In addition. consumers have the right to rant, raze, criticize etc. after all they are spending the money to pucharse a companies product. At the same time, they must understand, they only see one side of the product, it's finishing piece. As companies, they have to have thick skin. When they they start to attact, alienante, and get into this verbal crap slinging with the public, they lose support. Companies will take their hits from the consumer, and consumers vice versa. It's how the companies respond that ultimately keep those angry fans coming back or shelling out money to their competitors.
That said, i think most people woul agree that the response from the Devel team has been a bit less than stellar. Don't get me wrong, a company has the right to defend their product, but they should always be careful about how they delieve that defense. It seems that in some cases, folks didn't really take the time to think before responding; on both sides
Modifié par nitsaj, 12 mars 2012 - 12:25 .