I AM KROOOGAAANNN!!! Take that, you little green
pig salarian. Taste the rage of my angry
bird krogan headbutt smashing your cheap fortifications down on your squishy heads...
Ahem pardon me. Don't you hate it when a game has missing content and you have to use your imagination to change the details to make it satisfying? Good thing imagination is free to use, unlike unlockable Spectre Packs.
Now time for our promised discussion on the the disjointed response from the developer of this other product that disappointed so many. There's been all sorts of theories (some nasty) about what they're doing. I think, the root problem with the response to the current crisis comes from the very nature of the game industry. Let's face it, this industry is for the most part based on happiness. Fans buy and play games they think they'll enjoy. For the most part, If they don't think they'll like a product they'll ignore it.
As such, PR for game studios is predicated on sunshine and pyjacks. Their role is to hand out N7 patches and krogan stickers to fans at game conventions and to arrange for developer interviews and set up teasers and reviews at the volus media outlets. Creating a situation that alienates fans and creates rage amongst those who are most likely to pre-order your games is extremely difficult to do and rare. Though they are professional PR, they do not have the same skill set as PR professionals working in industries such as pharmaceuticals, petroleum or tobacco where crises like this happen all the time.
- Years ago, I sold cheaply made shotgun mods to some hanar colonists. They were defective. My message app lit up. "This One is dissatisfied: This One wishes to discuss our recent transaction: This One missed varren hunting season due to his recent purchase" and so on for days. I had no clue what they wanted. Turns out they wanted their money back, I wish they had just headbutted me for a refund like a krogan would. Dealing with Hanar complaints was new to me.
So I'd guess Bioware had no clue the about the depth of the rage in their core audience. Naively, they decided that sunshine and pyjacks would pacify the mob. After all, these were the company's most loyal fans. This was a great mistake. To an angry lover, soothing sweet words can sound patronizing. (Take note, soon to be married people in the class.) Case in point, Ms. Jessica did not know how antagonizing some of her fan tweets could be to upset fans if they were presented in the context of coming from a BW representative. In the same way that Merizan's enthusiasm made her a target, BW's PR response was only fueling the rage.
Yeah so that's it in a nutshell. They didn't understand initially (they still may not) and even when they finally did or will tthey may not have the necessary skillset to deal with this.
Modifié par tamperous, 24 mars 2012 - 08:20 .