This is why:
Modifié par jess05, 18 mars 2012 - 06:55 .
Modifié par jess05, 18 mars 2012 - 06:55 .
Modifié par The Nur, 18 mars 2012 - 07:08 .
spartan5127 wrote...
Just checking in on this awesome thread. I've missed a bunch of updates and they were an awesome read. Remember, we are united in this effort and I would like to reiterate that it is good to feel sympathy for the developer, but always keep the pressure up on the company.
See you guys tomorrow.
Modifié par boyghost, 18 mars 2012 - 07:26 .
Modifié par jess05, 18 mars 2012 - 07:35 .
Modifié par mythandoryx, 18 mars 2012 - 07:38 .
[*]cokohpuffs41 wrote...
Happy St. Patty's Day, everyone (in the States, anyway...)!
I've been lurking on these forums for a while now, reading most of what I could manage on this ridiculously fast-paced board. This thread was up my alley, as I work as an analyst for a financial institution (insert joke here regarding the finance industry).
Before I share my analysis with you all, I want to let it be known that I share the majority of everyone's sentiments in this, and most other threads: 99% of the entire trilogy, from beginning to almost end, was to a sci-fi fan/dreamer such as myself, gaming nirvana. It's funny...we live in such a "what have you done for me lately" world, that the last thing you see is the last thing that you remember...journey be damned!
Anyway, I just wanted to shed some perspective regarding EA/Bioware's financial situation with the current landscape of the public outcry.
Here are the variables we know to be true -- at least close to accurate for estimation/general forecasting purposes (again, in regards to finances):Ok. In a nutshell, these are the values I worked with in the following analysis. Also, I will provide links to where I obtained these figures.
- 3.5 (of which 2.36 million has already been sold by retailers) million copies of Mass Effect 3 shipped by EA/Bioware
- $60 (or comparable in other parts of the world) per standard copy of the game, regardless of platform
- 50-10-10 rule of game publishing -- in essence, EA/Bioware ends up receiving approximately 40.5% of retail prices -- which does not include their own "Origin" platform where there is no middleman since there is no distributor OR retailer involved
- ME1 and ME2 combined have sold over 7 million copies -- rounded up to 7.5 million since the article is 1 year old.
- Bioware has generated revenue from DLC from the previous 2 games, as well as day one DLC for ME3
- Bioware also has generated extra revenue from Collector's Edition versions of the games as well
Using the aforementioned values, we can calculate that EA/Bioware has generated $85 million in revenue to date. This, again, does not include the extra revenue generated from day one DLC, Collector's Editions, Origin downloads, etc. Knowing this information, we can already deduce that ME3 has already generated as much revenue after one week of sales as ME1 alone, and ME2 alone in their entire lifespans. Also, since ME1 and ME2 are older games and many of the 7.5-8 million in sales were heavily discounted, we can be more confident in our assumption that ME3 has already generated as much, if not more than either ME1 or ME2. Remeber, we are speaking only of revenue, not profit.
Granted, we do need to account for extra expenses on ME3 vs. either of the earlier games since EA/Bioware, assumingly, spent much more on marketing, development team expenses, etc. vs. the other two games, but still, the point is still clear that after one week of ME3 sales, they are in a great position relative to their earlier two entries in the franchise as far as generated revenue is concerned.
Now, EA/Bioware may have been extremely aggressive in their sales projections for ME3, but I would guess that EA/Bioware's analytics team would be savvy enough to not overproject sales too highly compared to their previous games. In the case they were conservative to mildy aggressive (to offset added expenses mentioned earlier in marketing, etc.) with their projections on ME3, regardless of the public outcry, they will, in their worst case scenario, fall short of their projected sales goals, but not enough to call ME3 an abject and utter failure. In essence, even if they do nothing now, it won't hurt their bottom line to a crippling degree at the end of the fiscal year. Again, this is assuming EA/Bioware didn't go balls to the wall in their projections because they were overconfident in their hype-machine.
Here's where EA/Bioware's business sense should overshadow merely concentrating on the bottom line.
Let's suppose that EA/Bioware really does listen to the public outcry and appease fans with new, high quality endings via DLC (and perhaps, if EA/Bioware really wants to get in the good graces of their fans, they'll release a supplimental disc for those who do not have online access on consoles -- of course, at a reasonably higher price than the DLC since they still have to manufacture and distribute the hard content). Unfortunately, if they indeed make the ending DLC high quality, we will most likely have to pay for their efforts/expenses, no matter what we do or say...but most of the passionate fans "holding the line" will gladly shell out a bit of extra cash to get the closure we wanted to our beloved trilogy.
After releasing this content, not only will fans be appeased, but their credibility as a massive company who not only listens to their fans/consumers, but also reacts to the feedback will be heightened. This will lead to better press not only for the game itself, but for the company's image as a consumer-minded entity.
For EA/Bioware's books, this will generate future revenue in the short term and the long term:
Short term: Ending DLC will generate revenue, although it may only be enough to cover expenses, planned DLC will also generate revenue (these can be priced as planned as long as they please fans with their Ending DLC), and more copies of the full priced game will be sold due to the positive exposure EA/Bioware will inevitably garner after this plan of attack.
Long term: Now, being analogous to the Star Wars trilogy in the gaming world, EA/Bioware will be able to package their trilogy to enhance legacy sales a-la Blizzard's Battle Chests for their franchises (notice how Blizzard still sells copies of WC3 Battle Chests a decade later?), which they would not be able to accomplish to the degree I'm suggesting if they do nothing. Also, if EA is extremely confident that the "Origin" platform will be successful sometime in the future, there will be another stream of mostly unmitigated revenue generated from their epic franchise. In essence, if EA/Bioware pulls the right triggers, they will be able to milk revenue from the trilogy (not to mention the Mass Effect universe as a whole) much more than if they stand pat to not risk further damage to this fiscal year's bottom line.
Apologies for the wall of text, but I thought I'd add my two cents from the financial perspective. The people that are good at making money in this world -- for better or worse -- take advantage of disadvantageous situations. This is a time in which EA/Bioware can turn this situation into a win-win: appease the fans, and put their franchise in a situation where it will be residual income to them for decades.
Links:
- (April, 2011 article regarding ME1 and ME2 sales -- for my calculations, made an assumption for EA/Bioware's best case scenario to add 0.5-1 million sales since the article was older): http://www.examiner....-over-7-million
- (To Date Sales numbers for ME3 so far):
http://www.vgchartz.com/- (Regarding how many copies EA shipped to distributors):
http://www.joystiq.c...sold-in-na-swt/- (Very old, but great read regarding the inner workings of the sales/distribution chain in the industry): http://www.costik.com/whycost.html
Modifié par Bachuck, 18 mars 2012 - 07:44 .
ArmyKnifeX wrote...
We hold grievances with the current ending and EA/BioWare because:
- The game's ending fails to meet what we were promised as consumers.
- The game's ending fails to meet our expectations as fans.
- The response from BioWare needs to change.
- We have jobs, families, responsibilities. We dedicate our time to this cause because we genuinely care about Mass Effect and its story.
Retake Mass Effect 3 - Hold the line.
- We want to see a product that we, as human beings, as consumers, as fans, and as players can be proud of.
Guest_npoqrhgcnpouheprouhncpo_*
Modifié par npoqrhgcnpouheprouhncpo, 18 mars 2012 - 08:46 .
npoqrhgcnpouheprouhncpo wrote...
I have read quite a few post (skipping through) as well as the recap of the best post from page one, but I'll have to say that with all this PR and Military talk, in the end the thing that really matters is what Todd Howard said in his D.I.C.E. keynote... is about engaging the player and keeping him/her invested and interested in the game...
If many of you played ME1 & ME2 several times through and bought most DLCs like I did, but placed the game back on the shelf after the ending of ME3 not to touch it again and will not buy any DLC, not because we want to boycott Bioware, but simply because that game is not worth replaying or getting any DLC for that should be plenty enough for them to know they screwed up and their pockets in the long run will hurt...as well as their credibility with their costumers.
Me personally I own every Bioware game since Neverwinter Nights... but after DA2 and ME3 I will not preorder anymore games from them...I will for Bethesda cause they have my trust, but not for Bioware any longer....
So all this talk about Holding The Line, PR guys, Military tactics are a lot of fun for an old (well not so old....alright I owned the first Pong game console lol) gamer like myself but it almost gives the wrong impression that we are not playing just to prove a point and punish Bioware.
Honestly what the hell with them, people like myself will not play the game...because as it is...it has no replay value period!
And since they monitor every stat they will KNOW EXACTLY how many hours you played ME1, ME2 and ME3.... I can tell you one thing I have more then 700 hours of Skyrim and I am more likely to go back there then on the Normandy.
So Bioware, if you are listening I really want you know that I don't care if you don't fix this, you will just be treated as every other AVERAGE software house, I will buy your games from the used games shelves after reading lots of User Reviews....that's all, No big Deal
Please understand that you are not doing me or us any favors.... this mess started because people is having an hard time placing you on the level of other average companies and are trying to push you to stay above that... so in a way they are fighting for you to HELP YOURSELF.
But I'm cool with either way, for a company that goes down there is always somebody else stepping up.
Best Regards
Modifié par TheRedVipress, 18 mars 2012 - 07:59 .
Turtlicious wrote...
Mike Gamble said that the insulting commenters are the minority.
@GambleMike there are also some fantastic constructive comments too. And amazing people! It seems like the bad ones are the minority
agathokakological wrote...
Oh. So that's why they ask for constructive criticism.
Modifié par Sentr0, 18 mars 2012 - 08:07 .
Tajah Silver-Sparke wrote...
My husband and I will be forgoing the MP challenge this weekend (yes, we almost fell for the 'olive branch') and letting our SWTOR subscriptions run out this month in support of Hold the Line.
Read atghunter's deconstruction of PR moves and Bioware's response (or lack thereof) and thought it was an extremely informative and important read to understand what is going on behind the scenes. I really wish that it was as simple as asking the writers to create a new ending and them doing it. As everyone has said here, money talks and EA will be the one to listen and make a decision. So, we use our money as effectively as possible to fight for what we want.
Keep up the great work everyone!