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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#2776
jess05

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They arent going to step up and admit anything any time soon.

This is why:

Modifié par jess05, 18 mars 2012 - 06:55 .


#2777
Brantley

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Well I suppose It's time for me to chime in. Not a big fan of these forum websites, usually just use them for tips on games and stuff like that. But I just finished ME3 tonight...and I dunno what to say.

I guess I just figured there would be something more to this game than green, blue, or red. Maybe we were just holding Bioware to a standard that they could not live up to. I don't know it just feels like I got the wind taken out of me. Glad to see I'm not alone, almost 40k likes on the facebook page. Hope maybe someone up there in Canada or over in Cali will decide that maybe the people are worth it. Until that day comes:

Hold the Line

#2778
Harbinger of Fun

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Bump.

#2779
Menethra

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Impressive attempt to manipulate people bioware, bravo but unfortunately it wont work on me, this is damage control at best. Maybe it's a bad comparison to some but i played WoW for 7 years and in that time i heard blizzard say ALOT of things to bring the customers in line, i used to bite but as time went along it became less and less effective.

I remember when they merged with activision and they made alot of promises to the fans claiming the merger wouldn't effect them at all, years later all they care about is making profits and more pets for in game use. They became consumed by greed and drifted away from the playerbase, now they suffer for it losing vast amounts of subscribers.

I'll close on this note, i might not come out with some wall of text responce (most are good reads) but you cannot allow yourselfs to be bought by bioware's damage control tactics, by falling for this you basically ensure nothing will ever change as bioware will sweep it under the rug.

Hold the line people and do not falter.

#2780
The Nur

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Hold the Line

Be armed with the knowledge of these tactics and

Just.Hold.The.Line.

Modifié par The Nur, 18 mars 2012 - 07:08 .


#2781
Shepard needs a Vacation

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Best thread I've seen all week

#2782
joekickass666

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I thought it was about time to finally join the cause here. I've been lurking around the forums for a couple days now to see how this was playing out. There's no way I can defend the ending of ME3, just appears to be a total mailed in effort from Bioware.

So, reporting for duty from Canada

Hold the line "eh"

#2783
spartan5127

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Just checking in on this awesome thread. I've missed a bunch of updates and they were an awesome read. Remember, we are united in this effort and I would like to reiterate that it is good to feel sympathy for the developer, but always keep the pressure up on the company.

See you guys tomorrow.

#2784
boyghost

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spartan5127 wrote...

Just checking in on this awesome thread. I've missed a bunch of updates and they were an awesome read. Remember, we are united in this effort and I would like to reiterate that it is good to feel sympathy for the developer, but always keep the pressure up on the company.

See you guys tomorrow.


Agreed! We definitely need to get coordinated more on the social networking front. I think if everybody started posting the exact same question regarding end content to @masseffect Twitter account while using the #RetakeME3 hashtag, we can get this thing trending. Here's what I've been recommending over in the Reddit Mass Effect group to post:

@masseffect ME3 was outstanding, but the ending is unacceptable. When will new content be made available to address this? #RetakeME3

Hold the line.

Modifié par boyghost, 18 mars 2012 - 07:26 .


#2785
joiner87

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HOLDING THE LINE

#2786
tenchir

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I don't think I ever get angry at a game just because of the ending, but this game is the first.

HOLD THE LINE

#2787
Tyrannis Vos

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Well, here I am - chipping in. I stay away from BSN almost entirely. I've been following this thread though and I think it's time I spoke up here and not just GameFAQs.

I love Bioware and all they've given me. I love the heart they put into their games. I love the immersion.

What I don't love is being led around with doublespeak and false offers of peace. The deception and stalling is the worst. I wish more people would see through it. People need to see through it, be humble about it, remain polite, and above all, hold their freaking ground. We can't start losing our message just because someone says they are listening to our qualms!

Keep the pressure on!

This ending let me down immensely. I was emotionally invested in all the aspects of this story. It is the greatest sci-fi venture we've seen this generation. That's why I will continue the fight to Retake Mass Effect 3. We will lose if everyone attacks each other when someone from Bioware/EA speaks up.

Support each other! If someone disagrees with you and thinks the ending is fine, respect their opinion. I find talking to people who disagree with us is still extremely effective - it still brings attention to the matter.

I will be holding the line through this labor of love.

#2788
jess05

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@boyghost
Ive tweeted @MassEffect and Casey politlely asking for exaplaination of the end we got vs the claim of No typical ABC ending.

They do not respond to these type of questions. It seems the only response is if its a positive comment'...

I loved ... type of stuff

Modifié par jess05, 18 mars 2012 - 07:35 .


#2789
mythandoryx

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bump

Don't get me wrong, ME3 is an AMAZING GAME! It's just the ending that pisses me off. I've spent five years on this franchise working hard making all the right choices in order to have a closure that suits my expectations! However, the ending made me feel as if none of that mattered! I've lost interest in continuing the game or even replay it anywhere in the near future. I was also frustrated by BW's Day-One DLC policy! It made me feel cheep! As if I'm nothing but money-milking machine for the Big Gaming Kahunas. THE ENDING MUST BE CORRECTED! BW is a great company that makes great RPG's. I'm confident that they won't disappoint their fans for long. Maybe!


HOLD THE LINE!

#ReTakeME3

Modifié par mythandoryx, 18 mars 2012 - 07:38 .


#2790
Virtual_VanGogh

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I have been a huge fan of the ME series too, so much so that I was even considering applying to Bioware after graduation -- granted I have 2 years, as I'm a first year graduate student at UCLA (MFA in Screenwriting), but if this is how they do business, then no thanks.

Speaking strictly from a literary or narrative front, I was taught ealry on that the end IS the beginning.  No matter how clever or brilliant your beginning or middle (or first and second acts if you will), if you don't end the third act properly or satisfactorily, all that came before it is instantly and decidedly moot.  

Unfortunately, that's what appears to have happened here, we got the Hollywood ending -- in which case, a test audience should have been used.  I think we all collectively would have told them that they were on Red Sand with these endings.

Bioware, I offer no further complaints, and I offer no fix it ideas.  I'm just asking you to fix it.  You preach storytelling, and we bought into your philosophy and emotionally invested in these characters.  We trusted you with our hearts (and wallets) and you let us down.  We deserve better -- THIS STORY DESERVES BETTER...

#2791
Bachuck

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cokohpuffs41 wrote...

Happy St. Patty's Day, everyone (in the States, anyway...)!

I've been lurking on these forums for a while now, reading most of what I could manage on this ridiculously fast-paced board.  This thread was up my alley, as I work as an analyst for a financial institution (insert joke here regarding the finance industry).

Before I share my analysis with you all, I want to let it be known that I share the majority of everyone's sentiments in this, and most other threads: 99% of the entire trilogy, from beginning to almost end, was to a sci-fi fan/dreamer such as myself, gaming nirvana.  It's funny...we live in such a "what have you done for me lately" world, that the last thing you see is the last thing that you remember...journey be damned!

Anyway, I just wanted to shed some perspective regarding EA/Bioware's financial situation with the current landscape of the public outcry.

Here are the variables we know to be true -- at least close to accurate for estimation/general forecasting purposes (again, in regards to finances):

  • 3.5 (of which 2.36 million has already been sold by retailers) million copies of Mass Effect 3 shipped by EA/Bioware
  • $60 (or comparable in other parts of the world) per standard copy of the game, regardless of platform
  • 50-10-10 rule of game publishing -- in essence, EA/Bioware ends up receiving approximately 40.5% of retail prices -- which does not include their own "Origin" platform where there is no middleman since there is no distributor OR retailer involved
  • ME1 and ME2 combined have sold over 7 million copies -- rounded up to 7.5 million since the article is 1 year old.
  • Bioware has generated revenue from DLC from the previous 2 games, as well as day one DLC for ME3
  • Bioware also has generated extra revenue from Collector's Edition versions of the games as well
Ok.  In a nutshell, these are the values I worked with in the following analysis.  Also, I will provide links to where I obtained these figures.

Using the aforementioned values, we can calculate that EA/Bioware has generated $85 million in revenue to date.  This, again, does not include the extra revenue generated from day one DLC, Collector's Editions, Origin downloads, etc.  Knowing this information, we can already deduce that ME3 has already generated as much revenue after one week of sales as ME1 alone, and ME2 alone in their entire lifespans.  Also, since ME1 and ME2 are older games and many of the 7.5-8 million in sales were heavily discounted, we can be more confident in our assumption that ME3 has already generated as much, if not more than either ME1 or ME2.  Remeber, we are speaking only of revenue, not profit.

Granted, we do need to account for extra expenses on ME3 vs. either of the earlier games since EA/Bioware, assumingly, spent much more on marketing, development team expenses, etc. vs. the other two games, but still, the point is still clear that after one week of ME3 sales, they are in a great position relative to their earlier two entries in the franchise as far as generated revenue is concerned.  

Now, EA/Bioware may have been extremely aggressive in their sales projections for ME3, but I would guess that EA/Bioware's analytics team would be savvy enough to not overproject sales too highly compared to their previous games.  In the case they were conservative to mildy aggressive (to offset added expenses mentioned earlier in marketing, etc.) with their projections on ME3, regardless of the public outcry, they will, in their worst case scenario, fall short of their projected sales goals, but not enough to call ME3 an abject and utter failure.  In essence, even if they do nothing now, it won't hurt their bottom line to a crippling degree at the end of the fiscal year.  Again, this is assuming EA/Bioware didn't go balls to the wall in their projections because they were overconfident in their hype-machine.

Here's where EA/Bioware's business sense should overshadow merely concentrating on the bottom line.

Let's suppose that EA/Bioware really does listen to the public outcry and appease fans with new, high quality endings via DLC (and perhaps, if EA/Bioware really wants to get in the good graces of their fans, they'll release a supplimental disc for those who do not have online access on consoles -- of course, at a reasonably higher price than the DLC since they still have to manufacture and distribute the hard content).  Unfortunately, if they indeed make the ending DLC high quality, we will most likely have to pay for their efforts/expenses, no matter what we do or say...but most of the passionate fans "holding the line" will gladly shell out a bit of extra cash to get the closure we wanted to our beloved trilogy.

After releasing this content, not only will fans be appeased, but their credibility as a massive company who not only listens to their fans/consumers, but also reacts to the feedback will be heightened.  This will lead to better press not only for the game itself, but for the company's image as a consumer-minded entity.

For EA/Bioware's books, this will generate future revenue in the short term and the long term:

Short term:  Ending DLC will generate revenue, although it may only be enough to cover expenses, planned DLC will also generate revenue (these can be priced as planned as long as they please fans with their Ending DLC), and more copies of the full priced game will be sold due to the positive exposure EA/Bioware will inevitably garner after this plan of attack.

Long term:  Now, being analogous to the Star Wars trilogy in the gaming world, EA/Bioware will be able to package their trilogy to enhance legacy sales a-la Blizzard's Battle Chests for their franchises (notice how Blizzard still sells copies of WC3 Battle Chests a decade later?), which they would not be able to accomplish to the degree I'm suggesting if they do nothing.  Also, if EA is extremely confident that the "Origin" platform will be successful sometime in the future, there will be another stream of mostly unmitigated revenue generated from their epic franchise.  In essence, if EA/Bioware pulls the right triggers, they will be able to milk revenue from the trilogy (not to mention the Mass Effect universe as a whole) much more than if they stand pat to not risk further damage to this fiscal year's bottom line.

Apologies for the wall of text, but I thought I'd add my two cents from the financial perspective.  The people that are good at making money in this world -- for better or worse -- take advantage of disadvantageous situations.  This is a time in which EA/Bioware can turn this situation into a win-win: appease the fans, and put their franchise in a situation where it will be residual income to them for decades.

Links:

[*]
[*]Thank you for this analysis from the financial side. I'm adding it to the OP.

Modifié par Bachuck, 18 mars 2012 - 07:44 .


#2792
ArmyKnifeX

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ArmyKnifeX wrote...

We hold grievances with the current ending and EA/BioWare because:

  • The game's ending fails to meet what we were promised as consumers.
  • The game's ending fails to meet our expectations as fans.
  • The response from BioWare needs to change.
  • We have jobs, families, responsibilities. We dedicate our time to this cause because we genuinely care about Mass Effect and its story.
  • We want to see a product that we, as human beings, as consumers, as fans, and as players can be proud of.
Retake Mass Effect 3 - Hold the line. 


This is our collective mission statement.

Spread the word. Use it in emails, forum posts, criticisms. Stand by it.

The thread is here:
http://social.biowar.../index/10146448 
Show your support in the poll here:
http://social.biowar...25/polls/29868/ 

#2793
Guest_npoqrhgcnpouheprouhncpo_*

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I have read quite a few posts (skipping through) as well as the recap of the best posts from page one, but I'll have to say that with all this PR and Military talk, in the end the thing that really matters is what Todd Howard said in his D.I.C.E. keynote... is about engaging the player and keeping him/her invested and interested in the game...

If many of you played ME1 & ME2 several times through and bought most DLCs like I did, but placed the game back on the shelf after the ending of ME3 not to touch it again and will not buy any DLC, not because we want to boycott Bioware, but simply because that game is not worth replaying or getting any DLC for that should be plenty enough for them to know they screwed up and their pockets in the long run will hurt...as well as their credibility with their costumers.

Me personally I own every Bioware game since Neverwinter Nights... but after DA2 and ME3 I will not preorder anymore games from them...I will for Bethesda cause they have my trust, but not for Bioware any longer....

So all this talk about Holding The Line, PR guys, Military tactics are a lot of fun for an old (well not so old....alright I owned the first Pong game console lol) gamer like myself but it almost gives the wrong impression that we are not playing just to prove a point and punish Bioware.

Honestly what the hell with them, people like myself will not play the game...because as it is...it has no replay value period!

And since they monitor every stat they will KNOW EXACTLY how many hours you played ME1, ME2 and ME3.... I can tell you one thing I have more then 700 hours of Skyrim and I am more likely to go back there then on the Normandy.

So Bioware, if you are listening I really want you to know that I don't care if you don't fix this, you will just be treated as every other AVERAGE software house, I will buy your games from the used games shelves after reading lots of User Reviews....that's all, No big Deal.

Please understand that you are not doing me or us any favors.... this mess started because people is having an hard time placing you on the level of other average companies and are trying to push you to stay above that... so in a way they are fighting for you to HELP YOURSELF.

But I'm cool with either way, for a company that goes down there is always somebody else stepping up.

Best Regards

Modifié par npoqrhgcnpouheprouhncpo, 18 mars 2012 - 08:46 .


#2794
Kirival

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 bump!

#2795
Laughing_Man

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npoqrhgcnpouheprouhncpo wrote...

I have read quite a few post (skipping through) as well as the recap of the best post from page one, but I'll have to say that with all this PR and Military talk, in the end the thing that really matters is what Todd Howard said in his D.I.C.E. keynote... is about engaging the player and keeping him/her invested and interested in the game...

If many of you played ME1 & ME2 several times through and bought most DLCs like I did, but placed the game back on the shelf after the ending of ME3 not to touch it again and will not buy any DLC, not because we want to boycott Bioware, but simply because that game is not worth replaying or getting any DLC for that should be plenty enough for them to know they screwed up and their pockets in the long run will hurt...as well as their credibility with their costumers.

Me personally I own every Bioware game since Neverwinter Nights... but after DA2 and ME3 I will not preorder anymore games from them...I will for Bethesda cause they have my trust, but not for Bioware any longer....

So all this talk about Holding The Line, PR guys, Military tactics are a lot of fun for an old (well not so old....alright I owned the first Pong game console lol) gamer like myself but it almost gives the wrong impression that we are not playing just to prove a point and punish Bioware.

Honestly what the hell with them, people like myself will not play the game...because as it is...it has no replay value period!

And since they monitor every stat they will KNOW EXACTLY how many hours you played ME1, ME2 and ME3.... I can tell you one thing I have more then 700 hours of Skyrim and I am more likely to go back there then on the Normandy.

So Bioware, if you are listening I really want you know that I don't care if you don't fix this, you will just be treated as every other AVERAGE software house, I will buy your games from the used games shelves after reading lots of User Reviews....that's all, No big Deal

Please understand that you are not doing me or us any favors.... this mess started because people is having an hard time placing you on the level of other average companies and are trying to push you to stay above that... so in a way they are fighting for you to HELP YOURSELF.

But I'm cool with either way, for a company that goes down there is always somebody else stepping up.

Best Regards


I have no doubt that bioware was going to feel the impact of her customers displeasure on future DLC sales even without all this bedlam, unfortunatly I'm not sure that would have been enough to sway them to fix something.
For that, all hell needs to break loose, and something needs to hit the fan.

Modifié par TheRedVipress, 18 mars 2012 - 07:59 .


#2796
Jeitiiea

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We have to hold the line. Someone else might get it wrong.

Has to be us. Hold the line.

#2797
Tajah Silver-Sparke

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My husband and I will be forgoing the MP challenge this weekend (yes, we almost fell for the 'olive branch') and letting our SWTOR subscriptions run out this month in support of Hold the Line.

Read atghunter's deconstruction of PR moves and Bioware's response (or lack thereof) and thought it was an extremely informative and important read to understand what is going on behind the scenes. I really wish that it was as simple as asking the writers to create a new ending and them doing it. As everyone has said here, money talks and EA will be the one to listen and make a decision. So, we use our money as effectively as possible to fight for what we want.

Keep up the great work everyone!

#2798
hortanium

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This is my first post on these forums. I have been following this thread since finding it yesterday. Like many others here I loved ME1 and 2 and the vast majority of ME3 right up until the ending. I wholeheartedly support the goal of getting an alternate ending that takes into account our actions throughout the series. I have sent an email in coherence with the letter writing campaign and I have every intention to Hold The Line!

Also, thank you to the OP and atghunter for their insightful posts on the likely PR responses. The information has been very informative.

Hold The Line!

#2799
Sentr0

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wow we got tricked, look at this http://social.biowar.../index/10171073

Turtlicious wrote...

Mike Gamble said that the insulting commenters are the minority.


@GambleMike there are also some fantastic constructive comments too. And amazing people! It seems like the bad ones are the minority


agathokakological wrote...

Oh. So that's why they ask for constructive criticism.


>_>

Modifié par Sentr0, 18 mars 2012 - 08:07 .


#2800
ArmyKnifeX

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Tajah Silver-Sparke wrote...

My husband and I will be forgoing the MP challenge this weekend (yes, we almost fell for the 'olive branch') and letting our SWTOR subscriptions run out this month in support of Hold the Line.

Read atghunter's deconstruction of PR moves and Bioware's response (or lack thereof) and thought it was an extremely informative and important read to understand what is going on behind the scenes. I really wish that it was as simple as asking the writers to create a new ending and them doing it. As everyone has said here, money talks and EA will be the one to listen and make a decision. So, we use our money as effectively as possible to fight for what we want.

Keep up the great work everyone!


Good for you! Unfortunately it'll be a long time 'till my SWTOR subscription runs out. Hopefully this will be resolved by then so I don't have to stay away from it :)