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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#301
Asuka Bianchini

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This post is gold. We cannot stop, it's now when our voices need to be the strongest

#302
AwesomeDudex64

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Good thread, subscribed to it.

#303
Bigdoser

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pomrink wrote...

http://www.amazon.co...s=mass effect 3


40 bucks.


HA and its only been like a week since the game released! Keep fighting people! Hold the line!

#304
Quietness

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I can say from a vendor point of view, a few days ago i had to bring it to our CEO that we have to start looking at dropping the price of ME3. It had already begun on other websites, and if we wanted to stay competitive we were going to need to drop it and quick, or risk being stuck with product we couldnt sell for god knows how long.

#305
Fiannawolf

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What I want in my possible real endings: aka ENDGAME PART 2 or Why wasnt this in ME3 in the beginning.

Extreamly OMG your Fracked ending:

Like ME2's suicide mission, if you go in without enough resources, it will end badly. Show the results after attempted Indoc process on Shep. In the worst ending the Commander will most likely die ala ME2 to complete the mission. But show what happens to the universe and the races because you went in unprepared.

Show real varied endings. What happens if shep did get indoctrinated from Harbringer. Will s/he kill friends after they wake up? Destroy the only weapon/s against the Reapers, doom everyone ect. For those who want to see the trainwreak capablities of a doom and gloom outcome, they can have it. Hell you can even have "And I must Scream" Trope moment with shep as they realize they are slaughtering everyone while under Harbs control.

Middle-line ending:

Went in prepard but not enough to prevent Shepard from utimately dying in the end but before s/he goes out you see how they defeated the Reapers and a final conversation with Friends and LI before Shep goes to the "Bar". In this ending the last scenes can be of how each planet and major decisions of Shep helped shape the Galaxy. Even Fallout 1 did this with the Vault Dweller main PC and allowed for a good amount of closure.

"Earn your Happy/Bittersweet Ending"

Must be uber prepard to take back Earth and resist Reaper Indoc at Citidel Beam Sequence.

Shep survives, reunited with Team/LI, Anderson and everyone else. This version shows the results of decisions, not all would be alive but Shepard will say farewells for those they lost in a state/galatic funeral ceremony. BIGGEST THING: SHOW RESULTS OF PREVIOUS DECISIONS AND HOW IT ULTIMATELY PLAYS OUT!

In this endgame we could have flashback/memory sequences to other important events in Shep's life, Wedding? Premotions, other missions post Reaper if TIM Situation isnt resolved, or even during reaper war for extra stories so Devs can get any side missions in without keeping with this Half Ending we have atm. Hell the memory shard Javik gives you in London would be the perfect vehicle to relive different moments in your Sheps life that are important. For LI enthusiasts this could be replay of thier weddings? Kids? Fun moments with ME crewmates.

Just some of my thoughts. Heck my Warden and Alistar had a more memorable ending/wedding then my poor Sheps will at this point in time.

IF there is no offical announcement of Extending Endgame and/or retconning this ME3 end, then Im not going to buy and future DLC or bioware games ever again. Not even used or rented. My faith in Bioware has been shaken that much. In fact if in the next month or so there's no complete confermation of "THe TRUE END" DLC, Im canceling my TOR account. Sorry bioware but if one side of your company falls to the wayside I will abandon the whole.

Im posting this and reposting it whenever I can. Hold the line. :D

#306
Bachuck

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 It would not surprise me to learn that "Casey's" statement was written by someone from a PR firm and all he did was sign off on it. It happens all the time in other forms of entertainement. Why not video games?

#307
Guest_Luc0s_*

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Bump.

People need to read this and also remember my "promise me this..." thread.


DON'T FALL FOR THIS TRICKERY MY FRIENDS! HOLD THE LINE!

#308
RyanHawkz

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This post is informative and insightful. I just want to say I am proud to be apart of the Retake Mass Effect 3 movment. Since the beginning disappointment I recieved from the ending of Mass Effect 3 my view has been changed somewhat. As it happens I have never been so disappointed or had such an emotional response to a game before. To me this is a good thing, it means I cared about the game, invested myself in it, immersed myself in the spectacular Mass Effect world. This made it all the worse when the endings were so terrible, I am not one to call it depressing, saddening yes, down right bad, and flawed.

I did not hesitate to sign the Facebook page and participate in this just and righteous cause, including the Child's Play foundation was a very good move, changing something that could easily have been seen as negative to a positive, there is nothing wrong about what we are doing, it is entirely the right thing to do. If consumers allow businesses like Bioware to break their promises and release subpar quality for more money then that effects all consumers negatively, you cannot allow such things to happen. But that being said I just want to say that everything that I have seen be done during this movement is inspiring and exciting, and although it will eventually die down, and though I keep my hopes high it is likely Bioware will do little to sate us.

But whether we achieve our goals or help shape the future as Shepard would have done I say we have accomplished much more than many people can see. Those who consider us foolish children who are crying about nothing either do not understand the Mass Effect universe and how it operates, how consumerism works, or they are just programmed automatically to think that anyone who complains about anything is in the wrong, which of course is utterly untrue. But enough of my rant, soldier on everyone and I thank you all for this genuine experience! Hold the line!

On another note I just want to mention to Bioware that I have been a fan since your part in the Baldur's Gate games and I wasn't even one who hated Dragon Age 2 (I felt as if it was lacking and had a lot to live up to after the masterpiece that was Origins, and it also felt like a different game, but I enjoyed it nonetheless so I could not hate it simply for not being as good as Origins.) But what you have done here has truly disappointed me and I hope you will redeem yourselves, though I cannot blame you as a whole and I have left EA, but whoever is to blame knows who you are and so I address this to you. I hope that at the very least you will take people's opinions to heart and try to not view them as negative and attacks on you and instead use them to produce better quality products in the future. Thank you.

#309
Admiral-Hackett

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Interesting... Interesting indeed.


Hackett out.

#310
Guest_Luc0s_*

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 People PLEASE listen to the wise words in the OP. Also, check this thread and think about it: http://social.biowar.../index/10061765


Please stay strong and keep up your pride! Together we can hold this line!

#311
Kill_krazy138

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As many people as possible need to see this....if we start accepting their crap now we pretty much loose....

#312
iLLyNada

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I knew something was REALLY fishy about this "free stuff" for multiplayer...

#313
atghunter

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Greetings All,
 
Really flattered with the responses.  Respectful regards and thanks to all.  Been spending a few minutes reading over Mr. Hudson’s response.  Here's my PR insider perspective.  Hope it helps a bit.
 
First, let’s simply look at strategy over content. 1) They definitely released this on a Friday evening to bury it in the news cycle (because it does acknowledge in passing there are unhappy customers, but more next paragraph). Btw, kudos to those who pointed that out earlier in the thread-Solid catch. 2) Several of the “anti-ending” articles (most notably Forbes) are now creeping into front page searches for “Mass Effect 3” instead of “Mass Effect 3 endings” and they are hoping this release will knock those stories to page 2. 3) They are hoping to deflect some of the current silence anger by combining this message with this weekend’s faux olive branches (discussed earlier). 
 
All in all, the message release strategy is nothing too interesting at this point.
 
The content, however, is interesting. Most of the statement is doublespeak meant to let you see whatever you want as to as to the direction this thing is heading. Mr. Hudson then clearly tries to give validity to the greatness of the game by citing a couple news sources in the hopes of getting those stories more hits and onto search page one (nicely played EA PR), but the main thing is a clear acknowledgement that Houston has a problem with “some” fans. Mind you, he uses the term “some” and “most passionate fans” to try and minimalize the level of the outcry, but the disenfranchised fan base has reached the level of acknowledgement. That is important. Does it mean those disenfranchised fans have won? Not by a long shot. But Mr. Hudson’s statement was written (or at least approved by someone running damage control). And ultimately any time you have to acknowledge a problem with your product or customers, you have issues.
 
Does he continue on holding his own line that they intended “bittersweet” endings? Yes. Is the comment that you’ll see more of Commander Shepard an illusion to an “ending” DLC? Not certain but probably not at the moment. Does he utilize the “we’re listening to feedback but not promising we’ll do anything” line used on the boards yesterday? Sure.
 
It is clear most of his statement is insubstantial and leaves tons of room for spin either way down the road. Whether it gets used or not, management is trying to find some wiggle room in case they have to change course.
 
Last bit. A warning. PR guys know that right now many people’s emotions are on edge and often use a tactic called “Sound and Fury” (Shakespearean reference see Macbeth) to see if it gets people raging. It helps that strategy that people are looking at anything coming out of Bioware to detect wind changes. That said, I was reading through the thread burning with Mr. Hudson’s statement (though to be fair it is a Bioware/EA statement) and it seems for the most part folks are being passionate, but civil. EA PR will probably chalk up that aspect of this release as a failed ruse de guerre (trick of war). 
 
Stay civil, stay passionate, and stay vocal no matter which side you take. For myself, I’ll shamelessly
 
Hold the Line

#314
xxLDZxx

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Add divide and rule in.

PR "cant find a appropriate word" say A
Dev or what ever says B

Every one has a bone to chew.

Stick together and brake them.

#315
Blackmind1

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Y'know what; Screw Commander Shepard! Who needs Commander Shepard when you have the awesome, completely human, COMMANDER VIDEO! He's a true inspiration to us all, a regular man, going through his life normally, learning lessons and kicking ass.

http://www.negativew...cle.php?id=4926 < - The story behind the man himself!

< - Some kick ass music to cool you all off!

Modifié par Blackmind1, 17 mars 2012 - 03:04 .


#316
Priest33

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As someone who is in social media and PR irl, I can only agree with what has been posted here. It's simple marketing and PR spin to reflect and detract from the real issue.

Wheels are spinning but they are not moving anywhere.

#317
BrotherFluffy

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http://social.biowar...8245/1#10098325

Just had to post this. Another member had the brilliant idea that if BioWare releases DLC that doesn't fix the endings, we take the 10 dollars we'd normally pay, and instead, give it to Child's Play. Go give her some support!

#318
bleachorange

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Subscription! Wat to go OP and atghunter! you guys rock!

#319
Nafzger

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OldPapaRich wrote...

Again guys, I want ot reiterate my point. I don't think an additional/changed ending made under duress is a good thing.


Like I said earlier, I don't want or expect a new ending. I just want an apology for the crap they gave us. 

#320
atghunter

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kyrieee wrote...

"(to wit: the leads comments yesterday)"

What is this in reference to?


I was referring to Mr. Hudson's interview where he was claiming the endings were good because they were "polarizing". 

"Galvanizing" might have been a better term.

#321
Luiginius

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Of course that was written by PR department, I doubt they let Casey anywhere near it. Who knows, he might have screwed up the ending of the address, heh

#322
theshuo

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Thanks for the updates, this gives me hope since BW/EA sure isn't doing it.

#323
VerdantSF

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atghunter wrote...

The content, however, is interesting. Most of the statement is doublespeak meant to let you see whatever you want as to as to the direction this thing is heading. Mr. Hudson then clearly tries to give validity to the greatness of the game by citing a couple news sources in the hopes of getting those stories more hits and onto search page one (nicely played EA PR), but the main thing is a clear acknowledgement that Houston has a problem with “some” fans. Mind you, he uses the term “some” and “most passionate fans” to try and minimalize the level of the outcry, but the disenfranchised fan base has reached the level of acknowledgement. That is important. Does it mean those disenfranchised fans have won? Not by a long shot. But Mr. Hudson’s statement was written (or at least approved by someone running damage control). And ultimately any time you have to acknowledge a problem with your product or customers, you have issues.

Atghunter, it is so refreshing to have a PR industry insider on our side.  I bet Bioware PR hates that you've exposed their modus operandi.

Modifié par VerdantSF, 17 mars 2012 - 03:10 .


#324
Quietness

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In Regards to Apologies by Bioware (CS Manager for a .com Game Vendor... its basically a small company term for PR)

I know a ton of people (myself included) would LOVE to hear those exact words. But that would be commiting suicide and would be a horrible choice on their part. Stating that your big release for a series that has the potential to stand the test of time failed, and not just kind of failed, but failed on such a massive level that you have to admit. You may earn some credibility with the fans, but there would be a lot of people that would not take a chance at investing in a company like that.

Yea its the stand up thing to do , but its just not business smart. The best we can hope for is an INCREDIBLY thinly veiled sorry, and a truely amazing DLC. Actions in this case have to speak louder than words. 

But TBH they havent reached that point, they will still work the angle hoping the crowd burns out and/or can be distracted by that shiny ball over there. You see it right? /rollseyes

Modifié par Quietness, 17 mars 2012 - 03:10 .


#325
pomrink

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atghunter wrote...

Greetings All,
 
Really flattered with the responses.  Respectful regards and thanks to all.  Been spending a few minutes reading over Mr. Hudson’s response.  Here's my PR insider perspective.  Hope it helps a bit.
 
First, let’s simply look at strategy over content. 1) They definitely released this on a Friday evening to bury it in the news cycle (because it does acknowledge in passing there are unhappy customers, but more next paragraph). Btw, kudos to those who pointed that out earlier in the thread-Solid catch. 2) Several of the “anti-ending” articles (most notably Forbes) are now creeping into front page searches for “Mass Effect 3” instead of “Mass Effect 3 endings” and they are hoping this release will knock those stories to page 2. 3) They are hoping to deflect some of the current silence anger by combining this message with this weekend’s faux olive branches (discussed earlier). 
 
All in all, the message release strategy is nothing too interesting at this point.
 
The content, however, is interesting. Most of the statement is doublespeak meant to let you see whatever you want as to as to the direction this thing is heading. Mr. Hudson then clearly tries to give validity to the greatness of the game by citing a couple news sources in the hopes of getting those stories more hits and onto search page one (nicely played EA PR), but the main thing is a clear acknowledgement that Houston has a problem with “some” fans. Mind you, he uses the term “some” and “most passionate fans” to try and minimalize the level of the outcry, but the disenfranchised fan base has reached the level of acknowledgement. That is important. Does it mean those disenfranchised fans have won? Not by a long shot. But Mr. Hudson’s statement was written (or at least approved by someone running damage control). And ultimately any time you have to acknowledge a problem with your product or customers, you have issues.
 
Does he continue on holding his own line that they intended “bittersweet” endings? Yes. Is the comment that you’ll see more of Commander Shepard an illusion to an “ending” DLC? Not certain but probably not at the moment. Does he utilize the “we’re listening to feedback but not promising we’ll do anything” line used on the boards yesterday? Sure.
 
It is clear most of his statement is insubstantial and leaves tons of room for spin either way down the road. Whether it gets used or not, management is trying to find some wiggle room in case they have to change course.
 
Last bit. A warning. PR guys know that right now many people’s emotions are on edge and often use a tactic called “Sound and Fury” (Shakespearean reference see Macbeth) to see if it gets people raging. It helps that strategy that people are looking at anything coming out of Bioware to detect wind changes. That said, I was reading through the thread burning with Mr. Hudson’s statement (though to be fair it is a Bioware/EA statement) and it seems for the most part folks are being passionate, but civil. EA PR will probably chalk up that aspect of this release as a failed ruse de guerre (trick of war). 
 
Stay civil, stay passionate, and stay vocal no matter which side you take. For myself, I’ll shamelessly
 
Hold the Line



needs to go on front page. by the way, I'm the first post on the suggestions page. anyone want me to add anything?