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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#3376
Priss Blackburne

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I find it funny how the mass effect twitter replies to people's post where it looks like they loved everything about the game but if you follow into their personal twitter feed it shows most are unhappy with the ending.

At least for the few I decided out of curiosity to check

#3377
Xellith

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Bioware will have to fix the glaring issues with the game. This is going to be hovering over them for a decade or so ahead. People are always going to be wary of Bioware products now. People are always going to be suspicious and people - lots of people - will never forgive.

This needs fixing. I was sold an unfinished product. I was made promises that were not kept. I will not rest until this is rectified. Hold the line.

#3378
cApAc aMaRu

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Hey everyone, I just popped in from the face import error thread.

The vibe in this thread is amazing. To use a military metaphor, its like the difference between an army camp and a POW camp. A lot of our people haven't even played the single-player campaign, or have started and given up because of the inability to connect to the 'wrong' Shepard.

Some brilliant folk have been working on insane character creation code shenanigans to try to help anyone who wants to try rebuild their Shep from scratch.

Many of us are both holding desperately onto the hope that the problem will be patched soon so we can play, and trying to AVOID threads like this to avoid spoilers.

Even though most of us aren't over here posting, I'm sure I can speak for most of them in saying we stand by you, or at least we would consider it if we ever got to experience the infamous endings ourselves.

Hold the line.

#3379
LordHelfort

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Atghunter is right about one thing, large or small, the side that refuses to give in under any circumstances is the one that wins the most often.

We should do daily status updates, where people tell us what they've seen and what they've heard from other websites.

Hell, maybe we should elect some leaders so we can have an organizing body.

Anyone want to have a seat on the Council?

#3380
Drasoini

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 I was very excited to play Mass Effect 3.  One and two had sustained me through a deployment to Iraq and the time following while I was settling back in here in the States, amazing games that helped me unwind and relax.  I was absolutely giddy with excitement when I picked up my copy, I had my wife giving me strange looks and my friends rolling their eyes.  The days following, I had some time to talk with friends about the game, the ending (I'm between jobs right now, having just left the Army, so I've got a lot of time on my hands), and the various choices we had all made in the games prior.

Then I found out about the Hold the Line movement.  It was last night, when I was about to log back on and continue the gleeful slaughter of Brutes that I had enjoyed earlier in the day.  I stopped, I considered, and I haven't logged back in since.  My actions may simply be removing a source of enjoyment from my day to day activities.  I may just be another anonymous statistic in the grand, woven tapestry of this movement.  But the hell with it all, I'm in now, and I'm not going to be playing another minute of Mass Effect 3 until the situation is resolved.

Yes yes, I'll go back to playing like a gleeful little follower, for all of the cynical ones reading this, once the situation is resolved.  This isn't a "I hate you and I'm never coming back to you" statement, this is a "I'm upset at what you did, this is what you did, I'm not coming back until you fix it" statement.  It's part of the interpersonal relationship that has developed between consumer and provider in the age of instant communication.  It's something I and many of those in this threat feel strongly about.

It's also apparently me rambling at my computer!  Well, I'll just leave this here and be done with it.

#3381
cardboardarmor

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See, I can't lie. I play MP and while this may be seen as heinous betrayal by some, I offer no apology for it - I like playing with my friends and I wish to derive what value I can from the game I already spent my money on (and which I can't return because digital download so whatever).

For the record I keep getting my butt handed to me so if someone at BW is tracking Brute kills, I am totally contributing nothing to that kill count.

And while I may have mistakenly pegged Boceephus' message as fatalism-tinged (mea culpa), if not fatalism out and out (again my bad), I think I at least got the core principles down. We've got to be committed and we have to retain a realistic perspective on our goals and what we can actually achieve in a given amount of time - losing perspective means our goals get muddled and people will drift off; we've got great organizational memory right now just in this thread - is anyone archiving it?

Modifié par cardboardarmor, 18 mars 2012 - 06:58 .


#3382
Carnage752

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Drasoini wrote...

 I was very excited to play Mass Effect 3.  One and two had sustained me through a deployment to Iraq and the time following while I was settling back in here in the States, amazing games that helped me unwind and relax.  I was absolutely giddy with excitement when I picked up my copy, I had my wife giving me strange looks and my friends rolling their eyes.  The days following, I had some time to talk with friends about the game, the ending (I'm between jobs right now, having just left the Army, so I've got a lot of time on my hands), and the various choices we had all made in the games prior.

Then I found out about the Hold the Line movement.  It was last night, when I was about to log back on and continue the gleeful slaughter of Brutes that I had enjoyed earlier in the day.  I stopped, I considered, and I haven't logged back in since.  My actions may simply be removing a source of enjoyment from my day to day activities.  I may just be another anonymous statistic in the grand, woven tapestry of this movement.  But the hell with it all, I'm in now, and I'm not going to be playing another minute of Mass Effect 3 until the situation is resolved.

Yes yes, I'll go back to playing like a gleeful little follower, for all of the cynical ones reading this, once the situation is resolved.  This isn't a "I hate you and I'm never coming back to you" statement, this is a "I'm upset at what you did, this is what you did, I'm not coming back until you fix it" statement.  It's part of the interpersonal relationship that has developed between consumer and provider in the age of instant communication.  It's something I and many of those in this threat feel strongly about.

It's also apparently me rambling at my computer!  Well, I'll just leave this here and be done with it.

We all want to go back to Bioware (Well most). That's why we are putting so much efforit into this. That's why we are holding the line.

#3383
Guest_Allacia_*

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vrumpt wrote...

I don't like this thread at all. It makes it seem like we are at war with Bioware, with us being the attackers instead of the victims.

We shouldn't be organizing military strikes like this. If we do Bioware can use it against us to flip the roles around and claim sympathy from the media for being attacked by angry fans. At that point everything is for naught. I know we are angry but if this happens then we lose everything and nothing will happen. Don't flip the roles. Stop with the attacks. Remember we are the victims in this situation, not Bioware.


I am wary of using the loaded and emotive term of "victim". 

We are not victims, nor are we attackers. We are consumers who are offering constructive feedback on a product that we found unsatisfactory and are suggesting ways in which we would like to see our concerns addressed by Bioware/EA.

I hope that above all else it is clear that this is about a civil discourse and that any military themes used in this forum is slightly tongue in cheek within the context of the ME series being a RPG/Action game with heavy reference to military battles and organisations.

Yet I agree with you that attacking or trying to hurt EA/Bioware is not a good idea at all. Yet I think it has been made clear that these actions are not condoned by the majority who are posting here.  

#3384
IndomitableHawk

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Vasparian wrote...

Bioware doesn't care. They are just going to say like

"Yeah ME3 sales were great. A few complaints, but those are minor. Now please buy our RETAKE OMEGA DLC"


Yeah that's a worrying thought. Trouble is, why should it even matter that DLC takes place before the events. Its not like are choice matters and we know what is going to happen in the end. This is what I was worried about when I was playing the game. (I wonder what the ending will be; I had checked several sites and all said the same thing. It was terrible, but I couldn't accept that beliveing people where jumping the gun or perhaps did not understand the message. I hate to admit I was in denial but when the ending came I thought, so that's the bad ending damn wheres the good ending?)

As for DLC, well I'm avoiding it. I see no point in DLC where my choice isn't going to have an impact on the end of the game or to be condirticted by some child like ghost.

They wanted ME3 to have an unfortgettable ending, but at this rate it will be remembered only for the wrong reasons. I can't even bring myself to play the Multiplayer anymore. What difference is it going to make in the SP, nothing.

Very intrested to see where this takes us, but I know it is going to be a long haul that everyone needs to be apart of.

Modifié par IndomitableHawk, 18 mars 2012 - 07:09 .


#3385
Mike_Neel

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I think at this point it's pretty much assured that Bioware is going to push back any of the first DLC expansions they've been working on in order to make a 'true' ending DLC instead.

That said they'll make 10 bucks a pop on every person that buys it, reviewers will praise it and bioware for listening to their fans, and everyone will point at Bioware and say "Look they listened? Our voice matters!" while EA gets the profits.

Also they can't release DLC for free, at least on consoles. Microsoft refuses to allow free DLC be distributed through their console as does Sony, though to a lesser extent. There are exceptions of course, like Microsoft/Sony owned titles, on disc preorder and special content, etc. But for profit DLC can't be hosted on their platforms for free. They take a cut for hosting all DLC so it'll cost money no matter what, and lets all be honest here, this is EA and they've never once given anything away.

That said I can see why Bioware didn't focus as much on the ending as they should have. Isn't there a statistic that says something like only 1 in 10 people that buy a game finish it. Bioware chose to not spend a lot of time and resources on end game content that a majority of people will never see. Bad practice for the core fans, but good practice for the casual and impulse buyers, as well as the new to the series buyers that have less connection with the series.

I don't hate Bioware, and I don't think they're out of touch with their fans as much as everyone else says. But they definitely have become a more "cost/profit" minded company than they have in the past, which is a shame now that they have the money and brand name to take risks and instead they do the opposite.

#3386
Carnage752

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LordHelfort wrote...

Atghunter is right about one thing, large or small, the side that refuses to give in under any circumstances is the one that wins the most often.

We should do daily status updates, where people tell us what they've seen and what they've heard from other websites.

Hell, maybe we should elect some leaders so we can have an organizing body.

Anyone want to have a seat on the Council?

Chill out man. If we even do have leadership, it's from the facebook page. We don't need to start splintering off now XD

#3387
Deeceem111

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I don´t even have to have any clou about PR work and got this whole BS already when they started to ask questions via Twitter about favorite moments included in their "answers" about the ending.
My answer was like "I will now stop twittering about/with you right now if you want my opinion watch the video from that guy on youtube." and linked it.
Unfollowed all EA/Bioware run Twitteraccounts immediatly and don´t give a damn anymore.

For me it´s plain over even IF they should "fix" the ending. I reached a point where i don´t care anymore. Hate those tactics: using passionated and worried fans to maximize their sells... I´m not a ****ing robot.

No Bioware product, no EA product anymore. period.

#3388
DoctorCrowtgamer

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Xellith wrote...

Bioware will have to fix the glaring issues with the game. This is going to be hovering over them for a decade or so ahead. People are always going to be wary of Bioware products now. People are always going to be suspicious and people - lots of people - will never forgive.

This needs fixing. I was sold an unfinished product. I was made promises that were not kept. I will not rest until this is rectified. Hold the line.


This.

Hold the line for as long as it takes people.

#3389
ReavousX

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Mhgasa wrote...

Hey guys, great to see this kind of thread.I have some PR/Business questions regarding ME3 that I really cant come up with an answer to, so i hope some of you guys can provide some insight.

What does EA/Bioware stand to gain? If the outcry does die out and everything settles down, they will have lost alot of long time customers and damaged their own franchise name in the eyes of many.

From what little i know of business, ive always been told that franchise damage is one of the worst things that can happen to a company. Its extremely difficult to regain the lost confidence once its lost. Bioware is multi-million dollar name, so why would they even risk damageing themselves over the mere pennies a dlc would cost? It makes no sense to me. Seems like something that could easily have been fixed has been allowed to grow out of control into something far more serious.

On top of that, there was a guy on BSN posting sales and talking about how word of mouth is a huge factor in sales. Seems odd to bite the hand that feeds you aka the fans.

So from a pure money perspective the way bioware/EA has responded seems odd and maybe even a little naive. Maybe its a matter of hurt ego´s that has dragged this out

English isnt my native language, but i hope you can follow my reasoning.


I think saying ending DLC would be "mere pennies" is a big stretch.  If they do a real DLC, fully voice acted and full of cutscenes (done in various different ways depending on your decisions), not to mention maybe throwing in a final boss (sorry Marauder Shields), it would take a bit of cash.

Not as much as a big DLC with a large side quest, potentially new character, etc...but it wouldn't exactly be cheap.  

They're waiting to see if the angst dies down among the crowd.  Maybe it'll all blow over, fans will get tired of caring, and move along.  That's why it's so important to be wary of playing the game right now, because Bioware's line of thinking may be that if the game is still being played as much as it was before the controversy, people don't really care.

#3390
Guest_BrotherWarth_*

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Jarrett Lee wrote...

Peete wrote...

Jarrett Lee wrote...


There's no voodoo at work here - I'm just sitting on my couch reading this on my iPad, it has been a difficult week, I'm very tired.

Mr. Lee
You mentioned it's been a difficult week. Out of curiosity, why has it been a difficult week?

Again out of curiosity, and if you don't mind me asking are you a (just) forum moderater or one of the developers?



Im the senior marketing guy....one of them. Have been for the whole franchise really. I can't tell if your question is serious or if yer messing with me :)  the fan reaction is difficult to watch, after all the hard work basically. I'm not a moderator really, just an employee.


I know this isn't what you were trying to communicate, but the way most of us see it Bioware got lazy with the ending. And that's what people have a problem with. The rest of the game is stellar. So it's not your hard work we have a problem with, it's your lazy work.

#3391
joopark

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I appreciate the updates the OP has put together in this thread. I hope Bioware really addresses this issue because I was pretty upset with the ending. I enjoyed the game, but the ending left a bad taste in my mouth. It just gave me very little closure and like how many others have already said... it felt like all the choices I've made in the previous games were for nothing.

It still bothers me people seem to think people that didn't like the ending want a "happy" ending. This isn't the case and really just makes me believe they are trolling.

#3392
rollblows

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cardboardarmor wrote...

See, I can't lie. I play MP and while this may be seen as heinous betrayal by some, I offer no apology for it - I like playing with my friends and I wish to derive what value I can from the game I already spent my money on (and which I can't return because digital download so whatever).

For the record I keep getting my butt handed to me so if someone at BW is tracking Brute kills, I am totally contributing nothing to that kill count.

And while I may have mistakenly pegged Boceephus' message as fatalism-tinged, if not fatalism out and out, I think I at least got the core principles down. We've got to be committed and we have to retain a realistic perspective on our goals and what we can actually achieve in a given amount of time.

its ok bro or brosis
if you want too play the game you payed for and support new endings  go for it its ok your still supporting us:wizard:

Modifié par rollblows, 18 mars 2012 - 06:59 .


#3393
Optimus J

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Vasparian wrote...

Bioware doesn't care. They are just going to say like

"Yeah ME3 sales were great. A few complaints, but those are minor. Now please buy our RETAKE OMEGA DLC"


Then everyone will go:

or
or http://www.youtube.com/watch?v=IkO5VyY78xQ
or http://www.youtube.com/watch?v=F8w0f2MKGag
or even http://www.youtube.com/watch?v=R2RmzwZNXfk

Modifié par Optimus J, 18 mars 2012 - 07:02 .


#3394
InsaneNarwhal

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vrumpt wrote...

I don't like this thread at all. It makes it seem like we are at war with Bioware, with us being the attackers instead of the victims.

We shouldn't be organizing military strikes like this. If we do Bioware can use it against us to flip the roles around and claim sympathy from the media for being attacked by angry fans. At that point everything is for naught. I know we are angry but if this happens then we lose everything and nothing will happen. Don't flip the roles. Stop with the attacks. Remember we are the victims in this situation, not Bioware.


They are not attacks. We have, primarily, been civil. Asking for some kind of concrete response, but they insist on complete silence or using 500 words of doublespeak for now. So, as consumers, it is within our rights to stop using and purchasing products from the company until we get some answers. Everyone is being fairly respectful, the military jargon they're using is from the game series itself, which should speak volumes about how much these people enjoyed the game right up until the ending of the third game that offered them no closure, and ignored all of the choices they had made in the rest of the game.

#3395
Beldamon

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Wow, thank you very much Bachuck! I hadn't quite clued in to the fact you are keeping the OP up to date with the meatier posts in this thread.

I'm very happy to see this movement is getting some real organization.

I'm even happier to see the number of credible sources are all unified in the refrain to keep sending your message, but keep it civil.

I've bookmarked it and will be coming back to it often for inspiration.

Much appreciation!!

#3396
Carnage752

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Mike_Neel wrote...

I think at this point it's pretty much assured that Bioware is going to push back any of the first DLC expansions they've been working on in order to make a 'true' ending DLC instead.

That said they'll make 10 bucks a pop on every person that buys it, reviewers will praise it and bioware for listening to their fans, and everyone will point at Bioware and say "Look they listened? Our voice matters!" while EA gets the profits.

Also they can't release DLC for free, at least on consoles. Microsoft refuses to allow free DLC be distributed through their console as does Sony, though to a lesser extent. There are exceptions of course, like Microsoft/Sony owned titles, on disc preorder and special content, etc. But for profit DLC can't be hosted on their platforms for free. They take a cut for hosting all DLC so it'll cost money no matter what, and lets all be honest here, this is EA and they've never once given anything away.

That said I can see why Bioware didn't focus as much on the ending as they should have. Isn't there a statistic that says something like only 1 in 10 people that buy a game finish it. Bioware chose to not spend a lot of time and resources on end game content that a majority of people will never see. Bad practice for the core fans, but good practice for the casual and impulse buyers, as well as the new to the series buyers that have less connection with the series.

I don't hate Bioware, and I don't think they're out of touch with their fans as much as everyone else says. But they definitely have become a more "cost/profit" minded company than they have in the past, which is a shame now that they have the money and brand name to take risks and instead they do the opposite.

Actually no. On Battlefield 3, an EA game, an update and an HD pack was released as DLC for free. On Halo 3 Cold Storage was free.

We will keep our movement going until we ge confirmation on a WELL DEVELOPED ending dlc is being made. Until then, we will hold the line

#3397
Razorsteel

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Drasoini wrote...

 I was very excited to play Mass Effect 3.  One and two had sustained me through a deployment to Iraq and the time following while I was settling back in here in the States, amazing games that helped me unwind and relax.  I was absolutely giddy with excitement when I picked up my copy, I had my wife giving me strange looks and my friends rolling their eyes.  The days following, I had some time to talk with friends about the game, the ending (I'm between jobs right now, having just left the Army, so I've got a lot of time on my hands), and the various choices we had all made in the games prior.

Then I found out about the Hold the Line movement.  It was last night, when I was about to log back on and continue the gleeful slaughter of Brutes that I had enjoyed earlier in the day.  I stopped, I considered, and I haven't logged back in since.  My actions may simply be removing a source of enjoyment from my day to day activities.  I may just be another anonymous statistic in the grand, woven tapestry of this movement.  But the hell with it all, I'm in now, and I'm not going to be playing another minute of Mass Effect 3 until the situation is resolved.

Yes yes, I'll go back to playing like a gleeful little follower, for all of the cynical ones reading this, once the situation is resolved.  This isn't a "I hate you and I'm never coming back to you" statement, this is a "I'm upset at what you did, this is what you did, I'm not coming back until you fix it" statement.  It's part of the interpersonal relationship that has developed between consumer and provider in the age of instant communication.  It's something I and many of those in this threat feel strongly about.

It's also apparently me rambling at my computer!  Well, I'll just leave this here and be done with it.


From one old soldier to another, welcome home. Now you are needed again, hold the line.

#3398
Hazzel42

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DoctorCrowtgamer wrote...

Xellith wrote...

Bioware will have to fix the glaring issues with the game. This is going to be hovering over them for a decade or so ahead. People are always going to be wary of Bioware products now. People are always going to be suspicious and people - lots of people - will never forgive.

This needs fixing. I was sold an unfinished product. I was made promises that were not kept. I will not rest until this is rectified. Hold the line.


This.

Hold the line for as long as it takes people.

Seconded.  Burn me once, fool on you; burn me twice fool on me.  I certainly won't be buying any more of their products until this is resolved.  I don't feel like I can trust them to deliver what they promise after the incredible let down they delivered in ME3.

#3399
atghunter

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Boceephus wrote...

If Atghunter is still around,

I'd love your thoughts on the upcoming PAX panel. Some people are putting a lot of hope into it, thinking they'll get cornered by fans, that real answers are coming or that they'll use it as an opportunity to announce ending DLC.

To me, that seems very unlikely to happen. Not only is a moderated panel a PR person's home battleground, we know that the organizers of PAX already have a cozy relationship with Bioware/EA.

I think the panel will be one long commercial for the success of ME3, Multiplayer and to hype some upcoming (pre-ending) DLC. Then all our hopes will be put into the Q&A where one person will ask about the endings, his mic will be shut off while he listens to a PR Spin response so he can't rebuttal, and then the next question will be from a plant who says how much he loves the game.

Penny for your thoughts? I'd love to hear them.

Thanks for everything so far!

Hold the Line.



Sure, I'd be happy to take a stab at it.  Mostly, it will depend on where things stand then.  The PR guys right now have to be looking at any public media event as a multiple-scenario option. 

1)  If the PR firestorm is still going, they'll get questions no matter how secure the environment (ultimately it will be news and outlets want to write stories that get read), but they will be "softball" questions in nature and downplayed (look for the immediate use of the word "some" or "few" in conjunction with any acknowledgement of disenfranchised consumers.  Moreover, if they internally know they are taking a bottom line hit outside of projections, they may announce a "change of course" in conjunction with a "we're listening" message. 

2)  If things die down but the bottom line is taking a beating, same possible outcome, but less likely.

3) If things die down and the bottom line is within tolerance, they will politely deflect the questions and your "commercial" scenario is most likely.

Honestly, its just way too early to tell and the data on this is too fluid and too little at the moment.   

Finally as I've said before, I heartily acknowledge that some people approve of the endings.  That said, the use of planted/paid sympathizers is one of the oldest and most accepted PR gambits (It goes back even further than the anti-Jesus people calling for Barabbas' release even though they had no idea who Barabbas was).

Keep your voices strong and stay civil! 

#3400
cyrrant

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Watching this thread all morning has given me a satisfied feeling. There's a lot of good discussion, and we've managed to keep it civil (for the most part). I can honestly say I am proud to be part of the movement, and I yet hold out hope that I can show my future children these games some day without reservation.

For now, I'm going to take atghunter's advice and take a little break, recharge my batteries on the beach, maybe convince some cute girls not to play ME3 or something? I'll be back later to soldier on.

Hold the Line

Modifié par cyrrant, 18 mars 2012 - 07:03 .