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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#3426
thoreauscabin

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Carnage752 wrote...

thoreauscabin wrote...

You're all just posting on a forum. How could this possibly be having any effect on EA? What are you people doing outside of the forum?

ALOT. You are so behind date


Why don't you explain some specifics instead of a smug reply? Not a great way to win over neutrals.

Pathetic.

#3427
Kastrenzo

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Legion211 wrote...

I'm not a troll. I just don't see what the big deal is with this. If you look at the bigger picture, it's just a video game. Not a life and death situation.


It's their passion.
How is it any different from Teenage girls who watch Justin Bieber or Twighlight, or grown men who are obsessed with a particular sports team.

You're trying to dumb their argument down in all the wrong ways.

That's like telling an artist that painting is ugly, you may disagree, but that person has their own hobbies and passions. It's not going to work that way bud.

#3428
Samuel_Valkyrie

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Respect eachother, and do not get entrenched with those who disagree with you. Their values and opinions are equal to yours, and if they want to fight you, stand above it.

#3429
Legion211

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I'm not being insulting. I used "get a life" in a context that was not trying to be derogative or insulting. I apologize.

And why am I here? I'm trying to open your eyes. Petitioning a company to change an ending isn't going to do anything. Do you really think they will change the ending? Do you know how bad that will make the company look?

Please, wasting time and effort on this "hold the line" is unneeded. Isn't there more constructive ways to pass the time?

Modifié par Legion211, 18 mars 2012 - 07:16 .


#3430
Jamie9

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To Bachuck:

It's great to know there are more out there that stand with us, with or without the game registered. I thank those two people, and all others for continuing to hold the line with me. We will have the Mass Effect experience we all knew we were going to have.

Our choices should matter: Hold the Line.

#3431
joekickass666

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ever notice how the trolls seem to come in waves?

#3432
Killer3000ad

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Keep it together people, ignore the sockpuppet trolls trying to destablize the Line.

#3433
The Almighty Ali

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Legion211 wrote...

I'm not a troll. I just don't see what the big deal is with this. If you look at the bigger picture, it's just a video game. Not a life and death situation.

Nevertheless this is a battle we've chosen. We don't expect everybody to understand,but atleast respect that we've chosen to do this.
Just like we respect those that doesn't join us regardless of why they don't.

#3434
Optimus J

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atghunter wrote...

Sure, I'd be happy to take a stab at it.  Mostly, it will depend on where things stand then.  The PR guys right now have to be looking at any public media event as a multiple-scenario option. 

1)  If the PR firestorm is still going, they'll get questions no matter how secure the environment (ultimately it will be news and outlets want to write stories that get read), but they will be "softball" questions in nature and downplayed (look for the immediate use of the word "some" or "few" in conjunction with any acknowledgement of disenfranchised consumers.  Moreover, if they internally know they are taking a bottom line hit outside of projections, they may announce a "change of course" in conjunction with a "we're listening" message. 

2)  If things die down but the bottom line is taking a beating, same possible outcome, but less likely.

3) If things die down and the bottom line is within tolerance, they will politely deflect the questions and your "commercial" scenario is most likely.

Honestly, its just way too early to tell and the data on this is too fluid and too little at the moment.   

Finally as I've said before, I heartily acknowledge that some people approve of the endings.  That said, the use of planted/paid sympathizers is one of the oldest and most accepted PR gambits (It goes back even further than the anti-Jesus people calling for Barabbas' release even though they had no idea who Barabbas was).

Keep your voices strong and stay civil! 


Atghunter, that is the probable flow of the situation, in a PR universe. But the goal of a company is not to have entries of how awesome it was in history books. Is to succeed and make money.

And no matter the PR outcome projections are coming for them, having good reviews and the favors of the press generates revenues only for the said press and not the company. In which I insist on the key I'm pressing since the start:

When the time comes to weight those actions in the company budget it will be HEAVY, and no executive will give a damn about how the press depict the guy that is responsible for the red numbers.

We already had the panic button pushed ONCE, when their prices dropped to generate a false report of successful sells. That might, AGAIN, look well for people outside the company, but when comes for expanding and allocating R&D money, the executives will face the lower-than-projected numbers, and will find a target for their anger.

And the panic button is in route to be pushed AGAIN. How much time do you think this PR firestorm will be able to hold the wrath of their bosses INSIDE the company, since our actions are reflecting in EA losses each day that situation lingers? The supposed next DLC will be halted or free, because there is no way to sell it.

Modifié par Optimus J, 18 mars 2012 - 07:19 .


#3435
InsaneNarwhal

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Legion211 wrote...

I'm not being insulting. I used "get a life" in a context that was not trying to be derogative or insulting. I apologize.

And why am I hear? I'm trying to open your eyes. Petitioning a company to change an ending isn't going to do anything. Do you really think they will change the ending? Do you know how bad that will make the company look?

Please, wasting time and effort on this "hold the line" is unneeded. DIsn't there more constructive ways to pass the time?


I have three hobbies that I spend my free time on. Video games, talking to my friends, and various and sundry card/board games that I play with those friends. Clearly we believe they care enough about the players to do something about this, or we wouldn't be here. And "Get a life" implies that people do not have one right now, which is derogatory no matter what you meant by it. ;)

#3436
DoctorCrowtgamer

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thoreauscabin wrote...

You're all just posting on a forum. How could this possibly be having any effect on EA? What are you people doing outside of the forum?

It probably feels good to say you're part of some sort of "movement" but so what?


Well so far I didn't buy my dad all the ME2 DLC for his birthday and I talked four people out of buying ME3 this week. That's clost to $300 Bioware lost by lying to get my $80.

If everyone does something like this Bioware will be in big trouble with their shareholders.  If we stick together we can not lose.

Hold the line for as long as it takes people.

#3437
Der Bibliothekar

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All the post about PR-Tactics made me think of this:

Maxim 12. A soft answer turneth away wrath. Once wrath is looking the other way, shoot it in the head

#3438
Angmir

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I belive even if Bioware wasnt planing on Truth ending - they are considering doing ti now.

There is one problem though - if they start doing it now no way they can make it with full resources of a whole game. Like LotSB DLC - they only had a handfull of Voice Actors ready, and writing that many new options so long after compleating the game would be very difficult to do.

Only hope would be full stand alone expansion of the Game, Then they could use as many resourses as they needed to deliver an ending like it should have been.

I still hope though they had been working on it for some time right now, and the DLC is just arround the corner waiting to bring just closure to the great series of MASS EFFECT

#3439
Jedifan421

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I just want to say first of all that I'm a long time BioWare fan since the first KOTOR game and EA fan since the early 2000's and have been until now. I'm also a first time poster on these great forums after registering 24 hours ago. First, I'd like to say that I honestly enjoyed the hell out of 95% of Mass Effect 3 with everthing from the big to little moments of the story to the much improved combat to the improved planet scanning with the exception of stuff like Tali's face revealed and some of the romances and journal system and Chobot's weak voice acting.

And then I saw the ending.

At first, like some, I thought, okay, these endings weren't THAT bad. But then, I started thinking some more and then some more after that and realized that I felt...so...unsatisfied and let down by the ending. All three of them. All three of the "perfect" endings. Everything has already been said about how the endings basically makes no sense, betray the established themes of all three games and show that your choices, beyond your EMS, don't matter, in this thread that I've read voraciously over the past 2 days and many others.

Because of this, all that I've thought about over the past 5 days since I beat the game has been the endings. I just...couldn't believe BioWare and EA could be so...lazy...I guess is the right word, in a series that certainly doesn't reward you for being lazy and only doing the bare minimum which is what the ending of this game felt to me. A lazy effort. Lazy storytelling. Lazy programming. Everything felt rushed and lazy.

Because of this, I'm sorry to whoever takes offense but I just can't buy another BioWare/EA product again. I honestly can't because at the end of the day, PAID DLC (because don't think for a second EA will let BioWare release free DLC) can't truly fix the ending for me in a meaningful way or get rid of the feelings I have for these companies now and the "betrayal" I guess you can say of promises I felt would be kept. It may be pure capitalism in the works for them to make the ending they did only to make DLC to change it later and/or just DLC for the other parts of the game but that doesn't mean it doesn't still suck.

However, kudos to the OPs of the thread and atghunter and others for their inside knowledge and kudos to the civil discussion and organization going on with websites like Forbes and CNN picking up on the movement and portraying it in a positive light ironically compared to most mainstream gaming journalists. I may not care about DLC at this point because of my own personal feelings but for those who do, know I support this cause and hope you do get some closure.

Our choices should matter. Hold the line!

Modifié par Jedifan421, 18 mars 2012 - 07:20 .


#3440
thoreauscabin

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EA/Bioware are probably laughing so hard at this little "movement" because they know once they announce their next DLC or big game you're all going to forget about ME3's ending and open your wallets.

I guarantee it.

#3441
Boceephus

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thoreauscabin wrote...

You're all just posting on a forum. How could this possibly be having any effect on EA? What are you people doing outside of the forum?

It probably feels good to say you're part of some sort of "movement" but so what?


I for one have cancelled my SWTOR sub, refrained from playing MP or SP since my first playthrough, pledged to no longer support bioware financially through DLC or future games, sent a letter, 2 emails and have talked 3 people out of buying the game.

I'm earning my sig, but that's just me.

Online movements need a homebase, hence the forums. You shouldn't pressume that no one's actually doing anything about it.

#3442
Carnage752

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thoreauscabin wrote...

Carnage752 wrote...

thoreauscabin wrote...

You're all just posting on a forum. How could this possibly be having any effect on EA? What are you people doing outside of the forum?

ALOT. You are so behind date


Why don't you explain some specifics instead of a smug reply? Not a great way to win over neutrals.

Pathetic.

Calm down. I didn't mean it like that.

We are starting letter campaigns, writing petitions, not playing the game, talking people out of the game, cancelling subscriptions to TOR, starting a donation movement for kids which has amassed over 60K dollars, contacting press and getting media attention, and in general pressuring Bioware's sales and PR until they confirm a DLC for a better ending. Probably alot more I'm missing too.

#3443
ed87

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Keep the pressure on guys. Get your views out there beyond this forum, while being respectful of others. Make it common knowledge that EA/Bioware really dropped the ball with ME3 and the rest will follow! We can overwhelm them with our sheer numbers alone. With organisation, anything is possible.

I want the people at Gamespot and IGN to start feeling silly for dismissing our views

#3444
vigna

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Mike_Neel wrote...

I think at this point it's pretty much assured that Bioware is going to push back any of the first DLC expansions they've been working on in order to make a 'true' ending DLC instead.

That said they'll make 10 bucks a pop on every person that buys it, reviewers will praise it and bioware for listening to their fans, and everyone will point at Bioware and say "Look they listened? Our voice matters!" while EA gets the profits.

Also they can't release DLC for free, at least on consoles. Microsoft refuses to allow free DLC be distributed through their console as does Sony, though to a lesser extent. There are exceptions of course, like Microsoft/Sony owned titles, on disc preorder and special content, etc. But for profit DLC can't be hosted on their platforms for free. They take a cut for hosting all DLC so it'll cost money no matter what, and lets all be honest here, this is EA and they've never once given anything away.

That said I can see why Bioware didn't focus as much on the ending as they should have. Isn't there a statistic that says something like only 1 in 10 people that buy a game finish it. Bioware chose to not spend a lot of time and resources on end game content that a majority of people will never see. Bad practice for the core fans, but good practice for the casual and impulse buyers, as well as the new to the series buyers that have less connection with the series.

I don't hate Bioware, and I don't think they're out of touch with their fans as much as everyone else says. But they definitely have become a more "cost/profit" minded company than they have in the past, which is a shame now that they have the money and brand name to take risks and instead they do the opposite.

that is not assured at all.
hold the Line!

#3445
zsom

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Just out of curiosity, what was the ending like in the leaked script?

#3446
Carnage752

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thoreauscabin wrote...

EA/Bioware are probably laughing so hard at this little "movement" because they know once they announce their next DLC or big game you're all going to forget about ME3's ending and open your wallets.

I guarantee it.

Nope. I got plenty of other games to play.

#3447
Guest_BrotherWarth_*

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Legion211 wrote...

I'm not being insulting. I used "get a life" in a context that was not trying to be derogative or insulting. I apologize.

And why am I here? I'm trying to open your eyes. Petitioning a company to change an ending isn't going to do anything. Do you really think they will change the ending? Do you know how bad that will make the company look?

Please, wasting time and effort on this "hold the line" is unneeded. Isn't there more constructive ways to pass the time?


Obviously we're having an effect. They already look bad for making such a crap ending to such a beloved franchise. They would look much worse if they ignored it. And from the information we have available to us we can see that this may be having an impact on sales of the game. Hell, people can barely even get full retail price for the N7 Edition now and you can get the standard edition for $40 new already.

#3448
atghunter

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ArmyKnifeX wrote...

Hey guys, I have a question. Is it just me, or has the BioWare PR department been astonishingly quiet since the popularity of this thread?


 
It would be nice to attribute the silence to the thread, but equally plausible is that they are waiting for the weekend sales/use/press/player reaction/etc.

That said, are they watching this thread?  Of course (along with all the other popular discussion).  And to that extent you do have their attention.

Plus they are taking breaks, just as all of you should be doing, preparing for next week. :)

#3449
Taboo

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If if they don't fix it they'll never live it down. Over 1000 people joined the Facebook page from the time I went to bed at midnight and woke up sometime around nine.

It's going to gather momentum. Whether or not they appease the masses sooner rather than later remains to be seen.

#3450
InsaneNarwhal

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thoreauscabin wrote...

EA/Bioware are probably laughing so hard at this little "movement" because they know once they announce their next DLC or big game you're all going to forget about ME3's ending and open your wallets.

I guarantee it.


Well, in that case, we all appreciate your feedback and invite you to speculate. :whistle: