9972 réponses à ce sujet

[KatieLovesBioware]

we need to make sure their numbers drop, then they will see for sure that this will have an effect, anyone who falls for their plan is a tool, come on guys, don't falter now, please!

[MrChowderClam]

atghunter wrote...

Greetings All,
 
Really flattered with the responses.  Respectful regards and thanks to all.  Been spending a few minutes reading over Mr. Hudson’s response.  Here's my PR insider perspective.  Hope it helps a bit.
 
*snip*

Hold the line

Thanks for another insightful post, atghunter. Always good to know what kinds of things the guys on the other side are thinking of.

[Bigdoser]

man atghunter your posts are dam awesome. As I said in the casey topic "don't ****** in my ear and tell me it's raining" it seems a lot of people in that topic share the same sentiment.

[People4Peace]

Luc0s wrote...

Bump.

People need to read this and also remember my "promise me this..." thread.


DON'T FALL FOR THIS TRICKERY MY FRIENDS! HOLD THE LINE!

THIS!!

Everyone HOLD THE LINE!!!!

[BlueberrieEQ]

very interesting read.
i'm just so disappointed and crushed.

[RyanHawkz]

Also I know there have been lots of videos mocking the end of Mass Effect 3 but I had not yet seen one merged with the Fus Ro Dah meme so I decided to make one myself -

Not the best but I thought it was still amusing enough to be uploaded.

[Humanoid_Typhoon]

Ah yes "We know your tricks"

We have confirmed this claim.


Also someone get atghunter a medal....and some cookies.

Modifié par Humanoid_Typhoon, 17 mars 2012 - 03:12 .

[atghunter]

Luiginius wrote...

Of course that was written by PR department, I doubt they let Casey anywhere near it. Who knows, he might have screwed up the ending of the address, heh

You just made an old gamer laugh.  Thank you.

[yuncas]

atghunter wrote...

Greetings All,
 
Really flattered with the responses.  Respectful regards and thanks to all.  Been spending a few minutes reading over Mr. Hudson’s response.  Here's my PR insider perspective.  Hope it helps a bit.
 
First, let’s simply look at strategy over content. 1) They definitely released this on a Friday evening to bury it in the news cycle (because it does acknowledge in passing there are unhappy customers, but more next paragraph). Btw, kudos to those who pointed that out earlier in the thread-Solid catch. 2) Several of the “anti-ending” articles (most notably Forbes) are now creeping into front page searches for “Mass Effect 3” instead of “Mass Effect 3 endings” and they are hoping this release will knock those stories to page 2. 3) They are hoping to deflect some of the current silence anger by combining this message with this weekend’s faux olive branches (discussed earlier). 
 
All in all, the message release strategy is nothing too interesting at this point.
 
The content, however, is interesting. Most of the statement is doublespeak meant to let you see whatever you want as to as to the direction this thing is heading. Mr. Hudson then clearly tries to give validity to the greatness of the game by citing a couple news sources in the hopes of getting those stories more hits and onto search page one (nicely played EA PR), but the main thing is a clear acknowledgement that Houston has a problem with “some” fans. Mind you, he uses the term “some” and “most passionate fans” to try and minimalize the level of the outcry, but the disenfranchised fan base has reached the level of acknowledgement. That is important. Does it mean those disenfranchised fans have won? Not by a long shot. But Mr. Hudson’s statement was written (or at least approved by someone running damage control). And ultimately any time you have to acknowledge a problem with your product or customers, you have issues.
 
Does he continue on holding his own line that they intended “bittersweet” endings? Yes. Is the comment that you’ll see more of Commander Shepard an illusion to an “ending” DLC? Not certain but probably not at the moment. Does he utilize the “we’re listening to feedback but not promising we’ll do anything” line used on the boards yesterday? Sure.
 
It is clear most of his statement is insubstantial and leaves tons of room for spin either way down the road. Whether it gets used or not, management is trying to find some wiggle room in case they have to change course.
 
Last bit. A warning. PR guys know that right now many people’s emotions are on edge and often use a tactic called “Sound and Fury” (Shakespearean reference see Macbeth) to see if it gets people raging. It helps that strategy that people are looking at anything coming out of Bioware to detect wind changes. That said, I was reading through the thread burning with Mr. Hudson’s statement (though to be fair it is a Bioware/EA statement) and it seems for the most part folks are being passionate, but civil. EA PR will probably chalk up that aspect of this release as a failed ruse de guerre (trick of war). 
 
Stay civil, stay passionate, and stay vocal no matter which side you take. For myself, I’ll shamelessly
 
Hold the Line

It's like we found a PR Sun Tzu in our midst. Right on!!

[beccathelion]

HOLD THE LINE!!!!!!!!!!!!

[Alaurdia]

pomrink wrote...

needs to go on front page. by the way, I'm the first post on the suggestions page. anyone want me to add anything?

This ? http://www.facebook....ngToMassEffect3

[Blackmind1]

atghunter wrote...

Greetings All,
 
Really flattered with the responses.  Respectful regards and thanks to all.  Been spending a few minutes reading over Mr. Hudson’s response.  Here's my PR insider perspective.  Hope it helps a bit.
 
First, let’s simply look at strategy over content. 1) They definitely released this on a Friday evening to bury it in the news cycle (because it does acknowledge in passing there are unhappy customers, but more next paragraph). Btw, kudos to those who pointed that out earlier in the thread-Solid catch. 2) Several of the “anti-ending” articles (most notably Forbes) are now creeping into front page searches for “Mass Effect 3” instead of “Mass Effect 3 endings” and they are hoping this release will knock those stories to page 2. 3) They are hoping to deflect some of the current silence anger by combining this message with this weekend’s faux olive branches (discussed earlier). 
 
All in all, the message release strategy is nothing too interesting at this point.
 
The content, however, is interesting. Most of the statement is doublespeak meant to let you see whatever you want as to as to the direction this thing is heading. Mr. Hudson then clearly tries to give validity to the greatness of the game by citing a couple news sources in the hopes of getting those stories more hits and onto search page one (nicely played EA PR), but the main thing is a clear acknowledgement that Houston has a problem with “some” fans. Mind you, he uses the term “some” and “most passionate fans” to try and minimalize the level of the outcry, but the disenfranchised fan base has reached the level of acknowledgement. That is important. Does it mean those disenfranchised fans have won? Not by a long shot. But Mr. Hudson’s statement was written (or at least approved by someone running damage control). And ultimately any time you have to acknowledge a problem with your product or customers, you have issues.
 
Does he continue on holding his own line that they intended “bittersweet” endings? Yes. Is the comment that you’ll see more of Commander Shepard an illusion to an “ending” DLC? Not certain but probably not at the moment. Does he utilize the “we’re listening to feedback but not promising we’ll do anything” line used on the boards yesterday? Sure.
 
It is clear most of his statement is insubstantial and leaves tons of room for spin either way down the road. Whether it gets used or not, management is trying to find some wiggle room in case they have to change course.
 
Last bit. A warning. PR guys know that right now many people’s emotions are on edge and often use a tactic called “Sound and Fury” (Shakespearean reference see Macbeth) to see if it gets people raging. It helps that strategy that people are looking at anything coming out of Bioware to detect wind changes. That said, I was reading through the thread burning with Mr. Hudson’s statement (though to be fair it is a Bioware/EA statement) and it seems for the most part folks are being passionate, but civil. EA PR will probably chalk up that aspect of this release as a failed ruse de guerre (trick of war). 
 
Stay civil, stay passionate, and stay vocal no matter which side you take. For myself, I’ll shamelessly
 
Hold the Line

If we've reached the point where EA/Bioware are using this kind of tactic on us, then why even bother? If they really gave one, then they would have flat out apologised and got into more direct contact before now. If they're trying to subtley state that their core fan base, the ones who have always stuck by them, are the minority, then I see no reason to continue any more. EA has ruined them. I know it, you know it. This is all just a stark reminder of the money fueled age we live in. Nobody has any respect for the customers who got them where they are, so long as more money is coming from elsewhere.

I'm done here. I'm just going to watch them burn from afar. All of this has been one ridiculous event that I will never forget. Bioware lost a 12 year customer today. 

[devSin]

Probably worth noting that Jessica is now handling the ask the angry people to explain their concerns (without agreeing to commit to a compromise) bit.

[Sywen]

Humanoid_Typhoon wrote...

Ah yes "We know your tricks"

We have confirmed this claim.


Also someone get atghunter a medal....and some cookies.

:happy:

[DoctorCrowtgamer]

I am responding to Bioware's posts but please people don't buy anything until we know for sure they are fixing the ending. For all we know this could still be page 2 out of the PR spin book.  i am hopefull but if we let up now we could lose,please we are close but we are not there yet don't make the mistake of thinking this is over before we know for sure.

Hold the line as long as it takes people.

[Quietness]

Jessica is nothing more than a meat shield, who smiles and tries to ease the customers. I wouldnt take anything she says with a grain of salt.

[People4Peace]

atghunter wrote...

Greetings All,
 
Really flattered with the responses.  Respectful regards and thanks to all.  Been spending a few minutes reading over Mr. Hudson’s response.  Here's my PR insider perspective.  Hope it helps a bit.
 
First, let’s simply look at strategy over content. 1) They definitely released this on a Friday evening to bury it in the news cycle (because it does acknowledge in passing there are unhappy customers, but more next paragraph). Btw, kudos to those who pointed that out earlier in the thread-Solid catch. 2) Several of the “anti-ending” articles (most notably Forbes) are now creeping into front page searches for “Mass Effect 3” instead of “Mass Effect 3 endings” and they are hoping this release will knock those stories to page 2. 3) They are hoping to deflect some of the current silence anger by combining this message with this weekend’s faux olive branches (discussed earlier). 
 
All in all, the message release strategy is nothing too interesting at this point.
 
The content, however, is interesting. Most of the statement is doublespeak meant to let you see whatever you want as to as to the direction this thing is heading. Mr. Hudson then clearly tries to give validity to the greatness of the game by citing a couple news sources in the hopes of getting those stories more hits and onto search page one (nicely played EA PR), but the main thing is a clear acknowledgement that Houston has a problem with “some” fans. Mind you, he uses the term “some” and “most passionate fans” to try and minimalize the level of the outcry, but the disenfranchised fan base has reached the level of acknowledgement. That is important. Does it mean those disenfranchised fans have won? Not by a long shot. But Mr. Hudson’s statement was written (or at least approved by someone running damage control). And ultimately any time you have to acknowledge a problem with your product or customers, you have issues.
 
Does he continue on holding his own line that they intended “bittersweet” endings? Yes. Is the comment that you’ll see more of Commander Shepard an illusion to an “ending” DLC? Not certain but probably not at the moment. Does he utilize the “we’re listening to feedback but not promising we’ll do anything” line used on the boards yesterday? Sure.
 
It is clear most of his statement is insubstantial and leaves tons of room for spin either way down the road. Whether it gets used or not, management is trying to find some wiggle room in case they have to change course.
 
Last bit. A warning. PR guys know that right now many people’s emotions are on edge and often use a tactic called “Sound and Fury” (Shakespearean reference see Macbeth) to see if it gets people raging. It helps that strategy that people are looking at anything coming out of Bioware to detect wind changes. That said, I was reading through the thread burning with Mr. Hudson’s statement (though to be fair it is a Bioware/EA statement) and it seems for the most part folks are being passionate, but civil. EA PR will probably chalk up that aspect of this release as a failed ruse de guerre (trick of war). 
 
Stay civil, stay passionate, and stay vocal no matter which side you take. For myself, I’ll shamelessly
 
Hold the Line

Absoutely wonderful!

I am not going to snip the text because this deserves a repost. Read people, read!

And hold the line.

Modifié par People4Peace, 17 mars 2012 - 03:18 .

[Bachuck]

pomrink wrote...

needs to go on front page. by the way, I'm the first post on the suggestions page. anyone want me to add anything?

Already done.

[AlcyoneNoth]

'we wanted to give players the chance to experience an inspiring and uplifting ending; in a story where you face a hopeless struggle for basic survival, we see the final moments and imagery as offering victory and hope in the context of sacrifice and reflection.'

See, everyone, this is precisely what happens when you have sub-par writers trying to experiment with metaphor and symbolism.

Imagery of victory and hope after great sacrifice would consist, for example, of a united people putting their dead to rest while working together to rebuild the ruins of their cities, which have suffered so greatly. It most certainly should NOT consist of important characters suddenly finding themselves marooned on an unknown planet, with absolutely no decent explanation as to how, or why, they ended up there, nor any indication of what will become of them.

Sorry, Bioware, but your pseudo-philosophical, 'Genesis creation story' ending was terribly conceived and entirely unfitting.

Modifié par AlcyoneNoth, 17 mars 2012 - 03:17 .

[People4Peace]

yuncas wrote...

atghunter wrote...

*snipped part of post
 
Last bit. A warning. PR guys know that right now many people’s emotions are on edge and often use a tactic called “Sound and Fury” (Shakespearean reference see Macbeth) to see if it gets people raging. It helps that strategy that people are looking at anything coming out of Bioware to detect wind changes. That said, I was reading through the thread burning with Mr. Hudson’s statement (though to be fair it is a Bioware/EA statement) and it seems for the most part folks are being passionate, but civil. EA PR will probably chalk up that aspect of this release as a failed ruse de guerre (trick of war). 
 
Stay civil, stay passionate, and stay vocal no matter which side you take. For myself, I’ll shamelessly
 
Hold the Line

It's like we found a PR Sun Tzu in our midst. Right on!!

This made me laugh! Very awesome!

[Bachuck]

bleachorange wrote...

Subscription! Wat to go OP and atghunter! you guys rock!

Wow, thank you bleachorange. All I did was repost atghunter's brilliance into its own thread but it's nice to be thanked for it. 

[DaddyFoxDerek]

What a great set of posts, atghunter. All of them have been good reads.

I find it most telling that the final sentence in Casey's statement "...this is not the last you’ll hear of Commander Shepard..." could be about, and likely is about, non-ending related DLC. Pre-ending content, like the Omega stuff hinted at in game, continues the story of Shepard, even if that's not what we're looking for.

[pomrink]

Bachuck wrote...

pomrink wrote...

needs to go on front page. by the way, I'm the first post on the suggestions page. anyone want me to add anything?

Already done.

what?

[Tzupi88]

This thread should be on the syllabus of Consumer Activism 101.

[crimsontotem]

I can't believe, as a guy who is majoring in marketing, anyone in marketing board thought this was a good idea... already BSN's action shows you that most of the customers are unsatisfied and rather 'mad' with the product. What does that mean? crap load of damage to company's image.... this happens when you have non-gamer as a Marketing director. Seems like Casey is taking product driven method while taking market driven method... I don't think he realizes that "most passionate fans" are the one who backed this game up and made this game to top sci-fi game within 5 years.