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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#3476
VinHikaru

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Yes, Mass Effect is "just a video game" and it's not real life. However, I think the people telling us to "get over it" have a false perception that we're losing sleep over this movement or are planning to starve ourselves in protest.

Um....no.

We're not crazy, but we are passionate! We're simply making our voice heard through an organized, respectful movement in the hopes that Bioware will listen to fan feedback (as they have been known to do in the past) and offer greater ending options for the consumers who have sustained their franchise over the years.

Modifié par VinHikaru, 18 mars 2012 - 07:28 .


#3477
ed87

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double post...

Modifié par ed87, 18 mars 2012 - 07:31 .


#3478
Xellith

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Legion211 wrote...

I'm not a troll. I just don't see what the big deal is with this. If you look at the bigger picture, it's just a video game. Not a life and death situation.


The ME games have shaped my life personally in a very intimate way.  Its made me believe that if you want something then its worth fighting for it.

The ending of the ME3 trilogy throws everything that I believed in the wind and more or less says "it doesnt matter what you do - life sucks and then you die".

So yes.  This is personal. Its not just a game.

#3479
vigna

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thoreauscabin wrote...

EA/Bioware are probably laughing so hard at this little "movement" because they know once they announce their next DLC or big game you're all going to forget about ME3's ending and open your wallets.

I guarantee it.

We are listening to your feedback!

#3480
ed87

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thoreauscabin wrote...

EA/Bioware are probably laughing so hard at this little "movement" because they know once they announce their next DLC or big game you're all going to forget about ME3's ending and open your wallets.

I guarantee it.


You are too focused on bottom line results.

End of the day, we are all hurting their image, their brands and their revenue. They wont go bankrupt over this by a long shot, but they will definately feel it in their graphs and charts. Casey Hudson is definately breaking a sweat. Think about it, someone needs to be accountable for all this in the corporate world.

I was going to buy DA2 last year but changed my mind just from seeing too many comments all over the internet about it being a let down, and that was not from BSN. The negative response to ME3 has surpassed DA2 ten-fold. Think of the ripple effect it is having.

Above all else, this movement just shows how empowered consumers have become with social media. End of the day, companies will think twice about repeating Bioware's mistakes

That is already a victory as far as im concerned

#3481
RockyRoberts

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Hazzel42 wrote...

DoctorCrowtgamer wrote...

Xellith wrote...

Bioware will have to fix the glaring issues with the game. This is going to be hovering over them for a decade or so ahead. People are always going to be wary of Bioware products now. People are always going to be suspicious and people - lots of people - will never forgive.

This needs fixing. I was sold an unfinished product. I was made promises that were not kept. I will not rest until this is rectified. Hold the line.


This.

Hold the line for as long as it takes people.

Seconded.  Burn me once, fool on you; burn me twice fool on me.  I certainly won't be buying any more of their products until this is resolved.  I don't feel like I can trust them to deliver what they promise after the incredible let down they delivered in ME3.


No more lurking for me either...let's continue to stay positive and HOLD THE LINE for the solution we believe ME3 deserved. I 100% support this thread, and while I did cancel my swtor sub as well, the game was never my cup of tea for Star Wars MMO tbh...


I also love Bioware and have been hooked to your storytelling for more or less every game of yours since Baldur's Gate. I fully believe that the Mass Effect team can and will take the necessary steps to deliver the product that truly involves what I think is the most central and defining theme of the series: choice.

The quote from Casey regarding the "ending" of the series (prior to release...a paraphrase but there 'wasn't to be just an A, B, or C ending...') clearly does not reflect the finished product we received.

Closure is essential! However,  I don't believe a majority of this movement wants a sugar-plum fairy ending; they want to see for better or worse, a cohesive ending/epliogue of the same caliber as the three epic journeys they've had. And with that, see you on the Line!

-rocky, 24 y/o college student (show them our diversity!)

Modifié par RockyRoberts, 18 mars 2012 - 07:30 .


#3482
Kastrenzo

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Legion211 wrote...

I'm not being insulting. I used "get a life" in a context that was not trying to be derogative or insulting. I apologize.

And why am I here? I'm trying to open your eyes. Petitioning a company to change an ending isn't going to do anything. Do you really think they will change the ending? Do you know how bad that will make the company look?

Please, wasting time and effort on this "hold the line" is unneeded. Isn't there more constructive ways to pass the time?


Changing the ending isn't an option, I think these people know that.
They're asking for alternatives. another Option, That's a very different thing.

And regarding the hold the line thing.. people do that, they come up with a snappy catchphrase that they try to use as their battle cry or something. I sympathise with these people but I don't go around barking demands and spamming slogans. not saying they do either, but some people do.

I remember when PC players were flipping out about COD MW2, Everyone was always saying "It's not balanced for lean", can't remember what it was referring to but you get my point... I hope

#3483
thoreauscabin

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Radwar wrote...

thoreauscabin wrote...

EA/Bioware are probably laughing so hard at this little "movement" because they know once they announce their next DLC or big game you're all going to forget about ME3's ending and open your wallets.

I guarantee it.


I was incredibly dissapointed with Dragon Age 2 and didn't buy any DLC after it's release. Mass Effect 3 won't be any different. Either support us or get out.


Same. I still regret buying DA2. It's hard to believe how badly they ruined a good series after how great DA:O was.

Well, I'm off to play Dark Souls.

#3484
DoctorCrowtgamer

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Ender99 wrote...

thoreauscabin wrote...

EA/Bioware are probably laughing so hard at this little "movement" because they know once they announce their next DLC or big game you're all going to forget about ME3's ending and open your wallets.

I guarantee it.


I guarantee you I will not. If Bioware won't fix the problem, I'll find another product to spend my money on. Who's to say Dragon Age III won't be just as big a disappointment as this ending? The trust is gone.


Yeah people who lie to me don't get my money. Also if they are so sure we don't matter why bother smearing us in the press or putting out twitter and forum posts full of spin trying to get us to buy DLC?  Yesterday I spent the money I wa saving for the first round of ME3 DLC on Rifftrax. We can win this because they need us and we do not need them. We just have to remember that thses things take time,not give up,and not start fighting eachother. Don't touch any Bioware or EA games until new ending DLC is released.

Hold the line for as long as it takes.

#3485
Razorsteel

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Whybother wrote...

Ender99 wrote...
I guarantee you I will not. If Bioware won't fix the problem, I'll find another product to spend my money on. Who's to say Dragon Age III won't be just as big a disappointment as this ending? The trust is gone.


I think you'd have to be nuts to preorder a Bioware game at this point.  Hackett out!


There, I fixed it for you.

Modifié par Razorsteel, 18 mars 2012 - 07:29 .


#3486
Gespenst

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Kastrenzo wrote...

Changing the ending isn't an option, I think these people know that.


It
could be so easily done, all you have to do is change it so that if you
took the existing renegade option you woke up - face-to-face with
Harbinger and... well take a look at the links now in my signature to
get an idea of what I'm getting at.

InsaneNarwhal wrote...

Gespenst wrote...

Jedifan421 wrote...

And then I saw the ending.


"And then I saw the ending" could be an epitaph on the mass grave of the Mass Effect fans hopes and dreams for the series.

I didn't see where the "hold the line" bit started (probably just missed it) but I hope there was a speech.

"One day we'll be able to say "Mass Effect has the ending it deserved" but before that we held the line."


Hold the line is a speech of Captain Kirrahe in the first mass effect game. :D


No, no. I knew that, I paraphrased him just now. I meant I didn't see when it was first applied to this thread - or movement or whathaveyou.

Our influence will fix this game. In this thread today we will hold the line.

Modifié par Gespenst, 18 mars 2012 - 07:35 .


#3487
Savber100

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As I read the posts here, I felt a tingle of hope.

Never before have I seen so many fans so passionate about a series while strongly holding a beloved developer accountable to their actions.

Bioware should be proud. Many fans could have easily just went with the flow of apathy.

Well done ALL! KEEP UP THE GREAT WORK!

#3488
Thornne

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I wonder if delaying tactics, regardless of how good they are, are really going to help Bioware get through this.

The best PR in the world is not going to change the ending of ME3. That ending is still going to be experienced by every new customer who buys and completes the game. And I think by now it's clear -- whether they voice their complaints or not -- many of those customers will be unhappy with their purchase.

If they don't own up and try to make amends, the actual damage may be worse if a PR 'success' quiets down the uproar. Because I think there is a real and significant problem with their product. Getting people to stop complaining about it won't solve that.

So I don't see how they can avoid getting to the suggested 'final phase' of the PR strategy laid out earlier -- making the call to do something, or do nothing and eat the consequences.

Modifié par Thornne, 18 mars 2012 - 07:47 .


#3489
atghunter

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Mhgasa wrote...

Hey guys, great to see this kind of thread.I have some PR/Business questions regarding ME3 that I really cant come up with an answer to, so i hope some of you guys can provide some insight.

What does EA/Bioware stand to gain? If the outcry does die out and everything settles down, they will have lost alot of long time customers and damaged their own franchise name in the eyes of many.

From what little i know of business, ive always been told that franchise damage is one of the worst things that can happen to a company. Its extremely difficult to regain the lost confidence once its lost. Bioware is multi-million dollar name, so why would they even risk damageing themselves over the mere pennies a dlc would cost? It makes no sense to me. Seems like something that could easily have been fixed has been allowed to grow out of control into something far more serious.

On top of that, there was a guy on BSN posting sales and talking about how word of mouth is a huge factor in sales. Seems odd to bite the hand that feeds you aka the fans.

So from a pure money perspective the way bioware/EA has responded seems odd and maybe even a little naive. Maybe its a matter of hurt ego´s that has dragged this out

English isnt my native language, but i hope you can follow my reasoning.



Excellent post.  As I've said all along, my PR experience is admittedly dated, but long-term fallout is certainly being talked about at EA.  Disenfranchising your most loyal and vocal supporters is never a good call.  I don't think Bioware set out to get this reaction, but now that it's happened they are assessing short term vs. long term impacts constantly.

And ultimately it will come down to data, input from everyone at the board table, and a price tag.  Does Bioware know this is a situation?  Absolutely.  How will they respond to a large group of vocal, unhappy customers.  impossible to tell.

I can only encourage everyone who cares about the outcome on both sides to continue using your voice in a civil fashion!

And as a compliment Mhgassa, your English is better than anything i could have ever written in another language!  /salute 

#3490
Optimus J

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Radwar wrote...

thoreauscabin wrote...

EA/Bioware are probably laughing so hard at this little "movement" because they know once they announce their next DLC or big game you're all going to forget about ME3's ending and open your wallets.

I guarantee it.


I was incredibly dissapointed with Dragon Age 2 and didn't buy any DLC after it's release. Mass Effect 3 won't be any different. Either support us or get out.


Soooooooo.... You are proven wrong, because it happened before and the outcome was the opposite you predicted, thoreauscabin....

How about that?

Better yet, how about the fact Bioware is draining their PR budget in a lost fight? PR will save them from their own angry executives, with the losses that grow every day?

#3491
Devils-DIVISION

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Haven't touched multiplayer since and convinced some mates not to buy any weapon packs and some not to play online MP. Holding the line!

#3492
pat311

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Since I finished ME3 last week I've been following the forums trying to make sense of the ending that is ME3. I support any movement by the fans to demand answers for the horrible ending we received to such an amazing and perfect sci-fi/fantasy series. Furthermore, I believe that we the fans, and more importantly the Mass Effect series, deserve an ending that provides closure and keeps the franchise alive. Anything less is failure in my opinion.

So, how am I holding the line? By: 1) actively telling my friends and family to not buy or play the game (if I could return it I would, but alas I purchased it digitally via origin) and to avoid any Bioware product (If I hadn't already cancelled my SWTOR account before the release of ME3, I'd do so now). 2) Showing and giving my support to movements like RetakeME3. 3) Not participating in MP events. 4) Not playing ME3 at all (honestly what's the point since in the end anything we do doesn't matter).

I honestly believe we can do this everyone. This forum is a spectacular source for understanding everything that's going on and for keeping our spirits up and staying in the fight. So Hold the Line!

#3493
Versus Omnibus

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[quote]Carnage752 wrote...

[quote]Legion211 wrote...

I'm not being insulting. I used "get a life" in a context that was not trying to be derogative or insulting. I apologize.

And why am I here? I'm trying to open your eyes. Petitioning a company to change an ending isn't going to do anything. Do you really think they will change the ending? Do you know how bad that will make the company look?

Please, wasting time and effort on this "hold the line" is unneeded. Isn't there more constructive ways to pass the time?
[/quote]

The mere fact we were able to gain this much momentum alone should tell you how love this company has. We love the series such much that we only want the best for it, and in our eyes the endings we have currently hinder if cripple the series as a whole.

If Bioware and EA were to go ahead and fullfill our wish they would go down as the greatest game company in our generation. They actually listened and made changes just because we asked, something that nowadays is slowly dying in the industry.

The ball is their [EA/Bioware] court now, and the fate of their reputation and future is in Bioware's hands now. The consequences are their own.

#3494
Hydralysk

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Kastrenzo wrote...

Luiginius wrote...

Bachuck wrote...

Attention,

The following PMs were sent to me and requested I post on their behalf.

ChaksChaks wrote...

Good afternoon. Unfortunately, I cannot post to your fantastic thread because Bio/EA does not allow me to do so. I can only assume that this is because I have not registered Mass Effect 3 (or any Origin/EA/Bio product), as I have already waited the necessary 24 hours (according to the FAQ) to allow me to post.

I cannot speak for my entire demographic, but I can speak for myself as a "wait and see" gamer.

I am as rabid a ME fan as anyone else, but I didn't preorder ME3 and I didn't purchase it on day one. Instead I wanted to see what others thought of the game. I read a couple of the early reviews and was hopeful, but the first reviews of the endings began to come out. I was as disappointed as anyone else and came here to add my support, but as Harlan Ellison put it: "I have no mouth, and I must scream!"

I think it's an interesting tactic by Bio/EA to not allow those of us who do not own the game speak about Mass Effect 3. Given the level of activity and publicity this is getting, I'm curious if there are others out there.

I'd like to let everyone in the community know that there are more of us out there who can't speak, but we're standing by your side and are doing our part by not purchasing Mass Effect 3 AT ALL.

I've set up a Facebook page for those of us who want to voice our opinion, but can't because we cant post here. If you could pass this along, I'd appreciate it.

www.facebook.com/ShepardsSilentArmy



Vap0ur_Snake wrote...

I'd just like to let you know that I think bioware is locking us out of the site to prevent the uproar from being heard and spreading. I've met all the requirements and still cannot post.

if you could cut and paste this for me so I can be heard that would be apreciated.

I bought Mass Effect 3 the day it came out. instead of playing it right away i started back at ME1, spent 30+ hours then moved on to ME2 with the same charicter which I spent about 40 hours on. I finally get to ME3 and I'm astonished at the level of work that has went into the game, I'm blown away. Right through the game it was like a dream, EDI getting a body which I never seen coming, resolved conflicts that had lasted 100's of years, so much good stuff. that was until (wait for itttt) the END. I don't have a problem with the fact that the Reapers are controlled by a higher AI and are in place to end each cycle as each cycle has had their turn and they all mess up. The problem I have is with the actual ENDING (not endings, no plural there) I don't need to go into it to much as its been said before but it just means the universe I just spent a week (about 110 hours) in, is gone. Now if they intended for the cycle to end anyway, just not get harvested (all die at Earth due to starvation or whatever) then it fits but it still sucks, they really have killed the universe, I guess it's a way for them to end it ans make us know theres not gonna be any spin off's created that are an epilouge, ony prolouge.

I am still however about 85.% in my own mind certain that the ending we got is not the true ending and sheapard was knocked out by the blast, in fact indoctrinated, something along those lines and will either wake up and he never beamed aboard the citadel and the reapers are still there or, something way more clever and sinster that my brain cannot comprehend... you know, the style the trillogy was known for till it was ruined.

anyway.. I've been wanting to say this for days but I cannot get on the forum. I've registered my game and I signed up well over 24 hoursd ago... I think they are stopping new people signing up so the cause can't grow past you guys on here.


That's,...that's a pretty uncool move. Is it certain this is going on?



Well, in my experience EA isn't known for having great, reliable servers 24/7, it could just be an overload, or it could be as bad as it sounds. dunno.


Did you actually register your game by going to Profile -> Register Games and clicking on ME3? If not it won't allow to post here no matter how long you've been signed up for. Even with an Origin account tied to ME3 you still need to go through this process since BSN won't search your Origin profile by itself.

#3495
Legion211

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Something that may be worrying for a few of you is that BioWare has been VERY quiet about this. That may be their strategy, sacrifice the game's profits - hell, the whole franchise, and wait out the user-base.

Hold the line.

#3496
Lo Chiamavano Bulldozer

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Carnage752 wrote...

Drasoini wrote...

 I was very excited to play Mass Effect 3.  One and two had sustained me through a deployment to Iraq and the time following while I was settling back in here in the States, amazing games that helped me unwind and relax.  I was absolutely giddy with excitement when I picked up my copy, I had my wife giving me strange looks and my friends rolling their eyes.  The days following, I had some time to talk with friends about the game, the ending (I'm between jobs right now, having just left the Army, so I've got a lot of time on my hands), and the various choices we had all made in the games prior.

Then I found out about the Hold the Line movement.  It was last night, when I was about to log back on and continue the gleeful slaughter of Brutes that I had enjoyed earlier in the day.  I stopped, I considered, and I haven't logged back in since.  My actions may simply be removing a source of enjoyment from my day to day activities.  I may just be another anonymous statistic in the grand, woven tapestry of this movement.  But the hell with it all, I'm in now, and I'm not going to be playing another minute of Mass Effect 3 until the situation is resolved.

Yes yes, I'll go back to playing like a gleeful little follower, for all of the cynical ones reading this, once the situation is resolved.  This isn't a "I hate you and I'm never coming back to you" statement, this is a "I'm upset at what you did, this is what you did, I'm not coming back until you fix it" statement.  It's part of the interpersonal relationship that has developed between consumer and provider in the age of instant communication.  It's something I and many of those in this threat feel strongly about.

It's also apparently me rambling at my computer!  Well, I'll just leave this here and be done with it.

We all want to go back to Bioware (Well most). That's why we are putting so much efforit into this. That's why we are holding the line.



#3497
Kastrenzo

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Savber100 wrote...

As I read the posts here, I felt a tingle of hope.

Never before have I seen so many fans so passionate about a series while strongly holding a beloved developer accountable to their actions.

Bioware should be proud. Many fans could have easily just went with the flow of apathy.

Well done ALL! KEEP UP THE GREAT WORK!


Yeah well we'll see.

EA are the ones in charge, not Bioware unfortunatley.

The developers are often the ones who have hearts for their fans, Publishers aren't so interested.
We've seen this with Infinity Ward and Activision,

#3498
vigna

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Carnage752 wrote...

Samuel_Valkyrie wrote...

I want to, again, make clear: People do not need to get into discussions on who is the better person, or what right someone has to a certain position, or to do something.

We are all able to do what we think is best. You do not need to justify that to anyone. Neither do they have to justify themselves against you.

If someone questions that: Stand above it. You do not need to proof anything.

Some people want to be genuinely educated though. That's what I'm trying to do.

Watch you internet tone. Some words are instantaneously nagative/confrontational without context on the web.  That is generally how flaming starts.....misunderstanding.

#3499
Samuel_Valkyrie

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Welp, personally, I love DA2. And yet, I loath the ending of ME3.

The difference being that, while there is no account for taste (some liked DA2, some didn'tm because of that), the ending of ME3 had nothing to do with taste: the public opinion is a universal reaction towards the ending.

#3500
Optimus J

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Devils-DIVISION wrote...

Haven't touched multiplayer since and convinced some mates not to buy any weapon packs and some not to play online MP. Holding the line!


That Cheap move, I think it's "goliath something"...?
Never paid attention. Just played enough bronze random stuff to have EMS in max in the way to see TIM blow his own head. Haven't touched the game since.