[quote]Syrellaris wrote...
[quote]Carnage752 wrote...
[quote]Syrellaris wrote...
[quote]atghunter wrote...
[quote]Syrellaris wrote...
[quote]Solotalento wrote...
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While I believe Goliath was probably always planned (and things like the SW weekend were not IMO), it is just as logical that Goliath was a firewall promotion which could be repurposed. PR folks are paid to plan for contingencies, not just respond to crisis. To not design long-term sales campaigns forecasting success and failure scenarios would have been illogical.
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I can assure you the Star Wars The old Republic weekend was planned. It was announced before mass effect 3 even got released. Subscribers like myself recieved an email about it

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And now notice how the advertsising for it has stepped up alot?
Just saying, I've never even heard of it till after the ending crisis started.
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I think your looking a slight bit to much for something that maybe is not there. The entire SW:ToR game is done by a completely different team from Bioware. The sales and advertisement department of bioware also have nothing to do with the game releases and or development. There job, as in any other company regardless of product, is to advertise and sell the product.
Which is what they have been doing since the release of SW:ToR. This weekend deal was planned because they noticed it is a good working strategy that Blizzard / Activision applied to world of warcraft, there is no harm in it.
They also advertise a lot more due to a big Content patch (1.2) is upcoming and they want to draw players back into SW:ToR.
This is also the reason why i have been stating that people here on the mass effect boards are trying a little to hard to find reasons to back up there claims for mass effect 3 to the point it perhaps is just getting slightly out of hand.
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It's all still Bioware/EA. That free weekend could easily be repurposed for PR purposes, note the increase in advertising for it. So could Operation Goliath.
Is it all just a coincidence? Maybe. But better safe than sorry. And our PR expert mr hunter

says that repurposement has happened before.