Aller au contenu

Photo

EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


9972 réponses à ce sujet

#5051
Aligalipe

Aligalipe
  • Members
  • 534 messages

Vasparian wrote...

Aligalipe wrote...

Skyline45 wrote...



The gaming media yes, but it we can get enen a tiny segment on something like MSNBC/FOX/ect, then it will have a chain reaction i beleive. As we've seen with forbes, places that don't take money from EA are there, we just have to look outside the gaming community for allies.


CNN




We can send letters to them instead of Bioware.


That guy can't even get his information accurate.


Better than IGN or Destructroid.

#5052
Adventuress

Adventuress
  • Members
  • 38 messages
Hold the line.

#5053
InsaneNarwhal

InsaneNarwhal
  • Members
  • 87 messages

Stanley Woo wrote...

TurambarEA wrote...

Volion wrote...

Noatz wrote...

I like how Stanley Woo is saying "End of Line." whenever he locks a thread.

This could just be an ironic turn of phrase, but it is also possible he is doing it specifically to try and get under people's skin.

Don't rise to it.


"End of Line." The phrase was most famously used by the Master Control Program in TRON. 
It is similar to human phrases like, "End of communication", "That's final", and "That will be all".

There's no way he picked it absent of thought for our unofficial catch cry 'hold the line'. I thought it was somewhat inflammatory as well (throwing sarcasm at already agitated people is always going to be inflammatory) but yes, agreed, don't rise to it.

I don't see how any threads concerning the endings or reactions to them can be considered not to be relevant to the story/campaign but if he's locking that thread for not being story related, then this one is really no different. Any Plan B in the event they start locking our threads?

"End of line" predates "hold the line"  by approximately 25 years. I have been using it for at least 9 years, since before Mass Effect 1. It is an homage to the Mster Control Program in the 1982 Disny movie "Tron," not a dig at anyone's cause or protest movement. If you believe it is inflammatory, then I would suggest that you're overthinking things and should perhaps learn a little more about me and the movie I am referencing.

Threads are locked if they are not story and campaign related. Since we already have a couple of threads discussing the protest movement, new threads discussing only the protest movement or addressing the protest movement will likelt be locked. This is not decret information, and I would have gladly told you all of this had you but asked in a private message. Jumping to conclusions and crafting conspiracy theories based on half-considered circumstantial evidence does none of us--least of all your "cause"--any good.

thank you.


You had some people in here explaining that you used that long before ME1 was even around. ;)

#5054
Sashimi_taco

Sashimi_taco
  • Members
  • 2 579 messages
I really want to know what the PR guy says about the facebook/twitter thing.

#5055
Stanley Woo

Stanley Woo
  • BioWare Employees
  • 8 368 messages
Please note that posts which contain nothing but "Hold the line" type sentiments will be considered a violation of Rules #5 and #6 of our Site Rules.. We are still a discussion forum, thank you.

#5056
Neuthung

Neuthung
  • Members
  • 215 messages

Sashimi_taco wrote...

I really want to know what the PR guy says about the facebook/twitter thing.


Ms. Merrizan tweeted that it was a mistake.

#5057
Agamemnon2589

Agamemnon2589
  • Members
  • 308 messages
Can someone explain what "the facebook/twitter thing" was? Sorry, I've been out of the loop for a few days.

#5058
marshkoala

marshkoala
  • Members
  • 281 messages
@Stanley Woo
Wow

That being said what does everyone one think about sending something physical thru the mail like the fans of Jericho did with bags of nuts.

#5059
Xellith

Xellith
  • Members
  • 3 606 messages
You should see those amazon scores. Mass Effect 3 is going to crash and burn at this rate. 2 stars for the xbox version lol.

#5060
InsaneNarwhal

InsaneNarwhal
  • Members
  • 87 messages

Agamemnon2589 wrote...

Can someone explain what "the facebook/twitter thing" was? Sorry, I've been out of the loop for a few days.

Just go through the last 3-4 pages of posts. It should be pretty easy to find. =)

#5061
Optimus J

Optimus J
  • Members
  • 667 messages

marshkoala wrote...

Oh by the way with the tv series "Jericho" fans sent tons and tons of nuts to the network to show how they felt could we do the same.
Something physical related to the ME3 universe. Just an idea, heard the network thought the fans of Jericho were pretty cute.

Like a red, a green, and a blue crayon?

#5062
Pandoravv3

Pandoravv3
  • Members
  • 88 messages

marshkoala wrote...

@Padoravv3
Thanks for the insight!

Could you help us by maybe posting a example of an e-mail to a newspaper or online news outlet.
I'm not certain how do even start but I would like to try.


I'm sorry, I wouldn't have the first idea. I've seen the after effects of what people have done (I was heavily involved in the BP oil spill situation a while back where enviromentalists managed to make a huge impact on what the news reported on, thus dramatically dropping BP's prices with constant exposure, subsequently forcing BP to up it's efforts considerably more then they wanted to), but I don't know the exact content of the letters sent in, sorry
:crying:

All I could suggest is again make it relatable to by people who don't necissarily play video games, they are lot of who you are trying to reach. I'm trying to think of a letter myself though, so good luck on yours!

#5063
Vap0ur_Snake

Vap0ur_Snake
  • Members
  • 99 messages
Does this thread have access to FTL or even a Mass Relay? You would think so the speed it moves. At the moment it isn't actually possible to keep up with. I'm reading posts and the. When I get to the end of the page there's another 2 or 3 pages which are full a GIGANTIC insightful posts.

Good work.... But I simply can't spend all night reading as I have other stuff to do.

Later people

Our choices should matter - HOLD THE LINE.

#5064
InsaneNarwhal

InsaneNarwhal
  • Members
  • 87 messages
Had anyone else seen this yet? http://content.usato.../1#.T2duGcUS2g4

#5065
ahandsomeshark

ahandsomeshark
  • Members
  • 3 250 messages

Pandoravv3 wrote...

One bit of perspective from someone in the stock market (disclaimer, I do not deal in stocks for video game companies, but it should all be very similar). They will in fact lose money if they release a new ending. When people invest in a particular stock, they mainly look at 2 things, quarterly profits, and what the buzz about the company is. Right now their quarterlies are looking good as they release ME3 right before the end of Q1 getting great sales numbers for that quarter which looks good to investors (and IMO might be why the ending sucks so much.... they were just too close to the quarters end), and if you look at what you see when you don't look on forums, but rather at what an average investor would look at, you mostly don't see our cause being championed that much. Seriously take a look at google, alot of their money comes not only from sales, but also investors, and to an average investor it does in fact look like a vocal minority if they see it at all. This should change! Right now I'm assuming EA/Bioware is sitting in their lovely bunker, and they are thinking about it, but how they are thinking about it is probably in these terms.

1. If they release a statement saying our bad, we messed up then the news outlets will pick up on it immediately, and it makes EA/Bioware not look as good of an investment, and while the fans are happy, the investors (now that they know the company screwed up) will lose confidence. However, by doing this a new ending is made, and future sales will not go down.

2. Bunker down, ride the storm, and deal with the significantly reduced sales from fan dissatisfaction, which leads to less funding for bioware, and possibly a reduced role for them in EAs roster, however their stock price remains consistent.

Right now they are analyzing which will cost them more money. The thing is they are going to lose money anyway, and they should (they delivered a bad product, that did not meet expectations that the creators themselves created), however we can pick which way they lose it. We love bioware, and know they can make good games, that's why we'd all prefer it if choice #1 happened (also because I want my house with tali). We can have #1, all we need to do is take the choice away from EA/Bioware, spread the message to the media as much as possible, and when the investors start panicking they will move heaven and earth to not lose their second source of money (aka DLC sales from customers). We have a newsworthy story here, but it's all about the phrasing. We can't just say hey, this video game gave me an ending that I didn't like, and we want it fixed, as average joe doesn't care about whether or not you like mass effect 3s ending or not. And since average joe doesn't care, news outlets won't report it. We need to get our own PR machine working (figuratively of course), and display the story differently. Instead of being gamers angry at a failed ending, display it as a group of consumers concerned with accountability of corporations for their products, as that is something average joe can watch/read/ect. Play up the childs play event (which was absolutely genius by the way), and make this a story relateable to even for non gamers, and a cautionary tale to every corporation out there. Make a splash! holding the line on the forums is a valuable service, and is something that needs to be done, but to truly stick it to em, we need to do things outside as well (like the childs play thing), and really get the media's attention, because the more stories produced, the more investors are going to see the problems, and the more likely EA/Bioware is to think that option #1 is more attractive. Thank you for your time, hold the line, we won't let marauder shields sacrifice be in vain!


My knowledge of EA's stock situation is pretty old (I did some in depth industry analysis for an Industrial Organization project a few years ago) but wasn't it already pretty dismal because of all the licensing rights they were paying (part of the reason they changed their buisness model somewhat when it came to acquiring studios/IP's). I would imagine that with the huge upfront production costs of video games DLC content plays a huge role in their revenues (as in the 1.99-3.99 packs that amount to a costume change and not much more) and any significant expectation of a decrease in those sales would be a big problem.

#5066
Agamemnon2589

Agamemnon2589
  • Members
  • 308 messages

InsaneNarwhal wrote...

Agamemnon2589 wrote...

Can someone explain what "the facebook/twitter thing" was? Sorry, I've been out of the loop for a few days.

Just go through the last 3-4 pages of posts. It should be pretty easy to find. =)


Alright, thanks. :D

Modifié par Agamemnon2589, 19 mars 2012 - 05:35 .


#5067
SkaldFish

SkaldFish
  • Members
  • 768 messages

Pandoravv3 wrote...

One bit of perspective from someone in the stock market (disclaimer, I do not deal in stocks for video game companies, but it should all be very similar). They will in fact lose money if they release a new ending. When people invest in a particular stock, they mainly look at 2 things, quarterly profits, and what the buzz about the company is. Right now their quarterlies are looking good as they release ME3 right before the end of Q1 getting great sales numbers for that quarter which looks good to investors (and IMO might be why the ending sucks so much.... they were just too close to the quarters end), and if you look at what you see when you don't look on forums, but rather at what an average investor would look at, you mostly don't see our cause being championed that much. Seriously take a look at google, alot of their money comes not only from sales, but also investors, and to an average investor it does in fact look like a vocal minority if they see it at all. This should change! Right now I'm assuming EA/Bioware is sitting in their lovely bunker, and they are thinking about it, but how they are thinking about it is probably in these terms.

1. If they release a statement saying our bad, we messed up then the news outlets will pick up on it immediately, and it makes EA/Bioware not look as good of an investment, and while the fans are happy, the investors (now that they know the company screwed up) will lose confidence. However, by doing this a new ending is made, and future sales will not go down.

2. Bunker down, ride the storm, and deal with the significantly reduced sales from fan dissatisfaction, which leads to less funding for bioware, and possibly a reduced role for them in EAs roster, however their stock price remains consistent.

Right now they are analyzing which will cost them more money. The thing is they are going to lose money anyway, and they should (they delivered a bad product, that did not meet expectations that the creators themselves created), however we can pick which way they lose it. We love bioware, and know they can make good games, that's why we'd all prefer it if choice #1 happened (also because I want my house with tali). We can have #1, all we need to do is take the choice away from EA/Bioware, spread the message to the media as much as possible, and when the investors start panicking they will move heaven and earth to not lose their second source of money (aka DLC sales from customers). We have a newsworthy story here, but it's all about the phrasing. We can't just say hey, this video game gave me an ending that I didn't like, and we want it fixed, as average joe doesn't care about whether or not you like mass effect 3s ending or not. And since average joe doesn't care, news outlets won't report it. We need to get our own PR machine working (figuratively of course), and display the story differently. Instead of being gamers angry at a failed ending, display it as a group of consumers concerned with accountability of corporations for their products, as that is something average joe can watch/read/ect. Play up the childs play event (which was absolutely genius by the way), and make this a story relateable to even for non gamers, and a cautionary tale to every corporation out there. Make a splash! holding the line on the forums is a valuable service, and is something that needs to be done, but to truly stick it to em, we need to do things outside as well (like the childs play thing), and really get the media's attention, because the more stories produced, the more investors are going to see the problems, and the more likely EA/Bioware is to think that option #1 is more attractive. Thank you for your time, hold the line, we won't let marauder shields sacrifice be in vain!

Great post. I especially like "Instead of being gamers angry at a failed ending, display it as a group of consumers concerned with accountability of corporations for their products, as that is something average joe can watch/read/ect."

IMO, we really need to push this. The Forbes tech bloggers had a great series of posts touching on this, but their interest is beginning to fade as they see the page views go down. Breaking past the gaming media into a business-oriented site like Forbes was extremely important, and we should use any contacts we have to try to get the interest of other non-gaming media entities. When you see coverage on sites like USAToday, don't hesitate to contact the authors directly and (in a professional and civil manner, using a spell checker before you send) point out the realities of the issue, pointing them to places like Forbes where we've received positive press..

Modifié par SkaldFish, 19 mars 2012 - 05:35 .


#5068
wepeel_

wepeel_
  • Members
  • 607 messages

Agamemnon2589 wrote...

Can someone explain what "the facebook/twitter thing" was? Sorry, I've been out of the loop for a few days.


Essentially it was an unnamed comment that BioWare had no current plans to change the ending. This quickly got noticed here, and then it was just as quickly removed, and we got Jessica's message about how they had not decided one way or the other yet.

#5069
Demon Velsper

Demon Velsper
  • Members
  • 386 messages

Stanley Woo wrote...

Please note that posts which contain nothing but "Hold the line" type sentiments will be considered a violation of Rules #5 and #6 of our Site Rules.. We are still a discussion forum, thank you.

If they just contain "End of line" they are fine though, right?

#5070
marshkoala

marshkoala
  • Members
  • 281 messages
@Agamemnon2589
I have a bad memory with exact words but basically someone from the Mass Effect team responded to a tweet by a fan who asked them to confirm that Bioware was not making a New DLC for the ending and they agreed that was not the plan and then Bioware's Lead PR Jessica pulled the tweet and closed the page and wrote a long and nice post about how they are still gathering feedback and hold the line.
I know someone here in the forum will post a link I hope

#5071
Pandoravv3

Pandoravv3
  • Members
  • 88 messages

Vasparian wrote...

Aligalipe wrote...

Skyline45 wrote...



The gaming media yes, but it we can get enen a tiny segment on something like MSNBC/FOX/ect, then it will have a chain reaction i beleive. As we've seen with forbes, places that don't take money from EA are there, we just have to look outside the gaming community for allies.


CNN




We can send letters to them instead of Bioware.


That guy can't even get his information accurate.


I was referring to a story that was relatable to by average joes, the footage from CNN made it seem like a minor annoyance that a few fans have that was under control.

#5072
InsaneNarwhal

InsaneNarwhal
  • Members
  • 87 messages

Demon Velsper wrote...

Stanley Woo wrote...

Please note that posts which contain nothing but "Hold the line" type sentiments will be considered a violation of Rules #5 and #6 of our Site Rules.. We are still a discussion forum, thank you.

If they just contain "End of line" they are fine though, right?


Now that's not helping anyone at all. Be respectful.

#5073
Razorsteel

Razorsteel
  • Members
  • 137 messages
Another article has surfaced: http://arstechnica.c...ues-to-grow.ars

#5074
Jamie9

Jamie9
  • Members
  • 4 172 messages

InsaneNarwhal wrote...

Demon Velsper wrote...

Stanley Woo wrote...

Please note that posts which contain nothing but "Hold the line" type sentiments will be considered a violation of Rules #5 and #6 of our Site Rules.. We are still a discussion forum, thank you.

If they just contain "End of line" they are fine though, right?


Now that's not helping anyone at all. Be respectful.


Seconded. The mods are actually the most likely people to be reading over our posts and sending them up the chain. We need their support as much, if not much more so than we need the medias. Also, it's just nice to be nice, right?

#5075
SkaldFish

SkaldFish
  • Members
  • 768 messages

Captiosus77 wrote...

SkaldFish wrote...

Captiosus77 wrote...

Vasparian wrote...

They are in full cover it up mode. They have no intention of doing anything about the ending, so they are going to cover it up, silece the people that are vocal about this, and try to make it look like there is no problem.


That would work if it were limited only to these boards. Unfortunately for Bioware - and fortunately for us - Pandora's Box is mostly open now. They can't silence everyone, because this topic is all over Twitter, Facebook, Reddit, and as comments to Metacritic and gaming sites and has been picked up by some media outlets such as Forbes and GameFront.

There's no way they can put everything back in the box now and act like it never happened. Even attemping to do so will only harm their reputation further.

Do you honestly see them trying to silence those who are vocal about the ending? I don't see it, frankly, and I think it's important to be fair. I understand the suspicion and sense of distrust, but I think an accusation of muzzling just makes us look unreasonable. IMO. FWIW. YMMV.


That's the point I'm trying to make. The accusation of "silencing critics" holds no merit because if they were going to take that path, they would have done it much, much earlier than now. Now it's too late to even try to do that because if they do as Vasparian suggested, they will only harm their reputation further.

Ah - I see. Thanks for clarifying.