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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


9972 réponses à ce sujet

#676
shirobuta

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This is one of the more interesting article I have read for the day.

#677
VegaMendoza

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Atghunter, you seem to have some insight in this way of communication, so I thought I'd ask your opinion on this:

I noticed mr. Hudson wrote in his statement that this was a partnership between the developers and the fans. I find that an interesting choice of word because if that is the case then the whole argument that Bioware ought to retain "artistic integrity" and shouldn't change their endings as that would compromise their integrity over the product seems to me to be struck invalid.

If anything, it at least says that "Yes, we are able to change the ending and have no 'artistic' reservations against it, but we are not saying anything conclusive about it because obviously if this just whole outcry died away and no one bothered being vocal about it then all is fine and well for us."

#678
LostInReverie19

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Hold the line! Don't let this blow over. Keep this on the front page.

#679
Dusty Boy T

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LINE IS DEFINITELY NAILED TO THE GROUND.

#680
Razorsteel

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Strength through unity and civility, hold the line.

#681
darknessmyown

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Thank you once again for joining us on the front lines, atghunter. We will be in need of more of your guidance before long I am sure.

Keep holding the line, comrades!

#682
wicked_being

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Oh man...I knew I should've paid more attention in my advertising class back in college :pinched:

#683
pomrink

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His new post needs to be front page.

#684
iRAWRasaurusREX

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Reinforcements are on their way! The Asian nations are currently inbound.

hold the line!

#685
Peete

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To OP

Lots of French there.

An insightful post. Thanks for the read.

Modifié par Peete, 17 mars 2012 - 06:10 .


#686
Marta Rio II

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pomrink wrote...

His new post needs to be front page.


Most definitely, especially since it suggests we may have moved onto the next level of Bioware's PR game...very interesting insights.

#687
Bippity Boop Boop

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 I definitely know I wont be buying another EA/Bioware game. Dragon Age was the only other game of Bioware's that I enjoyed and when DA2 came out that died for me. EA is just bad all around. I only have this account b/c to get the ME3 soundtrack you have to have an account on here. Of course I downloaded that and bought the Collector's Eddition before I found how just how awful the game ending was like everyeone else. 

#688
tucsondoug

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Copied the new post and saved it. Thanks for the analysis again! It's good to know we're starting to gain ground slowly. But don't stop now everyone, it's a first step, but there's more road to cover. Keep holding that line.

#689
Boceephus

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Holding the line and earning my Retake sig this weekend, will NOT be touching MP.

Have more to say but I want to save some ammo for Monday so I don't burn out early. Keep it strong, keep it civil and earn your Retake Colours this weekend.

Holding the Line.

#690
Amialis666

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Soundsystem wrote...

Goober2049 wrote...

When I saw the "free weekend of the old republic" thing pop up on my screen, I actually snickered at it. It just screamed crowd control to me.


Exactly. Totally just Bioware hoping that their fans have short attention spans and will be distracted by new shinies.

Plus I've seen a large number of people on BSN canceling their SWTOR accounts in protest of the ME3's endings.


I know I did.

Not that I played much anyways. Not a big fan of MMO's anymore, but I still had an active subscription going, in support of bioware.

They have lost my support as of the moment.

#691
charon45

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humes spork wrote...

makenzieshepard wrote...

I think we all know that the "self selecting poll" bit was very misleading but as one who couldn't argue it on a factual level would you people able to easily explain how accurate it most likely is?  Because yesterday they went from throwing the polls in our faces to telling us to actually make polls.


I'm not a mathematician and I'm no professional pollster; the most exposure I have to it is the handful of methodology and statistics classes I had to suffer through for my political science degree. The gist is, even in the case of the most egregious push polling, the more responses you get the more representative it will be of actual popular opinion. I am really, really, really oversimplifying here, because the calculus you need to do to account for sampling error and various biases is not something I remember, and if I did it's not something I'd do at 2 am on Friday night...

...but to put it into perspective, that poll only needed in the neighborhood of 16,000 responses to be 99% sure the results would in fact be within 1% of the actual opinion. That's a level of statistical rigor nobody applies to opinion polling. Using the level of rigor applied by professional pollsters, it needed 1,000 responses to be 95% sure the results would be within 3% of the actual opinion.


That's not entirely true.  You also need to account for sampling bias.  Think Dewey defeats Truman for a real life example.  If everyone who has beaten the game had an equal chance of being selected for the poll, then you could be assured that the statistic hold for everyone who has played the game.  However, the poll does show that the the endings are universally disliked by the fanbase of the series.  Let me put it this way: the poll is an accurate representation of people who have played all 3 games repeatedly, but not necessarily the Ice-T's of ME3 owners. 

#692
III Mav III

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I'm sorry i don't see the link between this and the PR...this is common place for multiplayer games nowadays, Gears 3 has weekly events and right now Gotham City Imposters has a taskto get a weapon skin if you get 300 kills with this weapon...more than likely they had this planned months ago and have more plans to do these in the future. The indoc theory as crazy as it is has legs as the "proof" is quite compelling, but this thinking this has anything to do with bad PR? C'mon this is silly...i like to deal in facts not conspiracy theories...

#693
WhereEternityEnds

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Want better endings?  Prepare for war.

I will not stop holding the line until Bioware either :

Flat out admits they done goofed with as much as force as an exploding sun and bows to the press for one minute a la Sony AND fixes the endings with either Free DLC or a just a complete ending re do. 

or

Casey Hudson gets fired for lying about multiplayer not affecting single player. 

Modifié par WhereEternityEnds, 17 mars 2012 - 06:14 .


#694
Boots48

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My personal favorite is the fact that people are posting that they hated the ending on the Mass Effect twitter page. The page is just full of them. The reply back that I have seen more times than not is " well what didn't you like about it?" Is that really something that needs to be asked? I mean I am glad that Bioware is replying but the WHOLE ending was bleak, unrewarding and unsatisfying. If you play the game and are a fan of the series, it is really self-explanatory why the ending did not hold up to expectations.

Modifié par Boots48, 17 mars 2012 - 06:12 .


#695
Dusty Boy T

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Man, this has definitely enlightened me. As much as I like to think Bioware is a company that cares for it's fans, it's still a money-driven company at the end of the day.

#696
c-max

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Hold the Line folks. We got this.

#697
Skirata129

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the nice thing about the type of protest we have going is that the advantage is actually on our side. Bioware/EA want our money in the future, and if they fail to recapture our love for this game and consumer loyalty quickly enough, sales on future titles will drop drastically.

#698
Neverwinter_Knight77

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"Hold the line!" "End of line!" Uh oh.

#699
Stonesoundjam

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I'm surprised the multiplayer doesn't end with an unending wave 10 with no extraction vehicle arriving at all.

It'd be more in line with Single player.

Or in wave 11 all 4 squad members turn into hybrids of the enemy mob species.

And then they die.

#700
Avarenda

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atghunter wrote...

Greetings all,
 
I promise some individual answers (working my way forward from page 18 atm) and my wife thanks you all for letting me have dinner. But first, a take on the latest Bioware maneuvers from a PR perspective.
 
First, I’ve never met Ms. Merizan personally, but I’ve read some of her tweets and find her to be an engaging and personable individual online. She is a PR guys dream because I believe she genuinely has empathy for the players and it shows.
 
That said, please remember that she (like everyone else in this storm at Bioware is saying nothing more than they are being told/authorized to say).
 
So on to the post. Of course, we’ve covered the whole churning things out on Friday night to avoid the news cycle under Mr. Hudson’s post. Standard Operating Procedure there. However, the tenor of Ms. Merizan's post is much better than what we’ve been seeing in the last 24 hours. Moreover, it is simply less of a CYA publicity statement acknowledging a situation but minimalizing the problem. Notice she drops the pretense of “most people love this but a few people may disagree” and heads straight into a quasi “throat exposure” by saying:
 
In order for a collaboration between the devs and the fans to work, I need you guys to CONTINUE being constructive, and organizing your thoughts. I know where to look, but I need you to help me by contributing to the dialogue.”
 
It is a direct communication to the offended customers. No promise of change to be sure, but probably the first genuine offer to discuss this issue in terms of possible collaboration vs. discussion/explanation. It won’t make the news b/c of Mr. Hudson’s statement issued shortly before as a media "screen" (though honestly, this was probably the intended message the PR guys want us to have all along). 
 
As I mentioned before, once you gain acknowledgement, you have taken the first step in a PR campaign towards a compromise. Lots of road ahead, but to that end, well done.
 
Also take that Ms. Merizan acknowledges the positive aspect of the RetakeME3 movement. From a PR standpoint, it’s like acknowledging the people you are presently struggling with actually have virtue. You’re not saying they are right, but you aren’t simply acknowledging their presence either. Mind you this can also be a gambit to 1) deflect (as we’ve previously discussed) or 2) to enrage (i.e. hope that the players will refuse to communicate and thus be seen as unreasonable at this overture). Best PR counter response: strength, civility, a touch of wariness and loads of conviction.
 
The only troubling thing I can see is the collecting feedback data for “weeks” comment when the game went into full release only about 12 days ago, but I’m guessing that was possibly a PR guy’s oversight who assumed (based on the historical curve of these kind of things) that this matter has devolved in a much longer time that has actually elapsed. But it is equally possible she has been keeping track as well.  Still doesn’t detract from the tone of the message. 
 
Much less deflection, a bit more acknowledgement. If it hasn’t become clear, these fights (and make no mistake, they are fights be it abet civil ones) are of move and counter-move. 
 
Continue to make your voices heard. Give them the concise arguments I’ve read on this forum a hundred times (regardless of your side). This is a game of choices, and call me an old optimist, but I have to believe there is enough room on my hard drive for some endings for both the producers and we consumers. Continue to post respectfully, but with the passion and conviction that inspires an old gamer like me. If you do, and this ultimately turns out to be a deflection, it is a dangerous one for EA/Bioware.
 
Here's why. One of the greatest lessons of PR is don’t offer to negotiate, unless you mean it. Doing so and ultimately being outed is called “Brokering Solutions but Delivering Stonewalls”. Not to be melodramatic, when I did this work, we called it something else…
 
Sudden Death  


atghunter, thank you for your continued input. If possible i think you should get Bachuck to add this bit to the first post.

You've continued to offer valuble insight and i also want to thank your RL LI/Family for letting us take up so much of your valuable time.
I hope we can expect more from you in the coming days. :)