EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*
#676
Posté 17 mars 2012 - 06:04
#677
Posté 17 mars 2012 - 06:05
I noticed mr. Hudson wrote in his statement that this was a partnership between the developers and the fans. I find that an interesting choice of word because if that is the case then the whole argument that Bioware ought to retain "artistic integrity" and shouldn't change their endings as that would compromise their integrity over the product seems to me to be struck invalid.
If anything, it at least says that "Yes, we are able to change the ending and have no 'artistic' reservations against it, but we are not saying anything conclusive about it because obviously if this just whole outcry died away and no one bothered being vocal about it then all is fine and well for us."
#678
Posté 17 mars 2012 - 06:05
#679
Posté 17 mars 2012 - 06:05
#680
Posté 17 mars 2012 - 06:06
#681
Posté 17 mars 2012 - 06:06
Keep holding the line, comrades!
#682
Posté 17 mars 2012 - 06:06
#683
Posté 17 mars 2012 - 06:07
#684
Posté 17 mars 2012 - 06:09
hold the line!
#685
Posté 17 mars 2012 - 06:10
Lots of French there.
An insightful post. Thanks for the read.
Modifié par Peete, 17 mars 2012 - 06:10 .
#686
Posté 17 mars 2012 - 06:10
pomrink wrote...
His new post needs to be front page.
Most definitely, especially since it suggests we may have moved onto the next level of Bioware's PR game...very interesting insights.
#687
Posté 17 mars 2012 - 06:10
#688
Posté 17 mars 2012 - 06:10
#689
Posté 17 mars 2012 - 06:10
Have more to say but I want to save some ammo for Monday so I don't burn out early. Keep it strong, keep it civil and earn your Retake Colours this weekend.
Holding the Line.
#690
Posté 17 mars 2012 - 06:11
Soundsystem wrote...
Goober2049 wrote...
When I saw the "free weekend of the old republic" thing pop up on my screen, I actually snickered at it. It just screamed crowd control to me.
Exactly. Totally just Bioware hoping that their fans have short attention spans and will be distracted by new shinies.
Plus I've seen a large number of people on BSN canceling their SWTOR accounts in protest of the ME3's endings.
I know I did.
Not that I played much anyways. Not a big fan of MMO's anymore, but I still had an active subscription going, in support of bioware.
They have lost my support as of the moment.
#691
Posté 17 mars 2012 - 06:11
humes spork wrote...
makenzieshepard wrote...
I think we all know that the "self selecting poll" bit was very misleading but as one who couldn't argue it on a factual level would you people able to easily explain how accurate it most likely is? Because yesterday they went from throwing the polls in our faces to telling us to actually make polls.
I'm not a mathematician and I'm no professional pollster; the most exposure I have to it is the handful of methodology and statistics classes I had to suffer through for my political science degree. The gist is, even in the case of the most egregious push polling, the more responses you get the more representative it will be of actual popular opinion. I am really, really, really oversimplifying here, because the calculus you need to do to account for sampling error and various biases is not something I remember, and if I did it's not something I'd do at 2 am on Friday night...
...but to put it into perspective, that poll only needed in the neighborhood of 16,000 responses to be 99% sure the results would in fact be within 1% of the actual opinion. That's a level of statistical rigor nobody applies to opinion polling. Using the level of rigor applied by professional pollsters, it needed 1,000 responses to be 95% sure the results would be within 3% of the actual opinion.
That's not entirely true. You also need to account for sampling bias. Think Dewey defeats Truman for a real life example. If everyone who has beaten the game had an equal chance of being selected for the poll, then you could be assured that the statistic hold for everyone who has played the game. However, the poll does show that the the endings are universally disliked by the fanbase of the series. Let me put it this way: the poll is an accurate representation of people who have played all 3 games repeatedly, but not necessarily the Ice-T's of ME3 owners.
#692
Posté 17 mars 2012 - 06:11
#693
Posté 17 mars 2012 - 06:11
I will not stop holding the line until Bioware either :
Flat out admits they done goofed with as much as force as an exploding sun and bows to the press for one minute a la Sony AND fixes the endings with either Free DLC or a just a complete ending re do.
or
Casey Hudson gets fired for lying about multiplayer not affecting single player.
Modifié par WhereEternityEnds, 17 mars 2012 - 06:14 .
#694
Posté 17 mars 2012 - 06:11
Modifié par Boots48, 17 mars 2012 - 06:12 .
#695
Posté 17 mars 2012 - 06:11
#696
Posté 17 mars 2012 - 06:12
#697
Posté 17 mars 2012 - 06:13
#698
Posté 17 mars 2012 - 06:14
#699
Posté 17 mars 2012 - 06:14
It'd be more in line with Single player.
Or in wave 11 all 4 squad members turn into hybrids of the enemy mob species.
And then they die.
#700
Posté 17 mars 2012 - 06:15
atghunter wrote...
Greetings all,
I promise some individual answers (working my way forward from page 18 atm) and my wife thanks you all for letting me have dinner. But first, a take on the latest Bioware maneuvers from a PR perspective.
First, I’ve never met Ms. Merizan personally, but I’ve read some of her tweets and find her to be an engaging and personable individual online. She is a PR guys dream because I believe she genuinely has empathy for the players and it shows.
That said, please remember that she (like everyone else in this storm at Bioware is saying nothing more than they are being told/authorized to say).
So on to the post. Of course, we’ve covered the whole churning things out on Friday night to avoid the news cycle under Mr. Hudson’s post. Standard Operating Procedure there. However, the tenor of Ms. Merizan's post is much better than what we’ve been seeing in the last 24 hours. Moreover, it is simply less of a CYA publicity statement acknowledging a situation but minimalizing the problem. Notice she drops the pretense of “most people love this but a few people may disagree” and heads straight into a quasi “throat exposure” by saying:
“In order for a collaboration between the devs and the fans to work, I need you guys to CONTINUE being constructive, and organizing your thoughts. I know where to look, but I need you to help me by contributing to the dialogue.”
It is a direct communication to the offended customers. No promise of change to be sure, but probably the first genuine offer to discuss this issue in terms of possible collaboration vs. discussion/explanation. It won’t make the news b/c of Mr. Hudson’s statement issued shortly before as a media "screen" (though honestly, this was probably the intended message the PR guys want us to have all along).
As I mentioned before, once you gain acknowledgement, you have taken the first step in a PR campaign towards a compromise. Lots of road ahead, but to that end, well done.
Also take that Ms. Merizan acknowledges the positive aspect of the RetakeME3 movement. From a PR standpoint, it’s like acknowledging the people you are presently struggling with actually have virtue. You’re not saying they are right, but you aren’t simply acknowledging their presence either. Mind you this can also be a gambit to 1) deflect (as we’ve previously discussed) or 2) to enrage (i.e. hope that the players will refuse to communicate and thus be seen as unreasonable at this overture). Best PR counter response: strength, civility, a touch of wariness and loads of conviction.
The only troubling thing I can see is the collecting feedback data for “weeks” comment when the game went into full release only about 12 days ago, but I’m guessing that was possibly a PR guy’s oversight who assumed (based on the historical curve of these kind of things) that this matter has devolved in a much longer time that has actually elapsed. But it is equally possible she has been keeping track as well. Still doesn’t detract from the tone of the message.
Much less deflection, a bit more acknowledgement. If it hasn’t become clear, these fights (and make no mistake, they are fights be it abet civil ones) are of move and counter-move.
Continue to make your voices heard. Give them the concise arguments I’ve read on this forum a hundred times (regardless of your side). This is a game of choices, and call me an old optimist, but I have to believe there is enough room on my hard drive for some endings for both the producers and we consumers. Continue to post respectfully, but with the passion and conviction that inspires an old gamer like me. If you do, and this ultimately turns out to be a deflection, it is a dangerous one for EA/Bioware.
Here's why. One of the greatest lessons of PR is don’t offer to negotiate, unless you mean it. Doing so and ultimately being outed is called “Brokering Solutions but Delivering Stonewalls”. Not to be melodramatic, when I did this work, we called it something else…
Sudden Death
atghunter, thank you for your continued input. If possible i think you should get Bachuck to add this bit to the first post.
You've continued to offer valuble insight and i also want to thank your RL LI/Family for letting us take up so much of your valuable time.
I hope we can expect more from you in the coming days.




Ce sujet est fermé
Retour en haut





