EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*
#7176
Posté 21 mars 2012 - 12:30
#7177
Posté 21 mars 2012 - 12:32
I just fell in love.....
[/quote]
Awwww *grins* thanks
#7178
Posté 21 mars 2012 - 12:34
www.ecommercetimes.com/rsstory/74668.html
"Mass Effect 3" is the highest-rated game of the year and one of the highest-rated games ever, (Michael) Pachter pointed out. "That means that objective reviews think it is just fine, making repercussions highly unlikely."
The players complaining are a vocal minority, he said -- a very small one.
Modifié par G0ldmember, 21 mars 2012 - 12:34 .
#7179
Posté 21 mars 2012 - 12:34
beetlebailey123 wrote...
I just saw the Synthesis ending. Does Borgified Joker still have Brittle bones?
He does walk like he still has Vroliks Disease.
#7180
Posté 21 mars 2012 - 12:35
Planned? or Tactic? You decide!
Our choices should matter. Hold the line.
#7181
Posté 21 mars 2012 - 12:35
beetlebailey123 wrote...
I just saw the Synthesis ending. Does Borgified Joker still have Brittle bones?
if you can imagine a beam that can reach and alter the entire universe on the dna level, yet keep everytrhing the same... i mean:
Space Magic 8 Ball says: Try Again Later
#7182
Posté 21 mars 2012 - 12:35
beetlebailey123 wrote...
I just saw the Synthesis ending. Does Borgified Joker still have Brittle bones?
I chose synthesis. I thought he'd be rid of his disease and probably is but they were too lazy to change the end so it's just the se scene but he has a circuitry effect on his skin and TIM eyes. If they weren't so lazy with the ending I think he would have walked upright as the 'final stage of evolution' would have definitely fixed him IMO.
#7183
Posté 21 mars 2012 - 12:37
Just a few words of encouragement:
First: I think I may sometimes come across as some kind of know-it-all. The fact is I don't know very much about very much at all -- a fact that becomes clearer with each passing year. But, having been a practicing graphic artist, then working as a project manager, IT manager, programmer, software architect, and finally enterprise architect, over a 33-year career, I do think I understand corporations, and especially software product companies. So what I'm about to say isn't a posterior pull.
I see quite a few posts since yesterday from people who are either discouraged by the silence or are concluding "It's over" or some similar sentiment. In response, I'd like to make a few points that I hope will provide insight that encourages continued patience and resolve.
My disclaimer? Simple, in spite of long-term exposure to lots of corporate cultures, I could easily be wrong. The decision could already be made, and all that's left is a date to trigger an announcement. But it's opinion informed by experience. It's somewhere above a wild-ass guess and somewhere below insider information. So, for what it's worth:
- This will take time. It just will. Never forget that. I'm not the first to say that, but it bears repeating. Nothing happens quickly in a corporate environment. Nothing. This is especially true in an acquired business unit of a larger corporation. It's likely that there are "urgent" meetings regarding the ME3 ending whose reminders haven't even come up on calendars yet. We like to think we must be the only thing on BioWare executives' minds right now, but that's just not going to be the case.
- A company is not a hive mind. While this isn't the only issue on the executives' plates, some key decision makers and other key players at BioWare have not been able to think of anything BUT this issue since customers began to finish the game and discuss their experiences. That focus does not mean they are able to take any official action or make any statement, even if they personally feel they know what course should be taken. Escalation processes, market analysis timetables, change management procedures, and communication approval protocols are just a few of the hurdles that have to be crossed before any message can go out. Even if key decision makers have already reached a consensus (which is doubtful), they can't just pick a person to fire up a laptop and push out an email. It's also likely that there are internal power structures on both sides of this issue. The apple cart will have been upset, and some may be fighting to retain or gain credibility that earns them the right to be heard within the corporate culture.
- This is serious. There can be little doubt that BioWare, as they have said, are taking this seriously. If they had foreseen the possibility of this level of negative reaction, they would have prepared statements designed to close the door quickly, and these would have been issued immediately. (Microsoft, for example, folllows this approach whenever they plan to announce discontinuation of a product, and they execute the plan with precision.) Instead, the first official statement from BioWare didn't appear for days, and both it and subsequent statements -- even firefighting statements like the Facebook statement -- have been careful to leave options open. This is the behavior of a company that was blindsided to some degree and is very carefully weighing its options. This takes time (but not months of time), because...
- This is all about impact analysis. They're not weighing all the details of all the possible actions they could take. That would require many weeks of detailed analysis. They're weighing the impact of a small set of broadly framed approaches, like "continue with original post-release plan," looking at short- and long-term revenue impact, brand impact, and impact on their core demographics, across all their sales channels. While this doesn't take months, it brings together decision makers from multiple departments and involves unplanned expenditures from multiple cost centers. Issues surrounding that kind of collision of varying perspectives, goals, and budgets is not something that gets resolved quickly or in a single meeting.
- Silence is a good thing. The fact that we hear very little outside of approved channels, and misstatements are VERY quickly corrected, is a very strong indication that this is now designated a corporate-level public relations issue. Depending on BioWare's corporate culture, there have been company-wide team/department/business unit meetings, or perhaps minimally internal memos, detailing very clear and enforceable restrictions on employee communication on this subject outside the company until a decision has been made.
- None of this is personal. While I'm sure there are employees at BioWare who are angry or frustrated or feel insulted or disappointed or sad (and we've seen evidence of that on Twitter), that will never cross the corporate barrier, and I can assure you that no publicly-held corporation that wants to survive will ever make decisions based on personal feelings. The decision we hear will be based solely on factors related to revenue, market demographics, and public relations. The good news there is that all three of those factors are inextricably tied to us as consumers, and that's the main thing I urge you to remember.
Don't be discouraged. Don't fall silent. Don't let the natural tendency towards cynicism lure you into fatalism.
Even when the first response comes, don't let it be an "off" switch. Compare it with what we're asking for. If there are gaps, say "what about [these things]?" It's not over until each one of us decides s/he is satisfied with the result.
Hold the line!
Modifié par SkaldFish, 21 mars 2012 - 12:52 .
#7184
Posté 21 mars 2012 - 12:37
Did he just suggest that giving us an alternate ending will make people demand changes to Madden all of a sudden? /facepalmG0ldmember wrote...
This "staying civil" and "turning the other cheek" mantra is getting harder and harder to maintain. When I read stuff like this, I wanna rage...just a bit...please?!
www.ecommercetimes.com/rsstory/74668.html"Mass Effect 3" is the highest-rated game of the year and one of the highest-rated games ever, (Michael) Pachter pointed out. "That means that objective reviews think it is just fine, making repercussions highly unlikely."
The players complaining are a vocal minority, he said -- a very small one.
Modifié par Hydralysk, 21 mars 2012 - 12:38 .
#7185
Posté 21 mars 2012 - 12:37
Vap0ur_Snake wrote...
beetlebailey123 wrote...
I just saw the Synthesis ending. Does Borgified Joker still have Brittle bones?
I chose synthesis. I thought he'd be rid of his disease and probably is but they were too lazy to change the end so it's just the se scene but he has a circuitry effect on his skin and TIM eyes. If they weren't so lazy with the ending I think he would have walked upright as the 'final stage of evolution' would have definitely fixed him IMO.
Rushed ending and the obvious plot holes
#7186
Posté 21 mars 2012 - 12:37
Leland Gaunt wrote...
beetlebailey123 wrote...
I just saw the Synthesis ending. Does Borgified Joker still have Brittle bones?
He does walk like he still has Vroliks Disease.
Like I mentioned before he only still walks like that as its the SAME ENDING, lol. I think the evolution would have fixed him as the synthetic side would automatically repair I would imagine.
#7187
Posté 21 mars 2012 - 12:38
G0ldmember wrote...
This "staying civil" and "turning the other cheek" mantra is getting harder and harder to maintain. When I read stuff like this, I wanna rage...just a bit...please?!
www.ecommercetimes.com/rsstory/74668.html"Mass Effect 3" is the highest-rated game of the year and one of the highest-rated games ever, (Michael) Pachter pointed out. "That means that objective reviews think it is just fine, making repercussions highly unlikely."
The players complaining are a vocal minority, he said -- a very small one.
That article seems to be dealing strictly with the person (or persons?) that filed with the FTC. We are not a part of that. I'm not worried about it at all really.
The longer we stay civil, the better our case will be.
Our choices should matter. Hold the line.
#7188
Posté 21 mars 2012 - 12:42
Vap0ur_Snake wrote...
If they weren't so lazy with the ending I think he would have walked upright as the 'final stage of evolution' would have definitely fixed him IMO.
He can't walk upright ... EDI's been taking advantage of him since she got her new found body.
#7189
Posté 21 mars 2012 - 12:43
G0ldmember wrote...
This "staying civil" and "turning the other cheek" mantra is getting harder and harder to maintain. When I read stuff like this, I wanna rage...just a bit...please?!
www.ecommercetimes.com/rsstory/74668.html"Mass Effect 3" is the highest-rated game of the year and one of the highest-rated games ever, (Michael) Pachter pointed out. "That means that objective reviews think it is just fine, making repercussions highly unlikely."
The players complaining are a vocal minority, he said -- a very small one.
Its more damage control - they do that - we post civil and respectful - show what they write is a load - second they are trying to get as many things to show it in a good light - main stream pubs and a lot of reviews are coming our way.
We have found how just how much game reviews are bought and paid for by this - just smile when you see this because it is making a big difference.
HOLD THE LINE
#7190
Posté 21 mars 2012 - 12:43
#7191
Posté 21 mars 2012 - 12:43
#7192
Posté 21 mars 2012 - 12:44
Maybe the mass relays would be a thing of the past as the newly evolved species would be able to overcome obstacles that organics could not, like breathable atmospheres not being needed anymore or at least can do without oxygen for a while. I'm no writer but I think there could be a lot they could do with the synthesis ending.
Modifié par Vap0ur_Snake, 21 mars 2012 - 12:49 .
#7193
Posté 21 mars 2012 - 12:45
Candoo wrote...
Vap0ur_Snake wrote...
If they weren't so lazy with the ending I think he would have walked upright as the 'final stage of evolution' would have definitely fixed him IMO.
He can't walk upright ... EDI's been taking advantage of him since she got her new found body.
Must resist leather seats joke...
#7194
Posté 21 mars 2012 - 12:45
My experience with ME3 was that of so many others: I happened to see some mentions about gamers being dissatisfied with the ending, but I never would have guessed how bad the ending would be. Okay, so I'm one of those who wished to have a happy happy ending and a family with Tali on Rannoch and dreaded the thought of Shepard dying in the end. I was however prepared for a heroic death -- even if it wouldn't have been in line with Shepard's character, taking into account Shepard not having characteristics of a tragic hero.
But the ending I was given? I couldn't believe my eyes. It was just ... bad. And that was before I even made my choice about which ending to take. The emotional effect was rather strong, for it takes quite a lot for me to be disappointed enough about a game to use foul language. Only once before have I experienced something even close to that, and that was with NWN2's "rocks fall everyone dies" ending. And even then there is huge difference between these two.
It took only about two hours after finishing the game for me to have joined the cause and donated some money. As for two last nights -- first Mass Effect 3 kept me up in the night for many hours playing the game, then it has kept me up refreshing the Facebook page to see updated statistics and watching the bittersweet parody videos on youtube.
I really believe we can bring the change. We just have to believe in our cause and not give up. Always remember Marauder Shields
As for statistics:
I'm 25 year old male, married, soon father of one and Master of Theology (from a state university). I finished my thesis just in time to play ME3.
But credit where it is due: I wouldn't be here complaining about the ending of this game had not all of the ME games been absolutely wonderful -- except for the ending.
Happy to be here, although not happy about the reason why I'm here
Hold the Line!
#7195
Posté 21 mars 2012 - 12:46
On the subject of ME3's drop in sales and popularity, it certainly means its winning, but I feel that it's only fair that if/when they release a revised ending, all those who took part in the Retake Movement agree to do their part in bringing ME3 sales and ratings back up. Until they agree to change the ending, they deserve no support from those who don't deem them worthy of it, but the movement has caused a critical blow to their public image. I for one would happily take part in a positive review-bombing after the ending is fixed, but until it is, this is ultimately just a passing notion. Just a thought.
Until then, Hold the Line!
#7196
Posté 21 mars 2012 - 12:46
@alopexian: Welcome to the front! You are certainly not alone here. It is truly bittersweet when new people come along (BW, pay attention to the use of that word).
Modifié par Janus382, 21 mars 2012 - 12:49 .
#7197
Posté 21 mars 2012 - 12:48
#7198
Posté 21 mars 2012 - 12:48
We all know how you feel, Mass Effect 3 deserves an ending on par with the rest of the trilogy. Every person who adds their voice to our increases our chances of holding the line.alopexian wrote...
Hello everyone, this is my first post here on BW forums. I finished ME3 on Sunday evening (Finnish time) and quite soon discovered the Facebook page and all of the inspiring and funny memes circling around.
My experience with ME3 was that of so many others: I happened to see some mentions about gamers being dissatisfied with the ending, but I never would have guessed how bad the ending would be. Okay, so I'm one of those who wished to have a happy happy ending and a family with Tali on Rannoch and dreaded the thought of Shepard dying in the end. I was however prepared for a heroic death -- even if it wouldn't have been in line with Shepard's character, taking into account Shepard not having characteristics of a tragic hero.
But the ending I was given? I couldn't believe my eyes. It was just ... bad. And that was before I even made my choice about which ending to take. The emotional effect was rather strong, for it takes quite a lot for me to be disappointed enough about a game to use foul language. Only once before have I experienced something even close to that, and that was with NWN2's "rocks fall everyone dies" ending. And even then there is huge difference between these two.
It took only about two hours after finishing the game for me to have joined the cause and donated some money. As for two last nights -- first Mass Effect 3 kept me up in the night for many hours playing the game, then it has kept me up refreshing the Facebook page to see updated statistics and watching the bittersweet parody videos on youtube.
I really believe we can bring the change. We just have to believe in our cause and not give up. Always remember Marauder Shields
As for statistics:
I'm 25 year old male, married, soon father of one and Master of Theology (from a state university). I finished my thesis just in time to play ME3.
But credit where it is due: I wouldn't be here complaining about the ending of this game had not all of the ME games been absolutely wonderful -- except for the ending.
Happy to be here, although not happy about the reason why I'm here
Hold the Line!
#7199
Posté 21 mars 2012 - 12:49
MeldarthX wrote...
G0ldmember wrote...
This "staying civil" and "turning the other cheek" mantra is getting harder and harder to maintain. When I read stuff like this, I wanna rage...just a bit...please?!
www.ecommercetimes.com/rsstory/74668.html"Mass Effect 3" is the highest-rated game of the year and one of the highest-rated games ever, (Michael) Pachter pointed out. "That means that objective reviews think it is just fine, making repercussions highly unlikely."
The players complaining are a vocal minority, he said -- a very small one.
Its more damage control - they do that - we post civil and respectful - show what they write is a load - second they are trying to get as many things to show it in a good light - main stream pubs and a lot of reviews are coming our way.
We have found how just how much game reviews are bought and paid for by this - just smile when you see this because it is making a big difference.
HOLD THE LINE
Yep.
"
- Talk positives as often as possible, but address rumors, innuendo and misinformation. Take the high ground as often as possible and focus on your organization's strengths. "
Source:
http://www.rourkpr.c...ations-help.htm
Hold the line!
#7200
Posté 21 mars 2012 - 12:49
Hydralysk wrote...
Did he just suggest that giving us an alternate ending will make people demand changes to Madden all of a sudden? /facepalmG0ldmember wrote...
This "staying civil" and "turning the other cheek" mantra is getting harder and harder to maintain. When I read stuff like this, I wanna rage...just a bit...please?!
www.ecommercetimes.com/rsstory/74668.html"Mass Effect 3" is the highest-rated game of the year and one of the highest-rated games ever, (Michael) Pachter pointed out. "That means that objective reviews think it is just fine, making repercussions highly unlikely."
The players complaining are a vocal minority, he said -- a very small one.
Yes... yes he did.
He also compaired our concerns with someone wanting to sue James Cameron because the Titanic sank at the end of Titanic.
Mind you, it's an article about the FTC deal in particular and whether or not it's something Bioware/EA can be held accountable for false advertising on a corporate level. I think everyone knew that was a long shot anyway so it's nothing new. Really it has nothing to do with those of us who aren't out to try and sue Bioware or anything -- just trying to work with them as fans and consumers to see improvements in a game that will leave people more satisfied. Something Bioware's done before, at least in terms of using fan feedback in new material for DLCs and future games.
Frankly it's an example of a mag trying to get some hits by 'cashing in' on an issue they barely understand. It's the media blitz, the good and the bad all together. If it's popular and they think it'll get ratings up, they'll slap something up there whether or not it fully understands the current position of any of the parties involved.
Shrug it off.
Keep holding.




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