EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*
#7251
Posté 21 mars 2012 - 01:46
Male
EMT
Hold the Line!
#7252
Posté 21 mars 2012 - 01:46
#7253
Posté 21 mars 2012 - 01:48
beetlebailey123 wrote...
I'm starting to think we won't hear an official announcement until PAX East.
Even so. Keep vocal on the forums and the other media outlets for expression. =)
#7254
Posté 21 mars 2012 - 01:48
MizzNaaa wrote...
Snip
Am I the only Egyptian here? O.o
Perhaps. But we are now one more with you here than we were before you arrived, and that makes all the difference!
Welcome!
#7255
Posté 21 mars 2012 - 01:49
G0ldmember wrote...
atghunter, In your next update, could you give us your own professional view on what the atmosphere would be
like at Bioware? You've talked extensively about how the PR team is in war mode, but what about the developers and its employees? There must bea huge fat pink elephant standing right there at the coffee table.
Its so surreal when reading their twitter accounts, that its like all is good outside, the sun is shining and they are talking about how much fun the MP is. Especially Chris Priestly, the REAL community officer here. Where is he?
Do they know whats happening here or are they blind? Or are all their tweets, messages and emails monitored by some uber Big Brother entity, ready to crack the whip when someone tries to appease the crowd?
Modifié par G0ldmember, 21 mars 2012 - 01:51 .
#7256
Posté 21 mars 2012 - 01:49
Nadtsat wrote...
Dear fellow line holders,
Dear friends,
I have decided to contribute with something fun that could be used and spread to help the more angry of us remain calm and civil.
THIS should be in the OP as some sort of tenet.
#7257
Posté 21 mars 2012 - 01:50
#7258
Posté 21 mars 2012 - 01:51
I was talking to a friend of mine who does not actually play any of the Mass Effect games, but is very well versed in the internet as a whole. I was telling him how awesome the game was so far. He proceeds to turn to me and say "Oh lord you havent hit the ending yet". At first I assumed this was his attempt to make me question the game. But I continued to play unduanted. The game is perfect, I launch the final mission. Everythings going well.
When suddenly. Final push to the Portal. Harbinger hits me and suddenly Maruader Shields is risen up at me. I put him down (I later came to regret this decision).
Then 10 minutes of space magic later, I'm filled with the rage of a thousand suns. Thankfully, this thread exists, with so many intelligent and reasonable people here to share that feeling of betrayal with, i can now put all that energy to good use!
Keep Holding the line people!
#7259
Posté 21 mars 2012 - 01:52
cinderburster wrote...
animadpig wrote...
Siegdrifa wrote...
You kidding ? Patcher is pretty famous in france and french video game media, this guy is treated like "the patcher show" the only things he can predict is the obvious after he read the news that it happened already.
That's a good news if he said all that : )
Why are you willing to believe someone you only saw him on the TV not your own voice? Or, you are that kind people who believe everything told by the policians? Think about the ending of ME3 again and speak out what is your feeling.
I think they're saying that in France, he's watched in a sort of "lol look at THIS guy" way.
Well, I know couple french, they are pretty smart not like this Patcher.
#7260
Posté 21 mars 2012 - 01:53
I am going to play the Devil's Advocate here...
When I think about the ending of the game then it is hard to swallow that a lot players and reviewers still like the game. I think the ending was horrible (finished it yesterday) and wonder why there wouldn't be more people upset by it?
I know that lots of people do not finish games. As a matter of fact, I have lots of games I have bought (in those "nasty" hard-to-avoid Steam sales - ghehe) that I have never even started or just played for a while and then started something else. I know I am not the only one. I didn't have recent numbers, so I tried to google that up.
That's an interesting number. I can only assume that on a forum like this the number is actually much higher, because it is the home to BioWare's fans. So, 90% of the general public doesn't complete the (or any) game. We are unlikely to see them post here, nor be concerned with the ending anyway. Some of the players do actually like the end of ME3, so that means less than those 10% of the ME3 players don't like it. I couldn't find any exact numbers on that preference.Why most people don't finish video games
Let that sink in for a minute: Of every 10 people who started playing the consensus "Game of the Year," only one of them finished it.
How is that? Shouldn't such a high-rated game keep people engaged? Or have player attention spans reached a breaking point?
Who's to blame: The developer or the player? Or maybe it's our culture?
The correct answer is, in fact, all of the above.
It makes me wonder if that "less than 10%" is significant enough to make it worth to implement a fix or DLC for the ending.
#7261
Posté 21 mars 2012 - 01:54
Another German N7 Soldier holds the line.
Modifié par FliegenkillerX, 21 mars 2012 - 01:55 .
#7262
Posté 21 mars 2012 - 01:54
#7263
Posté 21 mars 2012 - 01:55
Please check out this group and join in.
http://social.biowar.../user_group.php
Thank you for your time.
#7264
Posté 21 mars 2012 - 01:55
That sounds like a lot of speculation to me. As far as gamers finishing the thing at home. Nice ideas though.
#7265
Posté 21 mars 2012 - 01:56
wheelierdan wrote...
red is an odd choice for a stay calm message, dont you think?
Not if you subscribe to the indoctrination theory.
#7266
Posté 21 mars 2012 - 01:56
#7267
Posté 21 mars 2012 - 01:58
beetlebailey123 wrote...
Bumping this... I think it's important it's worth a look.
https://twitter.com/...184190568177664
I think they mean that it's only been two weeks since the game released, which they consider too soon to give us an official response. They say they are waiting until more players have a chance to finish. It's still the waiting game.
And we're still holding!
#7268
Posté 21 mars 2012 - 01:58
http://www.bbc.co.uk...nology-17444719
#7269
Posté 21 mars 2012 - 01:58
shephard987 wrote...
Alright guys, while it's nice that a lot of us are posting our name age and whatever,
this doesn't have anything to do with this thread.
If you'd like to let them know all this, create a poll and do it there.
Otherwise this gives the moderators ample reason to stop this thread.
On another issue.
What's ATG thinking about this twitter feed thing going on at the moment?
I'd be happy to hear some opinions on that from anyone else as well.
Thank you
Hold the Line
Some of these questions are fun to answer as they allow me to speculate as much as everyone else.
We have firmly established that Bioware/EA has every conceivable PR lockdown measure going they can. Problem is, they have to keep responding to tweets or they will get called out for it.
Imagine that you are at a desk and all day long people are calling you about the sixteen setting toaster that burns your toast on all sixteen settings. How many times do you think it takes before that person gets so frustrated saying "thank you for your input" they blurt out "some people like 16 different types of burnt toast!"
The PR guys are walking on eggshells trying not to stir anything up (look at Sunday night). The twitter thing is probably just someone needing to blow off steam and chose the wrong way to do it.
Social Media, meet Bunker. Bunker, enjoy meeting Social Media
As always, stay strong, stay passionate (yet civil), and let your voice be heard no matter where you stand!
Hold the Line!
#7270
Posté 21 mars 2012 - 01:59
AngryFrozenWater wrote...
Great thread. It has taken me a while to read the original post. This thread is now about 290+ pages, so I really appreciate that one. Thanks.
I am going to play the Devil's Advocate here...
When I think about the ending of the game then it is hard to swallow that a lot players and reviewers still like the game. I think the ending was horrible (finished it yesterday) and wonder why there wouldn't be more people upset by it?
I know that lots of people do not finish games. As a matter of fact, I have lots of games I have bought (in those "nasty" hard-to-avoid Steam sales - ghehe) that I have never even started or just played for a while and then started something else. I know I am not the only one. I didn't have recent numbers, so I tried to google that up.That's an interesting number. I can only assume that on a forum like this the number is actually much higher, because it is the home to BioWare's fans. So, 90% of the general public doesn't complete the (or any) game. We are unlikely to see them post here, nor be concerned with the ending anyway. Some of the players do actually like the end of ME3, so that means less than those 10% of the ME3 players don't like it. I couldn't find any exact numbers on that preference.Why most people don't finish video games
Let that sink in for a minute: Of every 10 people who started playing the consensus "Game of the Year," only one of them finished it.
How is that? Shouldn't such a high-rated game keep people engaged? Or have player attention spans reached a breaking point?
Who's to blame: The developer or the player? Or maybe it's our culture?
The correct answer is, in fact, all of the above.
It makes me wonder if that "less than 10%" is significant enough to make it worth to implement a fix or DLC for the ending.
Then there is the arguement - of the subclasse - RPG gamers - while not as big as said casual - FPS shooter gamers.......*I play all; love all kinds of gaming but most of all RPG*
They have done polls on RPG gamers; and its flipped - ave is about 90% play the game to the end. BW/EA went for a slightly bigger market with each Mass Effect.
I can say without a doubt more than 10% of people that bought Mass Effect 3 has beaten it. I would dare say at least 50%+ has beaten it or at least 60%.
I'm being cautious - EA actually has the numbers - as you're connected to origin when you beat it - they know % of who've beaten the game - they can only use this excuse for a little while longer - its a stall tatic.
HOLD THE LINE
#7271
Posté 21 mars 2012 - 01:59
DoctorCrowtgamer wrote...
Deathfromabo,Welcome to a world of pain not known outside of watching The Room.
Please check out this group and join in.
http://social.biowar.../user_group.php
Thank you for your time.
That link doesn't take me to the group. Just thought you should know.
#7272
Posté 21 mars 2012 - 01:59
wheelierdan wrote...
red is an odd choice for a stay calm message, dont you think?
I think it might be a meme reference.
But yes, blue would be a better choice. Much more calming.
#7273
Posté 21 mars 2012 - 01:59
Thank you for the insight. I've always been a freelance graphic designer because I want to avoid corporate culture. It definitely soothes the mind.SkaldFish wrote...
I've also posted this to the ME3 ending "megathread" as well as making it available as a blog post here.
Just a few words of encouragement:
First: I think I may sometimes come across as some kind of know-it-all. The fact is I don't know very much about very much at all -- a fact that becomes clearer with each passing year. But, having been a practicing graphic artist, then working as a project manager, IT manager, programmer, software architect, and finally enterprise architect, over a 33-year career, I do think I understand corporations, and especially software product companies. So what I'm about to say isn't a posterior pull.
I see quite a few posts since yesterday from people who are either discouraged by the silence or are concluding "It's over" or some similar sentiment. In response, I'd like to make a few points that I hope will provide insight that encourages continued patience and resolve.
My disclaimer? Simple, in spite of long-term exposure to lots of corporate cultures, I could easily be wrong. The decision could already be made, and all that's left is a date to trigger an announcement. But it's opinion informed by experience. It's somewhere above a wild-ass guess and somewhere below insider information. So, for what it's worth:
- This will take time. It just will. Never forget that. I'm not the first to say that, but it bears repeating. Nothing happens quickly in a corporate environment. Nothing. This is especially true in an acquired business unit of a larger corporation. It's likely that there are "urgent" meetings regarding the ME3 ending whose reminders haven't even come up on calendars yet. We like to think we must be the only thing on BioWare executives' minds right now, but that's just not going to be the case.
- A company is not a hive mind. While this isn't the only issue on the executives' plates, some key decision makers and other key players at BioWare have not been able to think of anything BUT this issue since customers began to finish the game and discuss their experiences. That focus does not mean they are able to take any official action or make any statement, even if they personally feel they know what course should be taken. Escalation processes, market analysis timetables, change management procedures, and communication approval protocols are just a few of the hurdles that have to be crossed before any message can go out. Even if key decision makers have already reached a consensus (which is doubtful), they can't just pick a person to fire up a laptop and push out an email. It's also likely that there are internal power structures on both sides of this issue. The apple cart will have been upset, and some may be fighting to retain or gain credibility that earns them the right to be heard within the corporate culture.
- This is serious. There can be little doubt that BioWare, as they have said, are taking this seriously. If they had foreseen the possibility of this level of negative reaction, they would have prepared statements designed to close the door quickly, and these would have been issued immediately. (Microsoft, for example, folllows this approach whenever they plan to announce discontinuation of a product, and they execute the plan with precision.) Instead, the first official statement from BioWare didn't appear for days, and both it and subsequent statements -- even firefighting statements like the Facebook statement -- have been careful to leave options open. This is the behavior of a company that was blindsided to some degree and is very carefully weighing its options. This takes time (but not months of time), because...
- This is all about impact analysis. They're not weighing all the details of all the possible actions they could take. That would require many weeks of detailed analysis. They're weighing the impact of a small set of broadly framed approaches, like "continue with original post-release plan," looking at short- and long-term revenue impact, brand impact, and impact on their core demographics, across all their sales channels. While this doesn't take months, it brings together decision makers from multiple departments and involves unplanned expenditures from multiple cost centers. Issues surrounding that kind of collision of varying perspectives, goals, and budgets is not something that gets resolved quickly or in a single meeting.
- Silence is a good thing. The fact that we hear very little outside of approved channels, and misstatements are VERY quickly corrected, is a very strong indication that this is now designated a corporate-level public relations issue. Depending on BioWare's corporate culture, there have been company-wide team/department/business unit meetings, or perhaps minimally internal memos, detailing very clear and enforceable restrictions on employee communication on this subject outside the company until a decision has been made.
- None of this is personal. While I'm sure there are employees at BioWare who are angry or frustrated or feel insulted or disappointed or sad (and we've seen evidence of that on Twitter), that will never cross the corporate barrier, and I can assure you that no publicly-held corporation that wants to survive will ever make decisions based on personal feelings. The decision we hear will be based solely on factors related to revenue, market demographics, and public relations. The good news there is that all three of those factors are inextricably tied to us as consumers, and that's the main thing I urge you to remember.
Don't be discouraged. Don't fall silent. Don't let the natural tendency towards cynicism lure you into fatalism.
Even when the first response comes, don't let it be an "off" switch. Compare it with what we're asking for. If there are gaps, say "what about [these things]?" It's not over until each one of us decides s/he is satisfied with the result.
Hold the line!
#7274
Posté 21 mars 2012 - 01:59
G0ldmember wrote...
*snip*
Do they know whats happening here or are they blind? Or are all their tweets, messages and emails monitored by some uber Big Brother entity, ready to crack the whip when someone tries to appease the crowd?
SkaldFish's excellent post touched on this: http://social.biowar...ex/10084349/288
Edit: Someone beat me to it.
Modifié par Nithe, 21 mars 2012 - 02:01 .
#7275
Posté 21 mars 2012 - 02:01
For those who would prefer holding the line, I made this variation...
Both these images are rebloggable / retweetable from
This tumblr post and this one
Or from this twitter account
HOLD THE LINE FOLKS!




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