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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#7326
OneWithTheAssassins

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FliegenkillerX wrote...

DoctorCrowtgamer wrote...

Bioware is now saying that they are hearing from tons of people who liked the ending. I have to ask if that is so then why are they putting so much energy into trying to win us back and get us to buy their DLC and why have so many stores marked down the price and why are they offering refunds for open games if only a few people don't like the ending.

Please check out this group and join in.

http://social.biowar.../user_group.php

Thank you for your time.


just to call the numbers:
Support-Ending: 550 likers on Facebook
Retake ME: about 50.000 likers on Facebook

A tons of people?!

There feeling the pressure.

#7327
Pandoravv3

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OMTING52601 wrote...

IMO, it doesn't matter what *some* media sites print about the dissatisfaction. If someone reads one of those articles, or hears about it on the news and googles it, they'll find several pages filled with actual commentary from actual unsatisfied customers where they will likely find the better detailed reasons behind the discontent.

I don't agree with what some folks say they want, or don't, but I do agree that I paid for a product, which at this time, failed to deliver the goods. I want my choices to matter through to the end, not just up to the point where a plot device of any kind arbitrarily decides my choice, my playing of the game, should no longer matter, FWIW, YMMV.

I also want those players who are okay/good/great with the current end to be able to have that, as well. LOL, I guess I figure if they can get their cake, I should too :D


Not to mention, while good news is infinitly preferable, even bad news helps the cause a bit. The more this gets out there, the more chance it will be picked up by major news networks (which it is just started to happen). Even if the news says were a tiny minority of immature children, it still gets out that there IS a problem, and we've just started to see stakeholders take notice. In fact since major networks really started to seriously cover it (aka today) their stock has already fallen 30 cents! Especially since EA is really worried about their stock right now, we've definitly sent them a huge message!

Hold the line, for non space magic :wizard:

Modifié par Pandoravv3, 21 mars 2012 - 02:39 .


#7328
OneWithTheAssassins

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Nadtsat wrote...

MeldarthX wrote...

GUYS AND GALS!!! Its that time again

Please keep everything respectful; civil.......pleast DON'T EMBED PICTURES - as they can use it as a way to lock a forums......link the pictures instead


HOLD THE LINE


The two blue pictures have been removed.
They were taking a lot of space indeed.
I thank your alertness!

Can you make them as banners too? Both red and blue? It would be great support.

#7329
Nadtsat

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OneWithTheAssassins wrote...

Nadtsat wrote...

MeldarthX wrote...

GUYS AND GALS!!! Its that time again

Please keep everything respectful; civil.......pleast DON'T EMBED PICTURES - as they can use it as a way to lock a forums......link the pictures instead


HOLD THE LINE


The two blue pictures have been removed.
They were taking a lot of space indeed.
I thank your alertness!

Can you make them as banners too? Both red and blue? It would be great support.


You mean 620px X 32px post-signature banners?

Modifié par Nadtsat, 21 mars 2012 - 02:42 .


#7330
Carnage752

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MayaBalrin wrote...

This is my first time posting to the forums here on Bioware.
Well other than answering a few polls saying I can't stand the ending.

I finished my first and only play through Sunday March 11. I gave it some time
to sink in thinking that my disappointment in the endings ( I replayed the last
20 minutes three time to see all endings) was not merely my disappoint at the
series ending. It wasn't.

I then took to the internet thinking maybe it was only me and discovered that
many other felt the same way. My phone died twice because I spent the better
part of the evening trolling sites and this forum at someplace I had limited
internet access, for information. Still I remained silent in my support.

No longer will I remain silent. The endings are horrible on so many levels. And
I'm telling you from a writers perspective (I have a couple books published)
when you write you take what your fans feel into consideration. You agonize
over the ending and make sure that the actions fit the characters you've
created. And if you don't you should.

So please listen to us Bioware. I loved the game just not the ending. Please
create one that does your story/game the justice it deserves.

I know in this road will be long. I
know it may have a sad ending. I will hold out hope and I will… Hold The Line.

Welcome to the line. Keep it civil, but keep it strong. Every voice counts and will be needed.

#7331
Vanni127

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Apologies fellow soldiers. I've been busy with other stuff, but now the Chicago fleet is once again checking in.

It may have only been two weeks, but we've accomplished much. Let's do more and show EAware just how serious we are.

Our Choices Matter! Hold The Line!

#7332
Liraelx

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Can't even begin to read the whole thread so don't know if this has been said before, but:

Copy-pasted from my post on the suggestions thread, this is IMO the essence of the problem with the endings:

Providing Shepard with only three options and leaving some players thinking 'but why didn't Shepard just do x instead?' is, from a story telling perspective, shameful, as it cheapens the characters the developers and the player have so lovingly created by turning them in to the cliche horror movie protagonists walking off in to the dark alone when they know there's something out there that's trying to kill them. If Shepard explores every option available to him/her and still fails, fine, s/he did their best and it just wasn't enough. But forcing the player to chose an option they wouldn't take when they can easily think of a better way to resolve things turns their characters in to idiots, and audiences don't like idiots. It's the difference between a story and a franchise that lives on for generations to come, and one that everyone will have forgotten about a year later.

If this sentiment rings true with others as well, could this argument be used to convince those who just think we want a happier ending that that is not necessarily the case? Also, a lasting franchise = more money for EA and Bioware, and this is why I think it may not last in its current state.

In any case, here to help if in any way I can! I also discussed and watched the ending videos with a friend today who hadn't played Mass Effect before and she was just as confused and dissatisfied as the rest of us (minus the emotional investment).

#7333
Siegdrifa

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OneWithTheAssassins wrote...

FliegenkillerX wrote...

DoctorCrowtgamer wrote...

Bioware is now saying that they are hearing from tons of people who liked the ending. I have to ask if that is so then why are they putting so much energy into trying to win us back and get us to buy their DLC and why have so many stores marked down the price and why are they offering refunds for open games if only a few people don't like the ending.

Please check out this group and join in.

http://social.biowar.../user_group.php

Thank you for your time.


just to call the numbers:
Support-Ending: 550 likers on Facebook
Retake ME: about 50.000 likers on Facebook

A tons of people?!

There feeling the pressure.


I wonder how many people avoid the coffe lately (both side, Bioware included).
(real question).

#7334
BostonVamp

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This looks recent - have y'all seen this?

http://www.gadgetrev...ontroversy.html

#7335
Ytook

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shygravel wrote...

Ytook wrote...

Can anybody tell me how to add one of those banners to my posts? Sorry, I'm a tad new at this.


No worries! :)

This thread has a full list of Retake ME3 banners in the OP (scroll down, the OP is long) and if you look beneath the banners themselves you'll see a sweet little tutorial on how to add them to your signiture. It's how I finally figured it out myself. Hope this helps!

social.bioware.com/forum/1/topic/355/index/9851623


Thanks a bunch good sir/madam :)

#7336
Shelpa

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This post is simply excellent; in a strange way, it gives me hope in the form of understanding. Most of us don't get this whole PR rubbish, and frankly, I don't think that we should have to. [idealistic viewpoint coming up] In a world which wasn't ruled by greedy corporation, we wouldn't *need* PR to do damage control. Hell, we probably wouldn't have these endings ! [/idealistic nonsense] More importantly, thank you to you for posting these, and thank you to the Hunter for giving us some hope in this battle.

#7337
Virginia Blend

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Can anyone tell me where we stand after the twitter announcement?

I'm Holding the Line but what do their statements mean? Is that their final answer?

#7338
mi_dad

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Virginia Blend wrote...

Can anyone tell me where we stand after the twitter announcement?

I'm Holding the Line but what do their statements mean? Is that their final answer?


I would bet the farm atghunter would say it is a way to see if they can demoralize us. 

Hold the Line

Modifié par mi_dad, 21 mars 2012 - 02:46 .


#7339
Carnage752

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BostonVamp wrote...

This looks recent - have y'all seen this?

http://www.gadgetrev...ontroversy.html

No offense, but if Bioware were to call out someone to be their "whiny fan", it would be him. He sounds more like he's complaining the game didn't cater to his every want rather than the endings were completely horrible.

#7340
tariq071

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Virginia Blend wrote...

Can anyone tell me where we stand after the twitter announcement?

I'm Holding the Line but what do their statements mean? Is that their final answer?


Which one , they have been announcing and denouncing quite a bit lately, hard to keep the track?

#7341
animadpig

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http://social.biowar...25/polls/29964/

I have post this poll last night. If you have not vote yet, I hope you can vote. I believe this is one of most important feedback that Bioware/EA would like to hear and reply.

Hold the line!

#7342
redknight38

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Delurking to just wonder about the ending as well. I know it's only been a week and a half or so and that "traditional" corporate responses take time but... clearly, in the age of social media that is no longer viable.

I disconnected from this whole ME3 issue for most of the weekend but looking at it again now, it's degenerating almost into a farce. A bunch of "kids" or "gamers" or "nerds" is making Bioware/EA look like the very stereotype of an unresponsive corporation with a hostile relationship with its customers (that is, until it wants your money). The fact that its made it to mainstream media is going to turn this into a cocktail party joke or turn Bioware/EA into a case study in failed PR tactics in the social media age for future MBAs.

I understand that things take time with corporations but I am just wondering why they don't just pull the plug on the whole issue and end it. It doesn't bode well for brand loyalty that "defending" Bioware/EA involves mocking or belittling angry customers, enraging them some more. I really do wonder why Bioware/EA doesn't try to lean on some of the larger videogame sites and reviewers to just tamp down and let this die away.

Really, keeping quiet and trying to figure out the magical phrase or perfectly worded press release that will appease the people who hate the ending is just not going to work. Nothing short of a new ending will, it seems. So why not just a) announce that no endings will be made, lose the current fans, hope there's not that many of them, and try to find new ones?  Or B) announce there will be new endings and just end this ludicrious "crisis?"

Is this what Hudson meant by "lots of speculations?" Us wondering how messed up Bioware/EA PR and quality control is? Because I have to say, the main thing I find myself "speculating" about is how in the world those endings were allowed into the final game.

Modifié par redknight38, 21 mars 2012 - 02:52 .


#7343
DuneMuadDib

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Have they said anything beyond "we want more people to finish the game" and "we have plenty of players who are happy with the end?" Neither of those statements sound final, just a stall tactic in the former and an attempt to mute our voice in the latter.

Hole the Line!

#7344
wheelierdan

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Carnage752 wrote...

BostonVamp wrote...

This looks recent - have y'all seen this?

http://www.gadgetrev...ontroversy.html

No offense, but if Bioware were to call out someone to be their "whiny fan", it would be him. He sounds more like he's complaining the game didn't cater to his every want rather than the endings were completely horrible.


i have to agree he didnt seem to like anything. Idon't expect every single thingin the game to cater to me, i dont have to like everything.  all i want is for the end to make sense.  wouldnt change anything else, i even forgave the quest log.

#7345
LeoSpike

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Over 40 pages of posts to get through before I could post this. Thanks to ATG for his continued participation.

For those who are pinning their hopes on PAX...and for everyone who posts in this thread, a certain amount of paranoia is a good thing, and I want to foster that a little bit. This issue is not being ignored by BioWare, EA or EA's shareholders. Let me explain. I'm sure ATG will correct me if I'm misleading or flat-out wrong. A thought on PAX further on.

This kind of issue gives PR firms, psychoanalysts and consultants great information. EA's PR book may be from the pre-social media era, but they hire professionals who learn fast. They watch forum threads just like this one, and gauge reaction to every move they make, whether a misstep or a planned inflammatory blab. They use our reactions to paint a new psychological profile for the social media era and actively research ways to cooperate, diffuse, circumvent, or actively confront.

Stay as civil as you can at all times. What we want is to show a consistent attitude without straying from our main discussion points and what we want for ME3. If we stay calm and consistent, we give their professional analysts nothing to use against us. Right now they're using old tactics. Don't give them any new information to use to form new strategies to deflect or dismiss us.

As for PAX, they have an opportunity. If they decide to issue the statement we're waiting for, then good. If by chance they don't then what? Whatever they decide what will our reaction be? Are we going to jump for joy? Give up? Become sullen or just explode? Whatever you choose never doubt that this thread is being watched carefully. The folks participating here are a powerful force. Returned games are a statement, canceled subs are a statement. It's all being watched for information to help EA in the longer term. We look at the short term goal, to get the endings and fixes we think ME3 deserves. Most likely, in those corporate hallways, there's more going on than that. We're also trying to get a change in company culture for future games, not just ME3. Stick together, be coherent, and ignore any random insults or snark. Stay focused. In the words of a great ex C-Sec officer:

"If you yell loud and long enough eventually someone will come over to see what all the fuss is about."

Well, we're there. BioWare claims they are listening. Our continuing message has to not only be clear and consistent, but also looking forward in a positive way. So when you interact with those of a differing opinion, or a forum staffer who may feel threatened by a negative tone, remember that EA/BioWare has stated they are not done with this franchise. How we are received may shape whatever next game they have planned. Try and keep the emotion to a level where they know you're sincere, but won't dismiss you because you're raving or using a wall of capital letters.

The gaming industry is looking at how this plays out, and other companies may want to take advantage of the back and forth to change their next line of games to be more competitive and capture some of our business. We have more influence than we think. Don’t let anyone tell you otherwise. In the current economy of risk/reward a group like ours is worth paying attention to.

We Hold the Line not only for ME3 but for future games too.

#7346
Carnage752

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redknight38 wrote...

Delurking to just wonder as well. I know it's only been a week and a half or so and that "traditional" corporate responses take time but... clearly, in the age of social media that is no longer viable.

I disconnected from this whole ME3 issue for most of the weekend but looking at it again now, it's degenerating almost into a farce. A bunch of "kids" or "gamers" or "nerds" is making Bioware/EA look like the very stereotype of an unresponsive corporation with a hostile relationship with its customers (that is, until it wants your money). The fact that its made it to mainstream media is going to turn this into a cocktail party joke or turn Bioware/EA into a case study in failed PR tactics in the social media age for future MBAs.

I understand that things take time with corporations but I am just wondering why they don't just pull the plug on the whole issue and end it. It doesn't bode well for brand loyalty that "defending" Bioware/EA involves mocking or belittling angry customers, enraging them some more. I really do wonder why Bioware/EA doesn't try to lean on some of the larger videogame sites and reviewers to just tamp down and let this die away.

Really, keeping quiet and trying to figure out the magical phrase or perfectly worded press release that will appease the people who hate the ending is just not going to work. Nothing short of a new ending will, it seems. So why not just a) announce that no endings will be made, lose the current fans, hope there's not that many of them, and try to find new ones? 



Or B) announce there will be new endings and just end this ludicrious "crisis?"

Combination of economic and PR factors. They have to worry about sales, PR investors, stocks....

This isn't going to come down to appeasing their fans. This is going to come down to which route will cost them less money and PR. We have to make sure they choose sales and fans over the immediate benefit of investor security, which will quickly fall.

Modifié par Carnage752, 21 mars 2012 - 02:53 .


#7347
DuneMuadDib

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redknight38 wrote...

Delurking to just wonder about the ending as well. I know it's only been a week and a half or so and that "traditional" corporate responses take time but... clearly, in the age of social media that is no longer viable.

I disconnected from this whole ME3 issue for most of the weekend but looking at it again now, it's degenerating almost into a farce. A bunch of "kids" or "gamers" or "nerds" is making Bioware/EA look like the very stereotype of an unresponsive corporation with a hostile relationship with its customers (that is, until it wants your money). The fact that its made it to mainstream media is going to turn this into a cocktail party joke or turn Bioware/EA into a case study in failed PR tactics in the social media age for future MBAs.

I understand that things take time with corporations but I am just wondering why they don't just pull the plug on the whole issue and end it. It doesn't bode well for brand loyalty that "defending" Bioware/EA involves mocking or belittling angry customers, enraging them some more. I really do wonder why Bioware/EA doesn't try to lean on some of the larger videogame sites and reviewers to just tamp down and let this die away.

Really, keeping quiet and trying to figure out the magical phrase or perfectly worded press release that will appease the people who hate the ending is just not going to work. Nothing short of a new ending will, it seems. So why not just a) announce that no endings will be made, lose the current fans, hope there's not that many of them, and try to find new ones? 

Is this what Hudson meant by "lots of speculations?" Us wondering how messed up Bioware/EA PR and quality control is? Because I have to say, the main thing I find myself "speculating" about is how in the world those endings were allowed into the final game.


Or B) announce there will be new endings and just end this ludicrious "crisis?"


I'd guess that if they try to pressure sites to not report or tamp us out and that gets leaks it would be a PR nightmare for them, so that would be a bad move on their part.  As for not giving us an answer sooner than they have/will it might just be them hoping we get worn out and it becomes a non-issue.

Hold the line and keep the pressure on them so they know this won't just quietly go away and we'll get somewhere.

#7348
Nadtsat

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OneWithTheAssassins wrote...

Nadtsat wrote...

MeldarthX wrote...

GUYS AND GALS!!! Its that time again

Please keep everything respectful; civil.......pleast DON'T EMBED PICTURES - as they can use it as a way to lock a forums......link the pictures instead


HOLD THE LINE


The two blue pictures have been removed.
They were taking a lot of space indeed.
I thank your alertness!

Can you make them as banners too? Both red and blue? It would be great support.


I'm working on it!

#7349
mi_dad

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LeoSpike wrote...

Over 40 pages of posts to get through before I could post this. Thanks to ATG for his continued participation.

For those who are pinning their hopes on PAX...and for everyone who posts in this thread, a certain amount of paranoia is a good thing, and I want to foster that a little bit. This issue is not being ignored by BioWare, EA or EA's shareholders. Let me explain. I'm sure ATG will correct me if I'm misleading or flat-out wrong. A thought on PAX further on.

This kind of issue gives PR firms, psychoanalysts and consultants great information. EA's PR book may be from the pre-social media era, but they hire professionals who learn fast. They watch forum threads just like this one, and gauge reaction to every move they make, whether a misstep or a planned inflammatory blab. They use our reactions to paint a new psychological profile for the social media era and actively research ways to cooperate, diffuse, circumvent, or actively confront.

Stay as civil as you can at all times. What we want is to show a consistent attitude without straying from our main discussion points and what we want for ME3. If we stay calm and consistent, we give their professional analysts nothing to use against us. Right now they're using old tactics. Don't give them any new information to use to form new strategies to deflect or dismiss us.

As for PAX, they have an opportunity. If they decide to issue the statement we're waiting for, then good. If by chance they don't then what? Whatever they decide what will our reaction be? Are we going to jump for joy? Give up? Become sullen or just explode? Whatever you choose never doubt that this thread is being watched carefully. The folks participating here are a powerful force. Returned games are a statement, canceled subs are a statement. It's all being watched for information to help EA in the longer term. We look at the short term goal, to get the endings and fixes we think ME3 deserves. Most likely, in those corporate hallways, there's more going on than that. We're also trying to get a change in company culture for future games, not just ME3. Stick together, be coherent, and ignore any random insults or snark. Stay focused. In the words of a great ex C-Sec officer:

"If you yell loud and long enough eventually someone will come over to see what all the fuss is about."

Well, we're there. BioWare claims they are listening. Our continuing message has to not only be clear and consistent, but also looking forward in a positive way. So when you interact with those of a differing opinion, or a forum staffer who may feel threatened by a negative tone, remember that EA/BioWare has stated they are not done with this franchise. How we are received may shape whatever next game they have planned. Try and keep the emotion to a level where they know you're sincere, but won't dismiss you because you're raving or using a wall of capital letters.

The gaming industry is looking at how this plays out, and other companies may want to take advantage of the back and forth to change their next line of games to be more competitive and capture some of our business. We have more influence than we think. Don’t let anyone tell you otherwise. In the current economy of risk/reward a group like ours is worth paying attention to.

We Hold the Line not only for ME3 but for future games too.


This forums needs a like button

#7350
skarocksoi

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I signed up for an account just to throw in my support. Like many others, I thought the game was fantastic as I played through, a masterpiece of modern videogaming that tugged at all of my emotions with each little vignette of my favorite digital comrades, both past and present. I went into the final battle expecting my hours upon hours of game play and arduous choices to play out in some grand battle and wrap up what would have been a defining sci-fi trilogy for this generation.

Instead, as I progressed through the final moments of my journey, and instead of getting feelings of exhilaration and satisfaction I found confusion and disappointment. After seeing my ending (green was my flavor), I was so confused that I actually thought that I had done something wrong, made a wrong choice somewhere, or maybe didnt collect enough war assets to earn me the best ending possible, just to find out that none of it mattered and the only "best possible" ending is to let our good friend Marauder Shields end Shepard and save us all.

I was very happy to find out that I wasn't the only one this upset by the ending and while I've resigned myself that there may be no better ending provided by BW, my own imagination (and that fantastic "Animal House" youtube vid) has provided me with a fitting end to Shepard's mission. But hope springs eternal, which is why I proudly join this amazing movement you all have created here and wish to say:

Hold the Line.