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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#7851
Jessica Merizan

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Gespenst wrote...

Jessica Merizan wrote...

questions the community would like answers to. I unfortunately, cannot give you an estimated time of when those will be answered due to various logistical timing reasons


This worries me somewhat - you do know that the issue we have isn't that we "don't get" the ending right?


Yes. My documents are incredibly thorough. And there isn't an "issue" - it's complicated and many people have different reasons. But yes, I hear you and we're working as quickly as we can on this. 

#7852
dorktainian

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for me it's not the will to finish the game which is lacking, but any real enthusiasm for replaying it. Now that didnt happen with ME 1 & 2 because the replayability factor was high - but it's completely missing with ME3. Thats not saying it aint a good game it's just the ending makes absolutely no sense in the context that it exists in at the moment. I suppose I feel a little bit cheated by this fact.

#7853
wolfeye7

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Jessica, thank you for your wonderful and supportive replies.

WE LOVE the fact that you take time out of your day to join us on the forums and show that someone is listening. I apologise if anything stated here has appeared mean of hurtful - we are simply passionate about the game and feel somewhat betrayed.

Unfortunately speculating, analyzing whatever little info you guys let out and trying to make sense of it is the only real thing we can do right now. I hope you understand we don't dissect what you say because we have any ill intentions, we're simply trying to understand what is going on.

Thank you again,
Hold the line.

#7854
lanep25

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cApAc aMaRu wrote...

What do you fail ending guys think of my fail face import banner?


It's an unfortunate technical problem that hopefully with be solved. But I sincerely feel there's bigger problems on the table that need to be resolved.

#7855
Reptilian Rob

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Jessica Merizan wrote...

This is probably not my place to say this, but I really feel bad about Casey's statement. That's just the way he talks (it's seriously awkward having one on one conversations with him in his office sometimes, but for the most part he's hugely inspiring). He put a lot of thought into it and I read over it and gave him my support. In previous companies I've worked for, the leadership NEVER writes their own statements. Someone from (yes) PR wrote them at my previous jobs. But at BioWare, Casey, Aaryn, Mark, Ray, they all write their own statements and it comes from them.

Sometimes even guys like Casey need people to trust that he has good intentions even if his language doesn't resonate.

I'm not being rude to anyone, but I fail to see how this gets misinterpreted. Really, honeslty, how can you not take this as a flat out, bold lie. If you don't know the end of your game enough to describe it in detail, then maybe that isn't your calling in life.

Posted Image

#7856
Enichan

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Jessica Merizan wrote...

3) The above rule is quite simple. 90% of consumers will passively engage in the product through consumption (such as playing a video game). They might lurk on forums or read articles. 9% of these people will take it a step further and actively engage in discussions and talk. These are the people that you rely on for WOM sales (word of mouth). They'll "like" a post on Facebook, share it to their wall, reply to a forum thread, RT or reply to something on Twitter. Then you have people who take it one step further and create content based on the original product. These are your fan artists, cosplayers, and even as simple as someone who starts a forum thread or makes a youtube video.

I wanna address something while this thread is still going through late night/early morning sluggishness. This is my issue with the "vocal minority" thing exactly, the press and other opponents to the movement is for the most part running with this and acting like the 9% are completely different from the silent majority.

I've talked to at least 9 of my friends who've finished ME3 and absolutely revile the ending. One of them was cursing to me on IMs last night, saying he wanted to replay ME1 and 2, but what's the point with an ending like that? None of them like the ending, they all hate it, but only 1 of them has made any move to support this movement, and he did it by only liking the Facebook page.

Sure, that's not a significant sample size to extrapolate meaningful data from, but it sure might serve as an indicator that for everyone posting here there might be another 9 or 10 people who hate the end but are keeping mum.

Modifié par Enichan, 21 mars 2012 - 10:00 .


#7857
VAIOMANIAC

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Jessica Merizan wrote...

This is probably not my place to say this, but I really feel bad about Casey's statement. That's just the way he talks (it's seriously awkward having one on one conversations with him in his office sometimes, but for the most part he's hugely inspiring). He put a lot of thought into it and I read over it and gave him my support. In previous companies I've worked for, the leadership NEVER writes their own statements. Someone from (yes) PR wrote them at my previous jobs. But at BioWare, Casey, Aaryn, Mark, Ray, they all write their own statements and it comes from them.

Sometimes even guys like Casey need people to trust that he has good intentions even if his language doesn't resonate.



Yeah common problem in politics as well might I suggest Casey employes Mitt Romneys speaking coach a man that saids nothing but still wins state after state.

Modifié par VAIOMANIAC, 21 mars 2012 - 10:02 .


#7858
ReavousX

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cApAc aMaRu wrote...

Jessica Merizan wrote...

cApAc aMaRu wrote...

Jessica Merizan wrote...

But this BioWare PR damage control stuff is ridiculous. How can we expect to have a conversation about this when people are slinging around jargon that frankly none of our PR professionals have ever even heard of. You're making yourselves paranoid and rejecting anything we have to say. It's one thing to be skeptical (as a consumer, it's smart to be an informed buyer) but it's another thing to lead yourself to believe that someone is actively trying to pull the wool over your eyes.

And any PR person would tell you this entire post is a mistake to write and publish.



So PR doesn't know their jobs, but don't want you talking to the community. No wool huh?


And this my friends is the best example of what I was describing in my post. Not interested in debating but I couldn't have made up a better case study for my words getting picked apart and twisted in a manner that I did not intend.


EA analyses hundreds of user metrics on us, and you tell us we shouldn't be critical of your companies behaviour. I am horribly disappointed with my experience with Mass Effect 3, and with the response to its problems. One in particular. And I've been talked down to by support staff, by Chris' 'helpful guide to patching', and I don't see any reason why we SHOULDN'T pick apart the responses we get.



Sounds like you're taking out a separate issue on Jessica here.  There's no need to pick a fight and antagonize.  That doesn't further your personal cause, Retake's cause, or help anyone.  We benefit much more by remaining calm and civil.

#7859
RobinEJ

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@Jessica
Sorry, but you should understand us - we have no official information from Bioware, no response to our expectations, so we are analyzing what we have and speculating..
OK I'm EDITED post! :)
I want to keep it civil.

Modifié par RobinEJ, 21 mars 2012 - 10:34 .


#7860
BalooTheBear

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@Jessica - final question and I know this will be one you probably can't answer but is there anytime scale that you can give us as to when you guys will have something to tell us. Just a yes or no really?

#7861
Lil One

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Regarding "vocal minority", many people, me included, have stepped out from being silent lurkers to actually coming forth, all due to this issue. At first I thought it was just me, but then I realised (searching the net before here) that I was far from alone, and so I stepped up here.

#7862
ReavousX

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Reptilian Rob wrote...

Jessica Merizan wrote...

This is probably not my place to say this, but I really feel bad about Casey's statement. That's just the way he talks (it's seriously awkward having one on one conversations with him in his office sometimes, but for the most part he's hugely inspiring). He put a lot of thought into it and I read over it and gave him my support. In previous companies I've worked for, the leadership NEVER writes their own statements. Someone from (yes) PR wrote them at my previous jobs. But at BioWare, Casey, Aaryn, Mark, Ray, they all write their own statements and it comes from them.

Sometimes even guys like Casey need people to trust that he has good intentions even if his language doesn't resonate.

I'm not being rude to anyone, but I fail to see how this gets misinterpreted. Really, honeslty, how can you not take this as a flat out, bold lie. If you don't know the end of your game enough to describe it in detail, then maybe that isn't your calling in life.

Posted Image


That's not even the statement she's talking about.  She means the stickied thread.  

#7863
vometia

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cutegigi wrote...

@jessica: Im sure by now a lot of fans already lose their will to finish the game due to the endings, which they can easily watch in youtube and the like.
So I dont really get whats the point of waiting for more people to finish the game ? taking note of reaction to the endings, regardless of how player actually see it, be it by beating the game or other methods enough.

I very nearly didn't finish the game: wouldn't be the first time, and actually I think it was the wrong decision for me to complete it.

#7864
Reptilian Rob

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Lil One wrote...

Regarding "vocal minority", many people, me included, have stepped out from being silent lurkers to actually coming forth, all due to this issue. At first I thought it was just me, but then I realised (searching the net before here) that I was far from alone, and so I stepped up here.

We need more people like you!

#7865
Reptilian Rob

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ReavousX wrote...

Reptilian Rob wrote...

Jessica Merizan wrote...

This is probably not my place to say this, but I really feel bad about Casey's statement. That's just the way he talks (it's seriously awkward having one on one conversations with him in his office sometimes, but for the most part he's hugely inspiring). He put a lot of thought into it and I read over it and gave him my support. In previous companies I've worked for, the leadership NEVER writes their own statements. Someone from (yes) PR wrote them at my previous jobs. But at BioWare, Casey, Aaryn, Mark, Ray, they all write their own statements and it comes from them.

Sometimes even guys like Casey need people to trust that he has good intentions even if his language doesn't resonate.

I'm not being rude to anyone, but I fail to see how this gets misinterpreted. Really, honeslty, how can you not take this as a flat out, bold lie. If you don't know the end of your game enough to describe it in detail, then maybe that isn't your calling in life.

Posted Image


That's not even the statement she's talking about.  She means the stickied thread.  

"That's just how he talks." Is very telling in this situation, and applies here. Again, I met him at Comic Con last year, kind, terrific guy. But this is not what I expected. 

Modifié par Reptilian Rob, 21 mars 2012 - 10:05 .


#7866
prmsntrcrps

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Jessica Merizan wrote...

4) Honestly, if you want people to communicate more, you have to stop ripping apart everything. I'm speaking in generals here, most people don't do this but we remember those people who do the most. I have devs who don't want to write blogs for me because they don't want to lovingly craft a nice post and then watch it get picked apart and analyzed to death. There have been countless times this week that I wanted to stop talking because people were misinterpreting things I said such as my tweet in reply to one specific person that was taken out of context. One tweet that I made when I was tired and it was poorly worded. And seeing people rip it apart in the forums made me want to stop tweeting for good. Make my account private and just use my public one for generic information and boring updates. But I didn't because I know that it's awful when a few people ruin it for everyone.

 


Yup, this is what puts me in the 90% even though I feel as strongly about the ending as anyone here. I just can't stand the paranoia and overanalyzing of every single word.

I really want an ending that makes sense and doesn't make me feel physically ill for three days - but I also don't want to encourage the people picking apart everything anyone remotely "official" says.

Relax a bit people, please. I know I also want to read alot into current events but I highly suspect most of the stuff BW people say atm is more honest then you believe.

The retake movement has an admirable goal of forcing a change while trying to stay away from the stereotypical fanrage. I'd argue that the stereotype to avoid is primarily the crazy fan who tries to find information about the game in the bioware janitors personal twitter messages. At least I find it hard to take that kind of obsession seriosly, might just be my personal opinion.

Don't get me wrong, I am strongly tempted to camp out twitter all day myself, hoping that someone, somewhere, will make a cryptical statement that will give me hope for the ME-universe/other BW games again, but I feel like this is quite counter productive as we are more likely to be heard my the media and more casual gaming consumers if we keep our cool.

Hold the line people, but try to do it with style. Keep voicing your concerns and keep making me feel proud to be a gamer. The devotion to the ME games I've seen while stalking these boards over the last weeks brings tears to my eyes as surely as Mordins last words.

#7867
Nadtsat

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Lil One wrote...

Regarding "vocal minority", many people, me included, have stepped out from being silent lurkers to actually coming forth, all due to this issue. At first I thought it was just me, but then I realised (searching the net before here) that I was far from alone, and so I stepped up here.


^
Story of my [Shepard's] life.

#7868
Harbing3r

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RobinEJ wrote...

@Jessica
Sorry, but you should understand us - we have no official information from Bioware, no response to our demands, so we are analyzing what we have and speculating..


Words like 'demand' etc are not doing us any favours. C'mon all, we have a Bioware rep (in whatever capacity - official or not) actively engaging with us. Lets keep it civil and drop the hostility. Best foot forward and all that :)

#7869
Reptilian Rob

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Harbing3r wrote...

RobinEJ wrote...

@Jessica
Sorry, but you should understand us - we have no official information from Bioware, no response to our demands, so we are analyzing what we have and speculating..


Words like 'demand' etc are not doing us any favours. C'mon all, we have a Bioware rep (in whatever capacity - official or not) actively engaging with us. Lets keep it civil and drop the hostility. Best foot forward and all that :)

This, she is taking time to talk with us and we should respect that.

#7870
Nithe

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Harbing3r wrote...

RobinEJ wrote...

@Jessica
Sorry, but you should understand us - we have no official information from Bioware, no response to our demands, so we are analyzing what we have and speculating..


Words like 'demand' etc are not doing us any favours. C'mon all, we have a Bioware rep (in whatever capacity - official or not) actively engaging with us. Lets keep it civil and drop the hostility. Best foot forward and all that :)


Indeed! We have nothing to lose by being affable.

#7871
Livein

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I'm sorry, but I'm not buying this Jess. Majority people who liked ending are sitting silent? Seriously? EA/BW is all about money, if we were just a vocal minority as many media tries to present us, we wouldn't even have this conversation.

Major sites (like IGN-orance) are worried to post poll about endings. I mean how stupid Colin M. must feel when their own poll of FB page showed him wrong. Only mainstream site that had a guts to ask people straight what they feel about this on frontpage was german Gamestar, and guess what, numbers are overwhelmy on our side.

That is why EA/BW said that all options are on the table. Not because they respect 'vocal minority' .

#7872
joiner87

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Harbing3r wrote...

RobinEJ wrote...

@Jessica
Sorry, but you should understand us - we have no official information from Bioware, no response to our demands, so we are analyzing what we have and speculating..


Words like 'demand' etc are not doing us any favours. C'mon all, we have a Bioware rep (in whatever capacity - official or not) actively engaging with us. Lets keep it civil and drop the hostility. Best foot forward and all that :)


exactly, please remember that whatever your feelings on the game ( I hold the line with all of you) please keep it civil...my thanks Jessica....

#7873
MatronAdena

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Harbing3r wrote...


Words like 'demand' etc are not doing us any favours. C'mon all, we have a Bioware rep (in whatever capacity - official or not) actively engaging with us. Lets keep it civil and drop the hostility. Best foot forward and all that :)


I will say though... I was in a similar position when I was  with Acclaim....THAT was savage and that was a much smaller fanbase no doubt about it, a FEW short tempers here and there...but I actually really am proud that most seem to keep it in check

#7874
Nefelius

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Sorry but i don't buy all this.
What i see now - people are getting distracted from the REAL issue, and start praising Jessica just for being paid attention to.
That's more that suspicious, sorry.

#7875
seitani

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darthclide wrote...

I hope people check this guy out (he refers to this post, that is how I got here. from part 2 at least, the following link is part 1)
Link


Is that legit stuff what that dude is talking about in the video original dark energy ending etc....