EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*
#8351
Posté 21 mars 2012 - 04:20
to me it was pretty much down the middle of the road. Of course he supported his company, you can't expect him to throw Bioware under the bus. He also acknowledged the fan reaction to the end of the game (although in my opinion it was somewhat dissmissive).
There wasn't anything concrete as to what they are planning to do or not, so in the mean time nothing changes.
continuing to Hold the Line
#8352
Posté 21 mars 2012 - 04:20
Tirranek wrote..
Only what you said. I'll never buy anything from you every again
Thats ok, you're blacklisted anyway.
#8353
Posté 21 mars 2012 - 04:21
Sentr0 wrote...
Mandemon wrote...
http://blog.bioware....012/03/21/4108/
Please atghunter, please give us analysis! More of PR talk that means nothing and everything at the same time or actually comment?
It's pretty clear to me, they have no intentions whatsoever of changing the ending. Their actual plan is trying to convince the world that we are only a minority (blatant lie of course), that their product is a masterpiece and that we are a bunch spoiled children:wizard:
I really wish people would get off the "numbers" bit when it comes to who does and doesn't like the ending.
I'm sorry, 50k people, while a fairly nice size section, is still a TINY MINORITY to 2.4 million sales in the first week...
So yes, keep using that crutch as it's doing absolutely nothing to aid in the 'movement',
#8354
Posté 21 mars 2012 - 04:22
"A critic that can’t realize that narrative is often as important as gameplay – especially in an RPG – and that poorly constructed endings tarnish narrative quality – especially as it is the last thing the audience sees – is a poor critic indeed."
#8355
Posté 21 mars 2012 - 04:23
As co-founder and GM of BioWare, I’m very proud of the ME3 team; I personally believe Mass Effect 3 is the
best work we’ve yet created. So, it’s incredibly painful to receive feedback from our core fans that the game’s endings were not up to their expectations. Our first instinct is to defend our work and point to the high ratings offered by critics – but out of respect to our fans, we need to accept the criticism and feedback with humility
This doesn't start well to be honest. This is a concerted race to occupy the moral high ground; establishing an apparent basis of "professional" credibility and clear belief that what was written was by their own estimation, fine. The objective is to project the sense of BioWare being the "bigger man" to the casual reader: the implication being "those in the know judge this to be fine, but because we're nice, we'll listen anyway." Nowhere is there any indication in even a similarly veiled tone that BioWare accepts these complaints on an artistic or practical level.
But this is to be expected.
I believe passionately that games are an art form, and that the power of our medium flows from our audience, who are deeply involved in how the story unfolds, and who have the uncontested right to provide constructive criticism. At the same time, I also believe in and support the artistic choices made by the development team. The team and I have been thinking hard about how to best address the comments on ME3’s endings from players, while still maintaining the artistic integrity of the game.
The key part is the last sentence. The rest of the paragraph is just designed to provide on the spot education to those not already invested in the debate. This sentence strongly implies that BioWare, if they choose to address the endings, will not be "retconning" them or really doing anything to take away from what is already there.
Mass Effect 3 concludes a trilogy with so much player control and ownership of the story that it was hard for us to predict the range of emotions players would feel when they finished playing through it. The journey you undertake in Mass Effect provokes an intense range of highly personal emotions in the player; even so, the passionate reaction of some of our most loyal players to the current endings in Mass Effect 3 is something that has genuinely surprised us. This is an issue we care about deeply, and we will respond to it in a fair and timely way. We’re already working hard to do that.
I actually believe they didn't expect this reaction, even if it seems improbable from our point of view. It is very hard to view your own work when you are close to it, and controls on who outside the dev team got to see anything were likely extremely restrictive. Otherwise, this just follows on from above.
To that end, since the game launched, the team has been poring over everything they can find about reactions to the game – industry press, forums, Facebook, and Twitter, just to name a few. The Mass Effect team, like other teams across the BioWare Label within EA, consists of passionate people who work hard for the love of creating experiences that excite and delight our fans. I’m honored to work with them because they have the courage and strength to respond to constructive feedback. Building on their research, Exec Producer Casey Hudson and the team are hard at work on a number of game content initiatives that will help answer the questions, providing more clarity for those seeking further closure to their journey. You’ll hear more on this in April. We’re working hard to maintain the right balance between the artistic integrity of the original story while addressing the fan feedback we’ve received. This is in addition to our existing plan to continue providing new Mass Effect content and new full games, so rest assured that your journey in the Mass Effect universe can, and
will, continue.
This is where things get genuinely interesting. It is as good as a direct statement that they are planning to address the ending.
As to exactly what ths alludes to, there are a few clues. "providing more clarity for those seeking further closure", aside from the veiled implication that the ending already provides closure (lol), seems to suggest the fix will probably focus on explaining some of the plot holes around the ending scenes such as the Normandy crash, the relays destruction and the situation at Earth. These are all very common complaints (even a casual observer can see this).
What this makes more unlikely is anything focusing on Indoctrination. Sorry, but that seems all but out the window at this stage. It also all but rules out their solution giving us any different endings. The ending will still be 3 flavours of space magic, albeit possibly better explained now (Synthesis will be nonsense whatever they do honestly, but thats just my opinion).
The reaction to the release of Mass Effect 3 has been unprecedented. On one hand, some of our loyal fans are passionately expressing their displeasure about how their game concluded; we care about this feedback, and we’re planning to directly address it. However, most folks appear to agree that the game as a whole is exceptional, with more than 75 critics giving it a perfect review score and a review average in the mid-90s. Net, I’m proud of the team, but we can and must always strive to do better.
More insertion of positive critical feedback to bring up the tone after the last paragraph all but admitting the ending had issues. He's not wrong about most people thinking the game is on the whole good however.
Some of the criticism that has been delivered in the heat of passion by our most ardent fans, even if founded on valid principles, such as seeking more clarity to questions or looking for more closure, for example – has unfortunately become destructive rather than constructive. We listen and will respond to constructive criticism, but much as we will not tolerate individual attacks on our team members, we will not support or respond to destructive commentary.
Sadly he is also not wrong here. Keep it civil people.
If you are a Mass Effect fan and have input for the team – we respect your opinion and want to hear it. We’re committed to address your constructive feedback as best we can. In return, I’d ask that you help us do that by supporting what I truly believe is the best game BioWare has yet crafted. I urge you to do your own research: play the game, finish it and tell us what you think. Tell your friends if you feel it’s a good game as a whole. Trust
that we are doing our damndest, as always, to address your feedback. As artists, we care about our fans deeply and we appreciate your support. Thank you for your feedback, we are listening.
Ray
Overall it ends on a note seemingly directed just to the fans (its partly to appeal to everyone that BioWare listens, but I believe the sentiment is genuine).
Things to take away.
1. We will get some kind of ending patch or DLC (a patch is actually looking more likely at this stage).
2. It will likely not be anything especially major. We won't get more diverse endings. We won't get an indoctrination ending.
3. Do not let up the pressure on BioWare. If the fix turns out to be a bunch of hastily shoehorned dialogue explanations that do little to really address the core issues of the ending (but nonetheless can be used as evidence that BioWare have "addressed the fans concerns"), they should still be held to account. If this turns out to be their tactic here they will be counting on their "initiatives" mollifying and bleeding off people from the Retake movement, to the point where they can dismiss the rest as entitled whiners.
This does represent major progress though. And I do think most of what Bioware says is genuine; everything is dressed up in carefully orchestrated rhetoric these days - I hope I helped unpicking some of it.
Keep civil, keep holding the line until you are satisfied with their proposals.
Edit: It also bears mentioning that the very fact that the co-founder/CEO (trust me, I'm a doctor!) is the one issuing this statement in itself shows how seriously BioWare are treating this situation.
Modifié par Noatz, 21 mars 2012 - 05:01 .
#8356
Posté 21 mars 2012 - 04:23
But that is not surprising, it's damage control and for everyone not as invested into the series as us who might just read that one blog in passing, they might actually buy what he's saying. While it doesn't feel pleasant being belittled, please remember that these are merely PR tactics designed to save face and garner support for Bioware's side.
So what else was said? He reaffirms that the development team is looking very carefully at the feedback on the forums and other social networking sites and that is as expected. Considering how fast they jumped on the @MassEffect twitter post the other day, that fits.
Building on their research, Exec Producer Casey Hudson and the team are hard at work on a number of game content initiatives that will help answer the questions, providing more clarity for those seeking further closure to their journey. You'll hear more on this in April. We're working hard to maintain the right balance between the artistic integrity of the original story while addressing the fan feedback we've received. This is in addition to our existing plan to continue providing new Mass Effect content and new full games, so rest assured that your journey in the Mass Effect universe can, and will, continue.
This is the key passage if we're trying to divine what's going to happen. From that passage I read out that:
1. They stand by their existing endings as is.
2. They will work in further explainations on how the ending plays out (fill plot holes) as an addendum or possibly focus in upcoming DLC or other Mass Effect media.
3. More DLC content is on the way like planned. (Most likely Retake Omega and maybe multiplayer DLC)
4. There's more games planned in the Mass Effect universe. Probably why our current endings all share a key outcome: Mass Relays gone.
My reaction:
1. I can understand this why they stand by them. They obviously had to hit a few check boxes for how they ended ME3 in order to set up the IP for future games. I suspect that whatever comes in the future, will let us import ME3 saves into it which will shape the state of the galaxy for whatever adventure they have planned. I doubt they will rework the endings entirely because of that.
2. This is probably the easiest way for them to try and quench the flames. Fill in the plot holes in our current ending. It's a start and probably the bare minimum that should be done. PR teams will probably look very carefully at how we react to this statement. There's too little information on how they are going to do this to really say if it's enough.
3. As expected, they will continue to work on DLC in the pipe. Whatever is closest to completion will serve as an additional test to guage fan commitment to the Retake movement. Sale numbers will be watched carefully. On that same thought, I suspect 1 singleplayer and 1 multiplayer DLC pack to be made available so they can see what sells better.
4. I've already mentioned this in number 1 but I'll restate it here for emphasis: I believe they did what I was hoping they wouldn't do... shape the ending of ME3 in such a way that they can prepare the universe for more games.
Bioware is trying to save face and doesn't want to compromise their current endings. Personally, I want the current endings expanded with multiple achieveable outcomes. They can go and pick their canon ending from what we have now but at the same time should allow the players to have their own personal ending to complete the journey.
We will have to wait for more details to be released before we have a better idea of what Bioware is planning. In the meantime, we have to stay focused and on message. More importantly, stay civil. We all need to vent our frustration and anger, but doing so on the forums against other posters or Bioware will be counter-productive to what we're trying to achieve.
Stay civil, stay focused, keep watching and discussing.
Hold the line.
#8357
Posté 21 mars 2012 - 04:23
Lucypo0n wrote...
A little motivation for continuing to hold the line: http://i.imgur.com/3Qq6U.jpg
Hahaha I wasn't really on board until the last line but then ... yes
#8358
Posté 21 mars 2012 - 04:24
cApAc aMaRu wrote...
Tirranek wrote..
Only what you said. I'll never buy anything from you every again
Thats ok, you're blacklisted anyway.
Way for me to ruin that last comment with a spelling error <_<
Seriously though. I hope that you get what you want, and that the situation develops in such a way that means you don't have to be angry anymore.
#8359
Posté 21 mars 2012 - 04:25
Sentr0 wrote...
Mandemon wrote...
http://blog.bioware....012/03/21/4108/
Please atghunter, please give us analysis! More of PR talk that means nothing and everything at the same time or actually comment?
It's pretty clear to me, they have no intentions whatsoever of changing the ending. Their actual plan is trying to convince the world that the unsatisfied customers are only a minority (blatant lie 'course), that their product is a masterpiece and that we are a bunch spoiled children:wizard:
It's pretty clear to me too. That said, I always expected a middle ground. Changing the ending completely would bring a whole'nother can of worms with it. Making those that did like it as is become vocal. They are already inside the ****storm, I expect them to make compromises because they know that they won't come out ahead. But that works both ways. Meaning that they will, and make no mistakes about that, do the bare minimum to satisfy as many people as they can. If 80% of the movement is satisfied with future proposals, the 20% left won't have anything else to say. I'm not sure on the numbers, but it is a fact that after everything has passed, many will still be mad.
#8360
Posté 21 mars 2012 - 04:25
cApAc aMaRu wrote...
ZERO PUNCTUATION!
Was looking forward to this. He sounded ever so well... not Yahtzee.
Nice closing line though.
#8361
Posté 21 mars 2012 - 04:26
Tirranek wrote...
cApAc aMaRu wrote...
Tirranek wrote..
Only what you said. I'll never buy anything from you every again
Thats ok, you're blacklisted anyway.
Way for me to ruin that last comment with a spelling error <_<
Seriously though. I hope that you get what you want, and that the situation develops in such a way that means you don't have to be angry anymore.
Time travel would be involved.
#8362
Posté 21 mars 2012 - 04:27
cApAc aMaRu wrote...
ZERO PUNCTUATION!
I really thought he'd tear the ending apart like a feral dog. "It could have been worse", a somewhat positive outlook on it. LOL
Modifié par lanep25, 21 mars 2012 - 04:27 .
#8363
Posté 21 mars 2012 - 04:27
Noatz wrote...
Might be wrong here, but I actually think it's in their interest to make something substantial, otherwise those who don't care about the endings, or at least don't have a strong opinion about it, will be less likely to bite. They need as many to get this content as possible.
#8364
Posté 21 mars 2012 - 04:28
DrkCntry wrote...
Sentr0 wrote...
Mandemon wrote...
http://blog.bioware....012/03/21/4108/
Please atghunter, please give us analysis! More of PR talk that means nothing and everything at the same time or actually comment?
It's pretty clear to me, they have no intentions whatsoever of changing the ending. Their actual plan is trying to convince the world that we are only a minority (blatant lie of course), that their product is a masterpiece and that we are a bunch spoiled children:wizard:
I really wish people would get off the "numbers" bit when it comes to who does and doesn't like the ending.
I'm sorry, 50k people, while a fairly nice size section, is still a TINY MINORITY to 2.4 million sales in the first week...
So yes, keep using that crutch as it's doing absolutely nothing to aid in the 'movement',
That number thing works both ways. Just because "only" 50000 people are vocal doesn't mean that the rest like it. We are not a tiny minority just as we are not a big majority. Both arguments are stupid and help no one. Go learn some sociology if you want to discuss it.
#8365
Posté 21 mars 2012 - 04:28
Hicks233 wrote...
cApAc aMaRu wrote...
ZERO PUNCTUATION!
Was looking forward to this. He sounded ever so well... not Yahtzee.
Nice closing line though.
I miss the Mako too. Nothing made Mass Effect feel like a vast sci-fi galaxy like the haunted wastes of a forgotten world churning beneath your tires. I don't think I've ever played a game that gave me such a feeling of the vastness of space, well, other than Kerbal Space Program.
#8366
Posté 21 mars 2012 - 04:28
DrkCntry wrote...
Sentr0 wrote...
Mandemon wrote...
http://blog.bioware....012/03/21/4108/
Please atghunter, please give us analysis! More of PR talk that means nothing and everything at the same time or actually comment?
It's pretty clear to me, they have no intentions whatsoever of changing the ending. Their actual plan is trying to convince the world that we are only a minority (blatant lie of course), that their product is a masterpiece and that we are a bunch spoiled children:wizard:
I really wish people would get off the "numbers" bit when it comes to who does and doesn't like the ending.
I'm sorry, 50k people, while a fairly nice size section, is still a TINY MINORITY to 2.4 million sales in the first week...
So yes, keep using that crutch as it's doing absolutely nothing to aid in the 'movement',
Do you have any numer of people who liked the ending? We have 60k and more, you? Nothing? Then we are the majority so far
#8367
Posté 21 mars 2012 - 04:30
#8368
Guest_MissNet_*
Posté 21 mars 2012 - 04:30
Guest_MissNet_*
Why after reading this i still feel like i was called "entitled" again?
"some of our most passionate fans".... but the "most folks appear to agree"...
yees, and
Ray wrote
Mass Effect 3 concludes a trilogy with so much player control and ownership of the story that it was hard for us to predict the range of emotions players would feel when they finished playing through it.
Can someone explain me what does that mean?
Where are my promised choices? Where are my promissed 16 diffrent endings? Where is MY Shepard?
Where is my player control and ownership of the story?
I think i somehow missed it on my disk.
Because that guy who ... ugh.. talks with starchild is not my Shepard.
"hard for us to predict "...!!!!
*out of words*
Modifié par MissNet, 21 mars 2012 - 04:32 .
#8369
Posté 21 mars 2012 - 04:31
lanep25 wrote...
cApAc aMaRu wrote...
ZERO PUNCTUATION!
I really thought he'd tear the ending apart like a feral dog. "It could have been worse", a somewhat positive outlook on it. LOL
Well comparing the end of the triology to a "baloon deflating" says alot imho
And ofc he was gonna rant ... Yahtzee hates cover based shooters
(and he isnt wrong ... the ending COULD have been worse ... )
#8370
Posté 21 mars 2012 - 04:33
humes spork wrote...
Lokial wrote...
Someone mentioned how we don't even have a list of the problems with the ending. Why don't we get that organized and down pat by whoever seems to be leading the reigns for the Retake movement?
There's a google doc floating around out there in the cloud called "why mass effect 3's ending makes no sense" or somesuch that is pretty much exactly that.
There's no point in doing that. You'll either sum up a huge and impossible to address list of things or you'll alienate those that don't agree with what's listed (or both). The best thing is to unify ourselves into one message and one message only. We don't like the ending. Individual feedback should be up to them to consolidate, and this is the most important thing I believe. Continue to give our individual impressions on the threads that are being monitored, that's all we need to do.
I myself disagree with half the stuff I've seen on the feedback thread, even if I dislike the ending. The best thing right now is not get ahead of ourselves I think.
#8371
Posté 21 mars 2012 - 04:33
BuddhaGeek wrote...
I posted this in another thread, but I figured it should go here as well
This was a video of John Riccitiello, the CEO of EA talking about microtransations in a stockholders meeting a few months ago:
youtu.be/ZR6-u8OIJTE
A couple of quotes from this video stood out to me, given everything that has happened with Retake Mass Effect and the general outrage/fear/anxiety regarding being charged for the "real" ending:
"When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you're really not very price-sensitive at this point in time"
"A consumer gets engaged in a property, they might spend 10, 20, 30, 50 hours on the game and then when they're deep into the game they're well-invested in it. We're not gouging, but we're charging and at that point in time the commitment can be pretty high"
In light of everything that has been happening, I almost find myself at a loss for words... It's hard to defend all the PR and ambiguous talk about "speculation" and dealing with all this tension when you hear EA's CEO saying things like this...
Okay, THAT is really making me think. A few hours I finished the game I came up with those kind of thoughts myself (mostly because of that nicely worded invitiation to buy future DLC after finishing), but I threw them away. This statement on the other hand seems to confirm my worst suspicions of how EA is going to handle things with ME3. That really ticks me off, I mean he's saying point blank: "Get people comitted/addicted and then charge them for every future dosage." Sounds like drug business to me...
Modifié par Leland Gaunt, 21 mars 2012 - 04:34 .
#8372
Posté 21 mars 2012 - 04:35
VigilancePress wrote...
After having read this blog post....
...I feel that we are making progress. Throwing words like "arrogant" around does not help our cause, however. It's spiteful talk that isn't going to make the good people at BioWare any more predisposed towards appeasing us. He's clearly making a concession that we are angry at the product, on a fundamental level. That's a huge step forward. He's opening a dialogue with us.
From what I see, the message buried in here is "Wait until April so we can strategize our next move and tell you what it is." I would like to hear ATGHunter's interpretation and reaction to this. I, personally, will not stop advising my friends against buying new content or even buying the game based on my review of it. I still feel it is a fundamentally broken product.
For me, the ending of the story, as terrible and singular as it is, was just one Major issue with the game. I still feel the game as a whole is largely unsatisfying as presented from a technical standpoint. I feel the "Perfect" scores he talks about are bought and paid for, and don't accurately represent a player's perspective on the game. The combat in the game is excellent, yes, but all other aspects of the game have been marginalized or completely overlooked compared to previous iterations. To wit: No vehicle missions(yet), Exploration has been marginalized and reduced to barely a mini-game, no mini-games to break up the combat like lockpicking or hacking, and so forth. Also, a major sticking point with me is being forced to play the Multiplayer.
Fixing the ending will make me happier with the game, indeed. I would start endorsing the game's story again. But being forced to pay for any of the other elements as separate DLC places this game *below* the first game in the series in features and rewarding gameplay, from my perspective at least. Removing the 50% combat readiness modifier will go a long way towards making the gameplay feel "unbroken" at least. Dropping the price to match the list of features would have gone a long way towards making this game feel more complete, as well, though I understand the length of the game kind of compensates for the simplicity of it. I still feel this is more of a 50 dollar game than 60 or more. That's just an opinion, though.
I want BioWare to feel proud of their game, as much as I want to like it myself. I just feel that they are building a game from within a corporate culture so money-hungry that it gets in the way of being able to do their job properly. I eagerly await more specific news from them, but I understand this will take time. Until then, I will politely but firmly:
Hold the line.
I agree with you, it does seem encouraging but it's not a solid victory yet. I'd also like to know what atghunter makes of it. I believe that Mass Effect 3 was a great game, it lacked some of the things that I'd come to expect (Shepard had a tendancy to talk an aweful lot without my direct guidance for instance) but I could overlook that because in the end I thought my decisions were mattering.
All I want is for Bioware to live up to the standards that they themselves set. When the Warden Commander makes his/her sacrifice it didn't feel meaningless, it was powerful and painful and bittersweet. Shepard dies or almost (how does she/he survive without help in that condition though) dies as a monster worse than the Reapers casting the galaxy into a dark age and starving off many other races. It's aweful.
They lied to us, about the endings, about the multiplayer not being a requirement to get the "optimal" ending. But they've listened to us as fans before I hope they are still listening now. It's their own damn fault for setting the bar so high in the first place. Not just with ME but with most of their other titles as well.
Respectfully,
Holding out Hope and Holding The Line.
#8373
Posté 21 mars 2012 - 04:36
MissNet wrote...
*copy post*
Why after reading this i still feel like i was called "entitled" again?![]()
"some of our most passionate fans".... but the "most folks appear to agree"...
yees, andRay wrote
Mass Effect 3 concludes a trilogy with so much player control and ownership of the story that it was hard for us to predict the range of emotions players would feel when they finished playing through it.
Can someone explain me what does that mean?
Where are my promised choices? Where are my promissed 16 diffrent endings? Where is MY Shepard?
Where is my player control and ownership of the story?
I think i somehow missed it on my disk.
Because that guy who ... ugh.. talks with starchild is not my Shepard.
"hard for us to predict "...!!!!HARD TO PREDICT!
*out of words*
If for one second you put yourself in the shoes of someone that has worked into his own project for several years, you might begin to realize that, sometimes, you are too close to the problem to be able to see it. I really believe that they didn't predict this outrage would come, why would they put themselves, knowingly, in a situation like this? You've got to be kidding me...
#8374
Posté 21 mars 2012 - 04:37
Lugaidster wrote...
That number thing works both ways. Just because "only" 50000 people are vocal doesn't mean that the rest like it. We are not a tiny minority just as we are not a big majority. Both arguments are stupid and help no one. Go learn some sociology if you want to discuss it.
Really? Trying to 'school' me on something that doesn't even exist? I wasn't arguing against the statement as a support for the 'other side', but as a point of factual statement that whatever arbitrary number on an Internet 'poll' that is far smaller than the total number of sales is, again factually, considered a minority.
So before you attempt to tell someone to 'go learn' something, it might be a wise choice to understand what that person is stating, else you come off as a rather foolish looking person...and one that I'm pretty sure isn't helping anything.
Sentr0 wrote...
Do you have any numer of people who liked the ending? We have 60k and more, you? Nothing? Then we are the majority so far
You cannot prove that those '60k and more' are unique individuals any more than I could poll the entirety of the population that purchased Mass Effect 3. It's antedoctal evidence at best. The point is, unless you can poll the entirety of the population that purchased the title, you cannot state you're a majority and can only rely on whatever numbers you CAN put forward against the total numbers involved...in this case, it's a minority count.
#8375
Posté 21 mars 2012 - 04:37
Leland Gaunt wrote...
BuddhaGeek wrote...
I posted this in another thread, but I figured it should go here as well
This was a video of John Riccitiello, the CEO of EA talking about microtransations in a stockholders meeting a few months ago:
youtu.be/ZR6-u8OIJTE
A couple of quotes from this video stood out to me, given everything that has happened with Retake Mass Effect and the general outrage/fear/anxiety regarding being charged for the "real" ending:
"When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you're really not very price-sensitive at this point in time"
"A consumer gets engaged in a property, they might spend 10, 20, 30, 50 hours on the game and then when they're deep into the game they're well-invested in it. We're not gouging, but we're charging and at that point in time the commitment can be pretty high"
In light of everything that has been happening, I almost find myself at a loss for words... It's hard to defend all the PR and ambiguous talk about "speculation" and dealing with all this tension when you hear EA's CEO saying things like this...
Okay, THAT is really making me think. A few hours I finished the game I came up with those kind of thoughts myself (mostly because of that nicely worded invitiation to buy future DLC after finishing), but I threw them away. This statement on the other hand seems to confirm my worst suspicions of how EA is going to handle things with ME3. That really ticks me off, I mean he's saying point blank: "Get people comitted/addicted and then charge them for every future dosage." Sounds like drug business to me...
See, EA sells you your next hit in the middle of your high, when you are 'most receptive'. They only have your best interests, and artistic endeavour, in mind though. Trust them.




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