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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#8426
wepeel_

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ps3.ign.com/articles/122/1221273p1.html

IGN goes as far as to announce "New Ending Incoming". If nothing else, it will make it pretty tricky for BioWare to wriggle their way out of delivering.

#8427
Lugaidster

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DrkCntry wrote...

I should point out that I'm a part of that "50k" of people who are dissatisfied with the ending. I'm trying to get people from incorrectly using talking points as weight to their arguments when it does absolutely the opposite effect. With that, I'm not going to discuss this matter any more as it is not a meaningful discussion for this thread.


I'm trying that too.

#8428
marshkoala

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Okay just wanted to say Good Morning! Clocked out at 4:30pm and am still trying to catch up! You guys are fast......Left on page 288 and now on 296

I like to appreciate welcome new posters but I already have 3 pages of notes to everyone and I still have 30 pages to go OMG! lol

@Torgoservo Thanks for the post. Yes I was disappointed and my daughter walked in on me playing and said that's not you mom...where's your face!

@MeldarthX OMG Yes YODA! I like Tolken's "Even the smallest person can change the course of the future" Love your new line "handing a rifle" and krogans with chicken nuggets. Great Mental Picture, wish I had the skills to post something like the "dogs playing poker painting"

@Bunzmaster Great to get an insider view!

@SkaldFish Brilliant! Thank you it was nice to read.

@Candoo LOL Yep poor Joker..EDI is definitely chasing....

@alopexian & Deathfromabo & mi_dad & MayaBalrin & Liraelx & skarocksoi and any others WELCOME Check out the group tab for ways to get more involved, letter/e-mail campaign or simply know you aren't alone.

@FiegenkillerX LOL Someone just needs to make a picture to go along, I wish I had the skills.

@SkitSkit LOL I laughed so much the family asked..."what?"

@LeoSpike Great Post! So stomping my foot on the floor and saying Please Listen won't help?(joking)

#8429
antony.daley

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I have a few questions for Jessica, if she even reads this. If she doesn't - this is my opinion im sure someone will pick at it :P

I know your vocal especially when it comes down to your personal points and I've read your posts and can see where you are coming from with regards to a lot of what you have said and someday hopefully once the DLC has been and gone and the matter regarding the obvious uproar with the endings has died down or been resolved we can start reading what everyone in BW liked about the series the most - The best bits, the worst bits, the sad bits and the funny.

Me personally I loved the game up untill the Star Child appears - at which point I get very upset and not in a good way, I loved the franchise, the books (even with the new writer messing up the cannon) and the comics, I've loved the fanfiction and artwork and have been a strong WOM spokesman for the game over they years within many gaming communities and I wonder where you are roughly in all of this. This ending however makes me sad as without coming to the forums and reading up on the mass theories as to what just happened I really didn't have a clue. I was left sitting thinking... wait what?

Why is Joker flying away? Why did I just destroy all life in the galaxy (relays exploding)? Why are the people who were just fighting by my side now on some planet? and who is this old man?

I don't know if all of these theories are "right" or wheter that was what was intended but for me and everyone I spoke to who hasn't read the forums or articals were all left in the same lost and confused state. We talked and talked and all we could do was pick apart the ending for all the plotholes we saw..

I didn't start thinking - Wait was I indoctrinated? Wait was I actually unconcious back on earth and dremaing? One day and I know for now you can't answer but I'll ask it anway. From all of the feedback you've been getting especially from first time finishers and people who haven't trawlled the forums is the the general consesus? - "The game was amazing but what just happened? What does the ending mean?"

If you can't answer yet for fear of been picked apart by internet trolls then I pose some other questions for you;

Have you spent hours upon hours playing ME1&2?
Have you read the books and comics?
What was your best bit?

#8430
Guest_OG meatpatty_*

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Thank you, as always, for keeping this updated. I won't lie and say i can keep up with all the posts, but I would like to voice a concern: when Bioware speaks of "clarity" what I hear is that they will give us justifications rather than any change.

Also, I have said it before, but I disagree with what I interperet their stance to be when using any phrasing regarding art. I agree the ME series was a great work of art. Yet, given the foundation of that series was built on choice combined with continued promises of great variation in -the end-, as opposed to the through play of the game, I do not feel that work of art was created as commissioned. As I paid off my pre-order ahead of time, I definitely consider this commissioned work.

I sincerely hope we can salvage our business relationship.

-Ps sorry for format and any misspellings, mobile is a lil difficult

#8431
Wildhide

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mattynutz wrote...

[snip]

My favorite part of the game? The part where BW learned from their colleagues and admitted that they made a mistake, that the endings were a cheesy rip off of about a dozen other products, and put everything they had into winning back their disenfranchised consumer base by issuing retcon DLC that makes all others seem like toothpicks to a redwood. Thereby, they restored my faith in a company that used to make me think "Bioware, of course I want the latest bioware game. They are everything I dreamed of when I used to dream of making video games for a living!" That's my favorite part of the game. 


Thank you Matty, for responding to her post so well, and I agree with this final comment utterly, which is why I left it in.  As much as I am sure Jessica is a nice person, posting on here is her doing her job and running PR.  Even this post trying to humanize her and make us feel bad for not liking the product while she tries to say we shouldn't break down their PR games is PR.

I'm glad it's not being allowed to just slide by.

#8432
Ghostano

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joekickass666 wrote...

http://www.forbes.co...ending-sort-of/


 Thank you nice read. I am sorry but if you have to explain a ending to anything I do not feel it is a good ending. There are some endings I did nto get or understand the first time in games. When there are the endings were a couple play throughs makes things clear maybe this time I found something I missed the first time. Those add to the replay value. This one kills it for me.

 The more they talk the more I feel it reminds me of the whole SOE,SWG and NGE thing. Which is funny because that lead to Bioware getting the new Star Wars MMO. :whistle:

#8433
HALO_Project

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wepeel_ wrote...

ps3.ign.com/articles/122/1221273p1.html

IGN goes as far as to announce "New Ending Incoming". If nothing else, it will make it pretty tricky for BioWare to wriggle their way out of delivering.


As far as their "Spoilercast" goes if we play this carefully we might be able to get our points across. I just hope it isn't a trap to only draw attention to or utilize the comments and questions of those who are too angry and frustrated to sound rationale and turn us into a mob. Proceed with caution here folks.

#8434
Original_Dharq

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DrkCntry wrote...

humes spork wrote...

DrkCntry wrote...

You cannot prove that those '60k and more' are unique individuals any more than I could poll the entirety of the population that purchased Mass Effect 3.  It's antedoctal evidence at best.  The point is, unless you can poll the entirety of the population that purchased the title, you cannot state you're a majority and can only rely on whatever numbers you CAN put forward against the total numbers involved...in this case, it's a minority count.


Actually, no you don't. I made the commentary about a hundred or so pages back that even accounting for selection and response biases, that poll can be considered representative enough that it cannot be discarded completely out of hand. Based on a population of 2.4M, you'd only need 1067 responses for a scientifically valid result (that is to say, a CL of 95% and a CI of 3) in a proper poll.

Though, to weigh in my personal opinion, I think that for the media and journalistic response (post-release commentary and editorial) at the very least you can say folks who are dissatisfied with the ending are a clear plurality.


That is true, there is a rather large contignent of players who are very disatisified with the ending, and that, there, is a leading issue with the poll.  It doesn't take into account the level of overall disatisfaction in regards to the ending...and everyone should know that absolutes in polling is generally considered a no-no.

The issue I have is trying to downplay the FACTUAL information that 50k (or even 60k) is a minority.

Another fact remains that it's common knowledge that official forums for games notoriously house a general population far greater in numbers of disatisfied interests than those satisfied.  After-all, that's where most people turn these days in regards to their disatisfaction.  Factoring this, and the overall bias of the poll, means that even since the sample size is far greater than it needs to be, the bias basically tosses the validity out the door.

It's like polling Coca-Cola employees about their dislikes over Pepsi products in an official capacity.


50k is a huge sample size in terms of dissatisfied customers for a single product--even if it is self-selecting like BSN.

Customer service stats suggest that 26 silent dissatisfied customers exist for every voiced dissatisfaction received. (I detailed this argument here - http://social.biowar.../index/10363783).

With 58k voiced concerns simply on BSN, that accounts for up to 1.5 million units belonging to dissatisfied individuals. Given that usually 4% of a company's customers will even take the time to complain, this means that 58k BSN voices equate to approximately 1.45-1.5 million disgruntled customers.

All indications are that sales are not meeting projections.

So yes, it's true that we may be a minority, but again, we could very well be a super majority at the same time. We don't have hard sales numbers, nor has a case study been performed on this situation to determine actual ratios yet.

Bioware's got a lot bigger problem on their hands than they're letting on.

Hold the line.

#8435
IchikoSakura

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MDT1 wrote...

People are asking if Dr. Ray Muzyka statement is only PR or a sign of hope, but couldn't it be just both?


Indeed it is. Ackownleding that BioWare has dropped the ball in the last minutes of the game would be suicidal to the company that BioWare is. That's why he speeks of some fans, but also of the core fans who are unhappy with the ending. In all honesty he just can't say: Well guys, I know most of you don't like it, we change everything."

I will hold him to his word. If there is no satisfying explanation and DLC by April it was indeed the last Game or DLC content I bought from BioWare, even if DA3 is going to be the greatest game in gaming history.

Hold the line.

Modifié par IchikoSakura, 21 mars 2012 - 05:29 .


#8436
HALO_Project

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Lugaidster wrote...

DrkCntry wrote...

I should point out that I'm a part of that "50k" of people who are dissatisfied with the ending. I'm trying to get people from incorrectly using talking points as weight to their arguments when it does absolutely the opposite effect. With that, I'm not going to discuss this matter any more as it is not a meaningful discussion for this thread.


I'm trying that too.


You're probably right. The reason I have added polls to my sig is not because I actually think Bioware is going to look at them and think "Wow that many?" (though perhaps they should). It's for a feeling of comraderie. After you take the poll you can look at it and see how many others are upset about the endings, in numbers. It helps to actually see that there are over 50,000 others who feel the same (at least in principle) as you. But it is not a good platform on which to stand when they have more access to numbers than we do.

#8437
Bachuck

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Volion wrote...

This thread really moves, trying to catch up on everything since last night.

If the OP would be so kind as to post the summary's to Hold The Line it would be appreciated.


OP was updated earlier today.

#8438
LdyBelial

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I would like to point out -- perhaps we are a small minority of dissatisfied customers -- however, I have influenced at least 20 of my friends whom have then in turn influenced friends of theirs not to purchase BioWare products. Very recently with the latest release and all the hype surrounding it... Friends came to me and asked me about Mass Effect (1, 2 and 3) and whether or not they should invest in them. Before playing ME3 I would have told them an emphatic "YES". Too bad for BioWare they came to me after I had finished. Perhaps BioWare isn't hurting now. Perhaps 50k is a small number to them. But -- in the long run, that 50k will continue to influence, and those they influence will continue to influence, etc, etc, etc. This is a snowball effect.

Also there are plenty of others out there who hated the endings but they just don't want to step up -- for whatever their reasons are. I know of at least 12 of them. Each one has a varied reason for not wanting to get involved. The majority feel it won't matter anyway. They have already basically given up on BioWare and Mass Effect. Will they buy BioWare games in the future? No.

Is that really what BioWare wants?

At least those of us fighting haven't given up yet.

As for explaining the bad ending? Um? BioWare told us to use our imagination already -- I didn't pay them money so that I could "imagine" the end of my game! If that were the case I could have imagined all of ME3 and not spent a dime on it!

I don't want them to "imagine" one for me. I want real endings to my game that reflects my choices throughout that play through.

LOL! That's... I mean... Really? LOL!

50k is not a small number -- there are more, they just don't want to, are afraid to, or don't care enough to stand up with us. With so many disillusioned players it really is only a matter of time before BioWare begins to feel the sting. Our numbers in the Retake Effort might not matter to them -- but the telling will come with the next release of ME3 DLC. Even the few I know who could "tolerate" the ending won't be replaying the game, they say simply "it sucked, it was a bad game". With fewer and fewer players willing to replay through ME3? The DLC sales will be low. Once it starts to hit them where it hurts, their pockets, they will change their minds. Of course... it may be too late to save the majority of their fan base. Sad but true -- we are losing disenchanted fans every day now.

Don't give up HOPE! Let us, the "vocal minority", HOLD THE LINE!

#8439
Lil One

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"Building on their research, Exec Producer Casey Hudson and the team are hard at work on a number of game content initiatives that will help answer the questions, providing more clarity for those seeking further closure to their journey. You’ll hear more on this in April.  We’re working hard to maintain the right balance between the artistic integrity of the original story while addressing the fan feedback we’ve received."

Hmm, if they only give more information (ask questions, epilogue etc) and no new ending(s) (be it sans god-child, indoctrination or refusing its offers) I will be sad; it is still not the multiple endings they promised.

If this would be the case, should we keep holding the line?  Premature, perhaps, but wondering, as I would find it hard to accept such a "change" (i.e., no change).

#8440
GriffinXP

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DrkCntry wrote...

 

Lugaidster wrote...

That number thing works both ways. Just because "only" 50000 people are vocal doesn't mean that the rest like it. We are not a tiny minority just as we are not a big majority. Both arguments are stupid and help no one. Go learn some sociology if you want to discuss it.

 

Really?  Trying to 'school' me on something that doesn't even exist?  I wasn't arguing against the statement as a support for the 'other side', but as a point of factual statement that whatever arbitrary number on an Internet 'poll' that is far smaller than the total number of sales is, again factually, considered a minority.

So before you attempt to tell someone to 'go learn' something, it might be a wise choice to understand what that person is stating, else you come off as a rather foolish looking person...and one that I'm pretty sure isn't helping anything.

Sentr0 wrote...

Do you have any numer of people who liked the ending? We have 60k and more, you? Nothing? Then we are the majority so far


You cannot prove that those '60k and more' are unique individuals any more than I could poll the entirety of the population that purchased Mass Effect 3.  It's antedoctal evidence at best.  The point is, unless you can poll the entirety of the population that purchased the title, you cannot state you're a majority and can only rely on whatever numbers you CAN put forward against the total numbers involved...in this case, it's a minority count.


I am the Lorax, I speak for the trees.

#8441
stargatefan1990

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I have The greatest of Respect for Bioware as a whole i admit with some of my initial posts on this subject right after finishing the game got a bit heated but i never and will never attack an individual in a company that has provided many Amazing games for a long time if it seemed like an attack Bioware(and i know your watching) i apologize

#8442
Chronor

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http://blog.bioware....012/03/21/4108/

I'm rather disappointed with Mr. Muzyka. By now, most keeping up with this thread would have seen this blog post. While I respect them taking an "artistic" stance on this issue, he's very careful in not addressing what I find to be a core issue of contention. That is, where are my numerous "wildly" different endings?

Many times he's pointedly stating "endings" in his blog, but for those of us who have finished recognize, for all intents and purposes, there is only ONE "ending." It sounds to me that any new content planned to address this issue will really be more of an epilogue. This is satisfying to a degree, but I'm still (or will be) bummed if they do not choose to give us the other "wildly" different endings as previously promised. After all, that would inherently guarantee replay and generate continued interest in their product. Maybe I'm missing something....

Till then, I will be Holding the Line!

#8443
Bachuck

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ME customer Spartan_472 has requested I post this statement on his behalf.

Spartan_472 wrote...

After a week away from most things electronic, I managed to return to my humble abode with my wife. We arrived anticipating to complete an amazing final episode in one of the gaming industry's most epic sagas. Up until the very end of the game, the entertainment and story value were absolutely astronomical. Unfortunately, those things were all but forgotten toward the end of the day due to such a controversial ending. We were shocked. After two days of searching for answers all over the web, a certain few Twitter comments warranted intervention.

Please civilly inform EA/Bioware, and more specifically Ms. Merizan, that this "lurker" shall not go silently into the night. The current ending of Mass Effect 3 strays too far from the decision-based formula each installment built upon. That portion of the game (last 15~ minutes) is so disheartening, in our eyes, one may easily believe Mass Effect 3 to be an unfinished, rushed, or faulty product. Add the current way EA/Bioware and its PR department seem to be handling things, and you've got yourself one heck of a corporate nightmare...yet, hope remains.

Within the gaming industry, we are witnessing the collapse of a barrier falsely erected to alienate gaming fans from even being considered actual humanistic consumers. (All it took was an abrupt ending to a globally adored entertainment product.) Each one of us comes from our own walks of life with personal requirements we must meet on a daily basis. For some, those engagements force us to allocate the majority of our time (free or not) outside the realms the gaming industry communities call home. We individuals aren't always able to comment on our emotions outside of our own local tribes. Nevertheless, we do have our limits and understand when our rights as both a fiscal consumer and an informed human being are being altered outside of our control. That is a line my wife and I feel EA/Bioware, a leader in the gaming industry, has pushed too far.

As a consumer, I am very much entitled to receive a service or product as advertised or promised should I provide the proper credits to receive said item. I am also entitled to politely inform the creator/provider of said product if the item does not hold true to its original description. Furthermore, I expect to receive respect and treatment a sensible human would receive during any form of communication between myself and the creator/provider concerning any fallacies from said service or product. It matters not what the dialogues between myself and the other entity entail; companies must communicate with their consumers as they would someone they see everyday. Being respected as a human being, treated as a valued consumer, and provided options to sate any dissatisfaction with the product or service are an absolute must. Although we remain civil, we have yet to see this organization fully take these ideals into account. That is why we are here.

Bioware/EA, a growing number of your consumers feel confused, betrayed, and disappointed with the Mass Effect 3 ending. It was not what was advertised or expected. Moreover, we believe the way your company is handling the issue to be disappointing. You've got a grand opportunity on your hands. We require a direct 2-way communication with answers and solutions to this fiasco. This community has taken the first step to provide your organization with plenty of data and civil points of meaningful dialogues to interact within. All you need do is make some non-linear decisions by thinking outside the gaming industries' box. The balls in your court now. What will you decree the relationship status become between your gaming organization and its human fans/consumers? You know where to find us...Holding the Line.

Sincerely,
Spartan 472

-Always Hope



#8444
LeoSpike

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PKchu wrote...

We need ATGHunter to parse the latest statement.

"When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you're really not very price-sensitive at this point in time"

Ladies and gentlemen, the CEO of an "art" company.




Heh. I'll point this out. BioWare was not absorbed by EA. Bioware allowed itself to become a business under the EA unbrella. The two doctors (co-founders of said company) became Vice Presidents under the EA corporate structure. A Vice President (I used to be one of a small company some time ago) gets that title primarily by bringing in revenue streams, and is responsible for keeping revenue coming in. Dr. Ray speaking up means - at least to me - that EA has called him in and said, "The revenue stream you promised when we took BioWare in is in jeopardy. You're responsible, you've got to do something about it."

EA is interested in that revenue and that's all. They're concerned with keeping all their divisions products within the annual operating budget and expect to see the revenue that was promised. EA sees that this promise might not be fulfilled and they have gone to the Vice Preseident, who felt it necessary to personally say something.

Well done, everyone. We got the attention of someone who can make things happen just by saying, "Fix it." Whether EA gives a budget for the fix is another thing altogether. I think that is is the issue that will be the delay in us seeing anything in the near future.

Dr. Muzyka has to say something public that supports his staff, reassures the EA suits, and gives the unhappy people some hope that things will at least be looked at in a serious manner. This keeps the promised revenue stream alive, for now.

That statement from the CEO doesn't surprise me in the least. He's not a video game player, not interested in "art" or any other form of media that the sub-companies put out, although he might be a small consumer. I doubt he has to purchase any ME game if he wanted to play them.  So, for those at the top, revenue is what matters. For a Vice President, revenue and continued support of the product is what matters.

We are threatening the CEO's goal for microtransactions and EA doesn't like that.

It's all good.

Let them act condescending. We won't be distracted because we know that without our sales they will cease to exist.

Let them promise for the future. We won't be distracted because we know that the problems exist right now.

Let them call us a minority. We won't be distracted because the poll numbers and threads like this tell us otherwise.

They have tried to dismiss, insult and ridicule us, but we haven't gone away. Now they have to deal with us, and they take it so seriously that the co-founder of BioWare and Vice Presedent of EA Games has to take time out to speak.

Keep your resolve. Don't give up in anger. Most of all, don't go away. That's what they want. Stay the course, put your grievances with the product out there, repeat them and stay on topic. This is precisely what they don't want.

I'm all smiles after Dr. Ray's blog post. He didn't want to do this and wanted to delegate this issue to someone else but he has been forced to deal with us.  I love it.

To Dr Muzyka - my opinion only:  Mass Effect 3 has major issues that affect the core gameplay that need to be addressed. These issues are well documented in various threads on this forum and others that validate our concerns. Please take time to find out about them and let us know in concise terms how you think these issues should be addressed, because they need to be addressed. A very important revenue stream is at risk, and a group of your customers have various levels of distrust right now. We'd like to see your company present us with a positive way forward, in real concrete terms. Thank you for listening with an open mind.

<End of opinion piece>

#8445
LdyBelial

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Original_Dharq wrote...

DrkCntry wrote...

humes spork wrote...

DrkCntry wrote...

You cannot prove that those '60k and more' are unique individuals any more than I could poll the entirety of the population that purchased Mass Effect 3.  It's antedoctal evidence at best.  The point is, unless you can poll the entirety of the population that purchased the title, you cannot state you're a majority and can only rely on whatever numbers you CAN put forward against the total numbers involved...in this case, it's a minority count.


Actually, no you don't. I made the commentary about a hundred or so pages back that even accounting for selection and response biases, that poll can be considered representative enough that it cannot be discarded completely out of hand. Based on a population of 2.4M, you'd only need 1067 responses for a scientifically valid result (that is to say, a CL of 95% and a CI of 3) in a proper poll.

Though, to weigh in my personal opinion, I think that for the media and journalistic response (post-release commentary and editorial) at the very least you can say folks who are dissatisfied with the ending are a clear plurality.


That is true, there is a rather large contignent of players who are very disatisified with the ending, and that, there, is a leading issue with the poll.  It doesn't take into account the level of overall disatisfaction in regards to the ending...and everyone should know that absolutes in polling is generally considered a no-no.

The issue I have is trying to downplay the FACTUAL information that 50k (or even 60k) is a minority.

Another fact remains that it's common knowledge that official forums for games notoriously house a general population far greater in numbers of disatisfied interests than those satisfied.  After-all, that's where most people turn these days in regards to their disatisfaction.  Factoring this, and the overall bias of the poll, means that even since the sample size is far greater than it needs to be, the bias basically tosses the validity out the door.

It's like polling Coca-Cola employees about their dislikes over Pepsi products in an official capacity.


50k is a huge sample size in terms of dissatisfied customers for a single product--even if it is self-selecting like BSN.

Customer service stats suggest that 26 silent dissatisfied customers exist for every voiced dissatisfaction received. (I detailed this argument here - http://social.biowar.../index/10363783).

With 58k voiced concerns simply on BSN, that accounts for up to 1.5 million units belonging to dissatisfied individuals. Given that usually 4% of a company's customers will even take the time to complain, this means that 58k BSN voices equate to approximately 1.45-1.5 million disgruntled customers.

All indications are that sales are not meeting projections.

So yes, it's true that we may be a minority, but again, we could very well be a super majority at the same time. We don't have hard sales numbers, nor has a case study been performed on this situation to determine actual ratios yet.

Bioware's got a lot bigger problem on their hands than they're letting on.

Hold the line.


Excellent points!  Thanks!  Going to use your link too!!!

Hold the LINE!

#8446
bluespart

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wepeel_ wrote...

ps3.ign.com/articles/122/1221273p1.html

IGN goes as far as to announce "New Ending Incoming". If nothing else, it will make it pretty tricky for BioWare to wriggle their way out of delivering.

Well, 2 things.

1- IGN is taking our side and trying to provoke Bioware. (less plausible)
or
2- Bioware is asking IGN to say that in order to try and calm us down. (more plausible)

We'll have to wait for Bioware to answer us. Someone feel like poking them?

#8447
shephard987

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Kansas City Signing in.

Found this article in the morning.
Glad to know someone supports our rationale and cause.
Besides that, it's quite a fun read.

http://www.pixelitis...ings-developers

Remember, please voice your opinions, whether agree or disagree.
And above all,
Remain civil and calm.

Hold the Line

#8448
Utopianus

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humes spork wrote...

*snip*

Of course, you also have to factor in coverage and nonresponse biases, too. How many people may be also dissatisfied with the ending that don't know about that poll? How many people are dissatisfied with the ending that don't care to respond, or did not respond on the basis the answers were not representative of their viewpoint? I didn't respond to that poll for precisley that reason. I can name a dozen problems with that poll offhand, and 60,000 people felt strongly enough about it to participate and that alone is reason to give it careful consideration is not among them.

If I were BW/EA right now, the first thing I'd do in light of that poll is send out an actual poll capable of withstanding scientific rigor -- a ten-question Likert scale poll sent to a random selection of Origin account holders who have purchased ME3, about 10k or so (expecting a 10% response rate). Actually get some hard, numerical evidence to support the percentage of customers who are dissatisfied with the ending 


Sorry, this is off topic, but a scientist with a salarian avatar discussing scientific research - I just can't unhear what you said above in a salarian scientist's voice! :lol:

#8449
stargatefan1990

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LeoSpike wrote...

PKchu wrote...

We need ATGHunter to parse the latest statement.

"When you are six hours into playing Battlefield and you run out of ammo in your clip and we ask you for a dollar to reload, you're really not very price-sensitive at this point in time"

Ladies and gentlemen, the CEO of an "art" company.




Heh. I'll point this out. BioWare was not absorbed by EA. Bioware allowed itself to become a business under the EA unbrella. The two doctors (co-founders of said company) became Vice Presidents under the EA corporate structure. A Vice President (I used to be one of a small company some time ago) gets that title primarily by bringing in revenue streams, and is responsible for keeping revenue coming in. Dr. Ray speaking up means - at least to me - that EA has called him in and said, "The revenue stream you promised when we took BioWare in is in jeopardy. You're responsible, you've got to do something about it."

EA is interested in that revenue and that's all. They're concerned with keeping all their divisions products within the annual operating budget and expect to see the revenue that was promised. EA sees that this promise might not be fulfilled and they have gone to the Vice Preseident, who felt it necessary to personally say something.

Well done, everyone. We got the attention of someone who can make things happen just by saying, "Fix it." Whether EA gives a budget for the fix is another thing altogether. I think that is is the issue that will be the delay in us seeing anything in the near future.

Dr. Muzyka has to say something public that supports his staff, reassures the EA suits, and gives the unhappy people some hope that things will at least be looked at in a serious manner. This keeps the promised revenue stream alive, for now.

That statement from the CEO doesn't surprise me in the least. He's not a video game player, not interested in "art" or any other form of media that the sub-companies put out, although he might be a small consumer. I doubt he has to purchase any ME game if he wanted to play them.  So, for those at the top, revenue is what matters. For a Vice President, revenue and continued support of the product is what matters.

We are threatening the CEO's goal for microtransactions and EA doesn't like that.

It's all good.

Let them act condescending. We won't be distracted because we know that without our sales they will cease to exist.

Let them promise for the future. We won't be distracted because we know that the problems exist right now.

Let them call us a minority. We won't be distracted because the poll numbers and threads like this tell us otherwise.

They have tried to dismiss, insult and ridicule us, but we haven't gone away. Now they have to deal with us, and they take it so seriously that the co-founder of BioWare and Vice Presedent of EA Games has to take time out to speak.

Keep your resolve. Don't give up in anger. Most of all, don't go away. That's what they want. Stay the course, put your grievances with the product out there, repeat them and stay on topic. This is precisely what they don't want.

I'm all smiles after Dr. Ray's blog post. He didn't want to do this and wanted to delegate this issue to someone else but he has been forced to deal with us.  I love it.

To Dr Muzyka - my opinion only:  Mass Effect 3 has major issues that affect the core gameplay that need to be addressed. These issues are well documented in various threads on this forum and others that validate our concerns. Please take time to find out about them and let us know in concise terms how you think these issues should be addressed, because they need to be addressed. A very important revenue stream is at risk, and a group of your customers have various levels of distrust right now. We'd like to see your company present us with a positive way forward, in real concrete terms. Thank you for listening with an open mind.

<End of opinion piece>


The Human Understands! completely agree with your insight to why he got involved like i said nearly 24 hours ago, We are eating through there PR so fast the suits are wetting themselves(no insult meant for any individual)


#8450
ZLurps

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@LeoSpike

Great post, I hope people read it.