EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*
#826
Posté 17 mars 2012 - 07:00
#827
Posté 17 mars 2012 - 07:00
corpselover wrote...
People generally don't like being lied to. Bioware did not deliver the ending they promised in the pre-release publicity for the game, and this shows a complete lack of integrity on their part. I am utterly stupefied that they could not have seen this reaction coming
This.
Bioware has promoted PLAYER CHOICE since the first game. The fact that the player is in control of their avatar for 99.9% of the series, only to have that very control taken away at the most critical juncture is a stunningly poor gameplay decision to say the least. How anyone at Bioware thought that wouldn't have their fanbase up in arms shows a tremendous lack of product and customer awareness. It's inconcievable.
#828
Posté 17 mars 2012 - 07:00
Jarrett Lee wrote...
Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for). The N7 MP weekend was planned some time ago - before the ending situation came to light. Not everything revolves around this controversy. It's just unfortunate timing. Same goes for the recent strategy videos for example - we filmed those weeks ago. I think Corey and Eric did a great job in them and was dismayed at the vitriol in the YouTube comments.
You're complaints are being heard, and considered and discussed etc, but I wouldn't read so much into some of the marketing stuff we're doing. I know a lot of you won't buy that - i cant "prove it" - but I've actually always been honest with you guys all the way back to ME1. Operation Goliath is an event we planned because the multiplayer is really fun, and we want to engage the players with it (i just completed the challenge tonight myself!). Of course we had events and releases planned for the week after launch-week. There are no nefarious scheming evil meetings on this topic. We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare. Quite the opposite really. These are good people who care deeply about the work they do.
Thanks for posting.
Even if the Goliath event isn't for PR/damage control. We dissapointed fans can still protest by not taking part in it.
#829
Posté 17 mars 2012 - 07:01
RubiconI7 wrote...
Jarrett Lee wrote...
Caz Neerg wrote...
Nice to see that Merizan isn't the only one who can communicate like a real person, rather than solely in PR doublespeak.
The unfortunate implication of Jarrett Lee's post is that, while they are paying attention and are not enjoying our discontent, they aren't allowing it to interfere with their pre-planned schedule at all. Which, frankly, implies that they don't take us that seriously, or they would actually be adjusting something based on our reaction, rather than having pretty much everything proceed as if the controversy doesn't exist.
So formal, just call me Jarrett
The execution of a few marketing things we'd already planned doesnt preclude this situation being taken seriously, believe me.
We really want to believe you, Mr. Lee trust me, we really really do. We want to believe that Bioware loves us and from past experiences we know you do. (well to a certain degree)
The thing is what the OP is saying is making sense. Especially Mr. Hudson's vague response. It feels very manipulative and disconcerting. (I'm sure all of you know what I'm talking about, its like listening to politicians)
I know we can't get anything concrete right now but the things is only concrete things can calm the fanbase at the moment.
I don't mean to derail this but... you must have never listened to Senator Bernie Sandors. He tells it how it is
Modifié par Militarized, 17 mars 2012 - 07:01 .
#830
Posté 17 mars 2012 - 07:01
Hold the line.
#831
Posté 17 mars 2012 - 07:01
Thank you Mr Lee for responding. Knowing that someone is listening is a lot. I don't know a lot about gaming industry, but does BW has a lot to say about the game after it's published? I'm thinking EA has a lot of power in deciding how to do damage control in this situation as well as any subsequent DLC?
#832
Posté 17 mars 2012 - 07:01
#833
Posté 17 mars 2012 - 07:01
I can only imagine their reaction as they read it! Their response (further damage control by Jessica) was immediate. A good distract.
#834
Posté 17 mars 2012 - 07:01
Why does BW even need to evaluate the situation to determine whether they can make money by fixing the ending.
OBVIOUSLY they can.
Fan raised 40k USD for charity just for BW to 'consider' changing the ending.
Do they honestly not see how much more bucks they can make by giving the fans what they want?
That also brings us to the question, " what do fan wants. "
A better ending just won't cut it for an answer, so I'm going out on a limb here and say Fan wants an ending that is dependent on how all previous choices are made. If you have enough war asset you get the good ending, if you dont you get the bad ending, and if you have somewhere in between you get the somewhere in between ending.
As for what these endings are I'm pretty damn sure Bioware's smart enough to figure it out on their own. I mean, hell, they DID write some pretty awesome stuff for ME3. The only thing that severely sucked is the ending...
Modifié par killnoob, 17 mars 2012 - 07:02 .
#835
Posté 17 mars 2012 - 07:02
Jarrett Lee wrote...
We're listening, and hopefully I haven't said anything too scandalous
But now you guys are making me paranoid, so I'll zip it for a while!
So long as you really are listening, that gives me hope that something will be done about the ending. Full exspansion, please?
#836
Posté 17 mars 2012 - 07:02
I do not know if you will catch this, but I have a serious question and I can't think of anyone else on the forum more qualified (to my knowledge) to answer.
Could some of this indecision also be due to other theaters of release? I believe the game was released in Japan, Korea, etc. recently, was it not? (the 14th, I thought?)
Could this delay in release explain some of the current responses? BioWare would like to wait for its product to be delivered to most markets before making concrete statements?
#837
Posté 17 mars 2012 - 07:02
On the one hand, I appreciate the fact that you guys are talking to us, it shows that at least you aren't completely ignoring us. On the other, you say a lot without really saying anything at all so we basically have to decide how much we trust you (and I think you can understand why we are struggling with that right now).
Yes, agreed. I'm very glad that Mr. Lee was polite-- and that people here were polite. But he hasn't said anything that the other Bioware people have said before. And yet... it engendered a lot of good will on this thread. That's good, hope is always good. But... I think I'd be a little naive not to at least suspect that's part of the "handling" of things. Mr. Lee specifically came to this thread to respond. If this is going to be about spotting corporate crisis management, well then...
However-- no point in being rude. At the very least I doubt that Mr. Lee or any other of the moderators and community managers have any real say on how things work. Being rude to them is just douchey.
#838
Posté 17 mars 2012 - 07:02
At this point I think they are trying to cool the situation for at least a month or two before they can reasonably announce an ending changing DLC while maintaining the believability that it was developed after this mess happened but at the same time it seems the situation is probably more dire than they expected so pricing and timing/development are going to be HUGE internal issues right now.
Personally I am looking forward to seeing what they say next though it looks like they are trying to spin the "we value and listen to our customers so here's DLC" ball.
#839
Posté 17 mars 2012 - 07:02
Darkeus wrote]
So, more PR it is then? Because all I read there was, "Spin, spin, spin, spin, spin."
Sorry but it is hard to believe anything EA/Bioware says right now. But I hope you are listening, it has to be loud and clear by now.
Hold the line....
*shrug* wasn't spin. Just giving you some info - unfiltered. Just me, at home, describing some of my work.
#840
Posté 17 mars 2012 - 07:02
Merizan posted something as well? Anyone have a link? I only saw Hudsons letter.
#841
Posté 17 mars 2012 - 07:02
Jarrett Lee wrote...
We're listening, and hopefully I haven't said anything too scandalous
But now you guys are making me paranoid, so I'll zip it for a while!
Pft, I'll show you paranoia. I noticed earlier you said you were just sitting and looking at this on your IPad. Product placement, eh? Trying to hint at some Ipad exclusive Mass Effect game? I'm on to you, I see your subtle hint, mr. Lee!
And you mentioned a couch. Couch rhymes with Shephard's pouch (source: http://www.rhymezone...l&org2=l&org3=y). So you're trying to imply something about an Ipad game about Shepard having a pouch that might be . . . magical ? Starting to see the clues form here. Oh yes, oh yes indeed.
#842
Posté 17 mars 2012 - 07:03
Mr. LeeJarrett Lee wrote...
There's no voodoo at work here - I'm just sitting on my couch reading this on my iPad, it has been a difficult week, I'm very tired, and wanted to respond to some of the points made here. I just followed the link from the thread about Casey's post
You mentioned it's been a difficult week. Out of curiosity, why has it been a difficult week?
Edit: didn't see your signature. sorry.
Modifié par Peete, 17 mars 2012 - 07:12 .
#843
Posté 17 mars 2012 - 07:03
Bunzmaster wrote...
Thanks for posting.
Even if the Goliath event isn't for PR/damage control. We dissapointed fans can still protest by not taking part in it.
Agreed. And to some point I think it should especially be boycutted b/c it's not for PR/damage control.
#844
Posté 17 mars 2012 - 07:03
MouseNo4 wrote...
Wish you guys would quit the whole ''change the endings'' crap. It will never happen. End of story. Just give up please. It is incredibly repetitive.
Someone is very pesstimistic I see!
Believe what you want to believe about the movement, it's not going to stop unless change occurs.
#845
Posté 17 mars 2012 - 07:03
KRAETZNER wrote...
Ever since I saw the abomination of an ending, I've imagined Shepherd charging through the relays instead of the pretty colors, and all the reapers dying from him using nova.Naked David wrote...
They didn't vanish. They biotic charged back to the Normandy and then charged in unison to take the Normandy to Gilligan's Island with them
The Vanguard certianly is powerful enough. Atleast I would have laughed at the end instead of face palming.
#846
Posté 17 mars 2012 - 07:03
VegaMendoza wrote...
Jarrett Lee wrote...
We're listening, and hopefully I haven't said anything too scandalous
But now you guys are making me paranoid, so I'll zip it for a while!
Pft, I'll show you paranoia. I noticed earlier you said you were just sitting and looking at this on your IPad. Product placement, eh? Trying to hint at some Ipad exclusive Mass Effect game? I'm on to you, I see your subtle hint, mr. Lee!
And you mentioned a couch. Couch rhymes with Shephard's pouch (source: http://www.rhymezone...l&org2=l&org3=y). So you're trying to imply something about an Ipad game about Shepard having a pouch that might be . . . magical ? Starting to see the clues form here. Oh yes, oh yes indeed.
I lol'd.
#847
Posté 17 mars 2012 - 07:03
Thanks for being here, and being the ONLY Bioware employee that isn't being a PR puppet.Jarrett Lee wrote...
We're listening, and hopefully I haven't said anything too scandalous
But now you guys are making me paranoid, so I'll zip it for a while!
It speaks so much about your passion for the community, thank you again.
#848
Posté 17 mars 2012 - 07:03
#849
Posté 17 mars 2012 - 07:03
corpselover wrote...
People generally don't like being lied to. Bioware did not deliver the ending they promised in the pre-release publicity for the game, and this shows a complete lack of integrity on their part. I am utterly stupefied that they could not have seen this reaction coming, and I am even further amazed that they are unwilling to come out and admit they messed up. Admitting they screwed up would be a good first step in rebuilding their image with their community, but they can't even commit to that.
So, I really don't want to give them anymore money. TOR sub is canceled. Maybe Ill go back to playing WoW. How sad is it that I would rather deal with Activision/Blizzard at this point then Bioware?
Bioware will have a long way to go in rebuilding my faith in them as a consumer. It will have to start with them admitting they flat out lied to us, and it will have to involve them delivering on the ending they promised. If not, there is a lot of games out there to play besides Bioware's
I agree. What I find brain-hemorraging unfathomable is how they told a great story up to a point, then ignored it entirely with a lazy cop-out ending and then try to pass it off as a message of "Victory and hope." A-wha? Victory and hope? Who wrote the ME2 DLC then...'cause it clearly wasn't them. If it was they would remember that if the relays go BOOM the galaxy gets wiped out. So great a few members of the crew beat the relay's blow-up (after the crew including Shepard's love interest panic and abandom him) and crash landed on a remote planet ahead of the flames, so we get to see a glimpse of them "living" (including some crew members that must be zombies cuz I saw them die in London) before the inevitable flames wipe them out. And we get that hopeful banter between the boy and his gramps in the next Cycle who know the story because of Liara's project, and there's the uplifting message that travel through the stars will happen again, blah blah. Well hoody-frikking-hoo! That doesn't change the fact that the current cycle ends no matter what you did, chose, or chose at the end, only it's not the Reaper's fault...it's SHEPARD'S.
Really Bioware?! How disconnected are you from your own saga that you would think any part of that is okay?
#850
Posté 17 mars 2012 - 07:03
Boceephus wrote...
Dear Mr. Lee,
Thanks for popping in to give us some honest feedback. It is refreshing, appreciated and goes a long way. If it's any consolation to you and your co-workers, I wouldn't be so adamant about Holding The Line if I didn't cherish and adore the franchise you've all provided for me and didn't want so badly to see some meaningful closure brought to these characters.
Have a terrific weekend.
My sentiments exactly. This has become such a big deal to me because ME as a whole is a huge deal for me. I genuinely want the best for Bioware and ME, and I feel like it can be better. The first 99% of the game was amazing.
I think of it along the lines of what my law school writing professor said to our class: "It's not anything personal. I just feel you can do better, and being critical and perhaps harsh is just to help you improve."




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