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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#8926
Lightfox

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Hi everyone !

I'm another player that never felt the need to speak before, coming here now and then in stealth mode. Besides, posting on a forum is not a thing I'm doing often, but that thread impressed me and gave me the will to do it, even if what I'm going to say has already been told countless times.

Before going further, I want to warn you that, one, it's going to be long, and two, english isn't my native language. I apologize for the possible mistakes I might make and I hope I will employ the right words.


Well, if I should describe myself, I wouldn't call me a hardcore fan of Mass Effect. Sure, I played the games several times, I really like the characters and I've been amazed by the work putted into the universe, but it never went further than that. Yet, I've been affected by the way the series ended.

I'm torn between deception and frustration, but there's absolutely no anger involved. Some people inside Bioware wanted the game to end like this, and I respect their vision and their choices. My problem, like many of you, is that no explanation I can come up with is making sense to me.

Before playing the game, I heard about the rumors concerning the ending, but I wanted to make my own opinion about it without being influenced, so I ignored them.

While playing through the ending for the first time, I felt that everything happening after the Harbinger's beam wasn't meant to be real. From the moment I heard the radio messages saying that no one made it to the beam while Shepard was dragging himself along, I felt something was wrong. But when Shepard met the "Infans Ex Machina", I started to understand the dissatisfaction toward the ending. It's only when I saw the three endings that I fully understood it. Not only they are quite the same, but I began to notice some plot holes. I watched the coherence of the Mass Effect's universe blow up before my eyes like a one of the mass relay.

Now, let me clear things up. It's not what happens in the last ten minutes that annoys me. Take it like a dream, or indoctrination, pretend the RGB explosions were a metaphor and voilà, problem solved. No, the thing is that a part of the ending seems missing to me. If it's a dream, there has to be something else after Shepard awakes, assuming (s)he awakes (and one of the endings tends to prove it). That doesn't make sense not to see what occurs next. It's like reading a book to find out that the last chapter is missing. Most of the readers would feel frustrated. Well, that's what I felt.

Nevertheless, not willing to believe that this game was shipped without a proper ending, I thought the dream theory might be wrong. Maybe I missed something and the events depicted are real. Why not after all ? But in that case, I need someone to explain why there are much more plot holes in the ending than Reapers' bodies left in the trail of the Normandy (please, forgive me Marauder Shields, I didn't knew what I was doing). By the way, succeeding to fill each plot hole without creating new ones is going to be a hell of a task.

In last resort, I did something I'm usually not doing : not scared by possible spoilers, I went on the internet searching for the complete list of endings, hoping I missed some of them. What I found in the end was this thread.


What I would gladly appreciate from Bioware is at least an answer to my questions. I just want the ending of the series to make sense to me. Nothing more. Except if you have something interesting. I mean, if you want to add free content, that's fine with me !

That being said, the ending of Mass Effect 3 had and still has a side effect on me. The fact is I don't want to play Mass Effect anymore. Believe me it's not a boycott, it's just that I've lost the will to play the games again. Yes, I could still see new things or try different approaches with each character. I have several Shepard waiting to fulfill their destiny and while playing ME3, I even planned to start a new one from the beginning. But that ending broked my momentum. My only wish is that Bioware will fix things up, a way or an other.


There's a last topic I want to talk about. I had several insights of how a video game studio is working, through personal experiences and friends, and one thing I'm sure of is that Bioware is everything but a monolithic entity. There are inevitably employees that are feeling the same way as we do, and some may have warned their superiors about this issue long before we ever had the chance to put our hands on the final product. I'm also certain that the community managers are doing their best to make our voice heard.

My point is they probably don't have the power. What bothers me is that I can't tell if the people who have the power inside Bioware and/or EA are aware that some effects of this movement could be seen much later, when no turning back will be possible. If the fans turn their back to Bioware because the message they get from their beloved company is not satisfying, this will have repercussions.

Some will probably argue that fans are a minority and that it won't change a lot for Bioware. I couldn't disagree more. For every universe, for every franchise (I'm not only talking about Bioware) fans are important. Yes, this small community looked unfavorably from the outside has irritating sides, but they are an invaluable asset for artists and creators. They are keeping an universe (or a series, a franchise, etc…) alive, through multiple means. And in return, it benefits to the artists and creators. On the other hand, without them, any universe is not going to live long.

If they are satisfied, Mass Effect's fans will have a huge effect on Bioware's health. On the short-term, the series' sales will jump with the good publicity fans will make. On the mid-term, DLCs will have a higher chance to be sold. And on the long-term, the company will benefit from a good public image. On the other hand, without them, Bioware and EA will not get that money. Sure, Bioware has other franchises, EA has other studios… And maybe they're not really willing to make more money. Also, fans could make bad press to those companies.


Now, I sincerely hope that there will be a happy ending to this.


That's it. I think I've said everything I wanted for now. If you've read everything, you have my gratitude. Thank you. I hope it wasn't boring. This thread is so long and so many good opinions were posted that it's hard to find something new or useful to say.

I will now go back into my dear stealth mode but be assured that even if I don't post, I'll still be around.

See you later !

Modifié par Lightfox, 22 mars 2012 - 01:11 .


#8927
Noatz

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Jessica Merizan wrote...

"Mattynutz" - I am not disengaging because of people saying mean things to me on my Twitter or in the forums. I can take it. It's not because evil PR told me not to talk anymore or because this is part of the master plan to win your sympathy and attack you when you least expect it. I'm disengaging because of you and people like you. I won't say anything more than that.

For everyone else, we're discussing dinosaurs and puppies on my Twitter if you're interested. You can hold the line and still choose to engage in positive discussion.


PR DEFLECTION!

*ahem*

[EDI]That was a joke[/EDI]

I think people have read atghunter's posts and become overnight PR experts. Its one thing to pick the meaning from a deliberately obtuse statement, but quite another to make assumptions as to other people's intentions without any concrete evidence.

#8928
MeldarthX

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Jessica - I just wanted to say  you are very good at your job......also you never did answer my tweet...but that's for another discussion.....



HOLD THE LINE.

#8929
Nicky 192

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Lightfox wrote...

Hi everyone !

I'm another player that never felt the need to speak before, coming here now and then in stealth mode. Besides, posting on a forum is not a thing I'm doing often, but that thread impressed me and gave me the will to do it, even if what I'm going to say has already been told countless times.

Before going further, I want to warn you that, one, it's going to be long, and two, english isn't my native language. I apologize for the possible mistakes I might make and I hope I will employ the right words.


Well, if I should describe myself, I wouldn't call me a hardcore fan of Mass Effect. Sure, I played the games several times, I really like the characters and I've been amazed by the work putted into the universe, but it never went further than that. Yet, I've been affected by the way the series ended.

I'm torn between deception and frustration, but there's absolutely no anger involved. Some people inside Bioware wanted the game to end like this, and I respect their vision and their choices. My problem, like many of you, is that no explanation I can come up with is making sense to me.

Before playing the game, I heard about the rumors concerning the ending, but I wanted to make my own opinion about it without being influenced, so I ignored them.

While playing through the ending for the first time, I felt that everything happening after the Harbinger's beam wasn't meant to be real. From the moment I heard the radio messages saying that no one made it to the beam while Shepard was dragging himself along, I felt something was wrong. But when Shepard met the "Infans Ex Machina", I started to understand the dissatisfaction toward the ending. It's only when I saw the three endings that I fully understood it. Not only they are quite the same, but I began to notice some plot holes. I watched the coherence of the Mass Effect's universe blow up before my eyes like a one of the mass relay.

Now, let me clear things up. It's not what happens in the last ten minutes that annoys me. Take it like a dream, or indoctrination, pretend the RGB explosions were a metaphor and voilà, problem solved. No, the thing is that a part of the ending seems missing to me. If it's a dream, there has to be something else after Shepard awakes, assuming (s)he awakes (and one of the endings tends to prove it). That doesn't make sense not to see what occurs next. It's like reading a book to find out that the last chapter is missing. Most of the readers would feel frustrated. Well, that's what I felt.

Nevertheless, not willing to believe that this game was shipped without a proper ending, I thought the dream theory might be wrong. Maybe I missed something and the events depicted are real. Why not after all ? But in that case, I need someone to explain why there are much more plot holes in the ending than Reapers' bodies left in the trail of the Normandy (please, forgive me Marauder Shields, I didn't knew what I was doing). By the way, succeeding to fill each plot hole without creating new ones is going to be a hell of a task.

In last resort, I did something I'm usually not doing : not scared by possible spoilers, I went on the internet searching for the complete list of endings, hoping I missed some of them. What I found in the end was this thread.


What I would gladly appreciate from Bioware is at least an answer to my questions. I just want the ending of the series to make sense to me. Nothing more. Except if you have something interesting. I mean, if you want to add free content, that's fine with me !

That being said, the ending of Mass Effect 3 had and still has a side effect on me. The fact is I don't want to play Mass Effect anymore. Believe me it's not a boycott, it's just that I've lost the will to play the games again. Yes, I could still see new things or try different approaches with each character. I have several Shepard waiting to fulfill their destiny and while playing ME3, I even planned to start a new one from the beginning. But that ending broked my momentum. My only wish is that Bioware will fix things up, a way or an other.

There's a last topic I want to talk about. I had several insights of how a video game studio is working, through personal experiences and friends, and one thing I'm sure of is that Bioware is everything but a monolithic entity. There are inevitably employees that are feeling the same way as we do, and some may have warned their superiors about this issue long before we ever had the chance to put our hands on the final product. I'm also certain that the community managers are doing their best to make our voice heard.

My point is they probably don't have the power. What bothers me is that I can't tell if the people who have the power inside Bioware and/or EA are aware that some effects of this movement could be seen much later, when no turning back will be possible. If the fans turn their back to Bioware because the message they get from their beloved company is not satisfying, this will have repercussions.

Some will probably argue that fans are a minority and that it won't change a lot for Bioware. I couldn't disagree more. For every universe, for every franchise (I'm not only talking about Bioware) fans are important. Yes, this small community looked unfavorably from the outside has irritating sides, but they are an invaluable asset for artists and creators. They are keeping an universe (or a series, a franchise, etc…) alive, through multiple means. And in return, it benefits to the artists and creators. On the other hand, without them, any universe is not going to live long.

If they are satisfied, Mass Effect's fans will have a huge effect on Bioware's health. On the short-term, the series' sales will jump with the good publicity fans will make. On the mid-term, DLCs will have a higher chance to be sold. And on the long-term, the company will benefit from a good public image. On the other hand, without them, Bioware and EA will not get that money. Sure, Bioware has other franchises, EA has other studios… And maybe they're not really willing to make more money. Also, fans could make bad press to those companies.


Now, I sincerely hope that there will be a happy ending to this.


That's it. I think I've said everything I wanted for now. If you've read everything, you have my gratitude. Thank you. I hope it wasn't boring. This thread is so long and so many good opinions were posted that it's hard to find something new or useful to say.

I will now go back into my dear stealth mode but be assured that even if I don't post, I'll still be around.

See you later !

Hi and welome

#8930
ericjdev

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I think we should all commence to over analyzing Jessica's last statement repeatedly until we descend into pure paranoia.

#8931
seitani

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cyrrant wrote...

seitani wrote...

Deathfromabo wrote...

seitani wrote...

What happened to this discussion did people become too paranoid and went too far with their conspiracy theories


No disrespect but i fail to see what you are referring to. Analysis of information seems to be pretty even all through the thread.


No disrespect to you but i'm referring to Jessica Merizan not talking about mass effect anymore on her twitter, her changed BSN role, Jarret Lee getting paranoid by you guys and whole atghunter PR bull****. Very ****ing nice job guys you must feel great.


I think Jessica just clarified why she stopped talking about Bioware on her twitter.  And it's not because of what you just said.


Her words are twisted all the time and linked all of these pr conspiracy theories

#8932
cyrrant

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seitani wrote...

Her words are twisted all the time and linked all of these pr conspiracy theories


I'm pretty sure her last post wasn't PR at all, though it could be pretty bad PR for us.

Our Choices Should Matter - Hold the Line

#8933
Promchek

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Nicky 192 wrote...

Blessing22 wrote...

I feel everyone's pain... The ending was really hard to swallow...No closure for an "Amazing trilogy".   I've discussed it over and over with other people that I know that have the game and we are all in agreement of this disappointment. I want to vent but I have done so much I am tired of doing it and can't do it anymore. But if you are unhappy with the ending, i suggest you watch this video by clicking this link. Promise it will make you laugh a little. Plus he pretty much covers everything that I would say anyway...If you feel the same you should spread it around yourselves. Well other than the tali issue.. i am actually indifferent with the picture topic, but it would have been nice to actually see her face.

  

That was just so funny just what i needed:lol:


doesn't work if you know what he is actually saying :?

#8934
unclee

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mrpoultry wrote...

durasteel wrote...

If you open your birthday present and find a turd in a box, that is a problem. It really doesn't matter if you subsequently receive a lot of clarity and explanation about who gave you the turd, and why. You've still, after all possible exposition, got a turd in a box.

After the end of Mass Effect 3 is changed to something that makes sense and relates coherently to the rest of the trilogy's story, I'll be happy to pay attention to the clarifying explanation of how a talented team of game designers dropped a turd into the box, but until then the main focus should be the fact that we don't want the turd.

Also, Casey needs to be aware that if the "game content initiatives" amount to little more than a shiny coat of polish for the turd, they will not be well received. Again, the team needs to devote themselves to turd removal, before any other efforts have a chance of meeting a warm reception.


This post has had me in tears laughing for about 5 minutes. This needs to be put in the OP.


I second this. It may be said a little crudly, but it pretty much gets to the heart of the issue.

#8935
MeldarthX

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Guys and Gals - lets lighten the mood a little....

OMG I just got tweeted this.......

This is win

http://i.imgur.com/3Qq6U.jpg


HOLD THE LINE

#8936
No_MSG

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Jessica Merizan wrote...


mattynutz wrote...

Jessica Merizan wrote...

Just so you guys are aware, my Twitter account will no longer be a place to discuss BioWare (at least for now). If you're following me there and that's the only reason, I suggest unfollowing me.
(snip)


Before I respond to this, let me stand corrected. Part of my point rested on the assumption that Ms. Merizan was a salaried employee and thus was being disingenious when claiming that she was not being paid to tweet about BW and ME. I will, however, stand by my position that her willingness to tweet as a booster for product was the employee equivalent of paying under the table. It wasn't necessary, but if she wasn't going to do it, then someone else who was was going to get the job. 

Clearly the more rude tweets that people sent to her, and discussion of her twitter got to her. I doubt that that was the intention of anyone discussing that on this board. If she's only being paid hourly, then she absolutely should not be tweeting about this in her off time. It isn't healthy, especially given the heated nature of this discussion.

I find it interesting to note that Ms. Merizan didn't address me, nor quote my post, but merely referenced it in the thrid person. The purpose of this is to put a human face on herself while objectifying a person who disagreed with her.

That being said, this is another appeal to sympathy. It's meant to be taken like the kids found Mary Poppins crying in her room when they wouldn't behave. It is meant to soften the harsh criticism and make any percieved victory of the day feel hollow and empty. It is meant to make everyone criticising BW and their PR methods feel guilty. And I think that it has worked. If you haven't yet, you should take a look at the story of Napoleon Chagnone (the anthropologist whom I referenced in that long post I wrote). There are parallels to what just happened here.

To Ms. Merizan, as I said in a follow up post to that really long post., I really don't want to come off as a D-Bag, but it isn't fair to deflect criticism with hurt feelings. I'll add that, it is fair to be displeased with people who were harrassing you on twitter and you should never do work that you aren't being paid for. 


"Mattynutz" - I am not disengaging because of people saying mean things to me on my Twitter or in the forums. I can take it. It's not because evil PR told me not to talk anymore or because this is part of the master plan to win your sympathy and attack you when you least expect it. I'm disengaging because of you and people like you. I won't say anything more than that so my words remain untwisted.

For everyone else, we're discussing dinosaurs and puppies on my Twitter if you're interested. You can hold the line and still choose to engage in positive discussion. <3


<sarcasm>Okay, so, atghunter has mentioned before that he's an old gamer.  A 'dinosaur' if you will.  Dinosaurs are extinct.  Bioware is CLEARLY readying their assassins to take out our advisors.

Puppies.  Okay, puppies are dogs.  A female dog is a ****.  Another interpretation of **** is to whine.

It all makes sense.  Jessica is OBVIOUSLY working to take out atghunter and us whiners.</sarcasm>

Seriously, though, I'd be happy with text after the endings explaining what happened.  My biggest problem with the ending was that it never resolved anything.

Also remember, the choices at the end of the other two mass effect games were independant of our choices.  No matter your choices before, you name your ambassador and kill/save the council.  You can save/destroy the reaper base regardless of choices. 

I just need a conclusion to go along with my ending.  Though I would not complain for a "No."  Option.

Hold my spot in line, I'm thirsty.

#8937
Nette

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OneWithTheAssassins wrote...

I don't WANT a dlc that explains the current endings. I want the Indoctrination theory put in. It makes so much sense! Has Bioware looked into it in detail?


Yes, and what is so ingenious about the indoc theory is that they don't even have to change anything about the current ending just keep building on it. It's hard to believe that they could have made the game with so many things pointing to indoctrination and not notice it themselves....well, intended or not, it's the perfect way for Bioware to get out of this mess.

#8938
Zaknaberrnon

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Lightfox wrote...

Hi everyone !

I'm another player that never felt the need to speak before, coming here now and then in stealth mode. Besides, posting on a forum is not a thing I'm doing often, but that thread impressed me and gave me the will to do it, even if what I'm going to say has already been told countless times.

<snip  />

I will now go back into my dear stealth mode but be assured that even if I don't post, I'll still be around.

See you later !


thank you for speaking up and letting your voice be heard, it really means a lot.

Our Choices Should Matter.
Hold the Line

#8939
MiguelGarciaCalvin

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Mavaras wrote...

Jessica Merizan wrote...

Just so you guys are aware, my Twitter account will no longer be a place to discuss BioWare (at least for now). If you're following me there and that's the only reason, I suggest unfollowing me.

I will also be changing my interactions with fans on the BSN to a role that is more moderation focused and less engagement focused. Thanks to those of you who have provided wonderful conversations.

Lastly, despite what someone indicated on an earlier page, I am not a salaried employee. I am paid hourly. It's a good job, but I'm not being paid to engage with the community at 3AM. I did it because I thought it was helpful. I'm sorry that it wasn't.

EDIT: None of this affects my role. I'm still your advocate and am actively collecting feedback, thoughts, questions, concerns etc. 


I really appreciate what you were trying to do. The choice is yours and I respect your decision. Though, in this situation, I can't imagine an interaction like the one we all were having could end in any other way.




Ditto. Thanks for trying.

#8940
Mavaras

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mattynutz wrote...

And less direct is a good thing? I think absence of direct communication is what got us into this mess. Well... a near plagarized ending followed by absence of communication anyway.

Atghunter is either a very wise and informed person or a very well intentioned troll. I concur. There are people behind the bioware name. And those people have been lying to us and misleading us. Intentionally.

I do sympathize with those people, and I try to keep emotion (both positive and negative) from my posts here so that I can serve more of an analytical purpose. I'm not looking to kick anyone's puppy. Not only do I sympathize with BW, I empathize with them. But empathy is a tricky thing. Sympathy will make you say "Oh, you poor dear. The dog bit you. Come, let's get you a kitty band aid and a lolli." while empathy will make you say "Oh, you poor dear. The dog bit you. It wasn't perhaps because you were poking him with that stick you're holding? The one covered in dog fur?"

Not only do I sympathize with BW and their staff, but I sympathize with the hundreds of thousands (millions? more?) of people who got sold $60 worth of broken promises. I also empathize with them, which is why I'm hoping that my posts here don't add to the antagonistic ones.  

As I said earlier, none of this is about feelings to me. Their hurt feelings are an unfair excuse not to accept criticism, and so are mine. So I'm hoping that I have kept feelings out of my posts.

I find it interesting that a straightforward unemotional and direct reply is seen as 'aggressive'. I am fully capable of aggression, and this is nowhere near it. I left my battle axe at home today. I just happen to have also left my basket of kitties with it.


I agree with you matty, don't ammend it. This entire thread has been about damage control. Place aside whether or not Jessica had a certain motive, if her showing up and then storming off dramatically makes us recoil in our convictions; convictions based in logic, not emotion; then her actions WERE PR EFFECTIVE. We can feel bad for her, but can't be divisive and derail the conversation at hand. That is akin to drinking the koolaid.

Modifié par Mavaras, 22 mars 2012 - 01:16 .


#8941
DrowVampyre

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[quote]mattynutz wrote...

Before I begin to respond, I think it's great (and shrewd) that you took the time to compose such a long response to where this thread was going. It is probably more than we've gotten from BW at a hitch so far.

[quote]Jessica Merizan wrote...

Hey guys,
I just wanted to clarify a few things.

1) The twitter account is my personal one. No one is paying me to tweet on it and considering how much people are trying to extrapolate from replies I make that are meant for certain people (Twitter operates in a way that it's assume that while replies are public, people don't see them on their feed unless they follow both individuals -- or unless they camp on someone's profile which is what people are currently doing on mine). There's not a script I'm following and I'm not being "told" anything by PR. PR actually has very little to do with this situation, but I doubt you will believe that. [/quote]

You're a salaried employee. You aren't paid by the hour. Your job performance is rated relative to completion of products, not hours logged (although ideally that is meant to be taken into account, every salaried employee I know tends to work far more hours than they should). As a person who's persona is part of the job, of course your personal twitter feed would be a resource option. I can't say that it is something made necessary by your job description, but willingness to use it certainly makes you more attractive as a candidate for that job. While there may not be an official line by line script, you have stated multiple times that there are things you can and can't say. That constitutes a framework that is dictated to you. This entire site is PR. You are PR. So while somebody else from PR may not be dictating your activities to you... you are still PR. This is the public, you are relating to them.

[quote]

2A) Twitter is terrible about having forum like conversations but currently I'm finding that's how people are trying to use it. After sending thousands of tweets this week (no small feat, try it) yes I get fatigued and don't always say exactly what I mean. But it's worse when I know that everyone is camped out on my feed just waiting to pick apart something I've said and prove me to be a liar or the harbinger of hope. Neither of which I am. I am a community manager who is a trained anthropologist and I feel that at times like this having a dialogue is more important than ever. It would certainly be easier if I didn't say anything at all, but I don't think that's the right thing to do.

[/quote]

Fatigue is kind of like intoxication. It will lead you to say exactly what you mean at least as often as it will cause you to exaggerate what you actually mean. Napoleon Chagnone was a trained anthropoloogist too. [/quote]

[quote]
2B) My intention to that person was to say that more people need to vocalize their opinion, positive or negative. When we insulate ourselves in tight-knit communities, it's harder to see that most people aren't doing that. Not the same most people however, just most people in different situations. An example I used is the 90-9-1 principle or the 1% rule (which is all over the internet and I studied it during my master's coursework in media consumption at University College London, namedrop intentional as people have recently accused me of being unable to read and interpret statistics or data, something I'm very good at and pride myself on). [/quote]

Statistics are interesting. They can be very enlightening and very descriptive. But they can also be easily skewed. For example, by ignoring negative feedback or by steering conversations to only encapsulate positive feedback, you will end up with statistics that say one thing when reality says something completely different. Someone who is good at reading and interpreting statistics knows how easily manipulated they are.

[quote]
3) The above rule is quite simple. 90% of consumers will passively engage in the product through consumption (such as playing a video game). They might lurk on forums or read articles. 9% of these people will take it a step further and actively engage in discussions and talk. These are the people that you rely on for WOM sales (word of mouth). They'll "like" a post on Facebook, share it to their wall, reply to a forum thread, RT or reply to something on Twitter. Then you have people who take it one step further and create content based on the original product. These are your fan artists, cosplayers, and even as simple as someone who starts a forum thread or makes a youtube video.

3A) An example I gave of this on Twitter is 3 products that I enjoy: Dominos pizza, the television show The Venture Brothers, and the Mass Effect Franchise. While I spend an embarrassing amount of money on Dominos every month, I don't discuss my purchase online with my friends. I haven't "Liked" their page on Facebook and I'm not a member of their community. I'm still an important consumer and I vote with my wallet. However I'm in that 90% that Dominos is constantly trying to engage with pizza ordering widgets to share on my Facebook wall etc. But I'm not biting. On the other hand, I'm a much more vocal consumer of the Venture Brothers. I'm in the 9% there. I've been a member of several fan sites, tuned into their livestreams and donated money during their charity drives, I tweet quotes from the show and am involved in discussions with other fans I met online. And finally, long before I worked for BioWare, I was in the 1% of this community. Even though I didn't go on the forums much (other than lurk), I created costumes, spread my love of their games at conventions, actively participated in their facebook initiatives etc.

3B) This doesn't just apply to people who like something. This applies to consumption as a whole. The 9% vocal minority isn't a bunch of naysayers. It's literally just the vocal bunch out of the entire group. It includes people who like, dislike, and are neutral. The media has just latched onto "vocal minority" as if it's a bad thing. It's not. It's just the way consumption works. Go look at any Facebook page, specifically their "People Talking About This" (PTAT). We consider 10% a great number. 20% is off the charts. But it rarely goes above that. It's just the way things work.
[/quote]

Traditional studies of consumption haven't moved quickly enough to understand or reflect how an audience like the video game audience. When you try to apply those ideas to them, it's like trying to use a monkey wrench to solder a PCB. This audience is far more plugged in and far more willing and interested in taking part in things like BSN and twitter. They are far more interested in making hilarious Youtube videos about Paragon Hitler Shepherd (I could watch that vid for hours). Consumers of dominoes pizza will either keep ordering dominoes pizza or switch to pappa johns. You're comparing apples and oranges here.

[quote] 
4) Honestly, if you want people to communicate more, you have to stop ripping apart everything. I'm speaking in generals here, most people don't do this but we remember those people who do the most. I have devs who don't want to write blogs for me because they don't want to lovingly craft a nice post and then watch it get picked apart and analyzed to death. There have been countless times this week that I wanted to stop talking because people were misinterpreting things I said such as my tweet in reply to one specific person that was taken out of context. One tweet that I made when I was tired and it was poorly worded. And seeing people rip it apart in the forums made me want to stop tweeting for good. Make my account private and just use my public one for generic information and boring updates. But I didn't because I know that it's awful when a few people ruin it for everyone.
[/quote]

Hmm. Stop ripping apart everything. What I'm getting from this is "Like it or shut up." A dissatisfied consumer will not have positive things to say about the thing that dissatisfies them. We're not insisting on lynching the goalie who missed the kick here. We're insisting that the goalie admit he missed the ball. But that goalie keeps denying his team lost the game. And that is where a lot of vitriol is coming from. It isn't unreasonable to think that BW should want to try to accentuate the positive to sell more games. But this event is one of the greatest failures I've seen in consumer products since New Coke. I'm hoping that you have the ability to print out all your tweets and the entirety of this forum from about 2 weeks before launch until... well, that remains to be seen. It should be studied for years by marketing and product development majors. It is unique in how poorly the product performed, how much access to the companies spokespeople the consumers have had, and how much effort those spokespeople put into denying that they'd just dropped New Coke on the market again.


[quote]
I respect that even if I personally disagree with the end goal of RetakeME,
[/quote]

This is an important phrase. This tells me that ultimately, the goals of RetakeME are going to abandoned. Whether you realize it or not, I think this is a tipping of your hand. 
 
[quote]
How can we expect to have a conversation about this when people are slinging around jargon
[/quote]

Such as the appeal to one's own authority as a trained anthropologist?
 
[quote]
You're making yourselves paranoid and rejecting anything we have to say.
[/quote]

Except that you aren't really saying anything. All I've heard is "We love the endings. They're so deep and cosmic and original. If you don't like them, you don't get them." and the oft repeated "Now tell us what you loved about the game, let's keep it positive."

The last one being an intentional steering of the conversation to negate, ignore, and drive off a cliff any negative feedback that you can. 

[quote]
It's one thing to be skeptical (as a consumer, it's smart to be an informed buyer) but it's another thing to lead yourself to believe that someone is actively trying to pull the wool over your eyes. We aren't. I'm not. I'm losing sleep over this and regardless of what you may think I'm not getting paid to sit and type this out. And any PR person would tell you this entire post is a mistake to write and publish.
[/quote]

The wool was pulled over my eyes when I was promised an ending that wasn't A, B, or C. Saying that you aren't trying to pull the wool over our eyes doesn't mean that you actually aren't trying to pull the wool over our eyes. I'm sure this job is calling upon every resource that you can muster, but that you are losing sleep over this is nothing more than an appeal to sympathy. Most of the BSN users have jobs. We all lose sleep over them at times. Very few of us get to appeal to the sympathy of our clients/customers about that loss of sleep when it is our company that has made the big error. As a salaried employee, you are getting paid to type this out. Everything you do relative to bioware product is part of your job description. Again, you're appealing to sympathy here. It would probably be career suicide for you to not do your utmost best to contain and control the community response to ME3. Any PR person would also tell you that desperate times call for extreme measures. Except, you and bioware keep picking the wrong extreme measures to take.  

This is not meant to be a personal attack on you or an insult to your character. Your job, however, requires you to entwine your persona with the product (the product being not only ME3, but also your CRM work). That's just the color of the creature. Which makes criticizing either the game, the CRM work, or the companies overall response difficult to seperate from what may appear to be personal criticism. And this is by design. If you are likeable enough, then it will be harder for people to criticize for fear that they will hurt your feelings or what they consider some form of friendship with you. And this is by design. The ole "put a friendly face on it" trick. And it works very well. Except for when a product fails to perform this disasterously among a consumer base that has this much access to a company spokesperson. Perhaps an unprecedented amount of access.

My favorite part of the game? The part where BW learned from their colleagues and admitted that they made a mistake, that the endings were a cheesy rip off of about a dozen other products, and put everything they had into winning back their disenfranchised consumer base by issuing retcon DLC that makes all others seem like toothpicks to a redwood. Thereby, they restored my faith in a company that used to make me think "Bioware, of course I want the latest bioware game. They are everything I dreamed of when I used to dream of making video games for a living!" That's my favorite part of the game. 

[/quote]

*starts a slow clap* Bra-fookin-vo.

I'm Commander Shepard and this is (one of) my favorite post(s) on the forum.

#8942
G0ldmember

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Sigh...we....are....being...civil....here....we....are...civil....we......I give up. We (here, this thread, here, right here right now. Not twitter, not email, HERE) have been civil the whole time but constantly we are being questioned about why we are NOT civil. IGN, Kotaku, Giantbomb and all those big sites constantly rip us apart with lies but WE have to stay civil.

Even Ghandi didnt have to endure this much!

/rant

I'm good now...

#8943
Captain J Awesome

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Hello fellow adventurers, i would just like to state that i have been following this post for about 5 days now, i made this account so that i may have my voice heard as well. I feel the endings are a crushing dissapointment. But i'm not gonna have anything to say that hasn't been said. I will follow this until resolution is reached, Gentlemen, its an honor

#8944
shephard987

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Guys, PLEASE REMAIN CIVIL in conversations.
While none of us are happy with the situation we put Ms. Merizan in,
we need to respect her opinion and let her do what she feels is right.
Also, please Stop the talk about "conspiracy theories" and please refrain from using
vulgar language.
Let her do what she needs to do, while we keep holding the line.
And NOT overstep it.
Civility, Respect, and Honor.

HOLD the line.

#8945
OneWithTheAssassins

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Ok, someone NEEDS to show Bioware this!


#8946
MiguelGarciaCalvin

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Nette wrote...

OneWithTheAssassins wrote...

I don't WANT a dlc that explains the current endings. I want the Indoctrination theory put in. It makes so much sense! Has Bioware looked into it in detail?


Yes, and what is so ingenious about the indoc theory is that they don't even have to change anything about the current ending just keep building on it. It's hard to believe that they could have made the game with so many things pointing to indoctrination and not notice it themselves....well, intended or not, it's the perfect way for Bioware to get out of this mess.


I'm slowly being seduced by this camp as well.

#8947
ericjdev

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shephard987 wrote...

Guys, PLEASE REMAIN CIVIL in conversations.
While none of us are happy with the situation we put Ms. Merizan in,
we need to respect her opinion and let her do what she feels is right.
Also, please Stop the talk about "conspiracy theories" and please refrain from using
vulgar language.
Let her do what she needs to do, while we keep holding the line.
And NOT overstep it.
Civility, Respect, and Honor.

HOLD the line.


More of this, it got a little nuts today, I'm not down with the paranoia.

#8948
cyrrant

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Captain J Awesome wrote...

Hello fellow adventurers, i would just like to state that i have been following this post for about 5 days now, i made this account so that i may have my voice heard as well. I feel the endings are a crushing dissapointment. But i'm not gonna have anything to say that hasn't been said. I will follow this until resolution is reached, Gentlemen, its an honor


Welcome to the line.  Thank you for sharing your voice, and letting Bioware know that silence does not equal tacit approval for the endings.

Our Choices Should Matter - Hold the Line

#8949
No_MSG

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Bioware, if you're going to change things, could we please get a police public call box from the 1950's somewhere in the London missions? Pretty please? It's all I've been able to think of since I saw the trailer in London.

#8950
shephard987

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G0ldmember wrote...

Sigh...we....are....being...civil....here....we....are...civil....we......I give up. We (here, this thread, here, right here right now. Not twitter, not email, HERE) have been civil the whole time but constantly we are being questioned about why we are NOT civil. IGN, Kotaku, Giantbomb and all those big sites constantly rip us apart with lies but WE have to stay civil.

Even Ghandi didnt have to endure this much!

/rant

I'm good now...


We all know how frustrating it is. And they will KEEP thinking that about us,
UNTIL we show them they have a wrong picture of us. 
You would be surprised by the responses we are getting now from the media, 
as some are lauding us for keeping to our cause. 
When you find an article that bashes our movement for something we are not,
SHOW THEM. TELL THEM. SPREAD THE RATIONALE. 
If we show them reason, they will understand.
We're doing well in our cause. 
But this is far from over.
CIVILITY IS OF UTMOST IMPORTANCE
and DO not lose HOPE. 
Ask yourself, what would Jesus do? 
What would Ghandi do?
What would Shepard do? 

THEN DO IT.

Hold the Line